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Tag: DreamWorks Animation

  • Rebranded ‘Universal Kids’ coming in Sept, new progs will cover 6-11 yr olds

    MUMBAI: NBCUniversal Cable Entertainment Lifestyle Networks President Frances Berwick announced today that Sprout, its preschool network, is rebranding to become Universal Kids. Universal Kids will continue to be the premier source for preschool programming as it expands its content to include DreamWorks Animation Television series, unscripted entertainment, live action scripted originals and proven international hits, extending its audience to 2-11 year olds.

    Universal Kids – which will go live on 9 September, 2017 – will be a destination for kids and family programming, including titles from DreamWorks Animation Television. The collaboration kicks off with the launches of two Emmy® Award-winning series All Hail King Julien and DreamWorks Dragons: Riders of Berk, based on the popular “How To Train Your Dragon” franchise.

    The Universal Kids lineup will be anchored by the debut of Top Chef Junior, produced by Magical Elves, the Emmy Award-winning team behind Bravo’s Top Chef. Top Chef Junior will launch in October 2017, with 12 young chefs competing for the coveted junior title.

    Sprout will live as a trusted preschool destination on the Universal Kids channel and will continue to add high quality original programming to its slate. July 2017 will mark the launch of Kody Kapow, which joins top rated series Floogals, Dot., Nina’s World, and Noddy Toyland Detective from DreamWorks Animation Television. Sprout will air fifteen hours of preschool programming daily from 3am-6pm, with Universal Kids programmed from 6pm for older kids and families.

    “We see enormous potential to grow our audience in this space and create the Universal Kids platform for families to experience together,” said Berwick. “NBCUniversal is invested in the kids and family business, and the company believes in working together – we will benefit from promotion across our portfolio of networks and across the company through support that is unparalleled in the industry.”

    “The launch of a channel that represents the world of NBCUniversal family brands with great TV content at its center makes tremendous sense for our business,” said Universal Kids general manager Deirdre Brennan. “Just as children grow, Sprout is growing into Universal Kids – and we will reflect all that is universal about being a kid through connection, storytelling and entertainment. A place that reflects their life and passions.”

    Also part of the Universal Kids programming mix are award-winning international hit series, including Nowhere Boys from NBCUniversal, a fantasy-adventure that follows four teenagers who get lost in a forest and discover – when they return home – that they are stuck in a world where they never existed; Little Lunch, a comedy series from the Australian Children’s Television Foundation that takes place during lunch, where kids tackle the big issues; and The Next Step, a single-camera tween drama from Boat Rocker Studios that follows the lives of a group of elite dancers. In addition, Universal Kids will premiere Hank Zipzer from DHX Media. Based on the bestselling series of novels by Henry Winkler, the series focuses on the misadventures of Hank Zipzer, a 12 year old dyslexic schoolboy. The books are based on Winkler’s own childhood experiences.

  • Q1-16-Televison, Consumer Products, New Media drive up DreamWorks Animation numbers

    Q1-16-Televison, Consumer Products, New Media drive up DreamWorks Animation numbers

    BENGALURU: DreamWorks Animation SKG Inc., (DWA) reported 14.4 percent year-over-year (y-o-y) growth in revenue for the quarter ended 31 March 2016 (Q-16, current quarter) The company reported revenue of $190.44 million in Q1-16 as compared to $106.17 million in the corresponding year ago quarter. Further, it reported net income attributable to DWA of $13.84 million in the current quarter as compared to a loss of $54.78 million in Q1-15. The growth in revenue was driven by performance in the Television Series and Specials, Consumer Products and New Media segments.

    “I am happy to report another strong quarter of financial results, which I believe reflect continued execution on our strategy of transitioning DreamWorks Animation into a global family entertainment company,” said DWA CEO Jeffrey Katzenberg, “I’m excited to be passing the baton to Comcast, as I know they will continue to build on the foundation we’ve established over the past 22 years.”

    On April 28, 2016 NBCUniversal, a division of Comcast Corporation, announced the acquisition of DreamWorks Animation. The transaction is expected to close by the end of 2016, subject to receipt of regulatory approvals in the U.S. and abroad, as well as the satisfaction of other customary closing conditions. Following the completion of the transaction, DreamWorks Animation CEO and co-founder Jeffrey Katzenberg will become chairman of DreamWorks New Media, which will be comprised of the company’s ownership interests in Awesomeness TV and NOVA.  Katzenberg will also serve as a consultant to NBCUniversal.

    Note: Beginning in the quarter ended 31 March 2016, DWA says that it has changed the method by which intellectual property costs are charged to the Consumer Products segment to provide better comparability to peers and to be similar to the method used in the Television Series and Specials segment while minimizing segment volatility. As a result, the Consumer Products segment no longer bears amortization of capitalized production costs for the use of Film and TV segment intellectual property. Instead, the Consumer Products segment is charged a royalty fee which will compensate the originating segment for the use of intellectual property. There is no change to DWA’s consolidated financials, as DWA’s ultimate revenues and the amortization of capitalized production costs remain unchanged. This methodology impacts segment reporting only. All prior-year period figures have been updated to reflect this new methodology, says the compny.

    Segment numbers
    Feature Films segment

    Feature Films segment’s revenues for Q1-16 declined 26.7 percent to $94.3 million, compared to $128.7 million in Q1-15. Revenues in the  current quarter were favourably impacted by the worldwide pay television distribution of How to Train Your Dragon 2 and Mr. Peabody and Sherman, higher home entertainment sales and recoveries of $6.3 million from previously established home entertainment reserves related to sales through DWA’s former primary theatrical distributor. Segment gross profit for Q1-16 of $26.1 million was 31.5 percent lower compared to $38.1 million in the prior-year period.

    Television Series and Specials segment

    Revenues for Q1-16 from the Television Series and Specials segment more than tripled (3.14 times) to $57.0 million, compared to $18.1 million during the corresponding prior-year period. DWA says that the increase in revenues was attributable to a significantly higher number of episodes delivered under its episodic content licensing arrangements. Segment gross profit in the current quarter increased six-fold to $21.1 million from $3.5 million in Q1-15. The increase was primarily driven by higher revenues and lower marketing expenses, says DWA.

    Consumer Products segment

    Revenues from DWA’s Consumer Products segment increased 50 percent y-o-y in Q1-16 to $21.4 million, compared to $14.3 million in the same period last year. DWA says that the increase was primarily due to revenues earned from location-based entertainment initiatives during the current quarter. Revenue for both the current and prior year quarters also included contributions from merchandise licensing arrangements. Segment gross profit increased 60 percent y-o-y to $15.0 million in the current quarter from $9.4 million in the prior-year period.

    New Media segment

    Revenues from DWA’s New Media segment more than tripled  (3.3 times) in Q1-16 to $15.2 million compared to $4.6 million during Q1-15. This increase was primarily attributable to revenue generated from licensing and distribution of content and to a lesser extent, brand sponsorship and talent management arrangements says DWA. Segment gross profit for Q1-16 also more than tripled (3.1 times) to $6.5 million from $2.1 million in the prior-year period, primarily due to higher revenues.

  • Q1-16-Televison, Consumer Products, New Media drive up DreamWorks Animation numbers

    Q1-16-Televison, Consumer Products, New Media drive up DreamWorks Animation numbers

    BENGALURU: DreamWorks Animation SKG Inc., (DWA) reported 14.4 percent year-over-year (y-o-y) growth in revenue for the quarter ended 31 March 2016 (Q-16, current quarter) The company reported revenue of $190.44 million in Q1-16 as compared to $106.17 million in the corresponding year ago quarter. Further, it reported net income attributable to DWA of $13.84 million in the current quarter as compared to a loss of $54.78 million in Q1-15. The growth in revenue was driven by performance in the Television Series and Specials, Consumer Products and New Media segments.

    “I am happy to report another strong quarter of financial results, which I believe reflect continued execution on our strategy of transitioning DreamWorks Animation into a global family entertainment company,” said DWA CEO Jeffrey Katzenberg, “I’m excited to be passing the baton to Comcast, as I know they will continue to build on the foundation we’ve established over the past 22 years.”

    On April 28, 2016 NBCUniversal, a division of Comcast Corporation, announced the acquisition of DreamWorks Animation. The transaction is expected to close by the end of 2016, subject to receipt of regulatory approvals in the U.S. and abroad, as well as the satisfaction of other customary closing conditions. Following the completion of the transaction, DreamWorks Animation CEO and co-founder Jeffrey Katzenberg will become chairman of DreamWorks New Media, which will be comprised of the company’s ownership interests in Awesomeness TV and NOVA.  Katzenberg will also serve as a consultant to NBCUniversal.

    Note: Beginning in the quarter ended 31 March 2016, DWA says that it has changed the method by which intellectual property costs are charged to the Consumer Products segment to provide better comparability to peers and to be similar to the method used in the Television Series and Specials segment while minimizing segment volatility. As a result, the Consumer Products segment no longer bears amortization of capitalized production costs for the use of Film and TV segment intellectual property. Instead, the Consumer Products segment is charged a royalty fee which will compensate the originating segment for the use of intellectual property. There is no change to DWA’s consolidated financials, as DWA’s ultimate revenues and the amortization of capitalized production costs remain unchanged. This methodology impacts segment reporting only. All prior-year period figures have been updated to reflect this new methodology, says the compny.

    Segment numbers
    Feature Films segment

    Feature Films segment’s revenues for Q1-16 declined 26.7 percent to $94.3 million, compared to $128.7 million in Q1-15. Revenues in the  current quarter were favourably impacted by the worldwide pay television distribution of How to Train Your Dragon 2 and Mr. Peabody and Sherman, higher home entertainment sales and recoveries of $6.3 million from previously established home entertainment reserves related to sales through DWA’s former primary theatrical distributor. Segment gross profit for Q1-16 of $26.1 million was 31.5 percent lower compared to $38.1 million in the prior-year period.

    Television Series and Specials segment

    Revenues for Q1-16 from the Television Series and Specials segment more than tripled (3.14 times) to $57.0 million, compared to $18.1 million during the corresponding prior-year period. DWA says that the increase in revenues was attributable to a significantly higher number of episodes delivered under its episodic content licensing arrangements. Segment gross profit in the current quarter increased six-fold to $21.1 million from $3.5 million in Q1-15. The increase was primarily driven by higher revenues and lower marketing expenses, says DWA.

    Consumer Products segment

    Revenues from DWA’s Consumer Products segment increased 50 percent y-o-y in Q1-16 to $21.4 million, compared to $14.3 million in the same period last year. DWA says that the increase was primarily due to revenues earned from location-based entertainment initiatives during the current quarter. Revenue for both the current and prior year quarters also included contributions from merchandise licensing arrangements. Segment gross profit increased 60 percent y-o-y to $15.0 million in the current quarter from $9.4 million in the prior-year period.

    New Media segment

    Revenues from DWA’s New Media segment more than tripled  (3.3 times) in Q1-16 to $15.2 million compared to $4.6 million during Q1-15. This increase was primarily attributable to revenue generated from licensing and distribution of content and to a lesser extent, brand sponsorship and talent management arrangements says DWA. Segment gross profit for Q1-16 also more than tripled (3.1 times) to $6.5 million from $2.1 million in the prior-year period, primarily due to higher revenues.

  • Verizon to acquire equity stake in AwesomenessTV; to create new service featuring short-form content

    Verizon to acquire equity stake in AwesomenessTV; to create new service featuring short-form content

    BENGALURU: Verizon today announced it has entered into an agreement to purchase an approximate 24.5 per cent stake in AwesomenessTV. Upon completion of this transaction, the AwesomenessTV multi-platform media company will be valued at approximately $650 million. DreamWorks Animation, which acquired AwesomenessTV in 2013, will remain the company’s majority stakeholder with an approximate 51 per cent ownership of outstanding shares, while Hearst will own the remaining 24.5 per cent. AwesomenessTV founder and CEO Brian Robbins and AwesomenessTV’s president Brett Bouttier will continue to lead AwesomenessTV.

    In addition to its equity investment, Verizon will enter into an agreement with AwesomenessTV to create a first-of-its-kind premium short-form mobile video service featuring leading talent in front of and behind the camera. The new service will operate as a new and independent brand, and feature premium transactional content for a variety of audiences on par with the highest-end content seen on television today. The new service will launch as part of the go90 offering and Verizon will fund the initiative through a multi-year agreement with AwesomenessTV.

    The new premium content service will initially be exclusive to Verizon platforms in the United States, while AwesomenessTV will retain the right to sell content in the rest of the world. In addition to the production resources, expertise and marketing know-how of the team at AwesomenessTV, the partners will draw upon the entire Hollywood community – studios, production companies, writers, directors and actors – for content creation.

    “In addition to delivering compelling scripted and non-scripted series with high production values, AwesomenessTV has demonstrated an ability to zero in on programming that Gen Z and millennials want to watch,” said Verizon executive vice president and president of Product & New Business Innovation, Marni Walden. “The content AwesomenessTV has produced for go90 has exceeded all our expectations with shows such as Guidance and Top Five Live. That’s why we want to be in the AwesomenessTV business.”

    “This deal gives us the resources to work with the biggest talent in front of and behind the camera to create this new branded service and produce the most premium short-form content ever, made specifically for the device racking up the fastest growing viewership – the mobile phone,” said AwesomenessTV’s Robbins. “With Verizon joining DreamWorks Animation and Hearst as part of our equity ownership group, we benefit from the strategic insight and resources of the entertainment and communications industries’ most visionary companies and leaders. Our goal is to be the media company of the future, where content and distribution go hand in hand – we are now one giant step closer to that future.”

    “The creation of this new branded service represents a transformational step, not just for AwesomenessTV, but also for the entire mobile video landscape,” said DreamWorks Animation CEO Jeffrey Katzenberg. “This agreement is clearly impactful for AwesomenessTV – with annual revenues expected to more than double in the first 12 months of content delivery – and even more exciting is the expansion of our relationship with Verizon, one of the world’s most powerful marketers and content distributors, and their commitment to explore with us this incredible opportunity.”

    LionTree Advisors LLC acted as advisor to Verizon during this transaction and J.P. Morgan Securities LLC advised DreamWorks Animation. The transaction is subject to customary closing conditions. The parties currently expect that the transaction will be completed within the next 60 days.

  • Verizon to acquire equity stake in AwesomenessTV; to create new service featuring short-form content

    Verizon to acquire equity stake in AwesomenessTV; to create new service featuring short-form content

    BENGALURU: Verizon today announced it has entered into an agreement to purchase an approximate 24.5 per cent stake in AwesomenessTV. Upon completion of this transaction, the AwesomenessTV multi-platform media company will be valued at approximately $650 million. DreamWorks Animation, which acquired AwesomenessTV in 2013, will remain the company’s majority stakeholder with an approximate 51 per cent ownership of outstanding shares, while Hearst will own the remaining 24.5 per cent. AwesomenessTV founder and CEO Brian Robbins and AwesomenessTV’s president Brett Bouttier will continue to lead AwesomenessTV.

    In addition to its equity investment, Verizon will enter into an agreement with AwesomenessTV to create a first-of-its-kind premium short-form mobile video service featuring leading talent in front of and behind the camera. The new service will operate as a new and independent brand, and feature premium transactional content for a variety of audiences on par with the highest-end content seen on television today. The new service will launch as part of the go90 offering and Verizon will fund the initiative through a multi-year agreement with AwesomenessTV.

    The new premium content service will initially be exclusive to Verizon platforms in the United States, while AwesomenessTV will retain the right to sell content in the rest of the world. In addition to the production resources, expertise and marketing know-how of the team at AwesomenessTV, the partners will draw upon the entire Hollywood community – studios, production companies, writers, directors and actors – for content creation.

    “In addition to delivering compelling scripted and non-scripted series with high production values, AwesomenessTV has demonstrated an ability to zero in on programming that Gen Z and millennials want to watch,” said Verizon executive vice president and president of Product & New Business Innovation, Marni Walden. “The content AwesomenessTV has produced for go90 has exceeded all our expectations with shows such as Guidance and Top Five Live. That’s why we want to be in the AwesomenessTV business.”

    “This deal gives us the resources to work with the biggest talent in front of and behind the camera to create this new branded service and produce the most premium short-form content ever, made specifically for the device racking up the fastest growing viewership – the mobile phone,” said AwesomenessTV’s Robbins. “With Verizon joining DreamWorks Animation and Hearst as part of our equity ownership group, we benefit from the strategic insight and resources of the entertainment and communications industries’ most visionary companies and leaders. Our goal is to be the media company of the future, where content and distribution go hand in hand – we are now one giant step closer to that future.”

    “The creation of this new branded service represents a transformational step, not just for AwesomenessTV, but also for the entire mobile video landscape,” said DreamWorks Animation CEO Jeffrey Katzenberg. “This agreement is clearly impactful for AwesomenessTV – with annual revenues expected to more than double in the first 12 months of content delivery – and even more exciting is the expansion of our relationship with Verizon, one of the world’s most powerful marketers and content distributors, and their commitment to explore with us this incredible opportunity.”

    LionTree Advisors LLC acted as advisor to Verizon during this transaction and J.P. Morgan Securities LLC advised DreamWorks Animation. The transaction is subject to customary closing conditions. The parties currently expect that the transaction will be completed within the next 60 days.

  • NBCU’s Fandango snaps up DreamWorks & Technicolor’s movie streaming service

    NBCU’s Fandango snaps up DreamWorks & Technicolor’s movie streaming service

    MUMBAI: NBCUniversal’s Fandango has acquired the movie streaming service M-Go, which is jointly owned by Technicolor and DreamWorks Animation.

     

    M-GO offers new release and catalog movies from studios and television programming to a wide variety of connected, over-the-top (OTT) and mobile devices including Android, iOS, Samsung, LG, Roku, and others.

     

    The acquisition comes on the heels of Fandango’s record-breaking 2015, when the company experienced 81 per cent growth in ticketing dollars year-over-year and added more than 1,600 new screens, bringing its total US screen count to more than 27,000. 

     

    “With the addition of M-GO, we’ll be able to accelerate the ticketing momentum achieved in a record-breaking 2015 by creating compelling new digital products that serve consumers throughout the movie lifecycle,” said Fandango president Paul Yanover. “We’re excited to start working with our studio and exhibition partners to bundle theatrical tickets and home entertainment products in the form of ‘super tickets,’ gifts with purchase, and other promotional offers.”

     

    By creating theatrical ticketing and home entertainment bundles, Fandango will offer compelling “super ticket” products such as special “movie catch-up” bundles with franchise movie instalments, home entertainment pre-sell opportunities, and bundles with bonus content, collectible memorabilia, fan experiences, and more. 

     

    Furthering its goal to super-serve moviegoers, in 2015 the company increased its investment in ticketing and launched FandangoLabs, a new research and development group that was formed in collaboration with movie and technology industry leaders to innovate and enhance the moviegoing experience. Moving forward, FandangoLabs will utilise the capabilities of the M-GO platform in the creation of new moviegoing products and services.

     

    Along with the acquisition, the Universal Filmed Entertainment Group and Technicolor will work together to explore opportunities to collaborate on next-generation video technologies, inclusive of augmented and virtual reality, to accelerate innovation in this immersive space.

  • NBCU’s Fandango snaps up DreamWorks & Technicolor’s movie streaming service

    NBCU’s Fandango snaps up DreamWorks & Technicolor’s movie streaming service

    MUMBAI: NBCUniversal’s Fandango has acquired the movie streaming service M-Go, which is jointly owned by Technicolor and DreamWorks Animation.

     

    M-GO offers new release and catalog movies from studios and television programming to a wide variety of connected, over-the-top (OTT) and mobile devices including Android, iOS, Samsung, LG, Roku, and others.

     

    The acquisition comes on the heels of Fandango’s record-breaking 2015, when the company experienced 81 per cent growth in ticketing dollars year-over-year and added more than 1,600 new screens, bringing its total US screen count to more than 27,000. 

     

    “With the addition of M-GO, we’ll be able to accelerate the ticketing momentum achieved in a record-breaking 2015 by creating compelling new digital products that serve consumers throughout the movie lifecycle,” said Fandango president Paul Yanover. “We’re excited to start working with our studio and exhibition partners to bundle theatrical tickets and home entertainment products in the form of ‘super tickets,’ gifts with purchase, and other promotional offers.”

     

    By creating theatrical ticketing and home entertainment bundles, Fandango will offer compelling “super ticket” products such as special “movie catch-up” bundles with franchise movie instalments, home entertainment pre-sell opportunities, and bundles with bonus content, collectible memorabilia, fan experiences, and more. 

     

    Furthering its goal to super-serve moviegoers, in 2015 the company increased its investment in ticketing and launched FandangoLabs, a new research and development group that was formed in collaboration with movie and technology industry leaders to innovate and enhance the moviegoing experience. Moving forward, FandangoLabs will utilise the capabilities of the M-GO platform in the creation of new moviegoing products and services.

     

    Along with the acquisition, the Universal Filmed Entertainment Group and Technicolor will work together to explore opportunities to collaborate on next-generation video technologies, inclusive of augmented and virtual reality, to accelerate innovation in this immersive space.

  • WPP, AwesomenessTV & Verizon invest in Hispanic digital network Mitu

    WPP, AwesomenessTV & Verizon invest in Hispanic digital network Mitu

    MUMBAI: Mitú – an online Hispanic-focused digital content creator and media company catering to young Latino audiences in the US and Latin America – has raised a sum of $27 million from WPP Digital, DreamWorks Animation’s AwesomenessTV and Verizon Ventures in a round of Series C funding.

     

    With this the company’s total funding till date is now $43 million. The company’s existing investor Upfront Ventures also participated in this fresh round. 

     

    Mitú’s clients include America Movil, Kia, MillerCoors, NBCUniversal and Procter & Gamble. Mitú was founded in 2012 and is based in Santa Monica with offices in Mexico and Colombia. It employs around 120 people.

     

    Mitú creates and distributes original content as well as producing branded entertainment on behalf of its clients. Mitú’s technology enables it to efficiently analyze its Latino audience’s consumption of content across social media, thus providing it with a feedback loop for the company to continually create viral content. Mitú has over two billion global monthly views across all platforms in the US, as well as Mexico, Brazil and other Latin American countries.

     

    WPP Digital’s minority interest acquisition in Mitú, continues WPP’s strategy of investing in regions and sectors such as digital.

     

    Mitú founder and CEO Roy Burstin said, “Latinos represent 24 per cent of millennials in the US. That’s why we think of this demo not as a niche but as a part of the mainstream. Mitú’s content brings a distinct point of view that appeals broadly to young, mobile audiences. Brands want to reach these young consumers but accessing them through traditional channels has proved elusive. Mitú has reach where others have struggled.”

     

    WPP chief digital officer Scott Spirit added, “This investment fits perfectly with WPP’s strategy of investing in digital, content and fast-growth markets, such as countries in Latin America, and demographics, such as US Hispanic youth. Clients are trying to reach audiences where they organically spend their time. With young audiences, you need to reach them online and this investment in Mitú is a great vehicle for clients of WPP companies to accomplish that.”

  • Netflix & Dreamworks Animation expand global deal excluding China

    Netflix & Dreamworks Animation expand global deal excluding China

    MUMBAI: Netflix, Inc. and DreamWorks Animation have expanded their current multi-year deal, making Netflix the global home, outside of China, to a number of new original series for the whole family from the studio. The deal also covers streaming rights to the DreamWorks Animation feature film library.

     

    In addition, the deal extends the rights of current original series for kids from the studio available on the service throughout operating Netflix markets as well as expanding to include second window rights for the series everywhere around the world, outside of China. Series include The Adventures of Puss in Boots, Dinotrux, Dragons: Race to the Edge, among others.

     

    Starting in 2016, Netflix will launch several new series from DWA, including a reimagining of Voltron, and the new series, Trollhunters, from master storyteller Guillermo del Toro, who will unleash a new, fantastical world wrapped around two best friends who make a startling discovery beneath their hometown.  

     

    Over the term of the new agreement, a number of new original series will be developed and produced by DreamWorks Animation for Netflix, based not only on recent and upcoming feature films from the studio, but also on other classic IP.

     

    “DreamWorks Animation is synonymous with great storytelling that families around the world enjoy. It’s with great pleasure that we expand on an already successful relationship with DreamWorks Animation to bring more premium kids and family television to Netflix members globally,” said Netflix vice president of original series Cindy Holland.

     

    “This agreement adds to the incredible foundation we’ve built together with Netflix over a number of years across both film and television. We are proud to work closely with Netflix to continue delivering high-quality programming to audiences around the world,” added DreamWorks Animation president Ann Daly.

  • DreamWorks Animation to launch live-action TV unit; taps Katie O’Connell Marsh as head

    DreamWorks Animation to launch live-action TV unit; taps Katie O’Connell Marsh as head

    MUMBAI: DreamWorks Animation has appointed Katie O’Connell Marsh as head of global live-action television, a role in which she will oversee the expansion of DWA’s television business into the live-action genre. 

     

    Marsh will be based at the company’s Glendale headquarters and begin her duties in January 2016.

     

    “Television has quickly grown into one of our most successful businesses and, as the demand for kids and co-viewing content continues to rise, extending the DreamWorks Animation brand to live-action TV in a strategic and financially disciplined way will spur even further growth. Katie’s proven track record of developing hit live-action television programming, coupled with her success in quickly building television businesses from the ground up, makes her the perfect executive to lead us into this new genre,” said DreamWorks Animation CEO Jeffrey Katzenberg.

     

    “Our move into live-action will enable DWA to further capitalize on the evolving television landscape by creating new opportunities on both traditional and emerging platforms for our branded series. Moreover, live action will give us yet another creative lens with which to explore our library of rich storytelling and memorable characters that have resonated with audiences for the past two decades,” added DreamWorks Animation president Ann Daly. 

     

    “When Jeffrey and Ann approached me, I was impressed by the endless possibilities and unique specificity of the opportunities that lie ahead, as I have always admired the iconic and global DreamWorks Animation brand The existing library of brands, coupled with a desire for original content, makes this opportunity incredibly special. I look forward to working with Jeffrey, Ann and everyone at DWA,” said Marsh.

     

    Marsh joins DreamWorks Animation, having served since 2010 as the CEO of Gaumont International Television (GIT), a division of Gaumont SA she built from the ground up. Previously, she was an executive at NBC, where she first served as SVP of development in New York. Marsh was ultimately elevated to EVP of drama programming.

     

    Prior to NBC, Marsh was EVP of development and current programming at Imagine Television, where she developed numerous comedy and drama projects.