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Tag: Dream Girl

  • ZEE5 announces Manoranjan Festival 2022

    ZEE5 announces Manoranjan Festival 2022

    Mumbai: ZEE5 is all set to bring on Diwali with fervour and unlimited entertainment for its AVoD (advertising-based video on demand) users with the annual campaign, ZEE5 Manoranjan Festival (ZMF).

    ZEE5 Manoranjan Festival, which will take place from 22 October to 28 October, will feature a slew of premium and successful SVoD (subscription-based video on demand) content titles streamed across languages for free.

    The initiative is in line with the brand’s vision of providing audiences with quality options and allowing them to binge-watch the latest hits from ZEE5’s content library.

    During the seven-day festival, 35+ premium titles from various genres will be available for AVoD audiences, including thrillers, fiction, and romance. The line-up includes titles like Kaun Banegi Shikharwati, Rashmi Rocket, Simmba, Dream Girl, 14 Phere, Kedarnath, in Hindi; Zombivli, Kaale Dhande, Pandu, Mulshi Pattern in Marathi; Varudu Kaavalenu, Geetha Govindam in Telugu; Aranmanai 3, Oh My Kadavule, Dikkiloona in Tamil; Guldasta, Kolkatar Harry, 8/12 Binay Badal Dinesh, in Bengali; Bhajarangi 2, Ek Love Ya, Hero in Kannada; Prathi Poovankozhi, Kalki, Aaha, Allu Ramendran in Malyalam, among many others.

    “There is a growing appetite for quality content, compelling stories, and diverse genres on OTT platforms across markets, including tier II and III cities,” said Manish Kalra, chief business officer at ZEE5. “We have designed the ZEE5 Manoranjan Festival to cater to that demand by making some of our popular content properties accessible to larger audiences. It has always been our endeavour to democratise the accessibility of quality content while offering better value propositions to our consumers. We hope our viewers enjoy the premium ZEE5 content slate as they celebrate the festivities.”

    Talking about the campaign, ZEE5 AVoD marketing head Abhirup Datta said, “There has been an exponential growth in the number of AVoD viewers and with that, the demand for exclusive content has also seen an uptick. The overwhelming response and success of the ZEE5 Manoranjan Festival last year cemented our decision to bring this campaign back, on a much larger scale. With this campaign, we aim to empower ZEE5’s audiences with choice by bringing a wide selection of premium SVoD content titles across languages, at no cost for a limited period. We certainly do hope that our offerings will be appreciated and enjoyed by our audiences across the country.”

  • ZEE5 to premiere Dream Girl on 21st November

    ZEE5 to premiere Dream Girl on 21st November

    MUMBAI: India’s largest video streaming platform ZEE5, is all set to premiere one of the recent, most critically acclaimed films and an audience favourite Dream Girl.

    The biggest ever first-day opener for Ayushmann, Dream Girl is a comedy film based in a small town. In the film, Ayushmann Khurrana plays a cross-gender actor whose female voice impersonation begets attention from others. Nushrat Bharucha, Annu Kapoor, Manjot Singh, and Vijay Raaz feature in supporting roles.

    The comedy-drama did an amazing run at the box office and is now all set to release on ZEE5.

    ZEE5 has a robust film library with a fantastic curation of films. From URI- The Surgical Strike, Simmba, Sonchiriya, Kedarnath, PADMAN, Veere Di Wedding, Mulk, Parmanu, The Tashkent Files, The Accidental Prime Minister to Judgementall Hai Kya, Jabariya Jodi most recently, ZEE5 continues to present its viewers with a great Bollywood line-up of movies.

    Watch the Dream Girl trailer here: https://www.zee5.com/videos/details/dream-girl-trailer/0-0-96828

  • ZEE5 reveals largest content line-up for November

    ZEE5 reveals largest content line-up for November

    MUMBAI: Imagine a destination where you can watch your favourite TV shows, Originals, movies, music and stay updated with breaking news across the country! ZEE5, India’s largest digital video streaming platform is your answer for unmatched and uninterrupted entertainment at your convenience. In its first edition, ZEE5 launched the November content line-up in the attendance of stars across their Originals and TV shows.

    A ZEE5 India spokesperson said, “We understand Indian audiences and how to entertain them like no one else in the industry. With our bespoke November content line-up, we continue to consistently provide a big screen experience for our consumers. From Originals, blockbuster films and tv shows across languages to news, music and much more, we have something that will pique the interest of every viewer.”

    The highlight of the month will be the digital premiere of the blockbuster and much talked about ‘Dream Girl’ starring Ayushmann Khurrana on 21st November.

    The month kick-started with Hindi Originial like Love, Sleep, Repeat; Tamil original series Police Dairy 2.0 and TV show Gokulathil Seethai. This will be followed by Original Bengali series Bhalobashar Shohor season 2 and an exclusive music video ‘Rubaru’ on 11th November 2019; Virgin Bhasskar on 19th November 2019 and Telugu original series Hawala on 21st November. Popular TV shows like Super Mom 2.0 (Tamil), Dil Yeh Ziddi Hai, Movie Masti with Maniesh Paul (Finale) and key live news features like Ayodhya Verdict and Mann Ki Baat LIVE on the platform will also feature in November. The Charlize Theron and James McAvoy starrer Atomic Blonde premieres on 23rd November. The month will end with season 2 of Hindi original ‘Broken but Beautiful’ which will be streaming on the platform on 27th November 2019.

  • ZEE5 reveals content line up for November

    ZEE5 reveals content line up for November

    MUMBAI: India’s leading OTT platform ZEE5 has revealed its content line up for November. From original shows to blockbuster movies across languages, the platform has something for every consumer.

    The highlight of the month will be the digital premiere of the blockbuster and much talked about Dream Girl starring Ayushmann Khurrana on 21 November.

    The month kick-started with Tamil original series Police Dairy 2.0. This will be followed by some of the most anticipated Hindi Originals like Love, Sleep, Repeat starring Raima Sen, Anshuman Malhotra, Priyal Gor, Priya Banerjee, Harshadaa Vijay, Teena Singh and Puneesh Sharma which will be streaming on the 7 November.

    In addition to that, original Bengali series Bhalobashar Shohor season 2 will premiere on 11 November  while Virgin Bhasskar on 19th November 2019 and Telugu original series Hawala on the 21 November.

    The month will end with season 2 of Hindi original Broken but Beautiful which will be streaming on the platform on 27 November.

  • Hike Sticker Chat brings Ayushmann Khurrana & Nushrat Bharucha to life with exclusive expressive stickers for Dream Girl

    Hike Sticker Chat brings Ayushmann Khurrana & Nushrat Bharucha to life with exclusive expressive stickers for Dream Girl

    Mumbai: Hike Sticker Chat – a platform dedicated to supercharging expression by taking the world beyond the keyboard-today announced its tie-up partnership with Dream Girl, produced by Balaji Motion Pictures, as its sticker partner. Through this association, Hike Sticker Chat users will be able to use super fun and specially curated sticker avatars of the Bollywood stars, Ayushmann Khurrana and Nushrat Bharucha, from their latest movie.

    Hike stickers allow users to chat with their close ones in a fun and exciting way, enabling a richer communication experience that is personalized and quicker than an ordinary text conversation. The new stickers will be an addition to their popular list of Bollywood avatars on the platform.

    Stickers add personality to simple conversations and allow users to express themselves visually, making communication easier and more rapid. Similarly, when it comes to expressing feelings, Indians often turn to Bollywood for inspiration since they are a reflection of our culture and connect us Indians together. We often find Hindi dialogues being used in conversations as ice-breakers. With an aim to make conversations even more enjoyable while reducing users’ dependency on the keyboard, Hike Sticker Chat is integrating Bollywood themed stickers from the latest movies to the latest stars onto their platform to allow users to relish every moment with their close ones.

    Dream Girl is an upcoming Indian Hindi-language family entertainer film starring Ayushmann Khurrana and Nushrat Bharucha that has already garnered quite a buzz. Directed by Raaj Shaandilyaa, the film is slated to be released on 13th September, produced by Ekta Kapoor and Shobha Kapoor under their banner Balaji Motion Pictures.

    Hike Sticker Chat users can download and use these stickers from the in-app Sticker Shop. The stickers are available on both— Android and iOS platforms. In the past, Hike Sticker Chat has created customized stickers for popular movies such as Bahubali, Gully Boy, Super 30, Saaho, and Chhichhore amongst others.

    Stickers


     Stickers as a means of social expression:

    Stickers are one of the most loved features of Hike Sticker Chat. The app has a library of over 60,000 stickers in 40+ languages & dialects and covers multiple genres that highlight the colorful, cultural landscape of India, movies, comedy, festivals, cricket, kabaddi, local catchphrases, emotions, and even excuses. Stickers are expressive and a great way to say what you feel. Hike’s most popular stickers reflect love, laughter, and fun followed by festivals and regional references.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Stickers as a means of social expression:

    Stickers are one of the most loved features of Hike Sticker Chat. The app has a library of over 60,000 stickers in 40+ languages & dialects and covers multiple genres that highlight the colorful, cultural landscape of India, movies, comedy, festivals, cricket, kabaddi, local catchphrases, emotions, and even excuses. Stickers are expressive and a great way to say what you feel. Hike’s most popular stickers reflect love, laughter, and fun followed by festivals and regional references.

  • Truecaller shows why caller IDs are important in a new campaign with ‘Dream Girl’

    Truecaller shows why caller IDs are important in a new campaign with ‘Dream Girl’

    MUMBAI: Truecaller today announced a new awareness campaign in collaboration with Balaji Motion Pictures’ latest production, Dream Girl starring Ayushmann Khurana. The objective behind this collaboration is aimed at highlighting the importance of ‘Taking the Right Calls’ among Indian viewers, through a series of short videos that builds on the titular role played by the lead who pretends to be a dream girl in the film. The campaign films showcase actor Ayushmann Khurana addressing the fact that people are often subjected to fake calls and platforms like Truecaller can determine the ‘True Identity’ of the callers to protect themselves from spammers.

    Speaking on the integration, Manan Shah, director marketing, Truecaller, said, “Spam and fake calls are continuing to cause discomfort amongst people. For the past decade, it has been our continuous endeavour to provide a safe and secure communication platform with our improved Caller ID and spam blocking features. This collaboration is intended to bring more awareness to Indian viewers through the big screen. We are looking forward to a successful release of the movie and wish the film to be a blockbuster hit at the box office.”    

    Sharing her thoughts on the partnership, Ruchikaa Kapoor, head – marketing and brands, Balaji Motion Pictures, said, “We are delighted to associate with Truecaller for our film Dream Girl. There’s always a name behind the number who is calling you and in this case, it’s DreamGirl – Pooja. This association synergises well with the theme of our film and is an innovative way to reach out to audiences. Associating with a widely used caller ID app like Truecaller has given us an edge in spreading awareness about the film by staying true and relevant to the context of the film.”

  • TheSmallBigIdea wins social media duties for Balaji Telefilms’ ‘Dream Girl’

    TheSmallBigIdea wins social media duties for Balaji Telefilms’ ‘Dream Girl’

    MUMBAI: Full service digital agency, TheSmallBigIdea has been awarded the social media mandate for Balaji Telefilms’ upcoming movie ‘Dream Girl’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the film set to release on 13 September 2019 across India. The win was followed by the successful launch of the movie title that was strategised and executed by TheSmallBigIdea earlier in November 2018.

    The mandate includes managing the movie’s social media strategy right from the release of the title to the movie. The agency will be responsible for conceptualising and implementing social media campaigns across Facebook, Twitter and Instagram. In addition to this, TheSmallBigIdea in collaboration with Balaji Telefilms will strategise and execute video concepts with Ayushmann Khurrana to create engagements and interactions across social media platforms. The agency will work towards the objective of showcasing ‘Dream Girl’ as the ‘Comedy Movie of the Year’.

    Commenting on the latest win, TheSmallBigIdea CEO and co-founder Harikrishnan Pillai said, “We're thrilled to work with Balaji Telefilms for the third time in a row this year! This is the second Ayushmann Khurrana film that we are working on, and like all his films, the plot is as interesting as it gets. We are working with the team at Balaji Telefilms to create content that brings the audiences closer to the wonderfully crafted characters of the movie. It’s a golden phase for cinema and everyone aligned with it, where great storylines make great films. The team at TSBI is proud to play a small part in this.”

    TheSmallBigIdea has previously promoted movies such as ‘Badhaai Ho’, ‘Junglee’, ‘Judgementall Hai Kya’ and ‘Jabariya Jodi’ to name a few.

    TheSmallBigIdea provides services such as Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM services, Augmented & Virtual Reality amongst other ancillary marketing services. Recognized for their propriety creative-tech tool ACE, ‘The Small Big Idea’ has enabled brands to arrive at campaign messaging by integrating insights from social sentiments & enterprise data.