ITV

Tag: DTH

  • Tata Sky favours multiple agencies for TV audience measurement

    Tata Sky favours multiple agencies for TV audience measurement

    MUMBAI: Tata Sky, one of the leading DTH operators in India has suggested Telecom Regulatory Authority of India (TRAI) that there should be multiple rating agencies. The competition will bring in new technologies and new methods in analysis.

    “Yes, multiple rating agencies need to be promoted. Competition will  bring in new technologies, new research methodologies, new methods in analysis, new and better ways to ensure better data quality,” Tata Sky has said in its submission to a consultation paper on TV audience measurement floated by TRAI.

    On the contrary, GTPL Hathway believes that there is no need for competition in the television rating services to ensure transparency and accuracy.

    “If more television ratings agencies are allowed to compete then the sample size will reduce and might even get scattered demographically. Therefore to ensure transparency and accuracy, there is no need for competition in the television rating services,” GTPL Hathway stated.

    The DTH player also commented that BARC India is not transparent regarding sharing the methodology and the representation of the panel home amongst the various platform types.

    Both Tata Sky and GTPL Hathway suggested that the BARC shareholding body should also include members representing the DPO/DTH/OTT platform body.

    To address the issue of panel tampering/infiltration, GTPL Hathway suggested to increase the sample size of the panel household significantly, which will reduce the impact of tampering on overall TV ratings, which in turn will reduce the temptation to tamper with the panel homes.

    Tata Sky argues that there is an under representation of DTH customers amongst the existing panel homes and BARC has taken no steps to publish a list for transparency. The representation of HD homes also needs correction.

    On the question whether BARC India should be permitted to provide raw level data to broadcasters, the MSO said, “We agree with TRAI’s view that release of raw data to broadcasters may potentially compromise on secrecy of households and sanctity of the data. The proposition that availability of raw data would help in giving the broadcaster sharper insights into viewership behavior is not sufficient to take such a huge security risk. There are other ways of sharper insights into viewership behavior such as AI."

    "Provisioning of raw level data to broadcasters will definitely contravene the policy guidelines for television rating agencies prescribed by MIB. The accreditation system mentioned by MIB requires secrecy of panel households, while release of raw data to broadcasters may potentially compromise secrecy of households", GTPL Hathway stated.

  • BARC exhorts TRAI to strengthen existing TV audience measurement system

    BARC exhorts TRAI to strengthen existing TV audience measurement system

    MUMBAI: Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has suggested to the Indian regulator Telecom Regulatory Authority of India (TRAI) that having more multiple measurement and ratings mechanisms may not be “advisable” and could create confusion. Instead, it was better to invest further in the existing currency with the goal to make it more robust.

    “Having more than one ratings service/currency would not be in the interests of industry, and, hence is not desirable. Instead of increasing number of ratings agencies, it would be advisable to invest in the existing system and make it even more robust and accurate,” BARC India has said in its submission to a consultation paper on TV audience measurement overhaul  floated by the TRAI.

    Making a case to further boost the functioning of BARC India, the organisation has said steps were needed to be taken to “increase the sample/panel through cost effective technologies” like sample return path data (SRPD).

    “TV viewership measurement systems across most mature markets are carried out by a single agency. The existence of more than one rating agencies (and currency) will create confusion and will lead to inefficiency in the market. When there are more than one data sets for a same set of channels, it leads to ambiguity,” BARC India has argued.

    TRAI had floated a consultation paper on ‘Review of Television Audience Measurement and Ratings in India’ on 3 December 2018 seeking feedback from stakeholders with a view to examine various aspects of the system, which is presently done by BARC India that is a joint venture amongst three industry organisations — the Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI) and the Indian Society of Advertisers (ISA). The original deadline for making submissions was extended on request from the stakeholders.

    Arguing against promoting more competition in the audience measurement eco-system, BARC India has cited international media reports relating to this particular issue in the Philippines.
    “Philippines presents a typical example of confusion and ambiguity in market due to presence of more than one measurement agency. TV measurement in the Philippines is conducted by Kantar Media Philippines and AGB Nielsen Media Research Philippines. Data produced by the two companies are often used by competing channels to claim leadership,” BARC India has argued.

    Pointing out that accuracy of data can be ensured through larger panel that can, inter alia, be sustained by industry, BARC India has tried to put things in context by highlighting the US TV industry sustains a panel of 108900 individuals with a TV adex of $68 billion, while in India BARC India “runs a panel of 135,000 individuals with adex of approximately $4 billion”.

    However, for a more robust system to be in place, which will also strengthen BARC India, the organisation has said “regulatory and government support” was essential and the support should involve “mandating digital platform operators (DTH and cable), as well as TV OEM manufacturers (of smart TV sets), to share return path data from samples to measurement provider”.

    “To make data more accurate, there are steps required that go beyond the remit and domain of BARC. Legal and punitive framework to weed out panel tampering will go a long way in building further acceptance of our data,” BARC India has stated, reiterating its position on been backed by some legal teeth to fight attempts of data infiltrations and manipulation.

    While admitting that a high-tech landscape like audience measurement needed to constantly evolve as newer consumption and distribution modes and technologies were emerging (for example, digital consumption, proliferation of OTT platforms, etc), BARC India has made it clear it was exploring SRPD, second generation metre with newer detection techniques, and other technological solutions for TV measurement.

    “BARC India has also made progress in building capability to measure digital consumption with the goal of providing industry with cross platform and cross device video consumption: linear and time shifted, broadcast and digital. We have a strong foundation, established credibility and necessary transparency and accountability framework on which we can build further with emerging and suitable technologies,” the measurement organisation stated.

  • TRAI to take action against errant service providers

    TRAI to take action against errant service providers

    MUMBAI: In order to address customer concerns regarding the new tariff regime that came into effect from 1 February, the Telecom Regulatory Authority of India (TRAI) has taken considerable steps to educate and inform people.

    Noting that several service providers have not been active in getting people migrated, it has, according to a report by Telecom Talk, said that customers who are grappling with faulty connections can lodge a complaint at a designated call centre.

    The authority even stated that if there is no word from the operator even after making a claim, subscribers won’t have to pay after 72 hours. After witnessing the issues being faced by customers, TRAI extended the date for choosing packs till 31 March and even asked operators to ensure that those who have prepaid for their connections should not suffer any cable loss. The least that can be done is to temporarily move people to packs which are close enough to their previous choice.

    TRAI has also taken similar steps to address the concern of exorbitant rates being charged by DTH and cable operators for service charges. It has capped cable charges to Rs 200-300 and DTH at Rs 500.

    A few days ago, TRAI said that about 6.5 crore cable and 2.5 crore DTH homes have been migrated to the new regime. This means 9 crore out of the total 17 crore TV homes in the country have successfully adopted new plans. It had said that it will take up massive consumer awareness programmes through print, social media, ads and other programmes to ensure the message reaches out to consumers.

    It even told operators that in cases of a second TV connection in the same home, they have the option to forgo or provide a discount on the base charge of Rs 130.

  • TV9 enters Hindi heartland with TV9 Bharatvarsh

    TV9 enters Hindi heartland with TV9 Bharatvarsh

    MUMBAI: TV9 News Network is all set to launch its national Hindi channel, TV9 Bharatvarsh, next month in Delhi. The channel is ready with its largest news studio in the country, which will use the best of AR and VR technologies, and BOT news tracker in its presentation.

    Already a leader in regional media with six news channels in different parts of the country, this will be TV9 network's grand entry into the national media with its wealth of journalistic experience.

    TV9 Bharatvarsh will strive to change national television with its unique style of aggressive presentation blended with investigative journalism that will focus on the rights of the people. The Hindi channel will bring back issues that really matter and use the medium of television keeping the core values of humanity and people's interests in the forefront.

    Associated Broadcasting Company Private Limited (ABCL) was started in 2003 by a group of young journalists lead by Ravi Prakash as CEO. TV9 Bharatvarsh will be a free to air news channel. It will be available across all the platforms and will have a presence on cable, DTH and digital platforms worldwide.

  • TRAI steps in after 24% homes lose complete access to all pay channels

    TRAI steps in after 24% homes lose complete access to all pay channels

    MUMBAI: The Telecom Regulatory Authority of India (TRAI) on Tuesday extended the deadline for consumers to select television channels under its new tariff regime till 31 March  The subscribers that don’t opt for new channels would be moved to ‘Best Fit Plans’, which would be developed as per usage pattern, language and channel popularity, the sector regulator said in its statement.

    The regulator said the decision had been taken to protect the interests of consumers. TRAI stated that some subscribers are facing difficulties in selecting the channels/ bouquet of their choice. In some cases, LCOs have not been able to reach out to the subscriber to create awareness among them and collect the options, it noted.

    Right through the last couple of months, the regulator had time and again directed broadcasters and DPOs to ensure a seamless transition with no blackouts of TV screens.
    Despite the best efforts of all stakeholders, switch offs were reported across several cities of the country during the transition, a situation RS Sharma and team wanted to avoid.
    Therefore the TRAI’s latest move aimed at a consumer-friendly migration seems to be a positive one if ground-level implementation data is looked into.

    According to numbers provided by Chrome DM, 24 per cent households had lost complete access to all pay channels in 10.9 million cable and satellite homes in 366 urban cities (340 Chrome DM reported channels).

    As per Chrome DM week 6 data, 76 per cent of households in these cities felt no impact of the new norms, as they continued to have access to 300 odd channels as per their old packs. 13 per cent of households among rest 185.1 million cable and satellite homes across the country have exercised their right in some form to pick new packs.

    Bhima Riddhi Digital Service promoter Nagesh Chhabria said his team had to convert consumers from pay channel base to FTA base in some areas. Chhabria said the Belgaum-based operator had initially handed ten days to its subscribers to select new channels or packages. However, those that did not exercise their choice were converted to the FTA base. However, he added that consumers were informed prior to the switch off. Overall 30-35 per cent of his company’s consumer base has been converted to FTA.

    Maharashtra Cable Operators Foundation (MCOF) member Asif Sayed said the switch-off phenomenon was being witnessed in parts of Mumbai as well. According to him, all the MSOs other than Den Networks “have forcefully converted the pay packages into FTA”.

    Sayed went on to add that some consumers, despite having packages with six months validity, have been moved to the FTA base.

    “Any form of TV buying on the back of the existing ratings’ sampling does not hold, as the 196 million C&S homes in India will choose different channel packages – running into thousands of combinations. There are multiple combos being rolled out by the broadcasters, DPOs and variants of the same – earlier were an average of 5 packages earlier, which has moved to over 5000 combinations post the NTO implementation,” Chrome DM founder Pankaj Krishna highlighted.

    Chrome DM week 5 data revealed that a staggering 90 per cent of consumers were aware of the change in tariff through the TV ads of broadcaster, and not through their cable service providers.

    The data also showed that 70 per cent of people who have been contacted were yet to take decisions on which package or channels to subscribe to. Out of the balance 30 per cent in the regional markets, the inclination of choice is more towards regional packages and channels.

    According to Chhabria it is premature to talk about the package uptake. He pointed out that broadcasters are marketing national bouquets a lot more than regional one. The veteran executive feels that regional channels are being promoted by DPOs.

    According to Chrome DM, a major chunk of the off take of packages will be taken over by the distributor-defined packages, while broadcaster defined-packages will always remain a second choice. Chhabria seconded that theory, adding that around 60 per cent of consumers are picking bouquets designed by DPOs only. Sayed, from his on-ground experience, claimed that only DPO suggested packages are working. He also added that MSOs are taking a lot of time to activate pay channels on a-la-carte basis.

    According to several industry watchers Indiantelevision.com spoke to, major MSOs including Arasu Cable, Den Networks, GTPL Hathway, Hathway Cable and Datacom among others had switched off pay channels in various parts of the country. Multiple cities in Delhi and Uttar Pradesh reported a complete pay channel bouquet switch off, expect channels from IndiaCast and Sony. A small section of DPOs had also switched off all pay channels, barring some regional packages. Sayed added that the chaotic situation is increasing the churn rate of the cable business, thereby helping DTH operators.

    As per TRAI, there are close to 100 million cable service TV homes and 67 million DTH TV homes in the country. The regulator believes that approximately 65 per cent of the subscribers of the cable services and 35 per cent subscribers of the DTH services have already exercised the options.

  • TRAI says 6.5 cr cable, 2.5 cr DTH homes under new tariff regime

    TRAI says 6.5 cr cable, 2.5 cr DTH homes under new tariff regime

    MUMBAI: Telecom Regulatory Authority Of India (TRAI) has stated that nine crore of the 17 crore television homes in India have migrated to the new tariff regime. TRAI chief RS Sharma, who has been monitoring the transition closely, said the nine crore figure included 6.5 crore cable TV homes and 2.5 crore DTH homes.

    "The speed [of onboarding] has increased as per our data and we expect the rest of the people to also register their choice of channels soon," he told news agency Press Trust of India.

    With DTH operating on a prepaid model, Sharma pointed out that consumers with long and short duration packs will soon opt for their new channel preferences.

    "We are guiding and helping the operators wherever required and are calling regular meetings to clarify matters," Sharma noted.

    The regulator intends to ramp up its consumer outreach and awareness programmes to further increase the speed of the transition.

    "TRAI will take up a massive campaign on consumer awareness, through social media, print, advertisements, jingles and other programs," he said.

    Last week, TRAI had asked distribution platform operators (DPOs) to respond on special schemes for TV households with multiple connections.

    Reiterating its stand, the sector regulator had said that DPOs should permit individual set top boxes (STBs), even within the same home, to have separate choice of channels, should the consumer wish so.

    As per the new norms, DPOs can provide discounts, and even forgo the network capacity fee (NCF) of Rs 130 for subsequent connections in the same household, provided these discounts are offered in a uniform manner in a region and clearly stated on the website.

    According to Sharma, three operators have already reverted on the special schemes and plans for TV households with multiple connections. TRAI, however, is unlikely intervene into the matter for now.

    The new framework that came into effect from 1 February has been widely debated over in the cable and broadcast circles.

    Last week, the executive council of the Indian Society of Advertisers (ISA) advised its members against using BARC India viewership date for media planning, buying and evaluation perspective during the transition period, which it believes could last up to six weeks.

    While TRAI has left no stone unturned to ensure a smooth and seamless migration, it continues to battle several legal cases in various courts across India.

  • Tata Sky vs TRAI: Delhi High Court adjourns case to 13 February

    Tata Sky vs TRAI: Delhi High Court adjourns case to 13 February

    MUMBAI: The Delhi High Court on Friday adjourned Tata Sky’s ongoing legal battle, in which Discovery,  Bharti Telemedia-owned Airtel Digital TV and Sun Direct are a part, with the Telecom Regulatory Authority of India(TRAI) and its new tariff regime to 13 February.

    Earlier this week, the regulator had served Airtel a show-cause notice after several of its subscribers complained about a DTH blackout. Airtel Digital TV was handed a three-day period to respond to the notice.

    TRAI chairman RS Sharma also addressed a press conference in the national capital, rubbishing a Crisil report that claimed cable and DTH bills were bound to increase after the implementation of the tariff order.

    On Thursday, Indian Society of Advertisers' (ISA) executive council advised its members to not use the BARC data for media buying, planning and evaluation perspective during the transition periond, which it feels will stretch up to six weeks.

    On 4 February, after senior lawyer Kapil Sibal, representing Tata Sky, concluded his arguments including legal submissions, Discovery India Communication’s counsel Gopal Jain laid the foundation for his arguments.

    The broadcaster is likely to conclude its arguments during the next hearing of the case.

    The regulator informed the court that the new tariff order has already been implemented from 1 February.

    Earlier the TRAI had offered an extension till 31 January to the distribution platform operators (DPOs) for implementation.

    On 24 January, the Harit Nagpal-led company finally unveiled the new pricing of channels and packs after it was served a show-cause notice by the TRAI.

    TRAI's show-cause notice said, "Tata Sky has failed to provide options to its 17.7 million subscribers in compliance with the new framework to exercise their choices for TV channels. Tata Sky has put its subscribers in a situation of great difficulty despite no fault of theirs by not complying with the provisions of the new regulations and the tariff order.”

    Despite the delay in announcing channel prices, Tata Sky MD and CEO Nagpal is confident that his team can complete the tricky task of implementing the new norms within a relatively short span of time.

    “Tata Sky has always been compliant to regulatory requirements. We have gone live with our modes of communication across the Tata Sky website, Tata Sky mobile app and also equipped the dealers that subscribers can reach out to. We were confident that we would be able to complete the task in 1 week’s time. Hence we used this time to a seamless and smooth transition for all our subscribers. We have ensured that choosing channels and packs is as easy as 1, 2, 3 for any subscriber,” the veteran executive said.

    On 29 January, Calcutta High Court stayed the cable switchover till 18 February. The court’s directive was a result of 80 cable operators from the city filing a petition against the TRAI mandate. However, the high court later vacated the stay.

    The petitioners’ lawyer Debabrata Saha Roy argued that the revenue-sharing model under the new regime will significantly reduce the cable operators’ share to just nine per cent. With 80% will go into the broadcasters’ kitty, MSOs stand to get just 11 per cent, thus making it an unsustainable business proposition for operators.

    In 2017, Bharti Telemedia, Tata Sky and Discovery Communication India had filed petitions against TRAI, challenging its tariff order and the interconnect regulations.

    Unlike the position adopted by Star India wherein it questioned the regulatory powers of TRAI, the matter in the Delhi HC questions the regulator’s power to wipe out deals that operators enter into to fix commissions and rates for customers.

  • DD Arun Prabha to launch on 9 February

    DD Arun Prabha to launch on 9 February

    MUMBAI: A fews days ago, the Cabinet Committee of Economic Affairs (CCEA) approved the launch of DD Arun Prabha channel for North East. The state will have its first dedicated 24×7 channel which will be launched by Prime Minister Narendra Modi at the Doordarshan Kendra (DDK) at Itanagar on 9 February 2019.

    Doordarshan director-general Supriya Sahu tweeted, “Congratulations Arunachal!!! Here we come. Cabinet has approved the launch of Doordarshan Arunprabha channel from Itanagar to fulfill the aspirations of the people of North east region.”

    In addition to this, 1,50,000 DTH sets have been approved for distribution in different states in the country which will help people in the border, remote, tribal and LWE areas to watch Doordarshan's DTH programmes.

    On the same day, the cabinet gave its approval to the proposal of the Ministry of Information and Broadcasting (MIB) regarding Prasar Bharati's "Broadcasting Infrastructure and Network Development" scheme at a cost of Rs 1054.52 crore for three years from 2017-18 to 2019-20.

  • CCEA approves “Broadcasting Infrastructure and Network Development” scheme of Prasar Bharti

    CCEA approves “Broadcasting Infrastructure and Network Development” scheme of Prasar Bharti

    MUMBAI: The Cabinet Committee on Economic Affairs (CCEA) chaired by the Hon’ble Prime Minister Shri Narendra Modi today gave its approval to the proposal of the Ministry of Information and Broadcasting (MIB) regarding PrasarBharati's"Broadcasting Infrastructure and Network Development" scheme at a cost of Rs.1054.52 crore for 3 years from 2017-18 to 2019-20.

    Out of Rs. 1054.52 Crore, an amount of Rs. 435.04 Crore is approved for the continuing schemes of All India Radio and an amount of Rs 619.48 Crore is approved for the schemes of Doordarshan. The continuing schemes of AIR and Doordarshan are at different stages of implementation and are scheduled to be completed in phases.

    The cabinet also approved the launch of DD Arun Prabha Channel from Itanagar, Arunachal Pradesh to fulfil the aspirations of people of North East Region. In addition to this, 1,50,000 DTH sets have been approved for distribution in different states in the country which will help people in the border, remote, tribal and LWE areas to watch Doordarshan's DTH programmes.

    Provisions have been kept for modernisation of existing equipment/facilities in studios which are essential to sustain the ongoing activities and also for High Definition Television (HDTV) transmitters at Delhi, Mumbai, Chennai and Kolkata. Setting up of Digital Terrestrial Transmitters (DTTs) at 19 locations and Digitization of Studios at 39 locations, DSNG (Digital Satellite News Gathering) Vans at 15 locations and Upgradation of Earth Stations at 12 locations have also been approved.

    For All India Radio, the Scheme provides for FM expansion at 206 places, digitalisation of studios at 127 places are envisaged. FM expansion programme will benefit 13 per cent additional population of the country to listen the AIR programmes. Besides 10 KW FM transmitters would be set up along Indo-Nepal Border while 10KW FM transmitters would be set up in J&K Border. These will significantly improve the Radio and TV coverage along the border areas.

  • Dish TV’s Jawahar Goel says cable bills won’t increase in new TRAI tariff regime

    Dish TV’s Jawahar Goel says cable bills won’t increase in new TRAI tariff regime

    MUMBAI: Managing director of Dish TV Jawahar Goel, on Wednesday, allayed fears of consumers, saying there was no question of cable and DTH prices increasing due to the TRAI tariff order. According to him, there has been a reduction in the bills of consumers who have moved to the new regime.

    “There have been rumours that cable bills will go up by 5-6 times. There is absolutely no truth to this. Bills of those subscribers (Dish TV or other DPOs) that have migrated to the new regime have in fact reduced. If you drop channels that you don’t watch, then your bill will further reduce. There is no question of bills increasing,” he stated.

    Goel drew a parallel with the telecom business to suggest that a radical change of this nature is bound to benefit the consumers.

    “Earlier in the telecom business, call rate was Rs 16 per minute. Today it isn’t even 10 paisa per minute. In the new tariff regime, you will only pay for channels you opt for,” he said.

    The Dish TV promoter also hit out at those spreading rumours with regards to the new tariff order.

    “Consumers should not fall for rumours and speculation. Those who feel threatened due to the new regulation are the ones fuelling these rumours and trying to mislead the consumers,” Goel highlighted.

    On Tuesday, Dish TV reported profit after tax (PAT) of Rs 152.69 crore for the quarter ended 31 December 2018 (Q3 2019, quarter under review) as compared to  loss of Rs 168.29 crore in the corresponding year ago quarter and a profit of Rs 19.73 crore in the immediate trailing quarter Q2 2109.  These PAT numbers were boosted by certain income tax adjustments of prior years.

    Dish TV and Videocon d2h were merged on March 22 2018 and hence Q1 2019 was the first full reporting quarter for the merged entity.

    Subscription revenue declined 2.1 percent q-o-q in Q3 2018 to Rs 141.26 crore as compared to Rs 1,453.6 crore in Q3 2018. Advertisement revenue for the quarter under review increased 26.2 percent y-o-y to Rs 30 crore from Rs 23.8 crore.

    “I am glad that all opposition to the tariff order has now finally been put to rest. We continue to strongly believe that the regulation should minimise discriminatory pricing by ensuring a level playing field between cable and DTH platforms and should be beneficial for the entire industry thus leading to higher earnings going forward,” Goel said.