MUMBAI: Comscore has named Vivek Jaiswal as its new country manager for Asia-Pacific, as the global measurement and analytics firm sharpens its focus on the fast-growing region.
Based in New Delhi, Jaiswal will steer cross-platform audience measurement, deepen partnerships with brands and publishers, and drive innovation across markets.
Jaiswal, who joined Comscore in 2022 as sales director, brings over 12 years of experience spanning SaaS, business information services and enterprise sales. Before Comscore, he held commercial roles at Dun & Bradstreet, Standard Chartered, and Kotak Mahindra Bank.
“It’s an honour to take on this new role,” said Jaiswal. “APAC is an incredibly dynamic market, and I look forward to helping clients make smarter, data-driven decisions.”
Comscore executive vice president international Alejandro Fosk said Jaiswal’s appointment reflects the firm’s “continued commitment to the region” and its goal of offering “reliable, future-facing measurement solutions” in a changing media landscape.
The move cements Comscore’s ambitions to strengthen its India and APAC footprint, arming advertisers, agencies and publishers with the insights they need to navigate an increasingly fragmented digital
