Tag: Dunkin

Dunkin’ business head Chitrank Goel calls it quits at Jubilant FoodWorks

MUMBAI: In a surprise move, Jubilant FoodWorks has announced that Chitrank Goel, its executive vice president and business head for Dunkin’, has tendered his resignation.

The donut boss, who joined the company in September 2021, will hang up his apron on 15 April after a tenure of three years and seven months. Jubilant’s board will be look for his replacement “in due course,” according to the regulatory filing with the Bombay stock exchange.

Goel’s departure comes at a critical juncture for the company as it continues expanding its portfolio beyond the flagship Domino’s Pizza brand. The executive was tasked with not only steering the Dunkin’ ship but also “incubating new brands.”

Before joining the Jubilant family, Goel spent a whopping 14 years with consumer goods giant Unilever, where he cut his teeth across various markets. His last role there saw him heading the ice cream business unit in Poland and Baltics.

Industry insiders speculate that Goel’s extensive international experience and proven track record in scaling businesses might have attracted a juicier offer elsewhere. The resignation letter, dated 11 March, mentions he’s leaving “to take up an external opportunity” – corporate-speak for “found a better gig.”

During his Unilever days, Goel boasted impressive achievements, including boosting growth rates from 7 per cent to 16 per cent in the out-of-home channel and unlocking “disproportionate growth” in quick commerce.

March 13, 2025
Jubilant FoodWorks signs MoU with Coca-Cola India for its sparkling beverages

MUMBAI: Just a couple of weeks after the Jubilant Bhartia group said that it would be taking a 40 per cent stake in Hindustan Coca-Cola Holdings (the parent company of the largest Coca-Cola bottler in India), it announced that its offshoot Jubilant Foodworks Ltd (JFL) has signed a memorandum of understanding (MoU) with Coca-Cola India to procure its sparkling beverages for its fast-food outlets.

JFL operates five brands – three of them are under master franchise agreements from three global players —Domino’s, Popeyes, and Dunkin’—and two are proprietary brands Hong’s Kitchen, an Indo-Chinese QSR brand in India and a café brand Coffy in Turkey. The group has 3,130 outlets in six markets including India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia with India accounting for 2,199 of them as of 30 September.

Until now, Coke rival PepsiCo was the beverage partner of Domino’s in India following an agreement in 2018. As part of that, PepsiCo’s carbonated beverages such as Pepsi, Mountain Dew, 7Up, and Mirinda along with Lipton Ice Tea are served to customers. India is the largest market outside of the US for Dominos.

The Coca-Cola Co India’s brands include Coca-Cola, Thums Up, Sprite, Minute Maid, Maaza, SmartWater, Kinley, Limca, and Fanta.

JFL made a regulatory filing with the Bombay stock exchange informing it of the MoU on 26 December. It further stated that “MoU between Coca-Cola India and JFL contains the principal terms and conditions for purchase of a portfolio of sparkling beverage products and certain other products from The Coca-Cola Co authorised bottlers and for conducting marketing activities (which will be undertaken in the usual/ordinary course) for the said products, as defined in the MoU in relation to various brands of JFL (franchised/owned brands) and products purchased by JFL from The Coca-Cola Co authorised bottlers. A master agreement will be executed between the parties based on the principal terms and conditions mentioned in the MoU on 1 April 2025. After execution of the master agreement, The Coca-Cola Company authorized bottlers will become suppliers of sparkling beverages and other products as set out in the MoU to JFL. The arrangement will help JFL enhance its consumer offerings.”

December 26, 2024
Dunkin’ Coffee & Doughnut onboards L&K Saatchi & Saatchi

Mumbai: L&K Saatchi & Saatchi has secured the integrated creative and digital mandate for Dunkin’, a coffee and doughnut brand from Inspire International. Jubilant Food Works holds the master franchise rights for India. As part of the partnership with the India team, L&K Saatchi & Saatchi will be responsible for managing both the mainline and digital creatives of the brand, operating from its Gurgaon office.

This partnership aims to help Dunkin’ in relaunching the brand in India, where the focus will be on the international range of coffee, doughnut menu and international fusion food. The partnership aims to boost Dunkin’s brand presence across various channels and broaden its national reach. The holistic approach seeks to leverage the agency’s proficiency in crafting compelling stories that resonate with the target audience and bolster brand awareness.

Under this mandate, L&K Saatchi & Saatchi will provide a full spectrum of brand-building solutions and strategic launches for Dunkin’, while its digital arm, Saatchi & Saatchi Propagate, will oversee Dunkin’s social media and digital content strategy.

L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava said, “When Jubilant Food Works, India’s largest food service company, trusts its legacy brand Dunkin’, one of the world’s largest coffee and doughnut chains, it is a matter of immense pride and huge responsibility for us at Saatchi & Saatchi India. As with most of our wins, what is even more exciting is that it’s an end-to-end integrated communication mandate, which further proves the strength and success of ‘Power of One’ for Publicis Groupe in India. The win is a testimony to our strong footprint in the North, where we have won many respected businesses in the last year or so under the able leadership of Hindol and Rohit. As we embark on this sweet journey with Dunkin’, we are eager to craft a delicious narrative that lives up to their legacy. I am confident that the team will do a stunning job of sprinkling some Saatchi magic on Dunkin’s already-perky brand.”

L&K Saatchi & Saatchi joint national creative director Rohit Malkani added, ““How often do you get to work on a legacy brand that’s nearly 75 years old!? How often do you get to work on a brand that you want to sink your teeth into(literally) everyday!? Dunkin’ has been a creative smorgasbord from the time we started work on the business. The opportunity to create differentiated work in the QSR space is drool worthy and the team at Dunkin’ are the perfect match to dress up this Brand in a new avatar. A bit like a donut and coffee!”

Dunkin executive vice president and business head Chitrank Goel expressed, “I am absolutely thrilled about the incredible opportunity to collaborate with L&K Saatchi & Saatchi. Their reputation for innovative and impactful campaigns resonates with Dunkin’s core values of positivity and fun. The prospect of combining our creative energies and expertise fills me with anticipation for the remarkable and memorable projects that we will undoubtedly create together. This partnership is a truly exciting step forward, as we want to reach more consumers to DUNK-IN in our coffee and bakery more often.”

September 22, 2023
MMA recognises excellence in mobile marketing at the third edition of the Smarties

Mumbai: The Mobile Marketing Association (MMA), today unveiled the winners of the third annual MMA SMARTIES™ India Awards 2014 at a Gala Dinner in Mumbai. Showcasing the ‘best of the best’ in the industry, the SMARTIES™ India Awards honor solid mobile strategies that address specific business challenges through the creative use of mobile technologies. Winners were declared across 21 categories with over 60 brands and 40 agencies participated in this year’s awards.

MMA today also released its annual India Mobile Ad Spend Report powered by exchange4media. Based on extensive research, the report estimates the total digital ad spends in India to stand at Rs 3,300 to Rs 3,600 crores with mobile ad spends at Rs 475 crores. Mobile ad spends are expected to grow at a rate of 52% to reach Rs 722 crores in 2015.

“The MMA has been tracking the growth story in India for a while now and our faith in the market keeps getting stronger. Our Mobile Ad Spend Report shows that marketers are not only recognizing mobile’s potential but are actively integrating the channel into their marketing mix,” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific. “The SMARTIES™ awards are our way of recognizing the best-in-class mobile campaigns run by leading brands. The winners of the 2014 SMARTIES India Awards have demonstrated how the creative use of mobile can help build better brands and increase engagement while driving business results.”

The winners of SMARTIES™ awards were selected following a rigorous process involving a council of senior brand marketers and advertising leaders. The judges reviewed campaigns from 65 entries that came from across India, spread across sectors like telecommunication, sports, social media, healthcare, travel, banking, and sports before choosing winners.

An analysis of the winning entries, presented at the event by research agency and Knowledge Partner, Millward Brown, found that successful brands and marketing strategies had well-defined clarity of purpose with 100 percent of winners identifying a specific objective of increasing awareness or sales. 70 percent of the winners also had a precise role for mobile using the channel’s unique strengths such as location, payments, and targeting. 50 percent of winners at the SMARTIES™ India 2014 Awards built relevance of the brand in the target consumers’ context. 70 percent of the winners used mobile synergistically with other media channels.

Commenting on the winners Jury Chairman, Mr. Sam Balsara, Chairman and Managing Director, Madison World, said, “Brands and marketing strategies are increasingly adopting a mobile-first approach and the competition in innovation and creativity is only getting tougher. In such an environment, it gives me immense pleasure to lead the mobile marketing conversation and thank all my fellow jury members for their valuable insights and time. We selected the winners after extensive debate and deliberation and are extremely impressed with the results some of the campaigns have achieved.

Commenting on the Ad Spend report Mr. CVL Srinivas, CEO at GroupM South Asia said “The increasing number of formats being explored everyday on this medium gives every advertiser a chance to experiment. Once an advertiser cracks the communication type

being best received, he will naturally increase spends. The evolution is on the marketer, an increase in smartphone penetration. “Mobile has huge potential across the board

from a media reach and targeting perspective. From finely segmented audiences

in cities to those who are in media dark areas, mobile can deliver massive numbers for any campaign. The challenge lies in getting the right idea and keeping the engagement going”.

The SMARTIES™ Awards is the only global awards programme dedicated exclusively to mobile marketing.

The India SMARTIES™ Awards 2014 Winners:

September 13, 2014