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Tag: Dream11

  • Disney Star onboards eight sponsors for PKL season 11

    Disney Star onboards eight sponsors for PKL season 11

    Mumbai: The Pro Kabaddi League (PKL) returns for its eleventh season, to enhance the growing popularity of Kabaddi in India. Disney Star, the official broadcaster, has secured eight sponsors for the league across various platforms, including Dream11, Shriram Finance, ROFF, Parimatch Sports, HP Lubricants, and Mother Dairy, solidifying PKL’s status as a top sporting event in the country.

    This season aims to attract diverse audiences through exciting brand collaborations and a mix of sports and entertainment. Fans can expect thrilling Kabaddi action along with fresh content to improve the viewing experience.

    “The upcoming season of the Pro Kabaddi League (PKL) promises to elevate the festive spirit, captivating both fans and brands with its unmatched spirit of competition it represents. As India’s premier home-grown sport, PKL continues to push new boundaries with every season, driving record-breaking engagement and interest. For brands, it presents a unique, integrated marketing platform that reaches millions of highly engaged viewers, offering exceptional visibility and impact. We are thrilled to welcome a diverse array of brands this season, who not only champion India’s indigenous sport but also recognize the immense value and reach PKL offers. With Disney Star’s unparalleled TV and digital coverage, we are set to deliver powerful engagement opportunities that connect brands with passionate audiences like never before,” said Disney Star’s head of network ad sales, Ajit Varghese.

    PKL season 11 begins on 18 October 2024, at the GMC Balayogi Sports Complex in Hyderabad, featuring a three-city format with matches in Noida and Pune. The opener will see the Telugu Titans face the Bengaluru Bulls, followed by U Mumba against Dabang Delhi K.C. Fans can watch the action live on the Star Sports Network and Disney+ Hotstar, as PKL continues to showcase the intensity and drama that have made it one of India’s most popular sports.

    Through strategic sponsorships and partnerships, Disney Star emphasizes its commitment to providing top-tier sports entertainment for audiences nationwide.

  • Disney Star signs 14 sponsors for ICC Women’s T20 World Cup 2024

    Disney Star signs 14 sponsors for ICC Women’s T20 World Cup 2024

    Mumbai: With the ICC Women’s T20 World Cup 2024 starting on 3 October, Disney Star unveiled its impressive sponsorship line-up, reflecting the growing enthusiasm and anticipation for the tournament. Featuring a remarkable array of top brands from a host of industries such as automotive, technology, finance, and more, Disney Star has onboarded 14 sponsors across linear TV and digital platforms. The sponsors include Dream11, Natural Diamond Council, OnePlus, Dazller, ICICI Bank, Asus, Asian Paints, Maruti Suzuki, Aramco, Hero, SBI, Lenskart, Kajaria, Skechers.

    Disney Star head of network – ad sales Ajit Varghese stated, “The ICC Women’s T20 World Cup 2024 is set to transform the sporting landscape, offering a powerful opportunity to unite global audiences and spotlight the very best of women’s cricket. Building on the success of previous tournaments, which have driven remarkable growth, this year’s event promises even greater impact. We are excited to onboard prestigious brands whose support not only reflects their commitment to advancing women’s cricket but also acknowledges the immense value this tournament delivers. With Disney Star’s expansive linear TV and digital coverage, we look forward to offering brands and advertisers unmatched opportunities to engage millions of passionate viewers.”

    The matches will be broadcast exclusively on the Disney Star network, and Disney+ Hotstar. The tournament begins on 3 October, and 10 teams will compete in 23 matches over 17 thrilling days at two premier venues in the UAE, the Dubai International Stadium and the iconic Sharjah Cricket Stadium.

  • Dream11 launches ‘Poora Fan Bano’ campaign

    Dream11 launches ‘Poora Fan Bano’ campaign

    Mumbai: Fantasy sports platform – Dream11 has launched a new advertising campaign, ‘Poora Fan Bano’, ahead of the women’s cricket world cup 2024. The campaign encourages cricket fans to support the Indian women’s cricket team, emphasising that true fans of the sport support all versions of the game,  regardless of who’s playing.

    In a tongue-in-cheek series of ads, Rohit Sharma, the Indian men’s cricket team’s Captain, is seen along with Harmanpreet Kaur, captain of the Indian women’s cricket team, and star batters Smriti  Mandhana and Jemimah Rodrigues. The ads humorously highlight how aadha (half) fans focus only on men’s cricket, while a true blue cricket (poora) fan also supports the women’s team. The fans in the campaign are played by digital content creators Aakash Gupta, Ravi Gupta & RJ Kisna, Rohit Sharma provides the clarion call for viewers to cheer for the Indian women’s team in the upcoming T20 World Cup.

    Speaking about the campaign, Dream Sports & Dream11 CMO Vikrant Mudaliar said, “With Poora Fan Bano, we’re encouraging fans to embrace the full spectrum of  Indian cricket. As the world’s premier fantasy sports platform, Dream11 is committed to growing multiple sports across men’s and women’s competitions. We strongly believe that the talent and dedication of both our men’s and women’s teams deserve equal support. We hope this campaign inspires cricket lovers nationwide to cheer for the Women’s Cricket Team, reinforcing our belief  that sports truly is for everyone.”

    Dream11 remains a key player in the cricket ecosystem, serving as a co-presenting sponsor on Star Sports and an associate sponsor on Disney+Hotstar for the T20 World Cup live broadcast.

    Since 2023, Dream11 has been the Team India lead sponsor for both the women’s and men’s national cricket teams, maintaining a long-standing association with the BCCI.

    The campaign film has been conceptualised and produced by Tilt Brand Solutions & Studio Q.

  • Dream11’s T20 World Cup campaign resonates a billion dreams

    Dream11’s T20 World Cup campaign resonates a billion dreams

    Mumbai: Dream11, the world’s largest fantasy sports platform with over 200 million users, has launched a new campaign for the T20 World Cup, titled ‘Yeh Sabka Dream Hai’. The campaign captures the unwavering solidarity of the whole country in support of Team India and the collective hope and aspiration for a triumphant finish in the upcoming 2024 ICC Men’s T20 World Cup. This time, the clarion call is being presented in a unique light, with ‘Mothers of India’ leading the charge of supporting the team. The campaign brings alive the idea that cricket is a passion in India that has fans beyond the conventional, including men, women, children, mothers, young, old, and everyone in between.

    The dream of lifting the T20 World Cup is championed by ‘Mummyji’, an affable character played by celebrated actor Ayesha Raza, in Dream11’s latest ad campaign. The series of films highlights how a mother’s unique nurturing touch supports and elevates their children, represented by the Indian Cricket Team. Featuring Team India cricketers like Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Ravindra Jadeja, Rinku Singh, Tilak Varma, Yashaswi Jaiswal and Washington Sundar, alongside Ayesha Raza, the campaign kicks off on 30th May 2024 with a set-up film released on Dream11’s YouTube channel, which will be followed by a series of three short films to be aired on Disney+Hotstar, Star Sports and other digital platforms during the tournament. Yeh Sabka Dream Hai also takes to social media, with an initiative designed to reinforce the idea that Indian mothers across all walks of life are committed to helping Team India win the World Cup.

    Commenting on the campaign, Dream Sports chief marketing officer Vikrant Mudaliar said, “After an intense IPL season marked by team rivalries, the country now unites behind Team India for the World Cup. Our campaigns have consistently endeavoured to adopt a lighthearted approach, rooted in the love for sports which resonates with our users. ‘‘Yeh Sabka Dream Hai’ follows a similar treatment but has a flavour of its own. The campaign highlights the unwavering dedication and support of Indian mothers and the value of “ma ka aashirwad”. The talented Ayesha Raza beautifully captures the sentiments and hopes of our team lifting the cup. Above all, the campaign stays true to our ethos of pure passion for cricket, regardless of age or gender.”

    Dream11 continues to be a significant member of the cricketing ecosystem, continuing their support as a co-presenting sponsor on Star Sports & Disney+Hotstar on the broadcast of the T20 World Cup.

    With a long-standing association with the BCCI, Dream11 is currently the Team India lead sponsor since 2023.

    The campaign film has been conceptualised and produced by DDB Mudra.

  • Dream11 unites cricket legends and celebrities for new ad campaign

    Dream11 unites cricket legends and celebrities for new ad campaign

    Mumbai: Dream11, a fantasy sports platform with over 200 million users, has unveiled its advertising campaign for the upcoming cricket season, ‘Team Se Bada Kuch Nahi’. Dream11 brings together 11 cricket stars and 10 celebrities in a series of ad films with a humorous twist to the concept of sports rivalry between teams. The campaign interestingly plays on the transition from a united front in recent Team India cricket matches to individual team loyalties during the upcoming Indian Premier League.  

    Commenting on the campaign, Dream Sports CMO Vikrant Mudaliar said,  “Team Se Bada Kuch Nahi’ embodies the essence of sportsmanship, camaraderie and banter that defines cricket for Indian cricket fans. The campaign also underscores how sports in India, today represents a convergence of entertainment across various mediums: television, digital, films and music. Pairing legacy cricketers like Mohinder Amarnath and Krishnamachari Srikkanth with contemporary players like Sanju Samson and Rahul Chahar not only pays homage to our cricketing heritage but also showcases the sport’s ongoing evolution. The duo of Suniel Shetty and KL Rahul, celebrates the bridging worlds of cricket and cinema both on and off the field.

    Above all, the films are true to what our brand stands for — healthy competition, the spirit of  sportsmanship and passion for the game.”  

    The star-studded campaign features Dream11’s brand ambassadors, including Rohit Sharma,  Hardik Pandya, Jasprit Bumrah, Krunal Pandya, Ishan Kishan, Shreyas Iyer, Rishabh Pant, Rahul  Chahar, and R. Ashwin, engaging in lively exchanges and witty banter. Making their debut in a  Dream11 campaign are brand ambassadors KL Rahul and Sanju Samson. Alongside them,  celebrated actors like Suniel Shetty, Preity Zinta, Samantha Prabhu, and Supriya Pathak, pop icons Daler Mehndi and Baba Sehgal, and digital/content creators Viraj Ghelani and Danish Sait too, join the campaign. Additionally, Indian cricket legends Mohinder Amarnath and Krishnamachari  Srikkanth join the lineup, bringing their humour and playful exchanges to the screen.

    As an extension of the brand’s marketing efforts, Dream11 has teamed up with renowned  Bollywood actors Kareena Kapoor Khan and Varun Dhawan to launch the Dream Sale, offering a chance for 11 mega contest participants to win big during each of the first five matches of IPL  2024. This marks the first-ever on-screen collaboration between the two actors. This partnership underscores the essence of IPL as a blend of sports and entertainment, highlighting Dream11’s dedication to enriching fan engagement and broadening the fantasy sports experience across the nation.

    The campaign kicked off with a set-up film released on Dream11’s YouTube channel, following which a series of eight ad films will be aired throughout the season on Star Sports, Jio Cinema and other digital platforms.

    The campaign film has been directed by Nitesh Tiwari, and conceptualized by Tilt Brand Solutions,  a creative agency that has been working with the brand for five years.  

    With a long-standing association with the IPL since 2019, Dream11 is the Principal Sponsor for four IPL teams, Kolkata Knight Riders, Punjab Kings, Gujarat Titans, and Sunrisers Hyderabad, this season. Dream11 is also an Official Partner of eight teams of the Indian Premier League this year.  

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  • Punjab Kings onboards Dream11 as title ]artner for IPL 2024

    Punjab Kings onboards Dream11 as title ]artner for IPL 2024

    Mumbai:  The Indian Premier League franchise Punjab Kings announced that Dream11, the fantasy sports platform with over 200 million users, has been onboarded as the title sponsor for the franchise for the upcoming season of the Indian Premier League. As part of the agreement between the fantasy sports platform and the franchise, the Dream11 logo will be prominently displayed on the front of the Punjab Kings jerseys during TATA IPL 2024, which kicks off on 23rd March with an encounter against the Delhi Capitals at the New PCA Stadium, Mullanpur.

    KPH Dream Cricket Ltd CEO Satish Menon said, “It is an incredible honour for us to onboard Dream11 as the title partner for the coming edition. They have reinvented the world of sports and fan engagement. Dream11 has been responsible for spreading the game’s reach across different regions of the country through innovative means of fan involvement. We are looking forward to delivering a fantastic experience on and off the field to our fans and the Dream11 user base.”

    Speaking on the association, Dream Sports chief marketing officer Vikrant Mudaliar said, “We are thrilled to elevate our partnership to assume the role of principal sponsor for Punjab Kings. This association will enable Punjab Kings fans and Dream11’s growing user base of over 200 million to have a better-than-ever-before fantasy cricket experience during the upcoming cricket season.”

  • NBA, WNBA, and Dream11 announce a multiyear extension to elevate fantasy basketball gaming in India

    NBA, WNBA, and Dream11 announce a multiyear extension to elevate fantasy basketball gaming in India

    Mumbai: The National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and Dream11, the fantasy sports platform, today announced a multiyear extension of their existing collaboration that will see Dream11 continue as the official fantasy gaming partner of the NBA and WNBA in the country.  The renewal builds on Dream11 and the NBA’s relationship that began in the 2017-18 season with the launch of the league’s first official fantasy game in India.

    Through the extension, fans in India can compete daily in a variety of public and private NBA and WNBA-themed fantasy games.  Simulating the role of a general manager, fans can construct a virtual team of NBA or WNBA players and accumulate points based on the players’ real-life on-court performances.    

    “With India being one of the fastest growing markets in the world for fantasy gaming, bolstering our presence in this space has been a key focus for us over the last few years,” said NBA India Country head Rajah Chaudhry.  “We have seen a significant increase in fan engagement since the launch of our official fantasy game on Dream11, and as we embark on this continued journey together, we look forward to pushing the boundaries of innovation in fantasy gaming and providing fans with even more exciting ways to connect with the NBA and WNBA.”

    Speaking on the partnership, Dream11 Chief Marketing Officer Vikrant Mudliar said, “Our partners have played a key role in making Dream11 the world’s largest fantasy sports platform.  As we extend our collaboration with the NBA and WNBA, we’re committed to taking the excitement of basketball to new heights for our users.  This association underscores our dedication to the sport while also highlighting the limitless possibilities in the realm of fantasy gaming.  Together we are committed to redefining the way fans engage with basketball and the leagues, creating an immersive and unparalleled experience for users.”

    Fans can play the official NBA and WNBA fantasy games at Dream11.com and on the Dream11 App, which is available for download via the App Store.  

    The 2023-24 NBA season is airing live in India on Sports18-1, Sports18 Khel, JioCinema and NBA League Pass, the league’s premium live game subscription service available via the NBA App.  Fans in India can follow the NBA on Facebook (Facebook.com/NBAIndia), Instagram (@NBAIndia and @NBAStyle_in for everything style related), X (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, videos and more.

    The WNBA Draft will be held on Monday, April 15, and the WNBA’s 28 seasons tip-off on Tuesday, 14 May 2024.  Live games will be available on WNBA League Pass, the league’s premium live game subscription service available via the WNBA App.  Through the WNBA App’s around-the-clock women’s basketball coverage, featuring the latest news and biggest stories, real-time notifications, social style vertical videos and customizable viewing options, users can stay connected with the WNBA and women’s basketball in a new way.  Classic WNBA programming, including documentaries, game highlights and public service announcements can also be viewed on Doordarshan (DD) Sports.  Fans in India can follow the WNBA on Facebook (Facebook.com/WNBA), Instagram (@WNBA), and X (@WNBA). 

  • ‘Game-changers: Top gaming startups revolutionising the industry’

    ‘Game-changers: Top gaming startups revolutionising the industry’

    Mumbai: India’s gaming landscape is undergoing transformative growth, expected to reach an estimated $7.5 billion by 2028, according to the State of India Gaming Report FY23. As the gaming fever continues to engage audiences, various startups are emerging as major players, introducing innovative concepts and experiences to the vibrant gaming community. As we approach National Startups Day on January 16th, let’s explore the top gaming startups reshaping the industry.

    Hitwicket Superstars-

    Hitwicket has redefined the cricket gaming experience, allowing users to play cricket as a team owner, coach and player. With engaging gameplay and a global user base, Hitwicket is making waves as the best-rated mobile cricket game in the gaming sphere.

    Paytm First Games-

    As an integral part of the Paytm ecosystem, Paytm First Games offers various gaming options, including fantasy sports, card games, and more. The platform has garnered widespread popularity for its seamless integration with the Paytm app and its easy-to-play yet fun games.

    Loco Games-

    Loco Games has carved its niche in the gaming industry with a focus on creating interactive and engaging live game shows. Users can participate in real-time quizzes and challenges, adding an exciting social element to gaming, making it one of the most compelling gaming startups.

    Dream11-

    Dream11 has revolutionised fantasy sports gaming in India, providing users with a platform to create their teams for various sports such as cricket, football, hockey and many more. The startup has gained immense popularity and has become synonymous with fantasy sports in the country.

    Jet Synthesys-

    Jet Synthesys as a key player in the gaming sector has offered cutting-edge solutions in game development and technology. Known for its innovation, Jet Synthesys brings a diverse portfolio of games such as Sachin Saga Cricket Champions, and Bajrangi Bhaijaan to the market, indulging gaming audiences worldwide.

     

  • Disney Star onboards 26 sponsors for ICC World Cup 2023

    Disney Star onboards 26 sponsors for ICC World Cup 2023

    Mumbai As the ICC World Cup 2023 approaches, Disney Star reveals its 26 esteemed sponsors, featuring prominent brands including PhonePe, Mahindra & Mahindra Ltd, Dream11, Hindustan Unilever, Coca-Cola, Havells, IndusInd Bank, Pernod India, Booking.com, Peter England, Kingfisher Packaged Drinking Water, Mondelez, Emirates, Diageo, Jindal Panther, MRF Tyres, LendingKart, BPCL, Herbalife, Haier Appliances, AMFI, Google Pay, Polycab, Amul, VIDA by Hero Motorcorp and Amazon.

    Disney Star head of network – ad sales Ajit Varghese said, “The ICC World Cup 2023 promises to be an unparalleled cricketing spectacle from a viewers’ interest and advertisers’ participation. We are delighted to have these esteemed brands using this opportunity to get maximum impact and drive growth for their brands or businesses. Disney Star is all set to provide an unmatched cricketing extravaganza with its programming and create a viewing experience for audiences across television and digital platforms, promising unforgettable moments for everyone.”

    The ICC World Cup 2023 will be played at 10 prestigious venues across India. The matches will be telecast exclusively on the Star Sports network and will also be available for streaming free of charge to mobile users on Disney+ Hotstar. The tournament kicks off on 5 October with an electrifying match-up between England and New Zealand in Ahmedabad. Over 46 days, 48 matches will be played at world-class venues, culminating in the Men’s Cricket World Cup Final on 19 November at the largest cricket stadium in the world, in Ahmedabad.

    The tournament is set to commence on 5 October, promising an extraordinary series of matches that will captivate cricket enthusiasts worldwide.

  • Asian Games: Indian women’s cricket team’s victory echoes across brands

    Asian Games: Indian women’s cricket team’s victory echoes across brands

    Mumbai: The Indian women’s cricket team achieved historic success, securing their first-ever gold medal at the Asian Games by defeating Sri Lanka Women in the final. This remarkable victory marked India’s second gold medal at the 2023 Asian Games in Hangzhou, the People’s Republic of China.

    Here’s how brands, companies, and platforms celebrated the victory.

    Muthoot

     

     

    Nick India

    Kotak Securities

     

     

    Cordelia

     

     

    Croma

     

     

    Dream11

     

     

    Star Gold