ITV

Tag: DSLR camera

  • Canon India launches pan-India campaign for its new camera

    Canon India launches pan-India campaign for its new camera

    NEW DELHI: Canon has rolled out an extensive multimedia campaign for its entry level DSLR camera, EOS 1300D. The tagline is ‘Get ready with EOS 1300D’

    The campaign adopts a strategy of capturing simple moments of life with the Canon EOS 1300D camera making them cherishable forever through Wi-Fi sharing. The new campaign emotes special occasions and moments in life like weddings, birthdays, travel/adventure where the Canon EOS 1300D camera becomes a natural fit.

    This pan India campaign kick-started on 8 April and is designed to appeal to a multifarious set of buyers who are explorers, photography enthusiasts, first time buyers and fence sitters who are considering to buy their first DSLR.

    To garner maximized consumer attention and build a brand recall towards the product, this campaign will run up to six weeks, and will engage prospective customers across print, television, digital, outdoor and cinema. To add on to the campaign Canon has a consumer interaction and engagement  campaign through “Ready with EOS 1300D” contest and build sustainability through re-targeting.

    Canon India vice president of Consumer Imaging and Information Centre Andrew Koh, said, “Canon for years now has been promoting photography culture in India and these campaigns are our way to connect with our existing customers and potential users, in an engaging way. The current campaign, “Ready with EOS 1300D” captures the grandiosity of the simple moments of life captured through EOS 1300D DSLR camera. The pan India 360 degree media campaign is set to pick up the momentum, whether it’s social media, print, TV, outdoor and indoor environs, we have left no stone unturned in reaching out to the potential users.”

    The EOS 1300D promotions kicked-off with a day- long bloggers meet in the capital city on 30 March 2016. This event was a felicitous platform that highlighted social media friendly features of the camera like Wi-Fi and built-in NFC for users who are looking to shoot to mobile devices and sharing quickly across social media platforms, simultaneously.

    The EOS 1300D, is a high performance entry level DSLR priced at an accessible level, to help beginners and photo hobbyists discover greater possibilities in photography. Equipped with an 18.0 megapixel APS-C CMOS sensor and ISO speed expandable up to 12,800, the new EOS 1300D is capable of capturing high quality images and full HD video recording.

    The EOS 1300D is available at a price point of INR 29 995.00/U (incl., of all taxes) with EF-S 18-55mm IS II lens and the double zoom kit with EF-S 18-55mm IS II and EF-S 55-250mm IS II lenses is priced at INR 38 995.00/U (incl., of all taxes)

     

  • Canon India launches pan-India campaign for its new camera

    Canon India launches pan-India campaign for its new camera

    NEW DELHI: Canon has rolled out an extensive multimedia campaign for its entry level DSLR camera, EOS 1300D. The tagline is ‘Get ready with EOS 1300D’

    The campaign adopts a strategy of capturing simple moments of life with the Canon EOS 1300D camera making them cherishable forever through Wi-Fi sharing. The new campaign emotes special occasions and moments in life like weddings, birthdays, travel/adventure where the Canon EOS 1300D camera becomes a natural fit.

    This pan India campaign kick-started on 8 April and is designed to appeal to a multifarious set of buyers who are explorers, photography enthusiasts, first time buyers and fence sitters who are considering to buy their first DSLR.

    To garner maximized consumer attention and build a brand recall towards the product, this campaign will run up to six weeks, and will engage prospective customers across print, television, digital, outdoor and cinema. To add on to the campaign Canon has a consumer interaction and engagement  campaign through “Ready with EOS 1300D” contest and build sustainability through re-targeting.

    Canon India vice president of Consumer Imaging and Information Centre Andrew Koh, said, “Canon for years now has been promoting photography culture in India and these campaigns are our way to connect with our existing customers and potential users, in an engaging way. The current campaign, “Ready with EOS 1300D” captures the grandiosity of the simple moments of life captured through EOS 1300D DSLR camera. The pan India 360 degree media campaign is set to pick up the momentum, whether it’s social media, print, TV, outdoor and indoor environs, we have left no stone unturned in reaching out to the potential users.”

    The EOS 1300D promotions kicked-off with a day- long bloggers meet in the capital city on 30 March 2016. This event was a felicitous platform that highlighted social media friendly features of the camera like Wi-Fi and built-in NFC for users who are looking to shoot to mobile devices and sharing quickly across social media platforms, simultaneously.

    The EOS 1300D, is a high performance entry level DSLR priced at an accessible level, to help beginners and photo hobbyists discover greater possibilities in photography. Equipped with an 18.0 megapixel APS-C CMOS sensor and ISO speed expandable up to 12,800, the new EOS 1300D is capable of capturing high quality images and full HD video recording.

    The EOS 1300D is available at a price point of INR 29 995.00/U (incl., of all taxes) with EF-S 18-55mm IS II lens and the double zoom kit with EF-S 18-55mm IS II and EF-S 55-250mm IS II lenses is priced at INR 38 995.00/U (incl., of all taxes)

     

  • The Times of India Group Launches ‘Femina Believe’

    The Times of India Group Launches ‘Femina Believe’

    MUMBAI: Borrowing a leaf from the legacy of Femina  and its connect with the modern Indian women, The Times of India Group today launched ‘Femina Believe Learning Academy’, a first of its kind learning academy in India. Targeted towards women from all walks of life, the practical and contemporary courses being offered by this academy will be in subjects pertaining to self enhancement skills that matter to today’s modern Indian women in their professional and social life.

     

    Extending the group’s presence in the field of education and training, Femina Believe will be a part of the ‘Times Center for Learning’, which was launched last year.

     

    The academy aims at empowering women through the power of training and will conduct short intensive workshops in a variety of subjects ranging from personality enhancement to culinary skills.

     

    As a part of the brand launch campaign, Bollywood actress Kangana Ranaut will be the face of the brand.

     

    Speaking at the launch, Ms. Kangana Ranaut said, “I am delighted and honoured to be a part of Femina Believe. This empowering initiative will help women to transform and manage everyday pressures of life with the help of practical workshops and discover a brand new self.”

     

     

    Women can choose from an array of courses mentioned on the academy’s website. Definitive learning, practical curriculum and a high level of interaction will be the core focus of these courses and will be conducted by best in class professionals, who will combine their unrivalled experience in subjects with training skills par excellence.

     

    The courses offered by the academy are:

     

    Makeup and skin care: Participants will be empowered with techniques to overcome their self-consciousness and skillfully apply makeup for every occasion.

     

    Styling: Will help participants understand the nuances of styling to make the right choice of clothes & accessories every time.

     

    Dining etiquette: Participants will learn the characteristics of fine dining, correct use of cutlery, table manners etc.

     

    Communication skills and body language: This not being a language course, the participants will learn communication techniques that will help them nurture personal and professional relationships & equip them with skills to that will help them project the right personality.

     

    Culinary:  Participants can choose to learn to cook specific dishes or cuisines ranging from health food to word cuisines to desserts. Practical learning being the focus, participants will cook alongside our chefs and not just watch.

     

    Photography: Participants will get to learn the basics of using a DSLR camera. After acquiring theoretical knowledge in a classroom, they will also go outdoors to put this to practical use.

     

    Commenting on the launch of Femina Believe, Mr. Deepak Lamba, President, The Times Centre of Learning said, “We are very proud of this initiative. In today’s day and age, a woman is challenged at every walk of her life.  Multitasking through office and house a woman has to also take care of her family. Our courses will work to create a channel for women to support, connect and inspire each other.”

     

    These courses are priced between 2,500 to 10,000 INR and will aim at polishing the existing skills of 15-20 students per batch. Femina Believe workshops will be currently launched in the city of Mumbai and Delhi NCR and will expand into the other 6 metros by early next year.

  • Marshall Electronics introduces its first products for professional broadcast and A/V applications

    MUMBAI: Marshall Electronics has announced that its newly formed Wireless Division is developing a number of solutions for professional broadcast, audio, and video applications.

    Marshall Electronics‘ new Wireless HDMI transmitter/receiver system brings together its high quality audio with its new cutting-edge video technology for remote DSLR monitoring and audio-visual solutions. The system’s range of 300ft. improves the limited HDMI cable distance up to 10 times. The 300ft range does not require a direct line of sight.

    The Wireless Monitor System is available with the V-LCD70MDW 7” camera-top field monitor or V-LCD90MDW 9” camera-top field monitor. With each monitor, the user has the choice of two wireless receiver battery mounting plates: the V-ABR when using Anton-Bauer batteries or the V-VMR when using the IDX style V-Mount batteries.

    A third receiver option is the VWHR, a standalone receiver that can be used with any monitor and a WHDI transmitter.

    The monitors work with two available transmitters. The V-WHT-A stick transmitter plugs directly into the camera and draws power from the camera’s HDMI port. The V-MHT-B belt pack transmitter can use a variety of small DSLR or camcorder batteries.

    In addition to wireless monitors, Marshall has released the FR-500WK Wireless Professional Portable Audio System under the MXL brand. It is a belt pack system consisting of a compact, battery-operated transmitter and a receiver with a unique built-in speaker for extra versatility. The receiver is mountable directly onto a DSLR camera.
     
  • Docu on coin collectors released

    Docu on coin collectors released

    Mumbai: Did you know that a section of homeless people eke out their daily living from the modest coins dropped as offerings into the Yamuna river?

    A 22 minute-long documentary titled In Search of Destiny (Coin Divers) by Aakash Arun, that attempts to throw light into the lives of coin divers numbering around 400 and 500 and living near the much-polluted but equally revered Yamuna, has been in circulation.

    The film begins with a train chugging on a bridge and people ‘offering‘ coins to the Yamuna and subsequently praying for their wishes.

    It is followed by a shot, where a child is seen hurling a dumbbell-shaped greasy object into the river and tugging the rope. The camera zooms into the dumbbell-shaped object and you see one shining coin stuck to it. Later on, the scene focuses on two men who narrate how they receive sustenance from the Yamuna in the form of coins.

    "The men are part of the marginalised section which is not only homeless and helpless but also are susceptible to the ills of addiction, says Arun.

    Nearly 60 per cent of these coin drivers in the national capital are in the grip of some form of addiction. These people are not too difficult to find out. Most of them are present in a radius of 4-6 km of the bridge over Yamuna that can be reached from Kashmere Gate, according to the film‘s narration.

    "Coin divers on an average find coins worth Rs 100 daily," says Arun adding that earning goes up on few occasions when luck smiles upon them in the form of trinkets, heavy metallic objects that fetch decent prices.

    The documentary was shot entirely using a DSLR camera which, he said, could be brought out in the open only after he could gain confidence of the coin divers.

    The fact that Yamuna plays a pivotal role in these people‘s lives can be easily grasped by viewers.