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Tag: DSP

  • DSP Mutual Fund hands over performance marketing duties to Puretech Digital

    DSP Mutual Fund hands over performance marketing duties to Puretech Digital

    Mumbai: Puretech Digital has bagged the performance marketing mandate of DSP Mutual Fund, one of the leading mutual fund investment companies backed by the 150+ year old DSP Group. As a part of this partnership, the agency will handle digital media planning along with performance marketing for the brand.

    Bagging the mandate in a multi-agency pitch, Puretech Digital will be responsible for driving growth with the help of its specialised services under performance marketing, both paid and organic. Additionally, the agency will focus on crafting effective and innovative solutions to amplify the growth and reach of the brand.

    Speaking on winning the new client, Puretech Digital senior vice president Kamaljit Saini said, “We are incredibly delighted to be associated with the DSP Mutual Fund Team. With our performance marketing abilities and strong data-driven approach, we look forward to creating new benchmarks in growth together.”

    Adding to it, Puretech Digital CEO Prashant Deorah said, “Adding DSP Mutual Fund to our clientele is a testimony to the good work we do in the BFSI sector. We are glad to partner with a heritage brand like DSP Group, and we look forward to our association with them.”

    Commenting on the partnership, DSP Mutual Fund vice president for digital business Manish Rathi said, “We believe Puretech Digital has strong expertise in the digital marketing space, and we are already seeing some promising early results. This association will help us innovate and creatively meet our business growth plans.”

  • Zeotap adds Purchase Intent Data to data offering

    Zeotap adds Purchase Intent Data to data offering

    MUMBAI: Zeotap, a global mobile data company announced the expansion of its data offering in India with the addition of ‘Purchase Intent Data’ on 12 February 2019. It aggregates purchase intent data from high-quality sources like telecom operators and other enterprises such as insurance aggregators and classified sites.

    ‘Purchase Intent Data’ gives brands a precise view of the real purchase intent of a potential customer. It helps drive performance-focused campaigns at the end of the marketing funnel, and target consumers at the right purchase decision-making time. Clients can now choose from a larger data offering according to their needs, and Zeotap customises every single segment as per client campaign briefs and requirements. Brands can now also utilize zeotap for their social media campaigns on Facebook and Instagram.

    Zeotap co-founder and CPO Projjol Banerjea said, “Advertisers can now mix Zeotap’s high-quality raw app usage and purchase intent-based segments to granularly target customers. Our high-quality intent data will help clients address the right audiences and complement their current first-party party data insights. We’ve already seen a great response from the Indian market in utilizing our better-performing segments for Facebook and Instagram campaigns”.

    Recently, Zeotap launched ‘Connect’, a deterministic and patented telecom-based identity matching solution integrated across different DSP and DMP channels. Zeotap’s Connect is the first global mobile-first solution to offer deterministic matches between offline first-party CRM data and online identifiers.

  • Havas develops CTS transparent client facing programmatic solution

    Havas develops CTS transparent client facing programmatic solution

    MUMBAI: Client Trading Solution (CTS) – a game-changing programmatic solution that gives clients complete visibility and control over their campaigns – has been launched by meta programmatic solutions pioneer Havas Group to act as a control tower, offering clients complete visibility across trading desks, DSPs and providers.

    Clients can ensure the quality of their campaigns across their own objectives (visibility, fraud control, brand safety, trading practices, costs, spending, products, formats, channels, countries, etc). The platform delivers exceptional visibility of digital workflow at every stage of the campaign – programmatic media planning, partner negotiation, ad-serving, campaign setup, monitoring, optimisation and reporting – within a fully independent, technology agnostic ecosystem that is open to all partners. The innovative product was developed by award winning data scientists, MFG labs.

    Havas group global managing director Dominique Delport said, “Client Trading Solution is a significant breakthrough. For the first time, we have an offer that gives clients full visibility and control. This innovative, platform gives brands full visibility on costs, investments, outcomes and ROI, across trading desks, DSPs, inventory, providers, marketplaces. Any advertiser using it can see exactly what’s behind all programmatic solutions, with complete transparency allowing us to work hand-in-hand with our clients to build the best strategies for their business.”

    MFG Labs product manager Raphael Mirat said, “CTS complements Havas Group’s programmatic offer. It really shines when clients want both power and control, as it gives them unprecedented flexibility to allocate budget across DSPs and trading desks, without sacrificing anything on supervision and reporting. For the first time, clients have all their trading operations and related data in a single platform, secure and efficient, built on a dedicated infrastructure.”

    Together with MFG Labs, Havas Group launched the industry’s very first Meta-DSP in 2014 and the Media Quality Barometer in 2015. CTS is the most advanced solution on the market allowing full programmatic transparency for clients. The platform has already been used successfully by Telefonica and has received endorsements from Telefonica, tech partners and leading industry bodies.

    Client Trading Solution was developed by Havas Group’s leading tech and math entity MFG Labs. CTS is already being used by traders to manage campaigns for clients via one central, shared platform. Its rich product ecosystem already includes optional features such as Campaign Parameter Optimizers (powered by MFG Labs), DMP Capabilities and Inventory Quality Assessment (powered by Artemis Alliance, Havas Group’s data capacity) and Smart First-party Segments (powered by Constellation).

    “MediaMath has applauded Havas’ continued commitment to programmatic innovation — CTS is an important and differentiated achievement that will deliver increased transparency, control and ROI to digital marketers.”, added MediaMath co-founder and head of key accounts Erich Wasserman.

    Strategic Partnerships EMEA Doubleclick by Google director James van Thiel said, “Google is proud to be part of this initiative. With the integration of DBM into Havas’ Client Trading Solution, it is now much easier for us to collaborate together with both agencies and clients. This innovative solution delivers a more efficient and transparent way for the industry to focus on results.”

  • Reports on TV news channels in DSP murder case impartial, opines NBSA

    Reports on TV news channels in DSP murder case impartial, opines NBSA

    NEW DELHI: The News Broadcasting Standards Authority has rejected the complaint filed by Lucknow-based social activist Dr Nutan Thakur regarding news relayed by various News channels about the role of Raja Bhaiya in DSP Ziaul Haq’s murder.

     

    The Authority (NBSA) has concluded that no impropriety was done in broadcast of these news items.

     

    NBSA Secretary General Annie Joseph informed Thakur through letter dated 16 October that the NBSA in its meeting on 18 September considered the response of four broadcasters and concluded that no further action needs to be taken on this matter.

     

    Thakur had said that the news presented by various news channels in DSP murder case came as being some kind of Media trial. She presented various highlights like “Will Raja Bhaiya Be Arrested?”, “Who is saving Raja Bhaiya” “Why is Raja not being arrested” etc, broadcast between 9.00 am to 10.00 am on 5 March 2013 to state that these were not factual reporting but mere speculations which is against neutral and unbiased reporting.

  • BBH India bags creative duties of DSP BlackRock Mutual Fund

    BBH India bags creative duties of DSP BlackRock Mutual Fund

    MUMBAI: BBH India has been appointed as creative partner by DSP BlackRock Mutual Fund. The agency won the business after a multi-agency pitch process which included the likes of Ogilvy, JWT, McCann, TBWA, Publicis and Saints & Warriors.

    On choosing BBH India, DSP BlackRock Mutual Fund executive vice president and marketing head Aditi Kothari said, “We believe that marketing can no longer remain a support function in the financial services world. It can truly bring differentiation and deliver business impact in the new world, if done the right way. BlackRock had recognised this last year and hence, brought in a strong focus to build the brand globally. Our pitch process was tough, since we knew that our new creative agency will play an important role in laying down the foundation of a strong communication strategy. We are confident of achieving our objectives with our new partner BBH India.”

    The agency will be in charge of developing the brand architecture and brand positioning for the company. It will also create engagement modules across traditional and new age platforms with focus on consumer as well as distributor.

    Commenting on the win, BBH CEO and managing partner Subhash Kamath, said, “In today‘s economic situation, proper investment planning is becoming crucial for everyone and we are looking forward to partnering DSP BlackRock in meeting these challenges.”

    DSP BlackRock Mutual Fund has investment products such as equity schemes, hybrid schemes, fixed income schemes, funds of funds schemes and fixed maturity plans for investors. BBH India manages a portfolio of diverse clients and brands that include Unilever, Marico, Diageo, Skoda, Red Bull, Acer, Movies Now and World Gold Council, among others.

    BBH head planning Sanjay Sharma added, “Financial services communication is a sea of sameness. Despite a challenging regulatory framework, we feel there is a definite opportunity to introduce new ideas, new conversations that capture people’s imagination, and make them see the category differently. We are delighted to partner DSP BlackRock.”

  • NGC commissions ‘Seconds From Disaster’ for third time

    NGC commissions ‘Seconds From Disaster’ for third time

    MUMBAI: Following the success of the first two series of Seconds From Disaster National Geographic Channels International (NGCI) and National Geographic Channel (NGC) have commissioned Darlow Smithson Productions (DSP) to produce a third series of the show.

    Each of the 13 one hour shows have been filmed in high definition and investigates some of the world’s most infamous disasters.

    The show will use CGI and dramatic reconstructions to recreate the fateful moments that led to each catastrophe. Eyewitness testimony from survivors coupled with visuals and scientific analysis heightens the emotional impact of this series, filmed in locations around Europe and the US.

    The show will explore events including the sinking of the Titanic in 1912. That saw over 1500 people perish. The fateful journey of Air Florida Flight 90 crashed into the Potomac River in Washington, DC in 1982 killing 78 people. It also looks at the 1972 Olympic massacre in Munich resulting in the deaths of 11 athletes and one German police officer at the hands of international terrorists; and the devastation of the recent Asian Tsunami which claimed the lives of more than 230,000 people.

    Darlow Smithson head of factual Tom Brisley says, “The first two series were highly successful for DSP, NGC and NGCI, and we are delighted that it has become such a strong returning brand. Each series has brought to life disasters with gritty realism through the use of cutting edge CGI effects and reconstructions.

    “In the third series particularly, we’ve been able to secure exceptional access to survivors who have been unwilling to talk in the past. In true DSP style, we’ve approached this third series with greater ambition, covering bigger and more complex events than ever before”.

    NGCI executive VP content Sydney Suissa says, “Right from its first broadcast, Seconds from Disaster established itself as one of our signature series. The production values combined with powerful storytelling and impeccable research make the series compelling week in and out. I am delighted that we can offer our viewers a third season”.

    NGC US executive VP John Ford says, “Viewers have enthusiastically embraced this series because it gives them the opportunity to understand disasters from a scientific point of view, leading to new insights into how these tragic events occurred in the first place. To know exactly what happened, and to see it through the magic of CGI, is a stunning new technique.”

  • TWI to acquire independent production firm Darlow Smithson

    TWI to acquire independent production firm Darlow Smithson

    MUMBAI: Sports content producer and distributor TWI has acquired the London based factual independent production company Darlow Smithson Productions (DSP).
    TWI, will finance the acquisition entirely with capital from parent company IMG. The acquisition significantly expands TWI’s non-sports production output, enabling it to become a market leader in high quality factual programming, as part of its continuing growth strategy.

    For DSP, the agreement enhances its position as one of the top global factual production companies and gives access to new opportunities and new technologies.

    Key to the acquisition is DSP’s outstanding worldwide reputation as an innovative, factual programming leader, delivering ground-breaking documentaries, series and docu-dramas with a growing annual output of more than 100 hours and an annual turnover of £20 million. In a global peer poll just released, DSP has been named as one of the seven most notable companies in the world in non-fiction production, selected for its inspirational and trendsetting programmes.
    DSP’s programme portfolio includes multi episode returning series I Shouldn’t Be Alive (Channel 4, Discovery US), Seconds From Disaster (NGC/NGCI) and Channel 4 documentaries The Falling Man, Blitz: London’s Firestorm and The Somme. DSP’s Touching the Void was the UK’s most successful ever theatrical documentary.

    TWI senior VP production and business development Alastair Waddington said, “We are delighted to acquire such a prestigious company as Darlow Smithson Productions, whose reputation in the factual arena inspires admiration all over the world. The respect that DSP commands from global broadcasters and clients is reflected in its growing stature, increased turnover year on year and more than 25 international awards to date. DSP harnesses some of the industry’s most creative and technical talent, and we look forward to its continued success and growth, while maintaining its distinctive identity as a producer of top quality programming.”

    DSP executive chairman and creative director John Smithson said, “This is an exciting opportunity for us at the right time in the growth of our company. The Darlow Smithson name remains – same people, same creativity, same editorial standards. But going forward, it will bring much more. TWI and IMG Media will provide us with an extensive international structure to help us grow DSP, including areas like new media where it has significant experience, strengthening our relationships with clients and enhancing our creative development.”

    IMG chairman and CEO Ted Forstmann said, “IMG is already a major player in worldwide distribution, rights management and multi-platform exploitation including new media, and the acquisition of Darlow Smithson Productions will enhance the company’s global assets and help us achieve our growth ambitions. Going forward, we are prepared to invest in development and production of content, and intend to pursue additional innovative business partnerships in order to maximise those goals.”