NEW DELHI: Droga, one of the torch bearers of creativity in the global advertising and marketing industry, seem to have also been impacted by the global pandemic. It has been widely reported that the David Droga owned creative agency had let go their seven per cent employees, which turns out to be around 40 people.
The layoffs have taken place at the New York headquarters of the new age agency across departments. It employs over 500 people.
The news comes on the back of Accenture’s global plan to reduce the size of workforce by 25,000 employees. The decision has been taken due to a slowdown during the pandemic.
A report mentioned the Droga5 spokesperson saying, “Droga5 has made the decision to transition out a number of our people as we continue managing our business for the long term to best serve our clients. All of those affected will be provided severance benefits. We are grateful for all of their contributions to the agency.”
Droga5, which was founded in 2006 by David Droga, has become one of the best-known independent ad agencies in the United States. In a surprising development last year, Accenture Interactive, the creative and consulting arm of Accenture acquired the creative agency for a whooping $475 million. The idea was very clear that Accenture Interactive wanted to strengthen its creative output and take on the global advertising giants such as WPP, IPG Mediabrands, Dentsu and others.
Droga5 has been one of the most renowned creative agencies across the world. They have won big across all advertising and marketing awards and have worked on big brands. Some of its notable campaigns include Under Armour’s with the dancer Misty Copeland; Anna Kendrick’s almost-Super Bowl commercial for Newcastle Brown Ale, a digital campaign in which the beer company imagined the “mega-huge football” spot it would have made if it could have afforded one; and this year’s “Game of Thrones” Super Bowl ad with Bud Light and The New York Times’s ad campaign featuring the motto “The Truth Is Hard.”
