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MUMBAI: Brands who choose multimedia campaigns to communicate their advertising messages are more memorable to consumers and are likely to enhance perception of their brands, reveals...
MUMBAI: The 24-hour international English news channel CNN’s audience growth across the Asia Pacific region has out-paced all gains for the news genre as a whole,...
MUMBAI: CNN attracts more business travelers and high income earners (personal monthly income of more than US $8,000 per month) than any other channel and more...
MUMBAI: PAX survey conducted by Synovate projects CNN as the undisputed news leader in Asia. The survey says the channel has grown its monthly reach among...
MUMBAI: The latest Pan Asia Cross Media Survey (PAX 2003/04) results, released on 8 October, says CNN is the leader among international news and business channels...
MUMBAI: The latest New Generations 2004 Cartoon Network kid’s lifestyle survey suggests that achieving good grades in school and staying healthy are the two most important...
Cartoons are serious business for Duncan Morris. As vice president of research, Turner International Asia Pacific, Morris is responsible for assessing the potential and effect of...
MUMBAI: Findings of Generations 2002, the study on media consumption habits of Asian children, with particular reference to Indian kids are likely to be released by...
