ITV

Tag: DTH platform Freedish

  • Star Sports FTA to be aired on FreeDish from 21 July

    MUMBAI: Shortly after its successful regional foray with the launch of Star Sports 1 Tamil, Star Sports in its relentless pursuit of bringing fans closer to sports launches India’s first private free-to-air sports channel, Star Sports First. The channel will go on air on 21 July on DD’s FTA DTH platform Freedish. This will allow sports fans and enthusiasts to watch their favourite sports, in Hindi, without paying any subscription fee.

    Besides a very rich funnel of sports content, the channel will also air the much-awaited VIVO Pro Kabaddi League Season 5, which will begin in Hyderabad on 28 July, 2017. In addition, the channel’s programme calendar will also include BCCI domestic cricket tournaments, domestic football tournament etc.

    A Star India spokesperson said: “Television penetration in India has grown exponentially. We recognise that there is a very sizeable subset of this universe that is not on conventional pay TV. In the ‘Free-to-air’ content that they have access to, sports content is mostly absent and only sporadically available. It is our belief that there is, however, an eager appetite for it and that is the reason to launch SS First. We believe tens of millions of fans will be created for many different sports offerings through our content bouquet.”

    “Kya aapki life se sports action missing hai”, asks former Indian captain Mahendra Singh Dhoni, in the film ‘Star Sports First, Aana Hai First’, capturing the essence of the launch of the FTA channel. The TVC runs fans through a diverse range of sports that will now be accessible on the Star Sports First channel.

    The launch of Star Sports First is supported by a 360-degree marketing campaign, Star Sports First, Aana Hai First, which includes television, radio, OOH and on-ground activations.

  • Eight TV channels win Freedish slots, bid price goes above Rs 5 cr

    Eight TV channels win Freedish slots, bid price goes above Rs 5 cr

    NEW DELHI: Setting a new record of getting for Rs 5.3 crore against the reserve price of Rs 4.3 crore, Doordarshan’s DTH platform Freedish bagged as many as eight new channels in the e-auction held last week.

    The channels that successfully bid for slots are Zee Anmol, Rishtey, Star Utsav, Fight Soirts, B4U Music, APN, Vision TV (Housefull Movies), and India 24×7.

    The reserve price which had been Rs 3.7 crore was raised to its present level for the 25th e-auction in January. indiantelevision.com had learnt that the bid amount went up to Rs 4.7 crore in earlier e-auctions. The reserve price in the 15th e-auction was Rs 3 crore and was raised to Rs 3.7 crore in the 16th auction.

    A senior Doordarshan official told indiantelevision.com that the next auction would be held in September, though the exact date had not yet been finalized.

    The official refused to give the figure at which individual channels won the auction, as the exact amount after various adjustments was not yet clear.

    Freedish – which currently carries eighty TV channels and 23 radio channels –also carries two channels as FTA which are otherwise pay channels – Aajtak and Big TV.

    The official clarified that Freedish will be able to carry more channels as it is shortly going on to MPEG4. While it could carry about sixteen channels per transponder but MPEG 4 allows up to 24 TV channels per transponder, apart from radio channels.

    The official said the Indian conditional access system (iCAS) is being used to keep a tab on the number of subscribers, but it would remain free-to-air.

    The platform at present has space for eighty channels including its own channels and Lok Sabha and Rajya Sabha TV and also carrues 24 All India Radio channels.

    The e-Auction was conducted by M/s. C1 India Pvt. Ltd., Noida which also conducted the first stage of the FM Radio Phase III auctions on behalf of Prasar Bharati.

    The participation amount (EMD) in the e-Auction was Rs.1.5 crore which was deposited in advance. Incremental amount for the auction was Rs 10 lakh.

    Of the bid price, Rs 1.1 crore will be deposited within one month of placement and another Rs 1.1 crore within two months along with service tax of 14.5 per cent on the bid amount.

    The balance bid amount will be deposited within six months, failing which the deposited amount will be forfeited and the channel discontinued after a 21-day discontinuation notice.

  • Eight TV channels win Freedish slots, bid price goes above Rs 5 cr

    Eight TV channels win Freedish slots, bid price goes above Rs 5 cr

    NEW DELHI: Setting a new record of getting for Rs 5.3 crore against the reserve price of Rs 4.3 crore, Doordarshan’s DTH platform Freedish bagged as many as eight new channels in the e-auction held last week.

    The channels that successfully bid for slots are Zee Anmol, Rishtey, Star Utsav, Fight Soirts, B4U Music, APN, Vision TV (Housefull Movies), and India 24×7.

    The reserve price which had been Rs 3.7 crore was raised to its present level for the 25th e-auction in January. indiantelevision.com had learnt that the bid amount went up to Rs 4.7 crore in earlier e-auctions. The reserve price in the 15th e-auction was Rs 3 crore and was raised to Rs 3.7 crore in the 16th auction.

    A senior Doordarshan official told indiantelevision.com that the next auction would be held in September, though the exact date had not yet been finalized.

    The official refused to give the figure at which individual channels won the auction, as the exact amount after various adjustments was not yet clear.

    Freedish – which currently carries eighty TV channels and 23 radio channels –also carries two channels as FTA which are otherwise pay channels – Aajtak and Big TV.

    The official clarified that Freedish will be able to carry more channels as it is shortly going on to MPEG4. While it could carry about sixteen channels per transponder but MPEG 4 allows up to 24 TV channels per transponder, apart from radio channels.

    The official said the Indian conditional access system (iCAS) is being used to keep a tab on the number of subscribers, but it would remain free-to-air.

    The platform at present has space for eighty channels including its own channels and Lok Sabha and Rajya Sabha TV and also carrues 24 All India Radio channels.

    The e-Auction was conducted by M/s. C1 India Pvt. Ltd., Noida which also conducted the first stage of the FM Radio Phase III auctions on behalf of Prasar Bharati.

    The participation amount (EMD) in the e-Auction was Rs.1.5 crore which was deposited in advance. Incremental amount for the auction was Rs 10 lakh.

    Of the bid price, Rs 1.1 crore will be deposited within one month of placement and another Rs 1.1 crore within two months along with service tax of 14.5 per cent on the bid amount.

    The balance bid amount will be deposited within six months, failing which the deposited amount will be forfeited and the channel discontinued after a 21-day discontinuation notice.