ITV

Tag: DTamil

  • Warner Bros Discovery unveils fresh content slate for South Asia

    Warner Bros Discovery unveils fresh content slate for South Asia

    Mumbai: Warner Bros Discovery has revealed its content slate for India, expanding programming on discovery+ and its linear channels, including Discovery Channel, Animal Planet, and TLC. By year-end, it aims to deliver over 3,000 hours of fresh content, with a focus on Indian originals and global titles. DTamil will also feature top global content like Hollywood films and series dubbed in Tamil.

    A Warner Bros Discovery study, conducted by Ormax Media, identified key trends in non-fiction, including national pride, cultural preservation, and vicarious experiences, with strong interest in sub-genres like history, survival, wildlife, and food. Credibility emerged as a crucial factor due to declining trust in digital media, presenting television as a reliable alternative.

    Key releases include Secrets of the Buddha Relics on discovery+ and Discovery Channel, hosted by Manoj Bajpayee and created by Neeraj Pandey. Another show, Reality Ranis of the Jungle, premiered on 23 September, hosted by Varun Sood, and features 12 reality stars in an off-grid jungle adventure.

    Upcoming shows include Mystery Hunter with Rannvijay Singha, Star vs Food Survival season two with Kartik Aaryan, Shikhar Dhawan, and others, and the sequel Legends of Shiva, set for early 2025. Cult will also return with its second season following My Daughter Joined A Cult.

    Expressing his excitement, Warner Bros Discovery, South Asia, head of factual & lifestyle cluster – Sai Abishek remarked, “As the category leaders in the non-fiction content genre, our focus on enhancing viewer engagement and expanding our content offering is paramount. The newly announced India originals and our strategic programming across both linear and streaming platforms are a testament to our commitment to creating cross-platform experiences. The recent revamp of DTamil underscores our focus on bringing the best of global content in regional languages to Tamil audiences. We will continue to bolster our content library and deliver strong and compelling stories that reflect the interests of the Indian viewer and create value across India and South Asia.”

    Warner Bros Discovery is rolling out a new content strategy with curated offerings for the festive season across its platforms. discovery+ will feature Chris Brown: A History of Violence (31 Oct) and Harry Potter: Wizards of Baking (Dec ’25), as well as BBC shows like Dynasties S2 (18 Nov) and Frozen Planet II (Jan ’25, TBC).

    Discovery Channel will introduce five new series, including Bear Grylls’ Jesus: Refugee and Expedition Unknown S9 with Josh Gates, plus new seasons of Naked & Afraid. Local originals like Star vs. Food Survival will also be featured.

    Animal Planet will offer 100-plus hours of new programming, including Deadly Strike, Snake Dynasty, and the year-end special 50 Days: 50 Tales. TLC will air over 100 hours of fresh content, including Halloween, Diwali, and Christmas specials, along with 100 Day Dream Home and Forbidden Love.

    Discovery Science will focus on medical science with shows like Dr Pimple Popper and Dinosaur with Stephen Fry. Discovery Turbo will release two new shows monthly, including Custom Carolina and Roadkill Garage. Investigation Discovery will spotlight relationship crimes with Mother, May I Murder? and Married to Evil.

    This content strategy aims to expand viewership, offering global content in India and original stories that reflect historical and cultural narratives.

  • Discovery Channel presents special airing of “Legends of The Ramayana with Amish”

    Discovery Channel presents special airing of “Legends of The Ramayana with Amish”

    Mumbai: Discovery Channel, DTamil, and the streaming platform Discovery+ are preparing to fascinate audiences with a special airing of ‘Legends of the Ramayana with Amish.’ From 20 to 23 January, audiences can immerse themselves in one of the greatest epics of the world in the three-part docuseries hosted by famed novelist Amish Tripathi, renowned for penning down the Shiva Trilogy and the Ram Chandra Series.

    The docu-series traverses 5000 kilometers, delving deep into ancient stories around the Ramayana. Amish Tripathi decodes intriguing information that has persisted around the Ramayana for millennia, inspiring faith, philosophies, and lifestyles across India and beyond. Featuring stunning visuals, the docuseries unfolds the mystery around Lord Ram’s thrilling Ayana (journey).

    Mapping myth with geology, customs, and belief, Tripathi travels to key locations across India and Sri Lanka to piece the journey together, bringing history to life and showcasing the rich cultures, social diversities, and landscapes in each of the regions.

    Tune in to Discovery Channel, DTamil, and discovery+ as “Legends of the Ramayana with Amish” brings the ageless epic to life from 20 to 23 January. The series will be aired on Discovery Channel from 20 to 22 January at 7 pm and on 23 January at 4 pm. For DTamil, the broadcast schedule is set for 22 and 24 January at 7 pm, and on 23 January at 3 pm.

  • Discovery India revamps DTamil; enters GEC space

    Discovery India revamps DTamil; enters GEC space

    MUMBAI: Discovery Communications India has revamped DTamil into an entertainment channel which will have best of programming, curated for family audiences in Tamil Nadu, from across Discovery Network including Discovery, Animal Planet, TLC, Discovery Kids, Discovery Science, Discovery Turbo & Scripps Networks Interactive. DTamil will therefore have a very different look and feel as compared to Discovery Channel – which continues to dominate India’s infotainment genre, with its highest quality non-fiction content available in 8 language audio feeds, including Tamil, English, Hindi, Telegu, Kannada, Malayalam, Marathi and Bengali.

    In a unique initiative which is bound to attract fun seeking audiences across the state, DTamil has roped in famous Tamil actor Karunakaran, in his maiden appearance on TV, as the host of ‘Asaalta Alaravidum Pullingo’ premiering on November 16 at 1:00 pm & 7 pm IST.

    Discovery Communications India has initiated these changes keeping in view the importance of Tamil Nadu, a market with highest regional affinity, with a strong GEC presence.  Discovery India’s detailed consumer study across India, including Tamil Nadu, helped in understanding consumer need gaps.  The learnings from the state of Tamil Nadu clearly pointed towards an infotainment cum entertainment network – a channel which no one else except Discovery could offer. The channel started incorporating the learnings and the results are already visible with DTamil’s viewership increasing by 51% over the last four weeks with any marketing spends.

    “We are excited with how the new proposition of DTamil is shaping up. It is an interesting strategy – one which leverages our strengths and offers us a long-term scale-up of DTamil, said, Discovery Communications India  Director–Content, Factual & Lifestyle Entertainment – South Asia Sai Abishek. On the show with Karunakaran, Sai Abishek, added, “This is the first time that such a show has been created for discerning Tamil audiences. Fail Army is the world-wide leader in funny fail videos and Karunakaran tops and tails these videos in his own inimitable humorous way, making the entire show more endearing. We are very confident that Tamil audience will lap-up this new series.”

    Speaking about his TV debut, Karunakaran, said, “I have never thought of being on TV before but couldn’t refuse this offer for two reasons. Firstly, it came from Discovery, a brand I truly love and propagate and secondly, I loved the concept of Fail Army.  To laugh in the face of failure is a rare ability. It is fun, and at the same time, a strong underlying message of ‘not taking yourself too seriously’ being delivered. What a combination!”

    DTamil is targeting to maximize viewership across time-bands with family friendly formats including comedy, crime, early prime programming to make it a truly differentiated brand. The prime time 9:00 pm band will be focused on tentpole entertainment led by innovative food-based shows like Cutthroat Kitchen followed by paranormal focused programming like Paranormal Witness and A Haunting at 10:00 pm. The 6:00 slot has been earmarked with non-fiction programming with the worldwide popular show Toddlers and Tiaras. Kids related programming has also been scheduled in the morning hours and evening time at 5:00 pm with shows like Little Singham, How Do Animals Do That? and Animals Unleashed.

    Discovery has appointed Fourth Dimension Media Solutions as the Ad Sales partner for Tamil Nadu. Led by industry veteran Shankar. B, Fourth Dimension Media manages ad-sales for leading News Channels as well as Radio Stations in the region.