ITV

Tag: Dream11

  • Disney+ Hotstar signs 13 sponsors for IPL 2022

    Disney+ Hotstar signs 13 sponsors for IPL 2022

    Mumbai: Streaming major Disney+ Hotstar has roped in 13 sponsors for the 15th edition of the Tata IPL 2022. Dream11 has come onboard as the ‘co-presenting’ sponsor, with Tata and Cred as the ‘co-powered by’ sponsors. Swiggy, Pristyn Care, Zepto, Ather Energy, Niyo, Parle Agro, Spotify, Livspace, L’Oreal and Spinny have been signed-on as associate sponsors.

    Tata IPL is scheduled to commence on 26 March and the tournament will be broadcast live on Disney+ Hotstar and the Star Sports Network.

    “In the next few weeks, the entire nation will be gripped by T20 fever with the commencement of Tata IPL,” said Disney Star head – ad sales Nitin Bawankule. “There is heightened interest from advertisers across categories for the upcoming season of Tata IPL owing to the addition of new teams and rejig in the pre-existing squads, thus an opportunity for them to reach out to a new set of audiences. The advertiser sentiment is extremely positive, all key features including Super 4s, Super 6s, Fall of Wickets and Milestones have sold out on our platform already. We look forward to delivering an impactful T20 season for our advertisers.”

    “Disney+ Hotstar presents brands with the opportunity to reach highly engaged, affluent audiences across India through its sharp targeting options on live sports, an industry first. The platform has a host of innovative advertising and branded content solutions for businesses to reach out to, engage with their audiences more effectively, and tell their brand stories on live cricket like never before,” said the statement.

  • DreamSetGo joins ICC T20 World Cup 2022 as travel agent

    DreamSetGo joins ICC T20 World Cup 2022 as travel agent

    Mumbai: Premium sports travel and experiences platform DreamSetGo have expanded its portfolio of partners becoming the official travel agent of the much-awaited ICC Men’s T20 World Cup Australia 2022.

    With this partnership, DreamSetGo will provide cricket fans from all over the world the opportunity to guarantee their place at the biennial event with world-class travel and hospitality. The bouquet of packages will include official match tickets, hotel accommodation, intercity transfers, guided tours, access to bespoke events, match-day programmes and other exclusive experiences.

    Speaking on the association, DreamSetGo co-founder and CBO Monish Shah said, “As an Official Travel Agent of ICC Men’s T20 World Cup Australia 2022, we will deliver a seamless, end-to-end, and truly world-class experience to cricket fans so they can fully immerse themselves in the action and drama of the T20 showpiece across Australia.”

    DreamSetGo curates end-to-end, authentic sports travel packages across cricket, tennis, motorsports, golf, football and has recently announced exclusive partnerships with leading English football clubs, Chelsea FC and Manchester City, to become their ‘Official Indian Fan Experience Partner’ and ‘Official Football Hospitality Experiences Partner in India’ respectively.

    It also offers multiple personalised experiences with sports celebrities including meet-and-greets, masterclass training sessions, signed merchandise, and virtual events tailored for high engagement.

  • T20 WC ’21: 80+ brands appeared on TV, e-comm categories spend big

    T20 WC ’21: 80+ brands appeared on TV, e-comm categories spend big

    Mumbai: On 7 November, New Zealand victory over Afghanistan ended India’s chances of qualifying for the semi-finals of ICC T20 World Cup 2021, yet more than 80 brands advertised during the course of the 45-day tournament with BYJU’s topping the list, according to data provided by Tam Media Research.  

    E-commerce categories – education and gaming which were new advertiser categories this year ended up topping the charts in terms of ad volumes. In general, the e-commerce industry dominated ad volumes four out of five of the top categories being from e-commerce categories. The top five categories contributed 42 per cent share of total ad volumes.  

    E-commerce – wallets, e-commerce – education, smartphones, e-commerce – gaming and e-commerce – financial services comprised the top categories that advertised during the tournament in terms of ad volumes. Think & Learn (BYJU’s), Reliance Retail, Coca Cola India, Havells India and Nedmeds Marketplace were the top five advertisers in terms of volumes. Top five advertisers account for up to 29 per cent share of total ad volumes on TV.

    Compared to the 2016 edition of the tournament, this year’s ICC T20 World Cup saw a 19 per cent increase in ad volumes per match, according to Tam data. For the final match between New Zealand and Australia, ad volumes increased by 16 per cent compared to the previous edition.

    While the total number of advertisers for 2016 and 2021 ICC T20 World Cup remain the same, there were 26 new advertiser categories that appeared on TV.

    (Source: TAM Sports; figures are based on secondages for TV; commercial ads only; excluding promos and social ads)

  • Viacom18 launches marketing blitz to build fandom for Abu Dhabi T10

    Viacom18 launches marketing blitz to build fandom for Abu Dhabi T10

    Mumbai: Viacom18 will begin airing the Abu Dhabi T10 league on 19 November starting at 7 p.m. The network has started a marketing blitz to build a fandom for the league amongst cricketing fans in India. The Abu Dhabi T10 league is co-presented by Dream11 and has onboarded Fairplay as a digital sponsor on Voot.

    “The Abu Dhabi T10 tournament has emerged as one of the most entertaining spectacle events in the sporting calendar since its launch,” Viacom18 head of marketing and digital – Hindi mass entertainment Sapangeet Rajwant. “Our aim will be to enhance the overall experience of viewers and reach out to the mass, cricket-crazy audience in India to increase the fan base and popularise the event in the country.”

    Abu Dhabi T10 league will premiere from 7 p.m on 19 November, live on Colors Cineplex, Rishtey Cineplex, and Voot. The six teams that will be a part of this series represent 20 nations and include cricketing legends like Yusuf Pathan, Eoin Morgan, David Wiese, Faf Du Plessis, Chris Gayle, Babar Azam, Wahab Riaz, Imran Tahir and many more.

    Viacom18 has initiated a 360-degree mix of marketing initiatives starting from 15 November to build up the excitement for the tournament. The network is driving communications on TV for the league across 50 channels in the movies, music, regional GECs, and news genre along with a promotional plan for cable across Maharashtra and Gujarat markets as well as collaboration with several DTH providers. Along with OOH hoardings across Mumbai, Delhi, Kolkata, and Chennai markets, there is also a robust print ad plan underway.

    Moreover, the network is driving instream inventory and interstitial ads across social media, gaming apps, and short video platforms and placing GDN banners on cricket-focussed websites. While on radio, RJ mentions, spots, and score updates have been planned with leading stations across Mumbai, Delhi, Pune, Nashik, Ahmedabad, Baroda, Surat, Rajkot markets.

    Leveraging the digital outreach, carousel ads and push notifications will be driven across Jio platforms. On social media, push across Facebook, Instagram, Twitter, and YouTube are targeted towards reaching out to cricket and sports fans, as well as engagement, which will be driven through hashtag challenges. Digital impact amplification will also be done through channels/platforms with Google products and a host of cricket websites.

  • Vi was ‘buzziest’ brand in IPL ’21 phase 1, Dream 11 in phase 2: Wavemaker report

    Vi was ‘buzziest’ brand in IPL ’21 phase 1, Dream 11 in phase 2: Wavemaker report

    Mumbai: Popularity and excitement around IPL in India continue to grow year on year. This time, social chatter around the tournament grew by 33 per cent over last year and crossed 80+ million mentions this season, according to an IPL 2021 report presented by Wavemaker India. The report which captures the social conversations around this season’s IPL, for both first and second phase, found that the first phase which was played in India garnered more mentions (42 million) than the second phase (38 million) which was played in UAE recently.

    The study has been done by Wavemaker Mesh – the real-time data Intelligence solution that reads real-time environmental signals. The first Phase refers to matches played in India from 9 April to 2 May and the second phase refers to matches played in UAE from 19 September to 16 October.

    Telecom brand Vi was the ‘buzziest’ brand in the first phase of the event, even as it continued to engage fans with ‘Fan of the Match’ activity during IPL hours, said the report. After Vi, it was Vivo, Unacademy, Cred, and Dream11 that created buzz on the advertiser leaderboard.

    In the second phase of the IPL this year, Dream 11 emerged as the ‘buzziest’ advertiser, even as Vivo, Unacademy, and Dream11 maintained their leader spot in the top five. Paytm and Ceat were the new advertisers in the top 5 buzziest advertisers, as per the findings of the report.

    Cred’s popular ad featuring Rahul Dravid as ‘Indranagar Ka Gunda’ was the most viral advertisement this IPL season. According to Intuition Intelligence, the agency’s partner on creative analytics solutions, the ad received a Virality Grade (VG) of eight which is amongst the most viral ad in the ecosystem. After Cred, the ‘This Is How We Roar’ ad by Myntra featuring MSD, Jadeja, and Bravo was second on the leaderboard with a VG score of 57.

    In the second phase, the Cadbury Dairy Milk cricket stadium ad #GoodLuckGirls with the nostalgic and gender-empowering take on their 90’s ad emerged as the most viral ad.

    Tellingly, amongst the top 10 viral ads on IPL in the second phase, five ads were by fantasy sports platform, Dream 11.

    Fourth-time IPL winner Chennai Super Kings, led by skipper MS Dhoni was the most buzz-generating team in IPL 2021 and drove maximum chatter around the event & the matches, with a  clear spike seen in matches where CSK is playing any other team.

    Virat Kohli, MS Dhoni, and Rohit Sharma have been adjudged the most popular players this season, as per the report.

    With IPL over on 15 October, the study also shifts gears to the ongoing ICC WC 2021. Since the end of IPL, there are already 1.2 million mentions around the T20 World Cup, with nearly 50 per cent mentions being on the much-touted Ind Vs Pak match played on 24 October, says the report.

    The analysis, based on multiple data points, was collated to create meaningful and actionable insights by Wavemaker India. The report has data sources from multiple consumer touchpoints across the digital ecosystem ranging from social listening, Video analytics in partnership with intuitive intelligence, interaction data points collected from Facebook, Twitter, Instagram, and YouTube, stated the agency.

  • Dream11’s new campaign for T20 World Cup urges fans to #DreamBig

    Dream11’s new campaign for T20 World Cup urges fans to #DreamBig

    Mumbai: Fantasy sports platform Dream11 has unveiled its new brand campaign #DreamBig for the ICC Men’s T20 World Cup 2021. Conceptualised and executed by Tilt Brand Solutions and Rehab Films, the campaign films bring to life inspiring, real-life stories of Indian cricketers and Dream11 brand ambassadors Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan.

    The brand has launched the campaign with the return of the T20 showpiece where passions run high and some players realise life-long dreams, not just theirs but also of their family, coaches, and teammates.  

    “Sport has always thrown up stories that drive fans to be inspired and achieve their own potential. We would like to encourage fans to strengthen their self-belief and go after their dreams, not just in sport but in any vocation they pursue,” said Dream11 chief marketing officer Vikrant Mudaliar.

    “#DreamBig celebrates this sentiment through the stories of the extraordinary people who had the tenacity and were relentless in the pursuit of fulfilling their dreams. This also resonates with us at Dream11, where dreaming big was a huge part of our journey — going from being a start-up to becoming the world’s largest fantasy sports platform with over 110 million users,” he added.

    The first film featuring Rohit Sharma leans on the origins of the cricketer’s ‘45’ numbered jersey, which, as we learn, is a lucky charm bestowed upon him by his mother.

    The second film with Rishabh Pant showcases the classic sports hero worship story of idolising a star and eventually rubbing shoulders with him on the same pedestal, the hero, in this case, being MS Dhoni, who was Pant’s idol and inspiration, well before anyone knew about the budding player or his talent.

    Hardik Pandya’s film portrays a story of humble beginnings. Pandya knew his chances were bleak but his sheer drive enabled him to Dream Big and achieve stardom from a near-impossible position.

    The fourth film on Jasprit Bumrah’s journey showcases the results of channeling raw talent and watching the results unfold. Long before breaking records for India, the young lad was infamous for breaking many objects in his house and locality.

    The fifth film featuring Shikhar Dhawan throws light on how elite sports is not about equals or competing at a level playing field.

    The campaign films are now live across multiple platforms including TV and digital.

    As the official fantasy sports partner of ICC Men’s T20 World Cup 2021, Dream11 will provide opportunities to millions of Indians to put their cricket knowledge and skills to test, and engage closely with the matches, said the brand.

    The T20 tournament features the world’s top-16 teams including India, England, Australia, West Indies, South Africa, Sri Lanka, New Zealand, Pakistan, and Bangladesh among others.

  • Dream11 halts operations in Karnataka after FIR against founders

    Dream11 halts operations in Karnataka after FIR against founders

    Mumbai: Online sports platform Dream11 has suspended Karnataka operations of its gaming app Dream11 after its directors were booked under the amended Karnataka Police Act, which seeks to ban online gaming. 

    Following the filing of a first information report (FIR) against its founders in Bengaluru under the state’s newly legislated Karnataka Police (Amendment) Act 2021, the homegrown sports tech company said in a statement on Sunday, “Following the recent media coverage, our Karnataka users have expressed deep concerns and anxiety for their safety and security. In order to allay our users’ concerns, we have decided to suspend operations in Karnataka.”

    The Karnataka Police Act recently amended its gaming law to prohibit online gambling, betting, and wagering. On Saturday, the Bengaluru Police filed an FIR against Dream11 founders Harsh Jain and Bhavit Sheth subsequent to a complaint that the Mumbai-based firm had continued to offer gaming services on its platform a week after the state government notified the new rules disallowing what it termed as “games of chance.”

    Dream11 said that the complaint was “motivated” and it is examining legal remedies. 

    With this, the online gaming platform has joined the likes of Mobile Premier League (MPL), Paytm First Games, Games24X7, and others, which have deactivated their platform for users in Karnataka.

    Dream11, however, continues to maintain that it is compliant with all the laws. “We have been advised by the Federation of Indian Fantasy Sports (FIFS), who have shared an opinion from a former Supreme Court Judge, stating that the Karnataka Police (Amendment) Act 2021 does not apply to its member Fantasy Sports Operators. This is because the FIFS format of fantasy sports has been upheld by the honourble courts of India as not amounting to gambling, betting, or wagering,” said the company in a statement.

    Karnataka’s new law, which came into effect on 5 October, bans online games that are “games of chance” in nature. It makes operation, abetting, or sheltering of online games involving the exchange of money, betting, and wagering “cognisable and non-bailable offence.”

    The move comes at a time when the Indian Premier League (IPL) is underway and the T20 Cricket World Cup is slated to start later this month. These sporting events are crucial for the gaming platforms to drive engagement and acquire new users in what’s a competitive industry.

    The Dream11 platform allows users to play fantasy cricket, hockey, football, kabaddi, and basketball on its app. The firm became the first Indian gaming company to enter the unicorn club in April 2019 after an investment took its valuation at over $ one billion.

  • Khaby Lame and Dream11 come together for a fun video

    Khaby Lame and Dream11 come together for a fun video

    Mumbai: International social media sensation Khaby Lame joined hands with fantasy sports platform Dream11, marking his first-ever association with an Indian brand. The Senegalese-born Tik Toker created a short video skit with Indian content-creator, Viraj Ghelani, wherein his trademark style, Lame called upon people to accomplish day-to-day tasks in a straightforward manner and instead, use their brains to play on Dream11.  

    The homegrown Indian brand has been one of the top IPL sponsors since 2019, and for the 2021 edition, it launched multi-media campaigns under #Dream11PeDimaagLagaNa and #TeamHaiTohMazaaHai.

    In the video, Ghelani is seen sitting with a friend who is eating french fries with toothpicks. Ghelani isn’t amused and calls Lame to simplify this. In his signature style, Lame picks up a fry with his fingers and eats it to express how not to unnecessarily complicate a task.

    Wearing a Dream11 jersey, Lame then points to a placard that says ‘Dimaag Lagana Hai Toh Dream11 Pe Laga Na’ echoing the brand’s message to instead use one’s intellectual might for picking a team on Dream11.

     

     

    The 21-year-old Tik Toker became an internet sensation with his relatable content of pointing at obvious solutions instead of using hacks. Lame is the second most followed TikToker in the world, with over 110 million followers. 

  • MTV deepens LaLiga fandom in India

    MTV deepens LaLiga fandom in India

    Mumbai: The new season of LaLiga Santander has kicked off on 14 August with Valencia CF vs Getafe CF, the first of 380 fixtures through a ten-month campaign. This season’s global partners include title sponsor Santandar and official partners Puma, EA Sports FIFA 2021, Microsoft, Budweiser, BKT Tyres, Livescore, and Dream11. 

    The current season of LaLiga will be broadcasted on the youth channel MTV and streaming platform Voot Select. The league has garnered three times reach on the channel in the opening weeks vis a vis the previous season, according to Viacom18. The broadcaster also found increasing fandom of LaLiga on MTV with 38 per cent of the viewership for the matches coming from rural India and over 51 per cent viewership from urban cities.

    MTV relaunched LaLiga on Indian television with a quirky campaign that promised ‘Zero Masala, Pure Football’. The innovative campaign, which includes quirky films and engagement with football fan groups across India, is making an enormous impact on social media. The campaign has delivered 38 million reaches and 50 million impressions.

    Colombian Grammy-nominated singer-songwriter Camilo penned the official song for the season.

    Notably, this season of LaLiga is missing football superstar Lionel Messi who left the club FC Barcelona a month ago to join Paris Saint-Germain (PSG). The league will showcase a host of exciting new signings like David Alaba, Memphis Depay, Sergio Aguero and Rodrigo de Paul as well as young talent like Pedri, Frenkie de Jong, Joao Felix, Diego Lainez, Alexander Isak, Vinicius Jr. Fans will also watch Karim Benzema, Antoine Griezmann, Luis Suarez and Jan Oblak in action.

    The upcoming games include the historic Basque (October), Barcelona (November), Seville (November), Valencia (December), and Madrid (December) derbies scheduled for the coming months. ElClasico, the clash which pits Real Madrid and FC Barcelona in the most-watched club match in world football, returns on the weekend of 24 October.

    “The past year showed us the kind of emotional connection football fans have with the beautiful game. As the world slowly starts to heal and go back to normal, the new season of LaLiga returns, with the fans finally reuniting with their favourite sport,” said LaLiga, managing director – India, Jose Antonio Cachaza. “The energy is in the air, especially in India, with this new partnership with Viacom18. We are looking forward to building an even deeper connection with our audience in this country, which has shown its profound bond with the sport time and again.”

    “We are glad to have partnered with the LaLiga team to bring one of the world’s most iconic football leagues for our viewers in India and the subcontinent,” said Viacom18, business head – youth, music and English entertainment, Anshul Ailawadi. “Starting with the season’s first match, we have witnessed viewers’ passion and we are excited to see the fandom unfold.   The response we have received so far has been phenomenal and we are certain that we will make football a much loved and followed sport in India through our partnership with LaLiga.”

    This season also sees the return of fans to LaLiga stadiums across Spain. Currently, 40 per cent of the stadium capacity may be occupied.

  • Dream Sports’ FanCode to exclusively broadcast ECB’s ‘The Hundred’ in India

    Dream Sports’ FanCode to exclusively broadcast ECB’s ‘The Hundred’ in India

    Mumbai: Dream Sports’ FanCode has bagged exclusive four-year broadcast rights for England and Wales Cricket Board’s (ECB) new format cricket competition, The Hundred. The partnership between ECB and Dream Sports, the parent company of both Dream11 and FanCode, is a comprehensive sports deal with FanCode as an official broadcast partner in India and Dream11 an official partner.

    The action-packed 100-ball cricket competition will include 68 matches played over five weeks starting 21 July. In an entirely new format of cricket, ECB’s The Hundred has eight women’s and men’s teams from major cities across England and Wales. A 25-ball powerplay for each team will allow two fielders outside of the initial 30-yard circle. Each of the eight squads will have 15 players with a maximum of three overseas stars.

    FanCode will provide a personalised sports experience to Indian sports fans through many user-first features for all the LIVE action from The Hundred. Some of these offerings include interactive data overlays, fastest ad-free live scores, multimedia commentary, in-depth sports statistics and analytics, real-time match highlights, multiple audio feeds, and much more, the platform said in a statement.

    “The Hundred is a new, innovative, cricket competition featuring some of the world’s top players, and we’re excited that fans in India will be able to enjoy the action,” said ECB’s chief commercial officer Tony Singh. “We’re sure it will be a big hit with fans across the globe. As both FanCode and Dream11 are at the forefront of transforming digital sports engagement and experience in India, we are thrilled to partner with them to bring the most comprehensive and immersive sports experience for Indian cricket fans.”

    “We are excited to bring The Hundred to our rapidly growing fan base in India,” said FanCode co-founder Prasana Krishnan. “Continuous digital innovation in creating unmatched sports viewing and engagement experience is an important part of our customer promise, and The Hundred, with its unique format, fits in perfectly with what we at FanCode stand for.”

    “We are thrilled to launch a comprehensive partnership with ECB for their new and exciting cricket tournament, ‘The Hundred’, with both Dream11 and FanCode,” said Dream Sports’ chief marketing officer Vikrant Mudaliar. “Through this partnership, we hope to drive fan engagement for The Hundred by reaching over 120 million Dream Sports fans in India. ‘The Hundred’ offers a truly innovative format, and we are confident that cricket fans will love this new sporting experience.”

    The competition will give equal weight to both men’s and women’s sides, with almost all the matches taking place as back-to-back men’s and women’s matches at the same venue on the same day. It will feature five Indian players across women’s teams – Harmanpreet Kaur, Smriti Mandhana, Shafali Verma, Deepti Sharma, and Jemimah Rodrigues. Cricketing greats such as Joe Root, Ben Stokes, Rashid Khan, Quinton de Kock, Faf du Plessis, Sunil Narine, Eoin Morgan, Moeen Ali, and Jonny Bairstow, among others, feature in this action-packed competitive format.