MUMBAI: Marketing in the fast lane, DriveX puts Vipin Yadav in the driver’s seat. DriveX Mobility, the TVS Motor Company–backed disruptor in India’s booming pre-owned two-wheeler market, has turbocharged its leadership by appointing Vipin Yadav as Vice President and head of marketing. With over 17 years of experience building consumer brands, Yadav’s arrival signals a clear intent: to take the DriveX brand from showroom to stardom.
In his new role, Yadav will spearhead omnichannel marketing, brand strategy, digital innovation and customer engagement key ingredients in DriveX’s vision to scale up to 500 outlets by 2027.
Before hitching a ride with DriveX, Yadav was the marketing director at Hisense India and head of marketing at Toshiba TV. But his longest and perhaps most high-octane stint was with OPPO India, where he played a pivotal role in building the brand’s identity and accelerating market share during its growth sprint.
“This is more than marketing. It’s about reimagining trust in a segment that’s ripe for disruption,” said Yadav. “DriveX isn’t just selling refurbished two-wheelers. It’s crafting a bold new mobility experience and I’m here to make sure India hears that story.”
Known for balancing creativity with data, Yadav has contributed to marketing forums and jury panels, while also sharing his insights at institutions like IIT Delhi and Symbiosis Pune. He holds dual MBAs in Marketing from International Management Institute (Europe) and the Indian Institute of Planning & Management, alongside a Bachelor’s in Commerce from the University of Delhi.
Welcoming him aboard, DriveX founder & director Narain Karthikeyan said, “Vipin understands the pulse of Indian consumers and knows how to convert insight into impact. His leadership will be crucial as we scale operations and deepen our connect with riders across the country.”
With the Indian mobility space revving up, Yadav’s entry at DriveX feels less like a pitstop and more like a high-speed overtaking manoeuvre one that’s aimed squarely at pole position.