ITV

Tag: DSP Mutual Fund

  • IndIAA Awards toast 10 years of creativity with grand Mumbai celebration

    IndIAA Awards toast 10 years of creativity with grand Mumbai celebration

    MUMBAI: Advertising rarely gets a standing ovation outside boardrooms, but the Indiaa Awards have spent a decade proving that creativity deserves the spotlight. On 7 October in Mumbai, the International Advertising Association (IAA) will host the 10th edition of its flagship celebration of creative excellence.

    The milestone year brings together a distinguished jury, chaired by Meta managing director & country head Arun Srinivas and featuring heavyweights including Mohit Malhotra (CEO, Dabur India Limited), Kalpen Parekh (MD & CEO, DSP Mutual Fund), Anindita Veluri (director of marketing, Adobe India), Neil George (former MD, Nivea India / Abbott Nutrition India), and Promeet Ghosh (MD & CEO, Crompton Greaves Consumer Electricals Ltd). Their task: to evaluate work that has already proven its mettle in the marketplace.

    That’s the IndIAA difference. As IndIAA Awards vice president IAA and chairperson Jaydeep Gandhi explains, entries aren’t submitted by agencies or brands at all. Instead, a panel of senior editors from the marcom trade media handpicks the campaigns that have stood out in the clutter, ensuring that only the most impactful work makes it before the jury. From there, deliberations identify the winners campaigns that didn’t just win awards, but won over consumers first.

    “This year marks a significant milestone as we celebrate the 10th edition of the awards for creative excellence,” said IAA president Abhishek Karnani, underscoring the spirit of the event.

    Winners will be unveiled at the grand IndIAA Awards Nite, where not just agencies and brands, but all co-creators of the winning campaigns will be felicitated. It’s a nod to the industry’s collaborative DNA, where strategists, storytellers, directors, and designers together craft work that resonates.

    With ten years behind it and countless campaigns celebrated, the IndIAA Awards remain a rare show where the applause is as authentic as the advertising it honours.

  • DSP’s ‘Salute’ gives financial heroes their cinematic due

    DSP’s ‘Salute’ gives financial heroes their cinematic due

    MUMBAI: They aren’t in the limelight, don’t post returns on Linkedin, and won’t show up in trending reels. But they’re the quiet anchors behind financial futures. DSP Mutual Fund’s new short film, Salute, puts the unsung Mutual Fund Distributor (MFD) at the centre of a stirring tribute turning spreadsheets into stories.

    Released in collaboration with long-time creative partner Bandstand Collective and scripted by their in-house agency Tune, the film trades numbers for nuance, emotion, and everyday financial realities. Known for their emotionally intelligent storytelling from the viral “Dancing Uncle is Back” to the subtle strength of “Stranger on the Bench” Bandstand once again proves that finance can be both heartfelt and human.

    Salute follows the lives of MFDs who do more than recommend SIPs. They counsel during market crashes, cheer quiet wins, and ensure dreams from education to retirement stay on track. It’s a nod to the deep trust between an investor and advisor in a world obsessed with DIY and meme-stock bravado.

    “Mutual fund distributors are the real enablers of long-term prosperity. They don’t make noise, but they make a difference,” said DSP Mutual Fund senior VP & head of marketing Abhik Sanyal. “With Salute, we wanted to move beyond metrics and celebrate those who guide people through life’s most crucial money decisions.”

    Backed by DSP’s consistent push to humanise financial communication, Salute marks another step away from the chart-and-graph trope. Instead, it finds power in everyday gestures reminding us that the biggest financial wins often start with quiet conversations.

    Bandstand Collective co-founder and CCO Tuhin added, “Our brief was simple, make people feel something. That’s always been the spirit of our work with DSP. With Salute, we wanted to give voice to the MFDs who are often overlooked but vital to millions of Indian families.”

    With financial storytelling that moves, not just informs, DSP Mutual Fund and Bandstand continue their winning streak of emotionally resonant content that makes you think maybe even rethink how you feel about finance.

  • CloudTV plugs in Harshad Wadivkar as new business head for monetisation

    CloudTV plugs in Harshad Wadivkar as new business head for monetisation

    MUMBAI:  CloudTV, India’s first certified Smart TV operating system, is switching to a higher gear on its monetisation plans with the appointment of Harshad Wadivkar as business head – monetisation. The move signals CloudTV’s growing ambitions to cash in on India’s fast-expanding connected TV (CTV) advertising wave.

    In his new role, Wadivkar will lead revenue strategies, forge fresh media partnerships, and unlock new monetisation channels across CloudTV’s platform, which today reaches more than 12 million viewers in regional markets across the country.

    A digital sales veteran with over 15 years under his belt, Wadivkar has previously clocked stints at Adscholars, Xapads Media, and Mediascope. His client roster reads like a brand who’s who — from DSP Mutual Fund and ESPN to Mahindra Auto and Jaguar Land Rover — and his agency links span GroupM, Madison, IPG, and Publicis. His knack for scaling revenues and building lasting partnerships makes him a prized recruit for CloudTV’s next growth lap.

    CloudTV COO  and co-founder Abhijeet Rajpurohit  said: “We are delighted to welcome Harshad aboard. His deep digital expertise and sharp monetisation focus will be pivotal as we strengthen our footprint in India’s rapidly evolving connected TV landscape.”

    With the CTV market shifting into overdrive, CloudTV is betting big on seasoned hands like Wadivkar to drive its revenue engine and bolster its standing as an indispensable advertising enabler for smart TV audiences.

  • DSP Mutual Fund snaps up marketing powerhouse Aparna Kulkarni

    DSP Mutual Fund snaps up marketing powerhouse Aparna Kulkarni

    MUMBAI: Aparna Kulkarni has stepped into the role of vice president of consumer marketing at DSP Mutual Fund, leaving behind a glittering six-year stint at the Natural Diamond Council.

    At the Natural Diamond Council, Kulkarni built what she calls “the world’s biggest content publishing platform” for natural diamonds, masterminding celebrity campaigns and driving digital performance.

    Her impressive media background includes key positions at Times Network, where she headed marketing for premium movie channels, and Star India, where she managed high-profile shows including Siya Ke Ram and MasterChef India.

    Kulkarni now takes charge of brand marketing and investor education at DSP, bringing her content expertise and digital savvy to the financial services firm at a time when mutual funds are racing to connect with India’s rapidly expanding retail investor base.

    From entertainment to luxury to finance, Kulkarni’s fast-paced career shows no signs of slowing as she takes on this latest challenge at the respected fund house.

  • DSP Mutual Fund hands over performance marketing duties to Puretech Digital

    DSP Mutual Fund hands over performance marketing duties to Puretech Digital

    Mumbai: Puretech Digital has bagged the performance marketing mandate of DSP Mutual Fund, one of the leading mutual fund investment companies backed by the 150+ year old DSP Group. As a part of this partnership, the agency will handle digital media planning along with performance marketing for the brand.

    Bagging the mandate in a multi-agency pitch, Puretech Digital will be responsible for driving growth with the help of its specialised services under performance marketing, both paid and organic. Additionally, the agency will focus on crafting effective and innovative solutions to amplify the growth and reach of the brand.

    Speaking on winning the new client, Puretech Digital senior vice president Kamaljit Saini said, “We are incredibly delighted to be associated with the DSP Mutual Fund Team. With our performance marketing abilities and strong data-driven approach, we look forward to creating new benchmarks in growth together.”

    Adding to it, Puretech Digital CEO Prashant Deorah said, “Adding DSP Mutual Fund to our clientele is a testimony to the good work we do in the BFSI sector. We are glad to partner with a heritage brand like DSP Group, and we look forward to our association with them.”

    Commenting on the partnership, DSP Mutual Fund vice president for digital business Manish Rathi said, “We believe Puretech Digital has strong expertise in the digital marketing space, and we are already seeing some promising early results. This association will help us innovate and creatively meet our business growth plans.”

  • DSP Mutual Fund launches #BreakTheBias

    DSP Mutual Fund launches #BreakTheBias

    MUMBAI: DSP Mutual Fund has announced the launched of a new stand-up comedy series, #BreakTheBias. This campaign aims to provoke viewers to recognise many deep-rooted beliefs & biases one may suffer from while making decisions of any kind- be it shopping choices, complex relationship issues or investment decisions.

    Behavioural biases lead us to think emotionally, making it difficult to remain objective without even realising it. Responsible investing, on the other hand, requires one to be less emotional, more rational. With this new comedy series, DSP Mutual Fund aims to make investors aware of these biases and encourages them to break away from them and invest responsibly, by talking to professional financial consultants. 

    DSP Mutual Fund chose to collaborate with these popular comics with the belief that this association will help viewers learn in the best way possible – over a laugh or two, instead of technical jargons or lectures.

    The series consists of 10 videos from master comedians Karunesh Talwar and Jaspreet Singh, with each video capturing different behavioural biases. The first video released on 14 April, followed by a new video every three to four days. For the series release/distribution, DSP Mutual Fund tied up with a leading digital entertainment and content company, The Viral Fever (TVF)- all the videos will release on their Timeliners’ channel (TTL) on YouTube. 

    DSP Investment Managers president Kalpen Parekh said, “Good investing is unemotional, whereas we are emotional creatures. When emotions meet investing, it causes thinking errors and biases which come in the way of sensible investing decisions. We are all affected by these biases – you as consumers and we as money managers. Being aware of these biases is the first step in breaking away from them and becoming better investors.”

    “While investing is simple, investing messages tend to be complex with jargons and technical terms. I am happy to launch #BreakTheBias series. These are short videos full of daily life stories, laced with insights that open our minds to our biases, yet delivered with humour and simplicity. Have fun, smile and laugh as you watch this series and invest without biases,” he added.

    DSP Investment Managers head consumer marketing Abhik Sanyal said, “No matter how smart, we all tend to be driven by emotions, which lead us to take absurd decisions- be it shopping choices, complex relationship issues or investment decisions. We all look at the world only through our own lenses and put our observations through many filters manufactured by our own experiences. Karunesh and Jaspreet are stellar comedians and their ability to make insightful observations about how we live our lives and make strange life and money decisions will add life to DSP’s continuous efforts to educate investors. I also hope that this dose of stand-up comedy gives our viewers something interesting to watch and hopefully make them smile a bit, during these tough times. So stay home, watch this series and take a pledge to #BreakTheBias!”

    Earlier, DSP Mutual Fund had also associated with TVF on the web-series Cubicles, aimed at making mutual funds and investment concepts easy to understand, while presenting them in an entertaining and contemporary style. The web series was a fresh take on the life of millennials ready to take a dive into the corporate world and showed experiences of their many firsts during this journey.

  • TVF launches new series ‘Cubicles’ in association with DSP Mutual Fund

    TVF launches new series ‘Cubicles’ in association with DSP Mutual Fund

    MUMBAI: Walking its talk to launch new innovative shows, pioneers in digital content and entertainment, The Viral Fever along with leading asset management company, DSP Investment Managers Private Limited is all set to add a new original to its repertoire with the release of TVF Originals ‘Cubicles’. Set in a modern day context, Cubicles is a fresh take on the life of millennials who are ready to dive into the corporate world and their experiences of the many firsts during this journey. The 5-episode series will release on weekly on TVFPlay and TVF’s YouTube Channel starting 10th December.

    Cubicles is an episodic series centred around the life of Piyush, a fresh entrant into the corporate world. The show depicts this work life and moments including his very first salary, working over weekends, failures and successes that are a part of anyone’s corporate journey. Simultaneously, the series seamlessly integrates fundamental concepts on investing and mutual funds through the story. Created by Amit Golani and Directed by Chaitanya Kumbhakonum the series stars Abhishek Chauhan, Nidhi Bisht, Arnav Bhasin, Shivankit Singh Parihar, Badri Chavan among others.

    Further elaborating the association, TVF Originals Chief Content Officer and Head Sameer Saxena said, “On being one of India’s foremost storyteller in the digital domain, at TVF, we have always used creativity and our reach for stories that our audiences can garner value from. Cubicles in association with DSP Mutual Fund, once again has given the opportunity to connect with millennials and educate them about the need and importance of early investing as well as about Mutual Funds as a concept. Having understood the perceptions associated with Mutual Funds in general amongst millennials, through a story telling format, Cubicles sheds light on good investing principles such as investing early & regularly for the long term, diversifying appropriately, the importance of remaining rational, how to get good investment advice etc.  Being one of India’s leading Mutual Fund companies, it was only apt that TVF partners with DSP Mutual Fund for this series.  We are certain that millennials will not only enjoy the series but will also benefit from it.”

    Speaking on the association with The Viral Fever, DSP Investment Managers consumer marketing head Abhik Sanyal said, ‘Investing seems fun and easy when you get the results in your favour- after all, who doesn’t want to get rich! But without having at least a basic idea of the fundamental principles of good investing, one would be dependent simply on luck to do well and will not have a sense of control over their decision-making. When we spoke with the team at TVF, Cubicles emerged as a great fit for us to showcase these fundamental concepts, but in a relatable, entertaining and slice-of-life manner. Just a reflection of the lives of regular, 9-5 salaried, working professionals: no extra drama, no extra tragedy, no extra chaos- just real life, the way it is. ‘Cubicles’ is our first foray into a web-series partnership and fits in perfectly with DSP Mutual Fund’s communication credo of making finance fun. We hope this contemporary, new-age way of engaging with millennials excites them while helping them understand some good investing principles too.’

    Having established itself as as India’s largest digital entertainment platform with a number of hit shows under its belt, The Viral Fever continues to strengthen its content play as well as its associations with brands in India.