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Tag: Drivex

  • DriveX rides ahead with new CEO Devesh Taparia

    DriveX rides ahead with new CEO Devesh Taparia

    MUMBAI: DriveX is revving up for its next big ride. The pre-owned two-wheeler brand has appointed Devesh Taparia as its new chief executive officer, signalling a fresh phase of technology-led growth, retail expansion and customer-focused innovation.

    A mobility enthusiast with a flair for transformation, Taparia brings over a decade of leadership experience from Mahindra & Mahindra, Peugeot Motocycles and TVS Motor Company. At TVS, he spearheaded strategic initiatives across global markets, driving innovation and business transformation, qualities that make him a perfect fit for DriveX’s next lap of growth.

    At the heart of his new mandate lies a clear goal, to make DriveX the most trusted tech-enabled mobility brand in India. Taparia will focus on scaling DriveX Direct, the company’s direct-to-customer model, and strengthening its omnichannel retail network across the country.

    “Devesh joins DriveX at a defining moment in our journey,” said DriveX director on the board Sharad Mohan Mishra. “His deep understanding of mobility, technology and customer behaviour aligns perfectly with our mission to deliver trust, transparency and innovation.”

    Expressing his excitement, Taparia said, “DriveX represents the future of pre-owned mobility, where intelligent technology, data insights and customer trust come together. I look forward to scaling our presence through DriveX Direct and next-generation retail experiences.”

    With plans to boost its AI-driven operations, expand refurbishment centres and open new stores across key cities, DriveX is clearly in top gear, ready to steer India’s pre-owned two-wheeler market into a smarter, faster and more trusted future.

     

  • Drivex rides home with heartwarming Diwali campaign

    Drivex rides home with heartwarming Diwali campaign

    MUMBAI: Drivex, India’s pioneering pre-owned two-wheeler brand, has launched a touching new campaign, Ride Back Home, celebrating the spirit of togetherness, gratitude, and the emotional pull of returning home for Diwali.

    Dedicated to those who work away from their families, the campaign honours the journeys that people take to build a better life. For Drivex, a two-wheeler isn’t just transport; it’s a bridge between distance and belonging.

    “In a season filled with gifts and glitter, we wanted to celebrate something deeper, the joy of going home,” said Drivex head of marketing Vipin Yadav. “Diwali is about moments of connection. Every ride tells a story, and this campaign celebrates those that lead us back to where we truly belong – home.”

    To spread the festive spirit further, Drivex has also introduced Light Up With Drivex, a social initiative inviting people to recognise everyday heroes who make life brighter. Participants are encouraged to tag someone they believe truly deserves a scooter and share, in one heartfelt line, why that person deserves to win, whether for their kindness, hard work, or selfless spirit. One deserving participant will receive a Drivex TVS Jupiter worth Rs 85,000, symbolising how one thoughtful gesture can light up many lives.

    Drivex director Narain Karthikeyan added, “As Diwali approaches, many wish to go home but are held back by costly travel or tight schedules. Sometimes, all it takes is two wheels and a bit of determination to close that distance. With Ride Back Home, we’re celebrating the power of mobility to connect hearts.”

    Running through October 31, the campaign invites India to celebrate connection over consumption and reminds everyone that sometimes, the brightest light isn’t found under the lamps, it’s found at the end of the road home.

  • Drivex shifts gears with Vivekanand Kini to steer tech-driven growth

    Drivex shifts gears with Vivekanand Kini to steer tech-driven growth

    MUMBAI: Drivex is revving up its digital engine, and at the helm of this acceleration is Vivekanand Kini, appointed as senior vice president for technology & product. With 18 plus years of experience in technology and product engineering, including 8 years in leadership roles, Kini joins as the pre-owned two-wheeler disruptor doubles down on its tech-first strategy.

    From cloud-native architectures and microservices to scaling B2B and B2C SaaS platforms, Kini’s career spans leadership roles at Acko, Ivy Mobility, Khoros, and Opentext, with earlier stints at Oracle. At Acko, he spearheaded transformational initiatives that reshaped engineering operations expertise now set to drive Drivex’s ambition of building a robust digital backbone for India’s fragmented pre-owned two-wheeler market.

    “Mobility is being reshaped through technology, and Drivex is at the forefront of this transformation,” said Kini, adding that his focus will be on building scalable platforms to deliver seamless customer journeys from discovery and financing to after-sales.

    Welcoming him aboard, Padma Shri Narain Karthikeyan director Drivex said: “Technology powers every touchpoint at Drivex from smarter vehicle evaluations and strict quality checks to complete transparency on every two-wheeler parameter. Vivekanand’s expertise in scaling platforms and leading high-performing teams will help us strengthen our digital backbone and redefine the pre-owned mobility category.”

    The timing is critical. Drivex is in rapid expansion mode, opening new stores across Karnataka and Tamil Nadu, while also scaling Drivex Direct, its C2C platform that offers consumers greater choice and convenience. With ambitions of deeper market penetration, Kini’s appointment signals Drivex’s determination to transform customer experience through tech innovation.

    As the pre-owned two-wheeler space shifts into higher gear, Drivex is banking on Kini to keep its engine running smooth, fast, and future-ready.