ITV

Tag: DTH Company

  • Dish TV India launches ‘Punjabi Active’ Service in association with Shemaroo

    Dish TV India launches ‘Punjabi Active’ Service in association with Shemaroo

    New Delhi: Dish TV India Limited, world’s largest single-country DTH Company, introduces a new value added service- ‘Punjabi Active’ in association with Shemaroo Entertainment Ltd to offer unique and engaging content to its Punjabi viewers on both of its brands; DishTV and d2h. With the launch of this new service, customers can now enjoy the complete Ad-Free and 24X7 ‘Punjabi Active’ Service packed with Movies, Shows, Short Plays and Songs.

    Committed to deliver spellbinding content experience at remarkable pric;e, the package includes daily Gurbani, devotional songs and latest Punjabi pop songs along with telefilms. Enriched with complete Punjabi entertainment, the customers will get to witness some of the big premiere movies like High End Yaariyaan, Saggi Phull, Laavaan Phere, Nanak Naam Jahaz hai, Rabb da radio etc. As an additional merit to this pack, live studio music along with short movies and famous chat shows like Pekeyan di thukk, Aar Nanak Paar Nanak, Live Studio etc. will also be telecasted over weekends.

    Commenting on the launch of ‘Punjabi Active Service’, Mr. Anil Dua, Executive Director and Group CEO, Dish TV India Ltd added, “Dish TV India strongly believes that the best way to engage our subscribers is to provide a range of wholesome, exclusive and relevant content. We are glad to announce our partnership with Shemaroo to launch Punjabi Active service on both our platforms DishTV and d2h. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow subscribers to watch specially curated entertainment covering the latest Punjabi movies, shows, music and more in the comfort of their home.“

    Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “We are delighted to partner with Dish TV and offer our extensive Punjabi service to a varied set of audiences through the launch of ‘Punjabi Active’ with Dish TV. As content leaders, over the years we have seen that the engagement is much higher when content is served in preferred language and through preferred medium. We are sure this partnership will entertain a massive set of audience across India.”

    ‘Punjabi Active Service’, Dish TV’s new offering will be available for the subscribers on Channel No.1182 on DishTV and Channel No. 776 on d2h at a nominal subscription fee of INR 40+ GST per month from 06 August 2019 post applicable free preview period.

  • Dish TV India’s ‘All in One Pack’ for Hindi heartland consumers

    Dish TV India’s ‘All in One Pack’ for Hindi heartland consumers

    MUMBAI: Catering to the evolving needs of customers, Dish TV India Limited, world’s largest single-country DTH Company is set to galvanise the industry with its new acquisition offers for both its brands. Recently many popular entertainment channels were taken off from Free Dish, and these customers are in need for their daily dose of entertainment.  To benefit these customers, ‘Bharat Cricket Combo’ on DishTV and ‘Value Combo’ on D2h are affordable new acquisition offers for cricket lovers at just INR 1,270 and 1,292 plus taxes for three months respectively. This has stirred up the entire market and led to doubling of new customer acquisitions and tripling of win-backs over last few days.

    Under this offer, the company is offering ‘India Cricket Service’ on DishTV & ‘India Cricket’ on D2h, which is an add-on/service along with FTA channels and popular Hindi channels ranging from infotainment, drama, devotional, news, music and movies. India Cricket Service is an advance request based add-on/service, which telecasts all the three formats (ODI, T20 and Test matches) of Indian men’s cricket team matches. Furthermore, customers can opt for more add-ons and bouquet services as per their choices including Set Top Box and free installation only.

    Commenting on the announcement, Mr. Anil Dua, Group CEO, Dish TV India Limited said, “In continuation of our efforts to provide maximum entertainment to the customers at affordable prices, we are delighted to announce very attractive offers on both our brands for cricket enthusiasts. The new offers are aimed at offering hassle-free cricket viewing experience along with mass entertainment and movie channels. We hope to acquire new customers specially from the rural markets and Hindi language speaking areas.”

  • Dish TV India Limited has been successfully appraised at CMMI Maturity Level 5 for development and Services Constellations

    Dish TV India Limited has been successfully appraised at CMMI Maturity Level 5 for development and Services Constellations

    MUMBAI: Dish TV India Limited, world’s largest single-country DTH Company has been appraised at Level 5 (both Development & Services) of the CMMI institute's Capability Maturity Model Integration (CMMI). With this, Dish TV has become the only Media & Entertainment organization in the world to be certified with Maturity Level 5.

    As per CMMI Institute, receiving the Maturity Level 5 certification means that the organization is focused on statistical based continuous improvement and is built to pivot and respond to opportunity and change. Last year in April, Dish TV was awarded Maturity level 4 certification by CMMI Institute.

    Maturity Level 4 and 5 are known as high levels of maturity, organizations assessed at these levels have a capability to quantitatively predict their delivery, and quality of performance using historical data based statistical models. These organizations demonstrate capability to accomplish and sustain their business objectives and performance.

    The IT division of Dish TV has brought laurels to the organization by receiving the CMMI Level-5 certification.

    Commenting on this achievement, Mr. Anil Dua, Group Chief Executive Officer, Dish TV India Limited, said, “We are proud to announce that Dish TV has received the CMMI Institute’s Maturity Level 5 certification. Along with this, we are elated to share that Dish TV has become the first media organization to receive the certification and has entered into the elite club of around 25 companies in the world who currently hold this certification. This is a result of 18 months journey of understanding, preparing, measuring, and continuous internal review. We are honored to receive the Maturity Level 5 certification by the CMMI Institute and renew our commitment to working towards the organization’s goals and driving customer satisfaction.”

    Mr. V.K. Gupta, Chief Technology Officer, Dish TV India Limited, sums it up, “At DishTV we constantly challenge ourselves to deliver better product and services for our customer.  In this quest, we review and benchmark each of our internal processes to provide more value to both our internal and external customers.  It is thus a proud moment for all of us at DishTV to achieve the CMMI ML5 (Development & Service) certification for our IT division in a very short span of time.  It only reinforces our resolve to bring new innovative offerings for our valuable customers, as we continue to drive ourselves on the journey of continuous improvement”.

  • Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

    Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

    New Delhi: Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically advanced offerings & customer centric solutions. With this campaign, D2H is providing variety of offers to customers for the upcoming festive season. Now, new customers can opt for Standard Definition and High-Definition connections with 100 percent special cashback offer that includes a set top box along with a popular recharge pack, starting at just Rs 2100 for SD connection, Rs. 2500 for D2H HD connection and Rs 2600 for HD with RF Remote connections. With the cashback offer, customers can redeem the full offer amount from their D2H payment account for up to 12 months.

    The core idea of the TVC is that technology isn’t just simplifying life of our core customer base of young people, it is making them more aware, opening up their minds, and it helped them have a very different point of view. This is the core insight around which the brand platform was built. It captures the mind-set of this audience and the brand’s philosophy in one evocative line -‘Alag Hi View Hai!’

    The current TVC highlights how D2H offers something different and how that enables the consumer to have a different point of view either in life or when it comes to watching television. The campaign brings alive the different product / service offerings D2H has in a youthful, vibrant way. 

    The new campaign ‘Alag Hi View’ highlights the unique offerings of D2H brand for this festive season. The TVC ‘Alag Hi View’ has a montage of situations with Diwali festival as the backdrop and showcases D2H bringing families and friends together with D2H’s varied offerings. The product window includes D2H’s technologically advanced products such as Smart Remote Mobile App, Radio Frequency Remote and HD STBs. 

    Commenting on the new D2H campaign, Mr. Anil Dua, Group CEO – Dish TV India Limited said, “Our D2H brand believes in giving our customers technological advanced solutions to enhance their TV viewing experience. Through this new campaign ‘Alag Hi View’, we would like to highlight the unique customer experience and technological solutions offered by D2H platform in India. D2H is transforming the way we watch television, with its advanced Smart Remote Mobile App, RF Remote, HD STBs and now taking forward our vision of providing customers with a robust and enhanced television viewing experience. Adding to its unique technology solutions is a unique cashback offer this Diwali, with which we wish to light our customer’s TV viewing experience this Diwali.”

    Speaking on the new campaign, Mr. Sugato Banerji, Corporate Head – Marketing, D2H brand said, “The hero of the new D2H campaign is our very different Diwali offer. In the process we are also positioning D2H a technology driven brand for the younger tech savvy generation. Today’s gen X is about having a perspective, a view and an opinion. This campaign celebrates this spirit.”

    Speaking on the new campaign, Mr. Arko Bose, Group Creative Director, Mullen Lintas Lowe Group – said, “’Alag hi view’ mirrors the thought process of the youth today. They have different perspectives and different ways of doing things, meandering away from the traditional approaches. With television viewing evolving itself in distinct ways using the plank of technology, we feel that the campaign finds a sweet spot in balancing youth-speak and brand philosophy.”

    This latest campaign has been conceptualized by Mullen Lintas Lowe Group and is now live across India. 

  • Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

    Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

    MUMBAI: Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically advanced offerings & customer centric solutions. With this campaign, D2H is providing variety of offers to customers for the upcoming festive season. Now, new customers can opt for Standard Definition and High-Definition connections with 100 percent special cashback offer that includes a set top box along with a popular recharge pack, starting at just Rs 2100 for SD connection, Rs. 2500 for D2H HD connection and Rs 2600 for HD with RF Remote connections. With the cashback offer, customers can redeem the full offer amount from their D2H payment account for up to 12 months.

    The core idea of the TVC is that technology isn’t just simplifying life of our core customer base of young people, it is making them more aware, opening up their minds, and it helped them have a very different point of view. This is the core insight around which the brand platform was built. It captures the mind-set of this audience and the brand’s philosophy in one evocative line -‘Alag Hi View Hai!’

    The current TVC highlights how D2H offers something different and how that enables the consumer to have a different point of view either in life or when it comes to watching television. The campaign brings alive the different product / service offerings D2H has in a youthful, vibrant way. 

    The new campaign ‘Alag Hi View’ highlights the unique offerings of D2H brand for this festive season. The TVC ‘Alag Hi View’ has a montage of situations with Diwali festival as the backdrop and showcases D2H bringing families and friends together with D2H’s varied offerings. The product window includes D2H’s technologically advanced products such as Smart Remote Mobile App, Radio Frequency Remote and HD STBs. 

    Commenting on the new D2H campaign, Mr. Anil Dua, Group CEO – Dish TV India Limited said, “Our D2H brand believes in giving our customers technological advanced solutions to enhance their TV viewing experience. Through this new campaign ‘Alag Hi View’, we would like to highlight the unique customer experience and technological solutions offered by D2H platform in India. D2H is transforming the way we watch television, with its advanced Smart Remote Mobile App, RF Remote, HD STBs and now taking forward our vision of providing customers with a robust and enhanced television viewing experience. Adding to its unique technology solutions is a unique cashback offer this Diwali, with which we wish to light our customer’s TV viewing experience this Diwali.”

    Speaking on the new campaign, Mr. Sugato Banerji, Corporate Head – Marketing, D2H brand said, “The hero of the new D2H campaign is our very different Diwali offer. In the process we are also positioning D2H a technology driven brand for the younger tech savvy generation. Today’s gen X is about having a perspective, a view and an opinion. This campaign celebrates this spirit.”

    Speaking on the new campaign, Mr. Arko Bose, Group Creative Director, Mullen Lintas Lowe Group – said, “’Alag hi view’ mirrors the thought process of the youth today. They have different perspectives and different ways of doing things, meandering away from the traditional approaches. With television viewing evolving itself in distinct ways using the plank of technology, we feel that the campaign finds a sweet spot in balancing youth-speak and brand philosophy.”

    This latest campaign has been conceptualized by Mullen Lintas Lowe Group and is now live across India. 

  • Get Fit with Dish TV’s new ‘Fitness Active’ service

    Get Fit with Dish TV’s new ‘Fitness Active’ service

    MUMBAI: Dish TV India Limited, world’s largest single-country DTH Company announce the launch of ‘Fitness Active’ service on its DishTV & d2h platforms. ‘Fitness Active’, a unique offering along with a strong strategic partnership with Brilliant Living TV, country’s largest content provider in fitness and wellness, will help Dish TV bringing value added services into this space. This fitness service will be available on channel number 132 on DishTV & d2h. 

    DishTV’s subscribers and fitness enthusiasts will get up close and personal with the celebrity fitness trainers to gain insight on fitness and nutrition. These fitness trainers come from diverse fields of Yoga, Nutrition, Meditation, Martial Arts, Pilates, who are responsible for training and coaching of famous celebrities like Katrina Kaif, Kareena Kapoor, Aamir Khan, and the likes. Grand Master Shifuji- world’s best commando trainer, Shivoham from Shivfit, Yasmin Karachiwala – celebrity Pilates coach are few of the trainers who will share tips to become fit offering a holistic fitness regime to DishTV and d2h subscribers.

    ‘Fitness Active’, a 24×7 service will be available at just Rs.40 per month in both Hindi and English language. Additionally, the service will be available for a free preview till September 18th, 2018.

    Announcing the new service, Mr. Anil Dua, Group Chief Executive Officer, Dish TV India Limited, said, “We’re excited to offer our customers personalized solutions to their wellness regime in the comfort of their homes. With rising awareness about fitness among Indians, we at Dish TV will offer a simple platform and guide to all their fitness queries and requirements. Our ‘Fitness Active’ service will provide best of fitness and wellness content on both our platforms, providing our customers with an easy access to world-class health and fitness trainers.”

    Speaking on the partnership Mr. Adarsh Gupta Founder and CEO of “Brilliant Living TV”, said, “Brilliant Living TV is excited to be associated with Dish TV to bring ‘Fitness Active’ to many households with the help of Dish TV’s reach across India. We’re focused on creating unique fitness content to guide Indians through their workout regime with work-out videos including yoga and meditation. With our partnership with Dish TV, our aim is to encourage users to preach healthy living in the comfort of their homes. We’re sure that the new offering will thoroughly be enjoyed by the viewers of both DishTV and d2h platforms.”