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Tag: Duff & Phelps

  • Virat Kohli becomes most valuable celebrity for third consecutive year

    Virat Kohli becomes most valuable celebrity for third consecutive year

    Mumbai: Indian cricket team skipper Virat Kohli has scored a hat-trick of being India’s most valuable celebrity. His brand value rose by 39 per cent to $237.5 million in 2019.

    Duff & Phelps released key findings from the fifth edition of its Celebrity Brand Valuation Study 2019: New is Gold.

    Bollywood actor Akshay Kumar has out thrown Deepika Padukone to claim the second spot in the list with a rise in brand value by 55 per cent to $104.5 million.

    Meanwhile, the dynamic power couple, Ranveer and Deepika, claimed the third spot with a brand value of $93.5 million each. Deepika retained her most-valuable female celebrity status for the second consecutive year, whereas Singh moved up a spot, to now occupy the same position as Padukone.

    The total value of the top 20 celebrity brands stands at $1.1 billion, with the top 10 contributing about 75 per cent of the total value, the report says.

    “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of $87.5 million,” said Duff & Phelps mnaging director Aviral Jain.

    The list being majorly dominated by Bollywood celebrities,  sportspersons such as Virat Kohli, Mahindra Singh Dhoni, Sachin Tendulkar, and Rohit Sharma have also been featured.

    Jain further added, “Even though brands changed their approach of sticking to established actors by roping in new faces, overall the industry managed to stay on course with the perfect blend of traditional and new.”

    Duff & Phelps managing director and Asia Pacific leader for valuation services Varun Gupta said: “This is the dawn of a new era for the media and entertainment sector. The industry has seen experimentation, be it celebrities moving from traditional mainstream endorsements towards investments in brands, the rise of digital format advertising campaigns, or the onset of over-the-top (OTT) stars who are breaking new ground in endorsements.”

    “Brands and celebrities have parallelly adopted the path of conscious advertising and filmmaking by choosing uplifting topics and making the narrative fewer windows dressed, an important facet for today’s Gen Y and Gen Z,” Gupta added.

  • Duff & Phelps launches IPL brand valuation report 2019

    Duff & Phelps launches IPL brand valuation report 2019

    MUMBAI: Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from its IPL Brand Valuation Report 2019, a comprehensive study on brand values in the Indian Premier League (IPL).

    The findings of the sixth edition of Duff & Phelps’ annual IPL study suggest an increase in the overall value of the IPL ecosystem from US$6.3 billion in 2018to US$6.8billion in 2019, a growth of 7% after considering currency fluctuations. In INR terms, the IPL ecosystem value increased by approximately 13.5% from INR 41,800crores to INR 47,500 crores, underpinned by the continued confidenceadvertisers, broadcasters, sponsors, affiliates, partners and viewers have shown in the IPL.The individual franchisee brands saw mixed fortunes, with their brand values increasing or decreasing in close correlation with their on-field performances. 

    Varun Gupta, Asia Pacific Leader for Valuation Advisory Services and India Country Leader, Duff & Phelps, said, “Our IPL brand values report reflects the evolution of the modern cricket business paradigm. As we move into the second decade of IPL, the league has transitioned from being a startup to being a more mature, stable and profitable business.An increase of 20% in advertising revenues this year and the recently renewed PayTM title sponsorship deal (which has fetched an increase of 58% on a per-match basis over the last deal)are testaments to the continued popularity of IPL. This has resulted in a steady increase in the value of the ecosystem (which grew by 13.5% in INR terms). However, for growth trajectories to maintain their momentum, all teams need to focus on their on-field performance while continuing to broaden their footprint, forge relationships and generate revenue opportunities in growth markets.”

    Santosh. N, Managing Partner, D and PIndia Advisory ServicesLLP,a member of the Duff & Phelps network, said, “This year, Mumbai Indians (MI) and Chennai Super Kings (CSK), continued their absolute dominance with MI winning their fourth IPL title. Their consistent on-field performance has made them fulfil the dreams of their sponsors and advertisers resulting in a year-on-year increase in their brand value. On the contrary, Royal Challengers Bangalore (RCB) and Kolkata Knight Riders (KKR) have shed some of their brand value this year demonstrating thatbig city bases and marquee players are not the only factors influencing brand value; consistent performance on the field also matters.”

    Among franchises, MI, with a brand value of INR 809 crore up by almost 8.5% from last year, continues to top the charts for the fourth season in a row. CSK has seen a massive gain of 13.1% in its brand value to INR 732 crore, propelling the team to the No.2 spot in our brand rankings. Though CSK saw its brand value erode due to the two-year ban imposed on it, it seems to have recovered on the back of continued on-field success coupled with a pan-India ferventfan base and Dhoni’s charisma.

    KKR and RCB have seen their brand value erode primarily on account of their below-par on-field performances, with both franchises shedding approximately 8% of their brand value. However, both continue to be backed by loyal fan bases and the presence of Shah Rukh Khan and Virat Kohli respectively, who continue to carry each brand on their shoulders.This is particularly so for RCB, who if not for Virat Kohli, would have seen a significant erosion in its brand value in the last couple of years. 
    Sunrisers Hyderabad, the youngest franchisee in IPL, has made steady gains over the years in terms of its brand value while Delhi Capitals, on the back of its on-field performances this season, saw an appreciation of 9% to its brand values.

  • Duff & Phelps Opens Technology and Innovation Center in Hyderabad

    Duff & Phelps Opens Technology and Innovation Center in Hyderabad

    HYDERABAD : Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced the launch of a technology and innovation center at HITEC City in Hyderabad, India. The center will focus on software development, automation and innovation with a team of experienced software engineers, technologists and senior leaders. The state-of-the-art, 150-seater facility spread over 9,000 square feet joins the firm’s footprint of more than 85 offices serving clients across 28 cities worldwide.

    “Duff & Phelps is moving to the forefront of innovation in the professional services sector to deliver maximum value to our clients,” said Brett Marschke, Chief Operating Officer, Duff & Phelps. “We continue to make significant investments in tech-enabled growth to transform processes, improve efficiency and maximize turnaround times.”

    Duff & Phelps entered the Indian market with the acquisition of American Appraisal in 2015. In May 2018, the firm further expanded its Indian presence with the acquisition of Kroll, a leading provider of risk mitigation and corporate investigations services. Duff & Phelps is the largest independent valuation firm globally and serves some of India’s largest companies across information technology (IT) and IT-enabled services, retail, energy, healthcare, manufacturing and financial services, among others. Duff & Phelps is also a SEBI registered Category 1 merchant bank, enabling the firm to provide fairness opinions and a wider range of valuation services to listed companies in India. In addition to Hyderabad, the firm has a presence in Mumbai, New Delhi and Bengaluru.

    Commenting on the expansion, Varun Gupta, Managing Director and India Country Leader for Duff & Phelps, said, “Hyderabad is an important hub for our expansion strategy for India as well as for serving our global clients. In addition to the innovation center, the Hyderabad office will also service local clients in the areas of valuation, property tax, restructuring, fraud, investigations and due diligence. India is home to the third-largest Duff & Phelps team after New York and London. The expansion demonstrates the firm’s commitment to making India a vital component in our global growth strategy.”

  • IPL value increases to $6.8 billion in 2019

    IPL value increases to $6.8 billion in 2019

    MUMBAI: Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from its IPL Brand Valuation Report 2019, a comprehensive study on brand values in the Indian Premier League (IPL).

    The findings of the sixth edition of Duff & Phelps’ annual IPL study suggests an increase in the overall value of the IPL ecosystem from $6.3 billion in 2018 to $6.8 billion in 2019, a growth of 7 per cent after considering currency fluctuations. In INR terms, the IPL ecosystem value increased by approximately 13.5 per cent from Rs 41,800 crore to Rs 47,500 crore, underpinned by the continued confidence advertisers, broadcasters, sponsors, affiliates, partners and viewers have shown in the IPL. The individual franchisee brands saw mixed fortunes, with their brand values increasing or decreasing in close correlation with their on-field performances.

    “Our IPL brand values report reflects the evolution of the modern cricket business paradigm. As we move into the second decade of IPL, the league has transitioned from being a startup to being a more mature, stable and profitable business. An increase of 20 per cent in advertising revenues this year and the recently renewed PayTM title sponsorship deal (which has fetched an increase of 58 per cent on a per-match basis over the last deal) are testaments to the continued popularity of IPL. This has resulted in a steady increase in the value of the ecosystem (which grew by 13.5 per cent in INR terms). However, for growth trajectories to maintain their momentum, all teams need to focus on their on-field performance while continuing to broaden their footprint, forge relationships and generate revenue opportunities in growth markets,” Duff & Phelps Asia Pacific Leader for Valuation advisory services and India country leader Varun Gupta said.

    “This year, Mumbai Indians (MI) and Chennai Super Kings (CSK), continued their absolute dominance with MI winning their fourth IPL title. Their consistent on-field performance has made them fulfil the dreams of their sponsors and advertisers resulting in a year-on-year increase in their brand value. On the contrary, Royal Challengers Bangalore (RCB) and Kolkata Knight Riders (KKR) have shed some of their brand value this year demonstrating that big city bases and marquee players are not the only factors influencing brand value; consistent performance on the field also matters,”  D and P India Advisory ServicesLLP (a member of the Duff & Phelps network) managing partner Santosh N said.

    Among franchises, MI, with a brand value of Rs 809 crore up by almost 8.5 per cent from last year, continues to top the charts for the fourth season in a row. CSK has seen a massive gain of 13.1 per cent in its brand value to Rs 732 crore, propelling the team to the No.2 spot in our brand rankings. Though CSK saw its brand value erode due to the two-year ban imposed on it, it seems to have recovered on the back of continued on-field success coupled with a pan-India fervent fan base and Dhoni’s charisma.

    KKR and RCB have seen their brand value erode primarily on account of their below-par on-field performances, with both franchises shedding approximately 8 per cent of their brand value. However, both continue to be backed by loyal fan bases and the presence of Shah Rukh Khan and Virat Kohli respectively, who continue to carry each brand on their shoulders. This is particularly so for RCB, who if not for Kohli, would have seen a significant erosion in its brand value in the last couple of years.

    Sunrisers Hyderabad, the youngest franchisee in IPL, has made steady gains over the years in terms of its brand value while Delhi Capitals, on the back of its on-field performances this season, saw an appreciation of 9 per cent to its brand values.

  • Duff & Phelps Launches Celebrity Brand Valuation Report 2018

    Duff & Phelps Launches Celebrity Brand Valuation Report 2018

    MUMBAI: Duff &Phelps, theglobal advisor that protects, restores and maximizes value for clients,today announced findings from the fourth edition of its Celebrity Brand Valuation Report 2018: ‘The Bold, the Beautiful and the Brilliant.’The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. 

    Key findings from the report include:

    Virat Kohli retains the top position for the second consecutive year. His brand value rose by 18% to US$170.9 million in 2018.
    Deepika Padukone rises to the second position, whereas Shah Rukh Khan falls to the fifth position.
    Total value of the top 20 celebrity brands stands at US$877 million, with the top 10 contributing more than 75% of the total value.

    Celebrity – Top 10    2018    2017
        Brand Rank    Brand Value    Brand Rank
    Virat Kohli    1    170.9    1
    Deepika Padukone    2    102.5    3
    Akshay Kumar    3    67.3    4
    Ranveer Singh    4    63.0    5
    Shah Rukh Khan    5    60.7    2
    Salman Khan    6    55.8    6
    Amitabh Bachchan    7    41.2    8
    Alia Bhatt    8    36.5    9
    Varun Dhawan    9    31.6    10
    Hrithik Roshan    10    31.0    7

    Commenting on the rise of the endorsement market in India, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services, Duff & Phelps said, “The celebrity endorsement market in India has matured from vanilla endorsement deals to full-fledged partnerships through innovative routes such as equity deals and strategic partnerships. On the other hand, rising internet penetration, varied formats of content consumption and a burgeoning middleclass with increasing disposable incomes is boosting media spends for traditional and digital advertisements through celebrities. Millennial celebrities continue to be the first choice for brand endorsements as companies want to have a greater focus on the youth segment fuelled by demand in sectors such as e-commerce, retail, FMCG and smartphones, among others.”

    Per data from ESP Properties, over the past decade celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%. Further, TV ad spends with celebrity endorsers rose from INR15.5 billion in 2007 to INR66.6 billion in 2017 at a CAGR of 16.1%. TV ads with celebrity endorsers represented close to 24% of the total TV ad spends in 2017, which represents a 5% uptick from 2007.

    Aviral Jain, Managing Director, Duff & Phelps said,“While Bollywood celebrities dominate the rankings of the top 20 celebrities, sportspersons provide tough competition. Virat Kohli, Sachin Tendulkar, M. S. Dhoni and P.V. Sindhu collectively contributed almost US$241 million, which is over 27% of the cumulative brand value of the top 20 celebrities pegged at US$877 million.”

    “Brands are also increasingly going regional in their endorsement strategy to cater to the heterogenous peculiarities of Indian states.They are leveraging the equity that local celebrities enjoy. Product brands are also looking for better returns on their investment through a step up on regional markets and have started coming up with region-specific commercials featuring regional celebrities like Mahesh Babu and Tamannaah,” Jainadded.

    Further, the report focuses on the rising trend of power couples. By tapping into a power couple’s reach and impact, brands can target each partner’s unique following and voice. The coming together of a power couple creates a larger platform that brands want to leverage to target the youth. This year, power couple Virat Kohli and Anushka Sharma have endorsed around 40 brands together such as Head and Shoulders, Manyavar, Pepsi, Celkon, Boost, Audi, Fastrack, Goinee, Wrogn and Polaroid.

    Celebrities are also increasingly being leveraged to create social media buzz. A celebrity’s hold on social media is now a major determinant of the influence that he or she can have over a brand campaign. Duff & Phelps sourced data from Meltwater, the vertical leader in online media intelligence solutions, on the top celebrities and their social media presence, engagement and influence index.

    Commenting on the power of a celebrity’s social media influence, Christo van Wyk, Area Director – India and Middle East, Meltwater said, “Like marketers, celebrities are continuously building their brand, and those that are aware of current trends and of the difficulties in breaking through the clutter, recognize that social media is a unique opportunity to stand out above the crowd. Celebrities with well-crafted social media strategies are able to maintain relevance, build more intimate relationships with fans and garner real-time feedback on their work. Much like a corporate brand’s, a thriving social media presence can serve as a reflection of a celebrity’s public desirability."

  • IPL value soars 19% to $6.3 billion

    IPL value soars 19% to $6.3 billion

    MUMBAI: The overall value of the IPL ecosystem has increased by 19 per cent from US$ 5.3 billion in 2017 to US$ 6.3 billion in 2018, supported by the broadcasting rights fee surging at a compounded annual growth rate (CAGR) of 18.9 per cent, according to the fifth edition of Duff and Phelps, IPL Brand Valuation Report 2018.

    Star India, the new broadcasting partner for the IPL, has given a boost to the broadcast rights fees which increased by a CAGR of 18.9 per cent. Under Star, content delivery expanded to various regional channels across the universe with commentary in eight different languages, rather than limiting the transmission to sports channels with just English commentary.

    Duff & Phelps MD Varun Gupta said, “Star India’s broadcasting rights deal was a game changer that put IPL on par with some of the biggest sporting leagues in the world (on a fee per match basis). The change in content consumption, influx of over-the-top (OTT) and digital viewing platforms and increased support from advertisers, broadcasters and sponsors has given the IPL greater significance in terms of brand value.”

    The Mumbai Indians, with a brand value of $ 113 million, continue to top the charts for the third season in a row with seven per cent growth from $ 106 million.  Kolkata Knight Riders are in second place with a brand value of $ 104 million. The two-year ban imposed on Chennai Super Kings (CSK) and Rajasthan Royals has had some bearing on their brand values. However, CSK’s on-field performance and the Dhoni factor helped them to neutralise the negative impact, as it was valued at $98 million alongside Royal Challengers Bangalore. Sunrisers Hyderabad, Delhi Daredevils, Kings XI Punjab and Rajasthan Royals follow in the brand rankings.

    This season also witnessed the importance of OTT sports viewership which has become an established and fast-growing market. Hotstar set a world record of OTT viewership with 10.7 million concurrent viewers, beating the 2012 world record of over 8 million concurrent viewers held by YouTube for Felix Baumgartner’s space jump. This surge in online streaming of IPL and the increasing momentum of OTT as a medium to watch sports online was also one of the key reasons for companies to show a willingness to acquire digital rights for streaming IPL.

    Duff & Phelps MD Santosh N said, “Our IPL brand values report reflects the evolution of the modern cricket business paradigm with clubs benefiting from not only the enduring popularity of cricket in India but also from strong marketing and globalisation of the game. However, for growth trajectories to maintain their momentum, all teams need to continue broadening their footprint, forming relationships and generating revenue opportunities in growth markets. Ultimately, however, much of cricket’s future depends on ensuring the product is of a sufficiently high quality to continue attracting viewers, sponsors and broadcasters, the latter of which have become a vital component for the game’s financial health.”

    Finally, social media continues to be an important driver of brand value. The first week of the previous season of IPL garnered 642,900 mentions on social media platforms. That has gone up to 855,400 in the first week of the 2018 season and to 1.3 million after two weeks.