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Tag: DSP BlackRock

  • DSP BlackRock bets high on outdoor

    DSP BlackRock bets high on outdoor

    MUMBAI: DSP BlackRock mutual fund for its scheme ‘India TIGER’ recently created a pan-India, high intensity outdoor campaign. The 15 days outdoor campaign was executed by Milestone Brandcom.

     

    The campaign’s tagline ‘The tiger is ready to roar’ encapsulates the essence of this aggressive sectoral fund that invests in companies that benefit from infrastructure growth and economic reforms. The outdoor campaign had a total of 500 touch points in cities such as Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Surat, Rajkot and Baroda; spreading awareness about this product amongst the investing population.

     

    DSP BlackRock head of marketing Aditi Kothari said, “We have been working with Milestone since a number of years and they have never fallen short of delivering upon our expectations. When we spoke to them about an outdoor campaign for our product, they worked tirelessly to help us launch our campaign. This campaign really helped us showcase this product and our brand in the market and the feedback has been very encouraging. I feel that this has been one of our strongest and most appreciated campaigns till date and business results are now showing.” 

     

    The campaign brief was to reach out to both existing investors as well as potential ones, who believe in the idea of development and growth, and highlight this 10 year old offering from DSP BlackRock.

     

    “Creating visibility for the TIGER Fund was very challenging as there are many mutual fund companies in the market with multiple products. We had to create a niche for DSP BlackRock Mutual Fund as it is one of the premier financial brands in the country to leave a lasting impression on the target audience. We were able to create and deliver upon a comprehensive high intensity campaign across 8 cities while breaking away from the clutter and retaining brand essence for the product and so far the results have been very positive,” added, Milestone Brandcom founding member & managing partner Imtiyaz Vilatra.

  • Milestone Brandcom strengthens East and South ops

    Milestone Brandcom strengthens East and South ops

    MUMBAI: In line with its market focus and growth strategy, integrated out of home agency Milestone Brandcom has strengthened its OOH division by appointing Surojit Sen and Rasiq Sultan as A.V.P – East India 360 Integration and Regional Head South India respectively.

    Sultan will be operating from Bangalore and the entire team in south will report to him. He has nearly nine years of experience in the OOH industry, having worked with agencies like Percept and OAP. His last assignment was with Percept, where he worked as regional head for south. He has worked on brands like USL, Wipro, Lenovo, Levis, Indus League, Central, Tanishq, Titan, General Motors and Nokia.

    Sen has 13 years experience in the industry with his previous stint being with Percept as regional manager – east. Before that he was with Selvel Advertising for 12 years. During his time in the industry, Sen has worked on brands like USL, Seagram, ABP, Zee TV and Allied Blenders Distilleries.

    Milestone Brandcom founder and managing director Nabendu Bhattacharyya said, “With the help of Surojit and Rasiq, we will continue to expand our footprints in the East and South and offer our existing clients better and more customized solutions. With the help of Rasiq and Sultan’s extensive local knowledge and understanding of the markets in the South and East, we are sure to offer an edge over others in providing robust solutions to our clients.”

    Milestone Brandcom currently executes OOH media duties for 75 established brands in India including key accounts like Tata Photon- Docomo, COLORS, McDonalds, Binani Cement, Axis Bank, L’Oreal, HDFC Mutual Fund, Dish TV, DSP Blackrock and Franklyn Templeton.