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Tag: DRIM Global

  • Swiggy DineOut collaborates with DRIM Global for a social media campaign

    Swiggy DineOut collaborates with DRIM Global for a social media campaign

    Mumbai: DRIM Global, an influencer marketing platform announced the astounding success of a recent collaboration with Swiggy DineOut, the leading online restaurant booking platform. The partnership, aimed at amplifying brand awareness within Swiggy DineOut’s target audience, has achieved outstanding results, catapulting the platform to the forefront of the dining-out industry.

    Swiggy DineOut, renowned for its seamless integration of online restaurant bookings and discounts at over 18,000 restaurants across 24 cities, strategically aligned with DRIM Global to harness its unparalleled expertise in influencer marketing. Leveraging DRIM’s innovative approach, which focuses on performance-driven influencer collaborations on a CPA basis, Swiggy DineOut successfully maximized its ROI while adhering to prudent marketing budgets.

    The meticulously executed campaign by DRIM Global involved the careful curation of over 330 micro and nano influencers, carefully selected based on stringent criteria including engagement rates, relevance, and blog niche. This precision ensured the delivery of authentic brand representation and high relatability with the target audience, resulting in an exceptional level of engagement. Across various social media platforms such as YouTube, Instagram, Meta (Facebook), and others, the campaign boasted a total of 185 publications, amassing a staggering 2383596 views, accompanied by 103045 likes and 2187 positive comments.

    DRIM Global head of Asia Yulia Aslamova talked about the strategic elements pivotal to the campaign’s success, stating, “Our focus on strategic influencer selection, compelling content creation, and exclusive customer deals played a pivotal role in driving engagement. By aligning with Swiggy DineOut’s target demographic, we ensured authenticity, while our emphasis on high-quality visuals and engaging captions effectively showcased app features and created a sense of urgency.”

    Swiggy DineOut senior marketing manager Nikhil Karunakaran expressed his enthusiasm for the partnership with DRIM Global, stating, “We’re thrilled with the exceptional results achieved through our collaboration with DRIM Global for Swiggy DineOut! The campaign’s massive reach of 23 Lakh views from our target audience is a testament to its success. We are committed to further enhancing the DineOut experience for our users and offering unparalleled value through future influencer marketing campaigns.”

    The resounding success of the Swiggy DineOut influencer campaign reinforces the effectiveness of strategic influencer collaborations in driving brand awareness and engagement. With DRIM Global’s expertise and Swiggy DineOut’s innovative offerings, the future holds boundless opportunities for continued growth and engagement within the dining-out landscape.

  • DRIM Global bolsters leadership team in India with key appointments for business and growth

    DRIM Global bolsters leadership team in India with key appointments for business and growth

    Mumbai: DRIM Global influencer marketing platform, is proud to announce key leadership appointments aimed at driving business and growth in the region. Anshuman Singh, a seasoned professional with over five years of industry expertise, is appointed as the head of business strategy. Anwesha Sarker, a growth initiatives specialist, joins as the head of growth for India and the MENA region.

    DRIM Global the head of Asia Yulia Aslamova expresses her excitement: “DRIM warmly embraces the presence of Anshuman and Anwesha, a testament to our unwavering dedication to strategic leadership and robust growth initiatives. Their inclusion marks a pivotal moment for our organization, propelling us toward new heights of success and innovation. As we embark on this exciting journey, we are confident that their expertise will further fortify our position as a global leader in our industry. DRIM is not just a company; it’s a thriving community of visionaries, and with Anshuman and Anwesha on board, we are poised to redefine excellence and set new benchmarks for the future. Welcome to the DRIM family, where possibilities are limitless, and success knows no bounds.”

    Anshuman Singh, a seasoned strategist with a track record in data-driven marketing, has led digital efforts for renowned brands like Marks & Spencer, Croma, AT&T, Tata Play, IDFC First Bank, and Luxottica at Dentsu and Publicis Groupe. As the head of business strategy at DRIM, he brings a global perspective and deep insights into the Indian market. Anshuman’s hands-on approach integrates technology and influencer marketing for sustainable brand growth, impacting the entire marketing funnel. His role not only shapes DRIM’s success but also contributes to the broader evolution of digital marketing practices. Anshuman shares his enthusiasm, saying, “I am thrilled to join DRIM Global and contribute to shaping the strategic direction that will drive the company’s continued success in the dynamic influencer marketing landscape.”

    Anwesha Sarker brings with her over ten years of expertise in media specifically. She is entrusted with overseeing business planning, profitability, and expansions at DRIM Global owing to her large network, strength in acquisition, and client success. She is recognised for her proficiency in fostering growth initiatives and is eager to spearhead expansion efforts in the India and MENA markets. Anwesha states, “I am excited to be part of DRIM Global and look forward to leveraging my skills to fortify the company’s presence and accelerate growth in these crucial regions.”

    Their appointments underscore DRIM Global’s commitment to strategic leadership and its dedication to propelling growth strategies across key markets. Together, Anshuman Singh and Anwesha Sarker’s combined expertise will undoubtedly strengthen the company’s position as a frontrunner in the influencer marketing industry.

  • DRIM Global’s 2023 growth sets the stage for ambitious 2024 ventures in marketing: Yulia Aslamova

    DRIM Global’s 2023 growth sets the stage for ambitious 2024 ventures in marketing: Yulia Aslamova

    Mumbai: In the dynamic sphere of marketing, there is a singular name that serves as the guiding light – DRIM Global. With a collaboration of innovation, results, and a mission for success DRIM flourished in the year 2023 standing tall as a testament to the dedication to refining the influencer marketing landscape. 2023 reverberated with milestones, accolades, and a continued focus on a performance-driven approach for influencer marketing campaigns.

    Revenue Boost

    At the core of DRIM’s triumphs lies the success mantra – a 30 per cent surge in revenue in comparison to the year 2022. Innovation and the promise to deliver unparalleled results come into play as they root themselves deep into the performance marketing landscape.

    Partnerships with Varying Ventures

    In the pipeline of success lies the association with industry stakeholders – welcomed aboard were Myntra, Flipkart Health Plus, Urban Company, Medibuddy, and Skillmatics. In addition, their coalition with established names such as Domino’s, KFC, McDonald’s, Swiggy Instamart, Bankbazaar, Homelane Borzo, and WeFast also bore fruits of dedication and endurance.

    Taking calculated steps and prudent business decisions, DRIM Global’s expertise was extended to cover new segments such as BFSI, Home Interiors, Medicine and Pharmaceuticals, Food Delivery Service Aggregators, and Educational Toys (Skillmatics).

    Accolades and Acknowledgments

    In the unwavering pursuit of excellence, DRIM was bestowed with prestigious Gold at Maddie’s 2023 for counting over 25,000 orders via an influencer–backed performance marketing campaign for  McDonald’s South. DRIM Global has previously won the M3 awards, Brand Equity Influencer Marketing Awards, and IMA South, gathering testaments to the unwavering commitment to excellence.

    Media Limelight

    Amidst the awards and recognitions, the media landscape captured DRIM’s innovative campaigns. It reached across the corridors capturing a space in The Economic Times, Financial Express, The Times of India, HT Mint, Adgully, Social Samosa, Exchange4Media, Media News4U, and Business World Marketing. These coverages in black and white amplified the impact across the various industries involved.

    Historical Milestone: CosmoFest presented by Forbes India

    CosmoFest presented by Forbes India was a milestone that DRIM made history with in the year 2023. In today’s age, the consumer-centric approach adopted by the brands was a major topic for discussion taken up by Yulia Aslamova, the head of Asia at DRIM alongside Amitkumar Banka from Swiggy, delving deeper.

    The audience got an opportunity to witness industry experts bust some myths around influencer marketing via an interactive session by DRIM’s Anwesha Sarker, head of growth, during the illuminating session – DRIM ConQuest. In addition, a delightful conversation about “The Power of Star Creators” took place among top-tier influencers – Divyanshi Singh, Vaibhavi, Vaishnavi, and Aditi elaborating on expediting brand growth.

    In-depth trend-spotting strategies were discussed for influencer marketing and brand building by Shreya Sachdev, the CMO at PUMA India. Matching the celebration vibes of influencer impact, Arpan Biswas, head of marketing at AJIO introduced a note of caution. He reiterated the fact that AI is an interesting new entrant in marketing and brings an aspect of novelty but is incapable of swapping human connections fostered via real emotions – finally authenticating influencer-brand relationships.

    Commitment towards Society

    Beyond gaining the limelight, DRIM Global is committed towards the empowerment of women by offering them the opportunity to return to the workforce. They consciously focus on hiring and training eligible women candidates in the field of influencer marketing. This free training and certification highlights the values of empowerment and inclusivity that the organization stands up for in society.

    Vision 2024: Sketching the Future Landscape

    With the calendar pages reaching the mark of closure, DRIM looks forward to the next year with well etches plans to expanding its horizons. The visionary goal to double the revenue and increase the team strength by 30 per cent in 2024 mirrors their commitment to scaling up to match an upscaling graph in influencer marketing.

    Ending 2023 on a strong note, DRIM Global cements it’s presence as the torchbearer of the performance-driven influencer marketing marathon. DRIM’s vision is a promise and a demonstration to bring in a platter of opportunities. In the symphony of marketing narratives, DRIM’s commitment remains to be a tale of innovation, influence, and a relentless pursuit of redefining the status quo.

  • DRIM Global and Swiggy Instamart elevate grocery delivery with influencer marketing

    DRIM Global and Swiggy Instamart elevate grocery delivery with influencer marketing

    Mumbai: DRIM Global an influencer marketing platform, announces its collaboration with Swiggy Instamart, a pioneering instant grocery delivery service. This partnership marks a significant milestone in reshaping the landscape of influencer marketing within the burgeoning grocery delivery sector.

    DRIM Global has been at the forefront of leveraging influencer networks to connect brands with their target audiences authentically. With an impressive track record in curating impactful campaigns, DRIM Global is set to propel Swiggy Instamart’s visibility through a compelling influencer marketing initiative.

    Swiggy Instamart, renowned for its swift delivery of a diverse array of products including instant meals, snacks, fresh produce, dairy, frozen items, and more, has chosen DRIM Global’s expertise to expand its market reach and engagement. Through this collaboration, Swiggy Instamart aims to resonate with consumers on a personal level, harnessing the power of influential voices across various digital platforms.

    “We are thrilled to partner with Swiggy Instamart, a trailblazer in the quick grocery delivery space,” stated  DRIM Global head of growth Anwesha Sarker. “Our performance platform’s ability to identify, select and engage with the relevant performing influencers and to deliver exponential results through a data-driven approach, powered by unique Machine Learning, aligns perfectly with Swiggy Instamart’s vision to create meaningful impact and growth. Together, we aim to set new benchmarks in influencer-driven performance marketing initiatives in the quick delivery service segment.”

    This partnership signifies a paradigm shift in how brands within the e-commerce and grocery sectors harness the potential of influencer marketing to establish deeper connections with their audience base. By tapping into DRIM Global’s expansive network of influencers, Swiggy Instamart anticipates a more dynamic and engaging approach to connect with customers.

    “We’re thrilled about this collaboration with DRIM Global,” said Swiggy head of growth marketing Amit Kumar Banka. “By leveraging the power of influencers, we’re excited to further enrich the experience for our users and showcase the expertise of our service professionals.”

    The collaboration between DRIM Global and Swiggy Instamart is poised to redefine the narrative of influencer marketing in the realm of instant grocery delivery services, promising innovative campaigns that resonate with consumers on a profound level.

     

  • From Wickets to Wallets: Brands score big in ICC World Cup 2023

    From Wickets to Wallets: Brands score big in ICC World Cup 2023

    Mumbai: In the midst of the ongoing ICC World Cup 2023, brands and advertising agencies have embarked on a strategic journey to secure a robust return on investment (ROI). This edition of the World Cup bears particular significance, as it comes after an extended hiatus of eleven years since the previous tournament. This prolonged interval has necessitated a reevaluation of marketing approaches, prompting brands to innovate and adapt their strategies to the evolving landscape of sports marketing. Through targeted campaigns, partnerships, and innovative activations, these entities aim to not only capture the attention of fervent cricket enthusiasts but also leave an indelible mark on the global stage. In this pursuit, their efforts are punctuated by insightful quotes and declarations that shed light on the underlying principles guiding their endeavours.

    Here are some notable insights from brands and agencies at the heart of the ICC World Cup 2023.

    Booking.com country manager, India, Sri Lanka, Maldives and Indonesia Santosh Kumar

    Mega sporting events, such as the ICC Men’s Cricket World Cup 2023 an incredible sporting and cultural events, and an amazing opportunity to engage with our consumers. Since 2019, Booking.com has been the official accommodations partner for all ICC events including the ICC Men’s Cricket World Cup 2023 currently taking place in India. At Booking.com we have always believed it is essential to share our brand, deliver campaigns and forge partnerships that speak to our mission and values in highly relevant and timely ways with consumers. With more than 28 million reported listings in over 171,000 destinations worldwide, including destinations where ICC matches are taking place in India, Booking.com is committed to empowering travellers and cricket fans to book incredible places to stay throughout the tournament. Fans can make the most of their cricket-inspired travels, wherever that may take them – including rental cars, flights, great things to do and of course, unique places to stay of all kinds.

    Booking.com has also launched a global campaign called ‘Howzat for your perfect stay’ featuring Rohit Sharma (India), Jos Buttler (England) and Glenn Maxwell (Australia).

    1.   This campaign showcases Booking.com’s commitment to making travel accessible, enjoyable, and full of surprises, aligning with the spontaneous and exciting nature of both sports and travel. It highlights the end-to-end ease and incredible choice of accommodations that Booking.com offers.

    2.   The TVC description for the Howzat for your Perfect Stay campaign which is being aired during the ICC Men’s Cricket World Cup 2023 is taking viewers through the journey of a family dreaming of their perfect holiday for their dream cricket stay. With surprise appearances by Rohit Sharma, Jos Buttler and Glenn Maxwell, it looks to show the fun and excitement of booking with Booking.com. It will also bring awareness to the Booking.com end-to-end ease of use and an incredible choice of accommodations.

    3.   The campaign would be showcased in-stadium, on the ground and social and digital channels, including TV, Disney+ Hotstar, Facebook, Instagram, Snapchat and more.

    Booking.com additionally is doing a social media campaign ‘Booking race to the final’ to build excitement online. The campaign will challenge two influencer teams to a race to the final. The teams will race against time, and each other, to make it across India, to the final in Ahmedabad. They will use the Booking.com app to help them plan their journey (taxis, accommodations) and give away special prizes to viewers along their race to the final. We also have 1 big giveaway – Experience to the final going live this week (which consists of tickets to the final, accommodation, all expenses paid)

    DRIM Global head of Asia Yulia Aslamova

    Notably, several brands came up with various offers and discounts centred around the ICC World Cup to tap into the cricket-crazy nation’s passion for the game. The agencies also observed a significant increase in the number of orders delivered to brands on the CPA model of influencer marketing.

    The brands focused on long-term partnerships with teams and players to build lasting associations, ensuring brand visibility beyond the tournament. Utilising digital platforms, they engaged fans through exclusive content, contests, and real-time updates. Sponsors also leveraged social issues and charitable initiatives to connect with audiences emotionally.

    Additionally, creative advertising campaigns were designed to capture the excitement and passion associated with cricket. This multifaceted approach helped brands maintain brand recall and fan engagement over the extended interval, ultimately enhancing their ROI.

    While the specific brands and their strategies can vary from tournament to tournament, some prominent examples include- Mobile App brands like ESPNcricinfo and Hotstar have developed popular cricket-themed apps that offer live scores, video highlights, and analysis, enhancing fan engagement. Similarly, online Streaming Platforms like Disney+ Hotstar have secured digital rights for broadcasting the tournament, providing subscription-based access and discounts to live matches.

    Ideas Farm, head of client servicing  Pooja Shah

    I think almost every brand wants to associate with the World Cup in a small or big manner due to the sheer eyeballs that the cricket game garners. From signing cricketers and Bollywood celebrities as brand ambassadors to harnessing the pure emotion of the game via storytelling or a song anthem, brands deploy various strategies that work seamlessly for them.

    Brands especially try and narrow down their engagement with audiences during an India match, which is when you have the attention of a much larger crowd that is ‘Indian’. A great example is the India-Pakistan match that happened over the weekend. We saw brands leveraging 2 core feelings – sportsmanship and the innate feeling of patriotism. Popular consumer brands like Swiggy and Zomato were seen with tongue-in-cheek comments on X and Instagram. The Make My Trip ad has polarised the netizens as coming across as a poor display of sportsmanship and it has elicited a response from its competitor brand. At the end of the World Cup, the strategy that has the best combination of heart and sportsmanship like the Star Sports 2015 ‘Mauka Mauka’ ad will stick and stand out.