Tag: DTH

  • Deferred live on DD: Nimbus to file reply 9 February

    Deferred live on DD: Nimbus to file reply 9 February

    NEW DELHI: The Delhi High Court today issued notice to Nimbus Communications on a petition by Prasar Bharati challenging the order of the single bench last week permitting telecast of the ongoing one-day cricket series with West Indies with a seven-minute deferred telecast.

    A Division Bench of the High Court headed by Chief Justice MK Sharma asked Nimbus, who own Neo Sports channel, to file their reply to the notice by 9 February.
    The petition by Prasar Bharati has contended that the order of the single judge is violative of the principle of equitable justice as it treats viewers of satellite TV differently from those who receive signals terrestrially.

    Earlier on 23 January, Justice SK Kaul had permitted Doordarshan to telecast the matches with a seven-minute deferred telecast. He had, however, permitted All India Radio to broadcast the commentary live.
    The same court had a day later asked Nimbus to deposit Rs 55 million within a week, even as it gave the marketing rights to the former because it had said it could raise almost five times more than competing public broadcaster Prasar Bharati.

    Meanwhile, the rights to market events on AIR’s 69 channels lies with Prasar Bharati, and the court will decide on the revenue sharing ratio on 10 February, when the rest of the contentious issues would also be taken up.

    The court, however, held that though Prasar Bharati could stream the matches thorough its DTH platform, it would not allow any private DTH operator to access that and show the matches.

  • Measat-3 enters commercial service

    Measat-3 enters commercial service

    MUMBAI: Measat Satellite Systems has announced that Measat-3 has successfully completed in orbit testing and had entered commercial service.

    At a ceremony held Thursday at the Measat Teleport and Broadcast Centre, located just outside Kuala Lumpur, Malaysia, the satellite was officially handed over by Boeing Satellite Systems International Inc and the first customer, Radio Television Malaysia One (RTM-1), up-linked onto the satellite.

    “Thanks to the hard efforts of the Boeing and Measat teams, the deployment and extensive in orbit testing of the Measat-3 satellite has been completed ahead of schedule with the satellite now ready for commercial use” said Paul Brown-Kenyon, Chief Operating Officer, Measat. “We are focused on managing the migration of our lead DTH, Broadcasting and Telecom customers onto the new platform as they expand their services”.

    Designed to work co-located with Measat-1, the deployment of Measat-3 at the 91.5°E orbital location will boosts Measat satellite capacity at its key orbital location by some 300 per cent. The satellite will also extend the network reach to over 100 countries across Asia, Australia, The Middle East, Eastern Africa and Eastern Europe representing 70 per cent of the world’s population.

  • Tata Sky reaches deal to air India cricket

    Tata Sky reaches deal to air India cricket

    MUMBAI: The Tata Sky DTH platform has reached an agreement with Neo Sports, the channel that has rights to telecast India cricket.

    An immediate fallout of this is the fact that Tata Sky subscribers will get to watch live the third ODI that kicked off in Chennai today and the subsequent matches as well.

    The remaining matches of the series will be available live on Tata Sky and in digital picture quality, a release issued by the DTH service provider states.

    Doordarshan is also showing the matches but with a seven-minute delay. The national broadcaster was allowed to telecast the matches ‘deferred live’ following a Delhi High Court ruling on dispute between Nimbus and Prasar Bharti.
     

  • Prasar Bharati moves Delhi HC against deferred live telecast

    Prasar Bharati moves Delhi HC against deferred live telecast

    NEW DELHI: A day after terrestrial broadcaster Doordarshan was granted “deferred live” telecast rights to the ongoing cricket series between India and the West Indies, Prasar Bharati approached the Delhi High Court again on the matter.

    A two-judge bench of the Delhi High Court has listed for tomorrow arguments in the appeal filed by the pubcaster against the order yesterday by a single-judge directing Nimbus, the rights holder for BCCI organized cricket events in India, to give the feed to Doordarshan with a seven-minute time lag.

    Prasar Bharati sources told Indiantelevision.com that the pubcaster’s appeal was based on the validity of the Uplink-Downlink Guidelines issued in November 2005 that perforce allows DD to get the telecast feed. The pubcaster’s argument is that the guidelines are clear that the live feed should be given to both Doordarshan and AIR and that there is “no provision (in the guidelines) for a deferred telecast.”

    Prasar Bharati has contended that viewers in the country cannot be divided into two segments and that there has to be equitable distribution of signals for all viewers, irrespective of whether they are linked to DTH, cable or non cable homes.

  • ‘You cannot build a sample on psychographics’ : LV Krishnan – TAM India CEO

    ‘You cannot build a sample on psychographics’ : LV Krishnan – TAM India CEO

    Media research agency Tam is in an expansion mode. Recently, it increased the number of peoplemeters from 4800 to 6917. And as direct-to-home (DTH) and conditional access system (Cas) took root, it also came out with the Elite Panel. The aim: to give broadCasters and media planners an idea of what the cr?me de la cr?me consume.

     

    Indiantelevision.com’s Ashwin Pinto caught up with Tam India CEO LV Krishnan to find out how the agency is gearing up to meet the challenges that new distribution technologies are throwing up.

     

    Excerpts:

    With conditional access system (Cas) and direct-to-home (DTH) taking root, what is Tam’s strategy going to be?

    We expected digitisation to happen sooner or later. We have been getting ready for it since a year. In April 2006 we released our first study under the Blinx series where we had the first DTH penetration data coming out. We also did a multi-city study on what was happening on Cas. We looked at the international availability of technology that could be used to measure these two platforms.

     

    We began work on the digital peoplemeter which we call the TVM5. Today all the six metros are completely aligned to the TVM5 digital peoplemeter. The peoplemeters are technologically hybrid. This was stage one done last year. We expanded the panel two weeks back and introduced the Elite Panel. After that, quite a large number of homes in the Elite Panel have moved onto DTH. In the regular panel a significant amount of homes are converted to Cas.

     

    This is clubbed with the C&S (cable & satellite) data and sent to the industry for usage. While this happens and the market moves from analogue to digital, there is growth in DTH and Cas for both panels. To validate this we are doing a regular penetration study. The data for this month will be out shortly. We will do studies in February and March to find out DTH and Cas penetration in the notified areas. It will be matched with our Elite Panel penetration also to see if it matches with those kinds of homes. Then data will go out to the user.

    Will Cas or DTH prevail and why?

    It is difficult to say which one will succeed. Each has advantages. Finally it is the service ability that counts. The demand is there. Pricing is important.

     

    Then there is the marketing activities done. Feedback is that demand for set top boxes is rising dramatically. But the service ability is the need of the hour. This is preventing more penetration.

    Tam has also increased the number of Peoplemeters and coverage area. Could you talk about this?

    We have been working with the joint industry body (JIB) for the last year and a half to look at the next step. Hence the decision to go to 7000 peoplemeters.

     

    Three things prompted the expansion. Firstly the universe has changed since the last expansion that happened in 2002 – 2003. The number of C&S homes has increased. New towns have been added on different strata of the population. The second reason is the sheer amount of fragmentation that is happening. With the number of channels available, TV viewing has become more fragmented. To look at data from specific segments of the population you need to go deeper. The Hindi speaking markets which is the North and West is where the bulk of the new metering has been done.

     

    In the South, the time spent on viewing is higher in proportion to the number of TV homes present. More samples have been added there. Then we wanted to plan for the future with new platforms coming in. You will see further fragmentation with DTH and Cas arriving. IPTV is also soon to launch. We wanted to be ready for this change.

    How much has Tam invested and what have the challenges been?

    The expansion has taken 10 months of work. We started last February. We moved from 73 towns to 151. We brought in the digital peoplemeters. At the same time we needed to ensure that the homes are counseled to deliver quality research. It has been great working along with the industry. Over Rs 250 million has gone into the expansion.

    Why did it take it so much time to expand?

    We touched 4800 in 2003. In 2004 there was no establishment study. We had to wait for 2005 to see the kind of growth rates that have happened. When we got NRS 2005 there was also census data for 2001 which came out in 2005. That data came to us in the second half of 2005.

    We are examining the possibility of expanding the Elite Panel to other markets like Bangalore, Chennai and Kolkata

    How do you choose the homes and how is user compliance ensured?

    The homes are chosen on the basis of key control variables divided into primary and secondary variables. The former are socio economic classes, the ability to watch C&S or terrestrial television. Number of home members is another variable. Apart from that, secondary variables include ratio of colour to black and white TV sets. In 2007 we have added a new variable, which is the presence of kids. A metric is used to gauge the compliance of a home to the peoplemeter which is button pushing. So we do surprise checks with these homes. Once we are sure that they are stable we add them to the reporting data.

    Rival ratings service aMap talks about the importance of pyschographic profiling and that 25+ SEC A is not enough if you want to know what for instance an executive consumes. Your views on this?

    You can include additional variables. However a panel needs to be put on strong foundation stones. They have to be stable over a period of time. Then you look at SEC, cable and satellite or terrestrial. Pyschographic variables are ever changing in nature. You cannot build a sample on psychographics. If you list pyschographic variables, which could be 100, you diminish your sample to miniature levels.

     

    You cannot have attitudinal factors being linked to viewing behaviour patterns. Attitudinal factors can be included in one off studies. But to expect a panel to give you solutions for every little thing will not be possible. A panel is supposed to give continuous behaviour changes so that you can do projections for the future based on past behaviour.

     

    In a dynamic market you have a cable operator changing the channel line-up, marketing etc. If you can pick up these changes and tie it to the numbers you can make better sense of the data rather than try to report things based on things that are affected by changing attitudes. It is important to have data that gives a clear picture of the changing marketplace rather than have a variable that is there for the sake of it.

    How has the channel standings been affected by the expansion of the panel?

    In general the expanded panel has come in with Cas implementation. Pay channels have taken a hit in Mumbai, Delhi and Kolkata. But the figures will improve as homes move to Cas or DTH. Distribution is key in the towns. Also when you geographically expand your ratings presence you see a difference in terms of power cuts. This environmental factor also affects channel shares. A strong distribution of channels in smaller towns will mean that share is not affected.

     

    Regional channels share has gone up. So has news. The free to air channels are also faring better. The mainline channels continue to stay strong. Certainly there is more fragmentation. Music and the English entertainment channels are stagnating. This has to do with content along with marketing. Colour TV sets have jumped to 70 per cent in the C&S homes. Remote control penetration has also grown. There is faster surfing and more sampling. The ad rate viewership is slipping vis-?-vis programme viewership. There is a 20 per cent difference. News has eaten into the share of GEC.

    What findings has the Elite Panel thrown up?

    The elite segment spends a limited amount of time on television. It is around an hour and a half each day compared to two hours and 10 minutes for the general panel. For those who own a DVD player it goes down further to around an hour and 10 minutes. The more the leisure opportunities present, the less he/she watches television. They are extremely choosy. What is interesting is that although the main language of 45 per cent of the Elite Panel is English, the time spent on watching Hindi content is more watched. English entertainment needs to touch the heart of the consumer better.

     

    It is clear that the members of the Elite Panel do not approve of the quality of content on the English entertainment channels, which is one reason why they are not spending much time watching television. They are basically surfing through the English channels and then going back to the Hindi shows. The English channels need to understand what the viewer requires. The elite segment represents an opportunity.

    Can you highlight any other findings that emerged from the Elite Panel?

    Firstly we need to segment general entertainment into two parts. One is soaps and the other is reality shows. The former is consumed by the housewife while the latter is consumed by the youth. On a national scale you have one TV set homes mostly. But in the Elite Panel there are multiple TV set homes. So while the overall numbers are the same when you break it down into soaps and reality shows the viewing is split evenly in the Elite Panel. This means that the second TV set is being used to watch reality shows by the younger members. This gives channels an idea of the kind of shows that can be created for the Elite versus what is being done for the rest of the country.

     

    The Elite segment has nuclear families with bigger homes. There are two kinds of homes. One is executive which has lesser kid’s, while some of them are Dink (double income no kid’s) homes. The business family is larger. The day parts both watch are different as also is the content.

     

    Another difference is the behaviour of this audience towards weekends. In a national panel time spent declines. Here it goes up. News is watched a lot. Sports viewing depends on the significance of an event. It needs to be interesting. They will watch an event whether it is cricket or tennis or Formula one if the match is interesting. Schumacher’s last Grand Prix touched a rating of over three in the Elite Panel while in the national panel it was 0.22. Viewing of sports depends more on the quality of the match rather than on the tournament per se. Kids and movies fare better on the Elite Panel.

    What has the media feedback been like for this service?

    It has been good. We are examining the possibility of expanding it to other markets like Bangalore, Chennai and Kolkata. It has been two years since we started work on the panel. The challenge was to keep the panel intact. We have 125 homes in Delhi and 125 homes in Mumbai.

     

    Technologically we had to make sure that data could be downloaded which is not easy given that the telecom infrastructure is already overloaded. We did special techniques to recruit homes. We spoke to them in terms of what we are trying to do. We had trained people visiting the homes with laptops.

    Can sports viewing for non-cricket grow?

    There are some learnings from cricket. Firstly you need star appeal. Would you watch cricket without Sachin, Saurav, Dravid and Dhoni?

     

    Secondly media coverage is crucial. The reason why the soccer World Cup last year fared so well was due to the enormous coverage and hype in the media particularly in newspapers. Then there needs to be drama. Cricket has controversy, which creates aura. For instance Saurav coming back sparked debate.

    What is your outlook for radio this year?

    We have expanded our measuring to 32 stations now for AdEx. Earlier it was 13 stations. We are seeing radio ad expenditure growing.

  • Bharti floats subsidiary company for DTH

    Bharti floats subsidiary company for DTH

    MUMBAI: Bharti Airtel Limited has floated a wholly owned subsidiary, Bharti Telemedia, for its direct-to-home (DTH) services.

    The plan is to launch DTH this calendar year, but this will depend on whether the telecom major manages to get transponder space from the Indian Space Research Organisation (Isro).

    Indiantelevision.com was the first to report that Bharti would be entering into the DTH business, joining Anil Ambani’s Reliance, Kalanithi Maran’s Sun Direct and the existing players Dish TV, Tata Sky and DD Direct Plus.

    Bharti also hopes to launch its IPTV services in the first quarter of the next fiscal, a source in the company says. UTStarcom is the digital service vendor for Bharti’s IPTV including the headend and the digital set-top boxes (STBs).

     
    “There are issues we still have to sort out on technology, cost and reach. IPTV could have limitations in India at this stage. DTH can give us a wider market,” says the source.

    Bharti had started test runs for IPTV with UTStarcom but later invited other vendors as well. Subsequently, it has been using UTStarcom for its IPTV build up.

     
    The telecom major has also announced the acquisition of a submarine network cable system from Network i2i, which is jointly owned by Singtel and a Bharti group company, for an overall consideration of $110 million. This will be subject to obtaining the requisite approvals.

    Bharti Airtel is structured into three strategic business units – mobile, broadband & telephone (B&T) and Enterprise services. The mobile business provides mobile and fixed wireless services using GSM technology across 23 telecom circles. The B&T unit provides broadband and telephone services in 94 cities while the Enterprise services provide end-to-end telecom solutions to corporate customers and national and international long distance services to carriers.

    Bharti has an aggregate of 33.71 million subscribers (as of December-end 2006), consisting of 31.97 million mobile customers.

  • No cricket on DD as Nimbus refuses to buckle

    No cricket on DD as Nimbus refuses to buckle

    MUMBAI: In what is a first on Indian Television, a home cricket series kicked off today without the telecast being available on national broadcaster Doordarshan and All India Radio.

    India’s victorious start to the four-match Pepsi series One-Day International series against the West Indies at Nagpur was not available on terrestrial television as well as on cable homes that did not carry the Nimbus owned Neo Sports channel.

    With talks breaking down yesterday between Prasar Bharati and Nimbus Sports on sharing the live feed, the industry was waiting to see whether the government would push through an ordinance to implement the Downlinking/Uplinking Guidelines issued by the information & broadcasting ministry in November 2005.

    The guidelines make it compulsory for sports telecast rights holder channels to share the live feed of important sporting events with Doordarshan and AIR by entering into a commercial agreement. The terms provide for revenue sharing of 75:25 in favour of the rights holders.
    Nimbus Sports, the rights holders for the BCCI organized cricket events in India, had offered to give the feed to the pubcaster, but only under certain specific conditions, and these were not acceptable to the Prasar Bharati.

    Nimbus suggested a 15 minute deferred telecast on Doordarshan’s terrestrial channel referred ‘as live’. Thus, people having cable TV would get live feed on Neo Sports and those watching DD would see it 15 minutes later.

    Nimbus also did not agree to DD showing the matches on its DTH platform DD Direct Plus.

    NIMBUS READY TO GIVE FEED IF PRASAR BHARATI GIVES COMMITMENT TO ENCRYPT TERRESTRIAL SIGNALS

    Nimbus has said if at all it shares the feed, the signals have to be encrypted so that it reaches houses only on the terrestrial network and not those that get DD signals through cable TV.

    Nimbus today offered a way out of the impasse by declaring it was ready to provide the live feed if Prasar Bharati agreed to encrypt its signals in the next two to three weeks.

    “Till such time as DD puts encryption into place, about 2-3 weeks, Nimbus has offered to provide the live coverage TV signal to DD,” Nimbus chief Harish Thawani has been quoted by Zee News as saying from Mumbai.

    “We are highly committed and want to provide the cricket telecasts on DD also. The ball is in DD`s court,” he said.

    Thawani said Nimbus was insisting on encryption as the satellites used by DD have significant signal dispersion into many neighbouring countries, often as far as the Middle East and Singapore.

    “The growth of sports in any country is substantially dependent on the revenues it gets from sports channels and those revenues would be substantially destroyed if the rights of sports channels are not protected, having a terrible impact on sport itself,” Thawani argued.

    Till now though, Prasar Bharati officials, citing previous government orders and court rulings that they claim have gone in their favour, have been adamant that they should get live feed of the cricket series, without any conditions, and that it also be shared on DD’s DTH platform.

    Following the breakdown of talks DD officials have gone back to taking the cover of the Uplink-Downlink Guidelines that perforce allow DD to get the telecast feed.

    The ball is now really in the government’s court on what its next move will be.

  • Zee TV to soon have entertainment channel sibling; Zee Next working title

    Zee TV to soon have entertainment channel sibling; Zee Next working title

    MUMBAI: Star Plus has it, so too does Sony’s SET channel; and now Subhash Chandra’s Zee Entertainment Enterprises Ltd will soon have it as well – a flanking channel that is.

    If all goes according to schedule, Zeel will be launching a sibling to its flagship channel Zee TV within the next three to five months. While the name of the channel is yet to be finalized as yet, reliable sources at Zeel say that it has been given a working title Zee Next.
    Zee Next is envisioned as a metro-centric entertainment channel that will have content that in scope and feel will be quite similar to what was envisaged for Star Plus’ sibling Star One, when it first launched in late 2004, the sources say.

    This news comes alongside the further closing of the channel share gap between Zee TV and Star Plus in the latest ratings issued by Tam Media. Tam is now beginning to deliver better numbers as function of new markets being added to the panel as well as expansion in peoplemeter numbers.

    Overall, Star Plus’s gross rating points (GRPs) are down from 518 in December to 403 this week. Zee’s GRPs have also dropped from 240 in December to 217 in the current week.

    There are those in the industry who question Zee’s move to launch another entertainment flanking channel, saying that it would only distract Zee TV from a focused assault on Star Plus. The logic of the new channel is reportedly that it will essentially be targeted as a channel that is focused more at marking its presence on addressable systems. That Zee owns both cable (WWIL) and DTH (Dish) platforms also means that packages can be created that will push the new channel to the maximum possible.

  • TDSAT adjourns Tata Sky vs Zee case

    TDSAT adjourns Tata Sky vs Zee case

    NEW DELHI: The Telecom Disputes Settlement Appellate Tribunal on Friday adjourned the hearing in the appeal by Tata Sky against Zee Turner’s demand for carrying all the channels they have on offer.

    The case, which relates also to the technical issue of transponder constraint, has been adjourned till 9 February, as the counsel for Zee Turner contested the contention of Tata Sky that the regulations of Trai did not have a “must carry” provison., but just a “must provide” provision.

    The Zee Turner counsel said that there exist two specific Trai-issued documents that could be placed in the court right away, or later, as the court thought fit, which show that Trai regulations carry a “must carry” provision. The court finally fixed 9 February as the date for filing those documents with a note from the Zee counsel.

    Reading out the affidavit to seek to prove his point, the Tata Sky counsel said that Trai had made four points in the affidavit: first, that it was considering the issue and consultative paper would be issued, without fixing a timeframe for that; secondly, that the affidavit does say that there are capacity constraints on the transponders; thirdly, that DTH is at par with the cable operations, being an addressable system; and finally, that Trai says its regulations did have a “must provide”, but not a “must carry” provision.

    Tata Sky’s argument was that since the regulations did not enforce any “must carry” provision, the DTH operator was not bound to carry all the channels provided as package/s by a broadcaster.

    To this, however, the Zee counsel asserted that there were two earlier documents by Trai that specifically assert a “must carry” provision, and these could be produced in the court.
    Part of the dispute between Tata Sky and Zee Turner rests on the fact that the latter has been insisting that the DTH operator carry all its channels and could not “pick and chose” from them.

    The former had argued that the transponder constraint does not allow them to run each and every channel from a broadcaster they take signals from.

    In this context, in the earlier hearing on 2 January, Tdsat had asked Trai to look into the transponder issue as well as other issues. Trai has said today that transponder constraint is a reality.

    On this, Tata Sky today pleaded that since Trai was considering issuing a consultation paper, and yet, not fixed a date for that, Tdsat may ask Trai to fix a date and issue an interim order to that effect.

    However, the proceedings took a different turn with the Zee Turner counsel bringing up the issue of Trai documents mandating a “must carry” provision.

  • Metros to be fully ‘Cas’ed: Das Munshi

    Metros to be fully ‘Cas’ed: Das Munshi

    NEW DELHI/MUMBAI: Looks like conditional access system (Cas) will spread to fully cover the metros of Delhi, Mumbai and Kolkata.

    “The introduction of Cas in some parts of the metros has proved successful and it would be extended to other areas in these cities soon,” the information and broadcasting minister Priya Ranjan Das Munshi said today at a press conference in Delhi.

    The set-top boxes (STBs) seeded in these three cities, according to the Telecom Regulatory Authority of India (Trai) chairman Nripendra Misra, has already touched 382,000.

    Of the 1.2 million subscribers in the Cas areas, Trai’s estimate is that digital conversion would be at 50 per cent by February-end. “The indication that we are getting is that there would be 600,000 digital subscribers including direct-to-home (DTH) in the Cas notified areas of Delhi, Mumbai and Kolkata,” said Misra.

    In a meeting with the broadcasters today, Trai said it was aware that in some areas there was relay of pay channels without encryption. The regulator assured that the enforcement machinery would be energised to sort out such related issues.