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Tag: Dream11 IPL

  • IPL 2020 logs record-breaking viewership

    IPL 2020 logs record-breaking viewership

    MUMBAI: When the Indian Premier League (IPL) went on hiatus in March due to the Covid2019 pandemic, fans wondered when they would get to see their favourite teams and cricketers play, if at all. But the IPL did return – with a bang. In spite of being held in the UAE, that too without in-stadia audience, the tournament has logged a record-breaking increase of 28 per cent in viewership as compared to the previous edition.

    From September 19 through November 10, the IPL enthralled fans with non-stop action which involved cliffhanger matches, splendid bowling spells, and spectacular batting. It not only enlivened the people after months of Covid-induced gloom, but also lifted up certain sections of the economy. In fact, IPL 2020 had 18 sponsors and 110 brands on board, which is the highest number of partners and advertisers in the history of the league.

    There are many noteworthy firsts for IPL 2020. For the first time, the title sponsor of IPL is a sports brand, Dream11. Fan engagement was driven digitally by creating digital fan walls in the stadium and the commentary box. The four large virtual fan walls include pre-recorded videos of cheerleaders on branded walls of sponsors. IPL teams like Mumbai Indians and Rajasthan Royals launched digital initiatives to connect with fans. Mumbai Indians launched ‘MI Live’ and ‘Paltan Play’ and Rajasthan Royals started a community-based programme called ‘Super Royals’.

    IPL chairman Brijesh Patel said, “IPL has always endeavoured to provide a world-class sports event for its fans.”

    He thanked title sponsor Dream11, which associated itself with the hugely popular league after the BCCI parted ways with its earlier partner, Vivo.

    “With Dream11 coming on board as the title sponsor for IPL 2020, we are happy to see a  digital sports brand like Dream11 increasing fan engagement through fantasy sport. It is equally heartening to see how Dream11 has integrated its users in all Dream11 IPL match activations. The match countdown, Dream11 champion fans wall and the virtual guest box have all been brought about to bring the fans to the forefront.”

    Similar fan activity and engagement was witnessed on the fantasy sports app Dream11 too. The platform experienced a surge of 44.4 per cent traffic volume as against the final match of IPL 2019 and achieved above 5.3 million user concurrency.

    Dream11 chief marketing officer Vikrant Mudaliar said, “IPL is the biggest sports event in India that witnesses extremely high fan fervour, and we are happy to see similar engagement on Dream11. Fantasy sports have increasingly become integral to fan engagement with every IPL. Sports fans are at the centre of everything we do, and we have integrated our users in all Dream11 IPL match activations.”

  • ITC urges consumers to munch on Bingo! during Dream11 IPL

    ITC urges consumers to munch on Bingo! during Dream11 IPL

    DELHI: Snacking enhances everyday moments and cricket fans love to munch on something while they are watching their favourite sport. Bingo! is the preferred snacking choice of millions of Indians, elevating their experience while they are glued to their screens from the comfort of their homes.

    The brand has crafted a new campaign which captures the association of Bingo! with match time in a fun and quirky way while reminding the consumers to grab a pack of their favourite snack as the match ‘starts’.

    Known for its distinct, clutter-breaking, youth-centric, witty communication, the new campaign ‘Match Start, Bingo! Start’ takes the consumers on an enthralling journey of a cricket fan who would drop whatever they are doing, the moment they hear a match ‘start’ to be glued to their screens while munching on Bingo!. Be it a romantic proposal, a youthful flirting moment, a friendly shoulder lent to clean the fan at home or a dentist ready to work on his patient’s teeth, everything takes a back seat when the match ‘starts’.  With the start of every match, munching on their favourite Bingo! snack has to start.

    Commenting on the campaign, ITC Foods spokesperson said, "Cricket in India is an extravaganza that brings individuals together from all walks of life to enjoy and experience an exciting game. At Bingo! our focus is to keep the fun and quirk alive in the lives of consumers. We hope that fans and consumers would enjoy the line-up of enlivening and fun-filled communication Bingo! has in store for the upcoming cricketing season. This year, fans will experience cricket differently, where their homes will turn into a virtual stadium while they enjoy every moment of the match on their screens. We, at Bingo! wanted to remind them of the lip-smacking experience they can enjoy within the safe confines of their homes, without losing out on their spirits, snacks or fun.”

    The campaign will be broadcast across television and digital media.

  • Mumbai Indian’s call for responsible celebration as ‘One Family’

    Mumbai Indian’s call for responsible celebration as ‘One Family’

    NEW DELHI: Mumbai Indians ' the defending champions of IPL has released their clubs' theme campaign for this season that is all set to kickstart from 19 September. Titled as Aala Re, the song captures the emotions of fans and encourages them to join in celebration while ensuring that they take necessary precautions. The film clearly tells people to join the festivities while maintaining a social distancing and following the necessary safety precautions. The 13th edition of Dream 11 Indian Premier League will be played closed door in UAE, witnessing the fans joining the cricket carnival from their homes. 

    The film was released during the weekend and has already garnered over 3.3 lakh views on YouTube. 

    Read more news on Mumbai Indians

    The new film highlights Mumbai Indians’ 'One Family' values where fans are an essential part. It focuses on how the Paltan’s (MI fans) emotions will be undeterred and that this season is going to be no different. The decibels will be as high, the celebrations will be the same but responsibly, with a mask, maintaining social distance.

    The video also showcases the spirit of the One Family, which ceases to succumb to any situation and while the world has been facing a global challenge, the MI Paltan shall rise as One.

    Read more news coverage on IPL

    Once again, Mumbai Indians has continued with their umbrella theme of Aala Re for the annual themes song. The club has been using it for a long time and the videos in different years have featured multiple Bollywood actors, cricketers and fans. The clarion call to the fans has always been answered with fully packed stadiums.  

    The title defenders Mumbai Indians starts off its campaign on September 19, against CSK.

  • VI joins as co-presenting sponsor for Dream11 IPL

    VI joins as co-presenting sponsor for Dream11 IPL

    NEW DELHI: The newest brand in the Indian arena, ‘Vi’ from Vodafone Idea Limited, has become the co-presenting sponsor of the upcoming Dream11 IPL 2020, scheduled to commence from 19 September. Vi has acquired the co-sponsorship rights of the live broadcast of T-20 premier league which will be held in Abu Dhabi, UAE and telecast on the Star Sports network. 

    The sponsorship announcement comes close on the heels of the leading telecom operator, Vodafone Idea Limited’s rebranding under a unified brand – Vi. The young, dynamic and vibrant brand will leverage its association with the most popular sporting event IPL, in its 2020 edition, to enhance awareness, build relevance and engage with the audience.

    Brand Vodafone has had a long-standing association with IPL since the beginning of the sporting event in 2008. The partnership helped it build high brand recall and affinity with television viewers and cricket lovers in India with its unique campaigns involving the lovable ZooZoos. Brand Idea has also actively participated in the previous editions of the tournament as sponsor of many teams and created memorable brand activation campaigns. The unified brand in its new avatar Vi will bring unique digital based experiences for Indian audiences this season.

    Vi is built to be strong, ever-dependable, agile, intuitive, and a brand in tune with the needs of the customers, in these ever-changing times. It is designed to help customers move ahead in life, for a better today and a brighter tomorrow. Vi is future ready and is committed to dynamically serve and enable a digital society to progress in life.

    Referring to Vi’s association with Dream11 IPL 2020 as the co-presenting sponsor, Vodafone Idea Limited chief digital transformation & brand officer  Kavita Nair said “Cricket is a religion in India, and Dream11 IPL as the property offers broader engagement with the audience than just as a sport, over a two months’ window. As a company, we have had a very long association with IPL. I am delighted that now, with the launch of Vi, we are carrying this legacy forward. Our association with Dream11 IPL 2020 will provide Vi, instantly connect with millions of viewers, and I am confident that this will not only help build awareness of Vi but also help in building relevance and customer confidence. I am sure Indians will be delighted to see us back on Dream11 IPL, albeit in a new avatar. Vi is vibrant, exciting, and throbs with the spirit of rising India. Soon after the launch of Vi, the excitement will continue for Indian consumers during their favorite T-20 league.”

    “Vodafone & Idea have both associated with Cricket on Star Sports in the past. We are delighted to have them onboard yet again in their new brand identity as Vi, and as the co-presenting sponsor for the broadcast of Dream11 IPL on Star Sports. We believe that the massive reach of the Star Sports network will help them take Vi’s new brand identity and proposition to millions of viewers across India,” said Star Sports CEO Gautam Thakar 

    Sport, like no other genre, has the ability to evoke passion and emotions amongst fans and followers. In a country where cricket has been akin to religion and is followed with passion and fervour, the Dream11 IPL has become one of the biggest sporting platforms designed to appeal to a wide section of consumers, pan-India.

  • Star Sports IPL promo tugs on fans’ emotional heartstrings

    Star Sports IPL promo tugs on fans’ emotional heartstrings

    Mumbai: The excitement has been building up amongst sports fans with the clock counting down to 19 September when the first ball of the Dream11 IPL 2020  will be bowled at the Dubai International Sports Stadium in the UAE. On the field will be fierce rivals –  the men in blue (Rohit Sharma’s Mumbai Indians) and the men in yellow (Mahendra Singh ‘Dhoni’s Chennai Super Kings). Millions will be watching it on the big screen on the Disney Star India channels in seven languages or on Hotstar on their handsets.

    To  further whip up the emotional frenzy and inform fans that the IPL is back in its full glory to entertain them, Star Sports has launched  a promo – ‘Ek Saath Waali Baat. The promo encapsulates the mood of the nation, which continues to be puzzled and troubled by the ravages the Covid2019 pandemic is leaving in its wake, but it spotlight on the stories of hope and instances of people helping each other, neighbors sharing prospective job opportunities with those who have been laid off and a community welcoming a doctor with flowers as he returns from work. Additionally, it features a chef Youtube influencer who cooks and feeds those who are less privileged.

    “The  new campaign captures this feeling of togetherness while driving the message of hope and support, which has been critical in these trying times,” explained the Star Sports releae.

    “As a country, we have always come together during testing times and we have seen the same over the last few months. There has been a greater sense of community and empathy that has demonstrated the resilience of the human spirit. The Ek Saath Waali Baa’ campaign has been created with this same ethos. Dream11 IPL is the most-watched sporting event in the country and this year, it is even more special. The campaign builds on the sense of community and signals towards the much-needed emotion of hope,” added Star Sports CEO Gautam Thakar in the release.

    Keeping in mind the nationwide fandom for the tournament, the TVC will be released in multiple languages including Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali, Marathi. Dream11 IPL has always evoked intense emotions amongst its vociferous fans and this time too, Star Sports promises to bring back the same thrill.

    The TVC also highlights the fact that the  second matche of each day is being played half an hour earlier at 7:30 pm, unlike last year when they began at 8 pm, which means audiences will stay glued to each clash till it ends.

    Every year the sports broadcaster launches a high-decibel campaign to promote the tournament. 

    In 2019, Star Sports and BCCI launched an interesting campaign GameBanayegaName. The film was conceptualized by Taproot Dentsu. It opened with a split-screen battle between young players in a maidan on one side and established VIVO IPL stars on the other, vying to grab screen space.

    In the same year,  team India captain Virat Kohli took it upon himself to bring happiness to the children of the nation. In collaboration with Star Sports, he launched the ‘Let Kids Play’ campaign which urged parents to allow kids to go out and play. The campaign focused on how outdoor activities build character, personality and leadership qualities in kids.

    The 2018 TVC  for the IPL asked “Kaun Jitega?” or “Who Will Win?” It was released in six languages, depicting the IPL as a Battle of Tigers – Sher vs Sher. The campaign portrayed a young child posing the question to all around him – as to who would win when two tigers take on each other? As his question goes unanswered by everyone, his father takes him to watch an IPL match, concluding that, when one the feline animal takes on another, the tiger is always the winner. The multi-lingual campaign actually helped promote the Star Sports efforts to invite viewers to watch the game in their native language and not just in Hindi or English.  

    It  was conceived and conceptualized by the Star Sports creative team and directed by Shlok Sharma in Bundelkhand and Prakash Varma of Nirvana Films in Hindi, along with Vijay Prabakaran in Tamil.