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Tag: DSport

  • Aidem Ventures appointed as exclusive “Ad – Sales” Partner for DSport in India

    Aidem Ventures appointed as exclusive “Ad – Sales” Partner for DSport in India

    MUMBAI: Aidem Ventures, an independent media consulting and marketing company will handle ad sales revenue monetization exclusively for the DSport channel in India.

    The channel exclusively caters to sports genre with a rich catalogue of more than 4000 hours of live content every year for Indian audiences. The channel also telecasts a wide range of leagues and events from across the world of sports including Football, Cricket, Golf, Horse Racing, Cycling, Motor Sports, Rugby and Action Sport (MMA and Wrestling). The channel also showcased the recently concluded Nidahas Trophy featuring India, Sri Lanka and Bangladesh, which propelled the channel to the No. 1 Spot amongst sports channels in the country during March 2018. 

    Aidem Ventures, MD, Karan Gupta states, “DSport is essentially going to be in the growth curve within the sports genre. Given the growth of the overall sports ecosystem in the country and our experience of selling sport properties like Indian Badminton League, Sri Lanka Premier League, Bangladesh Premier League, National Games Kerala and many more, we are all set to deliver the best”.

    Aidem Ventures, President, Alok Rakshit says, “We look forward to this exciting assignment and endeavour to deliver the best results from our rich sporting experience. In addition to our exposure of working with key sporting federations, clients and other relevant stakeholders, we are proud to have DSport in our roster”.   

    Mr T.S.Panesar adds, “Aidem is undoubtedly a powerful sales house and we are confident that with their ability of representing their channel partners and in depth experience in the sport genre, DSport will be positioned rightly in the advertiser’s market.

    Aidem Ventures have been operating the sports vertical and providing curated solutions to sporting federations, clients and owners of high impact sporting properties under the banner of AidemSporty with a vision to build the largest Sports Marketing Solutions provider in the country.
     

  • Kaizzen bags the PR mandate for DSPORT channel

    Kaizzen bags the PR mandate for DSPORT channel

    MUMBAI: With a vision to expand its footprint in the Sports and Broadcasting vertical, Kaizzen Communications, a leading independent agency, has recently won the PR mandate for DSPORT, a premium sports channel. The mandate includes strategic counsel, planning and media relations for rapidly growing sports channel in India.

    DSPORT largely focuses on bringing sports content from around the world with an expansive catalogue of more than 4000 hours of live programming to Indian audiences. DSPORT’s wide portfolio of live sports content includes the best of Cricket, Wrestling, football, cycling, horse-racing, golf, Tennis, motorsports and extreme sports from around the world. From the laver cup tennis to cricket T20 leagues, the prestigious British Open in golf to football’s Chinese Super League, DSPORT celebrates sporting excellence and connects audiences with the athletes and sports they love.

    Kaizzen Communications, CEO, Vineet Handa said “We are proud to be associated with DSPORT, one of the fastest growing sports channels in the country with niche programming. This will be a very exciting opportunity for us and we are all set to deliver the best results on this account. Sports is a genre we have always enjoyed working on and we eagerly await the varied set of opportunities & challenges this opportunity will bring along.”

    Kaizzen is a decade-old independent agency handling a balanced portfolio of clients across various sectors. When it comes to Sports, it has a proven record in handling accounts of eminent sports clients such as Pro Kabaddi, IPTL, Poker Sports League, All India Gaming Federation, to name a few in the recent past. Beyond Sports, Kaizzen also serves clients across Education, Healthcare, Fintech, FMCG, Broadcasting, Market Research & Hospitality on both National and International platforms.

  • DSPORT to telecast Badminton Asia Championships 2018

    DSPORT to telecast Badminton Asia Championships 2018

    New Delhi:  DSPORT, the premium sports TV channel by Discovery Communications India will telecast the 38th edition of Badminton Asia Championships being played in Wuhan, China.   DSPORT will telecast all the action from quarter final onwards starting April 27th for the benefit of Indian badminton fans.

    Date

    Matches

    Time

    April 27, 2018

    Quarter Finals –

    Men’s Singles, Women’s Singles, Men’s Doubles, Women’s Doubles, Mixed Doubles

    2:30 pm onwards

    April 28, 2018

    Semi  Finals –

    Men’s Singles, Women’s Singles, Men’s Doubles, Women’s Doubles, Mixed Doubles

    11:30 am onwards

    April 29, 2018

    Finals –

    Men’s Singles, Women’s Singles, Men’s Doubles, Women’s Doubles, Mixed Doubles

    11:30 am onwards
  • BARC week 13: Star Sports channels dominate top 5

    BARC week 13: Star Sports channels dominate top 5

    MUMBAI: Banking on the match highlights of the previous seasons of the Indian Premier League (IPL), four channels from Star India’s sports cluster, for the first time this year, have entered BARC’s top-five list for week 13. With two months of IPL action ahead, Star Sports is likely to continue its streak during the period.

    Star Sports First climbed one spot to be at the first position with 104355 impressions (000s) sum. Sony Ten 1 climbed two slots to the second position with 70708 impressions (000s) sum.

    Star Sports 1 and 2 entered the top-five list at third and fifth positions, respectively, with 44994 impressions (000s) sum and 39276 impressions (000s) sum. Star Sports 1 Hindi climbed one place to the fourth position with 42627 impressions (000s) sum.

    Dsport and DD Sports are nowhere to be seen in the top five list after the Nidahas Trophy ended on a high note. Dsport might need to rethink its strategy and start acquiring rights for cricket in India in order to sustain its viewership momentum.

    The eleventh season of the IPL begins on 7 April 2018.

    Also Read:

    BCCI rights: Day 2 top bid ends at Rs 6032.50 crore

    Star India launches MI Vs CSK IPL opening game campaign

  • DSPORT to Broadcast Augusta Masters 2018 featuring Indian Golf Prodigy Shubhankar Sharma

    DSPORT to Broadcast Augusta Masters 2018 featuring Indian Golf Prodigy Shubhankar Sharma

    MUMBAI: DSPORT, a premium sports TV channel by Discovery Communications, is all set to broadcast the prestigious Augusta Masters  2018, for  Indian viewers. The tournament, taking place at Augusta National Golf Club in Augusta, Georgia, USA from 6th April to 9th April, 2018 will be aired starting 12:30am ( IST)for the Indian audience.

    This year’s Master’s will be a special one for Indian viewers as the young Golf sensation from India, Shubhankar Sharma has received a special invitation to compete in the Masters. Shubhankar, the 21 year old prodigy from India has been invited during a breakthrough season, which includes two wins over four months and a top-10 finish in his first PGA Tour event. He became the youngest player from India to win on the European Tour at the Joburg Open in December. He earned his second win at the Maybank Championship in February and thenmade his PGA Tour debut at the WGC-Mexico Championship and finished T-9 after holding the lead after 36 and 54 holes. This will be Shubhankar’s first Masters appearance.

    Won in the past by the likes of Tiger Woods, Phil Mickelson, Sergio Garcia & Vijay Singh, the Masters is the biggest and the most prestigious tournament in Golf. Over 4 days, champions will compete against each other over the course of 72 holes for a chance to win the coveted Green Jacket & to get their names etched in The Master’s history. This April, DSPORT brings a chance for Indian golf enthusiasts to take a journey down the Magnolia lane and explore the iconic traditions, moments and history of the Masters Tournament like never before.

  • Dsport tops BARC ratings with Nidahas Trophy viewership

    Dsport tops BARC ratings with Nidahas Trophy viewership

    MUMBAI: Dsport, which launched last year in February, became the top ranked sports channel according to Broadcast Audience Research Council (BARC) all-India data in week 11. Rishtey Cineplex attracted a big chunk of the Hindi-speaking audience while competing with pubcaster DD Sports.

    DD Sports dropped a slot to the second position with a decrease in rating, from 144541 to 113894 impressions (000s) sum.  

    Dsport acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh, in January. Subsequently, Discovery Communications, the broadcaster of Dsport, joined hands with Viacom18-owned mass entertainment channels, Rishtey Cineplex and Cineplex HD, for the Hindi feeds.

    Rishtey Cineplex was at numero uno position in the Hindi-speaking market (HSM) with 707855 impressions (000s) sum compared to 545931 impressions (000s) sum last week. In the rural market the channel garnered 460789 impressions (000s) sum and is at the top position. In the urban market, the channel climbed two slots to the second position with 247066 impressions (000s) sum.

    In week 10, Dsport managed to plough in 130982 impressions (000s) sum, whereas Rishtey Cineplex grabbed 545931 impressions (000s) sum.

    Rishtey Cineplex garnered three times the viewership of Dsport in week 11. As the viewership indicates, the HSM in India is way bigger than the English audience. Dsport being on the top spot in the sports genre has managed to grab 242210 impressions (000s) sum this week.

    Rishtey Cineplex became the first choice of the rural people replacing DD Sport in the week under review.

    Live telecast of India versus Sri Lanka garnered 9772 impressions (000s) sum while India versus Bangladesh got 8095 impressions (000s) sum on Dsport, according to BARC.

    Sony Ten1 climbed a rung to third position even as it witnessed a slight drop in the ratings with 88932 impressions (000s) sum compared with 89983 impressions (000s) sum in the week before. Star Sports First dropped a slot to fourth position with 82582 impressions (000s) sum followed by Star Sports 1 Hindi at fifth position with 36506 impressions (000s) sum.

    Viacom18 COO Raj Nayak had earlier stated, “Cricket is much more than a sport in this country, it is an emotion. With this collaboration, we will be taking this emotion to more than 460 million additional viewers in India.”  

    The viewership of the channels will witness a big jump in week 12 ratings thanks to the thrilling finals featuring India and Bangladesh on 18 March 2018. Investing in cricket has turned Dsport’s fortunes, bringing the channel its highest viewership since inception. On 12 March, Indiantelevision.com reported that Discovery Communications would not bid for the BCCI’s upcoming rights. Maybe it’s time for Discovery to re-examine its strategy for the cricketing properties that come up for bidding in the future.

  • BARC week 10: Nidahas Trophy catapults Rishtey Cineplex to the top

    BARC week 10: Nidahas Trophy catapults Rishtey Cineplex to the top

    MUMBAI: The newest entrant in the country’s sports broadcasting world–Dsport–has hit a homerun by making it to the second position on the top-five list of Broadcast Audience Research Council’s (BARC) all-India data thanks to its inaugural cricket property. The Discovery India channel acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh, in January 2018. DD Sports, telecasting the same tournament, grabbed the first position.

    After winning the rights, the broadcaster joined hands with Viacom18-owned mass entertainment channels Rishtey Cineplex and Cineplex HD for the Hindi commentary.

    Rishtey Cineplex climbed four rungs to the first position in the Hindi-speaking market (HSM) with 545,931 impressions (000s) sum in week 10 of BARC data as compared with 399,725 impressions (000s) sum in the week before. In the rural market, the channel garnered 369,001 impressions (000s) sum and was at the top position. In the urban market, the channel entered the top-five list coming in at the fourth position with 176,930 impressions (000s) sum.

    Rishtey Cineplex has managed to match pubcaster DD Sports’ viewership leaving behind Dsport in the urban plus rural (U+R) category. Rishtey Cineplex garnered 10,022 impressions (000s) sum and DD Sports managed to secure 10,117 impressions (000s) sum.

    Viacom18 CEO Sudhanshu Vats said that the association with Dsport for the telecast of the Nidahas Trophy had provided Viacom18 with a fertile testing ground for ascertaining the performance of sports on the network.

    Being the first choice of rural people, DD Sports has climbed to the numero uno position with 144,541 impressions (000s) sum. Dsport, meanwhile, has managed to climb to the second position for the first time with 130,982 impressions (000s) sum. Live telecast of India versus Sri Lanka garnered 7,263 impressions (000s) sum whereas India versus Bangladesh got 6,627 impressions (000s) sum of according to BARC data.

    Star Sports First was at the third position with 94,097 impressions (000s) sum for week 10. Sony Ten 1 dropped three spots and was at the fourth position with 89,983 impressions (000s) sum followed by Star Sports 1 Hindi at the fifth position with 34,928 impressions (000s) sum.

    “The future belongs to collaborative broadcasting and this association between Dsport and Rishtey Cineplex is a pioneering initiative that seeks to broaden the horizon of sports broadcasting in India,” said Viacom18 COO Raj Nayak earlier this year. 

    The channels are likely to carry the viewership momentum in week 11 of BARC data since the tournament concludes on Sunday and, therefore, the matches will still have a bearing on the ratings for the following week.

    Also Read :

    Discovery World HD adds Hindi, Tamil, Telugu feeds

    Viacom18, DSport join hands for simulcast of Nidahas Trophy

    Dsport acquires India rights of tri-nation tournament in SL

  • Dsport not in the running for BCCI’s media rights

    Dsport not in the running for BCCI’s media rights

    MUMBAI: With just two weeks remaining for the BCCI rights to be out for grabs, the interest from broadcasters seems to have waned.

    According to a source at Discovery Communications, Dsport has not picked up the invitation to tender (ITT), which means the newest broadcast is likely not bidding. In an interview to Mint in December 2017, Discovery Communication India SVP and GM Karan Bajaj said that the network would focus on cricket on Dsport, after the launch of Discovery Jeet (launched on 12 February 2018).

    Interested bidders had to pick up the tender documents upon payment of Rs 6.80 lakh ($10,000).The last date for picking up the ITT was till 5 pm on 5 March 2018. The last date for submission of bids is 10 am on 27 March. The online auction will start at 2 pm the same day.

    Sony Pictures Network (SPN) India’s dependence has come down after having the rights of seven cricket boards out of the top 10 – Cricket Australia, England and Wales Cricket Board, Pakistan Cricket Board, Sri Lanka Cricket, Cricket South Africa, Cricket West Indies and Zimbabwe Cricket Board. 

    With IPL rights in its kitty, Star India also might skip the BCCI rights. It also has the rights of New Zealand Cricket for the next three years starting from 2017 end.

    The BCCI rights are being awarded for a five-year period beginning from April 2018 till March 2023. Interested parties can bid for three packages—global television rights plus rest of the world digital rights, digital rights for the Indian subcontinent and a global consolidated rights bid.

    For digital rights, players like Facebook, Twitter, Reliance Jio, Amazon Prime, Hotstar and Sony Liv will play a crucial role if they have picked up the documents. In the IPL media rights auction, Facebook, Reliance Jio and Airtel had bid over Rs 3000 crore each for the digital rights alone. 

    Though we don’t see the IPL frenzy for the upcoming rights, in the world of sports, spontaneity is everything and everyone is waiting for a surprise on 27 March 2018.

    Also Read :

    The year of big switch in sports broadcasting

    BCCI invites bids for e-auction of India rights

    Star and BCCI pull out all stops to make the VIVO IPL 2018 Retention event – an unprecedented success

     

  • Hero MotoCorp becomes title sponsor for Nidahas Trophy

    Hero MotoCorp becomes title sponsor for Nidahas Trophy

    MUMBAI: The T-20 tri-nation tournament Nidahas Trophy has found a title sponsor in Hero MotoCorp. With this, the brand has kept its long-term commitment to the promotion of sports.

    Speaking about the association, Hero MotoCorp Chairman, MD and CEO Pawan Munjal said, “Cricket continues to be one of the most popular sports in Sri Lanka and we are glad to extend our association with Sri Lanka Cricket. Hero MotoCorp is a youthful brand and has been associated with a variety of sports for over two decades now. This partnership will further enhance Hero’s brand entrenchment in Sri Lanka, which is an important global market for us. I look forward to yet another successful and exciting tournament ahead and wish all the teams the very best of luck.”

    DSport and Viacom18 will telecast the live feeds of the tournament. Both the players have got the India rights for the first time. The league is to be held in Sri Lanka from 6-18 March. The series is being organised to celebrate the country’s 70 years of independence.

    Expressing excitement about the association, Sri Lanka Cricket Chief Operating Officer Jerome Lee Jayaratne said, “Hero as a brand has carved its niche and legacy in the market. We are extremely glad to have them as the title sponsor and look forward to an enriching affiliation for both stakeholders.”

    The tournament will feature three strong teams from the sub-continent – India, Bangladesh and the host nation, Sri-Lanka. The Trophy will be played at the R Premadasa Stadium in Colombo and will be called Hero Nidahas Trophy 2018.

    The New Delhi-headquartered Hero MotoCorp has been associated with cricket for over two decades in various capacities. The company was one of the global partners of the International Cricket Council (ICC). It is currently the title sponsor of the Hero Caribbean Premier League, the leading T20 cricket tournament in the Caribbean islands.  

    Hero MotoCorp was one of the main sponsors of the recent Sri Lanka tours of the Australian, Windies and England Cricket Teams. Sri Lanka is a key global market for Hero MotoCorp and the Company has been actively promoting sports in the country.

    Also read:

    Dsport acquires India rights of tri-nation tournament in SL

    Viacom18, DSport join hands for simulcast of Nidahas Trophy

  • Viacom18, DSport join hands for simulcast of Nidahas Trophy

    Viacom18, DSport join hands for simulcast of Nidahas Trophy

    MUMBAI: In what may be a sign of things to come, Viacom 18 has struck a deal with DSport to live simulcast the Nidahas Trophy, a tri-nation series tournament featuring India, Sri Lanka and Bangladesh.

    DSport, Discovery’s sports channel, had acquired the exclusive India broadcast rights of Nidahas Trophy 2018 last week. In an industry-first initiative, the broadcaster has joined hands with Viacom18 to live telecast the series. While DSport will telecast English commentary, Viacom18-owned mass entertainment channels Rishtey Cineplex and Cineplex HD will feature Hindi commentary for the tournament. Rishtey Cineplex reaches out to maximum number of viewers across any Hindi Movie channel with a reach of 460 Mn+ individual viewers across India (urban and rural) and therefore will add more eyeballs to the international T20 series scheduled to begin on 6 March 2018. Cineplex HD will further add to the enhanced viewer base by taking the tourney to a premium Hindi content consumer base.

    Explaining the rationale behind the partnership, Viacom18 group CEO Sudhanshu Vats said, “Sports broadcasting is a bit of a business conundrum–it represents a sizeable opportunity but the cost of entry tends to be prohibitive. It has been a white space that we have continuously been evaluating and this association with DSPORT to air the NIDAHAS tri series provides us with a fertile testing ground. As we endeavor to test waters with our very first broadcast of an international sporting property, what better than a cricket tri series involving the national team.”

    This tri-nation internationalT20 tournament will follow a round robin format with all the three teams playing each other twice, and the top two progressing to the final to be played on 18 March 2018. All the matches will be played at the R. Premadasa Stadium in Colombo.

    “The future belongs to collaborative broadcasting and this association between Discovery’s DSPORT and Viacom18’s Rishtey Cineplex is a pioneering initiative that seeks to broaden the horizon of sports broadcasting in India,” said Viacom18 COO Raj Nayak. “Cricket is much more than a sport in this country – it is an emotion. With this collaboration, we will be taking this emotion to more than ~460mn additional viewers in India.”

    Commenting on the partnership, DSport business head TS Panesar said, “In a first of its kind arrangement we are delighted to partner with Viacom18’s Rishtey Cineplex and Cineplex HD to bring Hindi telecast of the Nidahas Trophy to millions of fans in India. The Nidahas Trophy celebrates 70 years of Sri Lankan Independence and as such holds a special significance and we expect a keenly fought contest between India, Sri Lanka and Bangladesh.”

    Also Read:

    Dsport acquires exclusive India rights for Bellator MMA

    Dsport acquires India rights of tri-nation tournament in SL