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Tag: Drashti Dhami

  • ZEE5 confirms focus on socially relevant content with #ZEE5GameChangers

    ZEE5 confirms focus on socially relevant content with #ZEE5GameChangers

    Mumbai:  ZEE5, India and Bharat’s largest home-grown video streaming platform, the OTT arm of ZEEL, in its latest endeavour announced #ZEE5GameChangers to drive awareness on socially relevant issues through its content and marketing initiatives. The campaign was launched by the leading star-cast of ‘Duranga Season 2’ with the female police force at New Delhi Headquarters deliberating on the struggles and achievements of women in the field of law enforcement. The interaction happened between ace actors Amit Sadh, Drashti Dhami, director Rohan Sippy and ZEE5 AVOD marketing head Abhirup Datta.

    The campaign was announced with the launch of upcoming psychological thriller ‘Duranga 2’, highlighting the issue of identity theft alongside championing the narrative of a driven female cop. Through its extensive roster of such stories across a multitude of issues, languages, and formats, ZEE5 has always aimed to spotlight crucial matters that warrant awareness and sensitization via entertainment. The #ZEE5GameChangers initiative is an extension of the content on the platform and seeks to drive awareness on pertinent themes whilst fostering change through bold and powerful storytelling. Sharing the experiences and the journey of police workforce, DCP PRO Suman Nalwa engaged in a conversation with Drashti Dhami, the lead actress of Duranga.

    Delhi Police hon’ble DCP PRO Suman Nalwa said, “It is extremely heartening to see ZEE5 coming up with socially relevant and appealing content titles, having the capacity to hold the audiences on the tenterhooks. We are also delighted that ZEE5 acknowledges and appreciates the work being done by women police personnel. The female police officers of the Delhi Police Force hail from different parts of the country and work on challenging tasks despite of their struggles and hardships. This acknowledgment and interaction gives us motivation and rejuvenates our commitment to serve the city to the best of our capabilities.”

    Datta said, “At ZEE5, our commitment is to invest in educational, innovative, and relatable content. While we celebrate cultural diversity, we remain steadfast in our pursuit of addressing real-life challenges as a consumer-centric brand. We believe in the transformative power of storytelling and recognize that it’s through deliberate and impactful marketing efforts that we can connect/educate/sensitise the wider audience. With #ZEE5GameChangers we aim to create a platform where we can connect, collaborate, and communicate with our viewers through impactful content and marketing initiatives. With every initiative like this, we aim to create conversations that matter and give our audiences greater access to diverse and quality narratives.”

    Duranga’s lead actress Drashti Dhami said, “While Duranga gave me a chance to portray the role of a police officer, #ZEE5GameChangers initiative gave me the chance to interact with some of these brave real-life heroes / women police officers in the Delhi force. It was my profound honour to be part of this initiative that not only celebrates the noteworthy achievements of these exceptional women but also ignites crucial conversations surrounding their inspirational journeys. Meeting them served as a great reminder that each of us has the power to break barriers, shatter stereotypes, and make a significant impact. I am truly thrilled to be a part of a moment that recognizes their invaluable contributions to society and acknowledges that their stories need to be heard and celebrated.”

    ZEE5 offers a plethora of socially relevant content across languages, fostering inclusivity, breaking stereotypes, and initiating important conversations to empower audiences and inspire change. Duranga is a web-series with 8 episodes, released in August 2022. It is produced by Rose Audio Visuals and starring Amit Sadh, Drashti Dhami, and Gulshan Devaiah as lead actors and offers a captivating love story packaged with mystery and suspense. Directed by Rohan Sippy, the Season 2 of Duranga premiered on 24th October 2023. For this season, fans can expect more twists and revelations as Inspector Ira investigates her seemingly perfect husband’s dark past. 

  • #CollarUpWithTide adds to pride of Indian women

    MUMBAI: Tide Plus, one of the leading fabric care brands in India from P&G, has introduced the New & Improved Tide Plus. The New version of India’s popular detergent brand has undergone a formulation upgrade, leading to a superior, better performance! Leading actresses Drashti Dhami, Mouni Roy, Namrata Shirodkar and Jasmin Bhasin went on a cross country tour to launch the New and Improved Tide Plus across Big Bazaar & Hypercity stores, and spoke about Tide’s latest campaign #CollarUpWithTide.

    The campaign is a funny take on the perils of hanging your collar to prevent dirtying it, and how with the new best-ever Tide, you can pop up your whitest collar in pride.

    Every homemaker takes immense pride in ensuring that her family looks well groomed, and does not have to face embarrassing situations.

    Actor & producer Namrata Shirodkar, who launched the New Improved Tide Plus in Hyderabad, said, “I recall that as a child, my mother would be very particular about my uniform when I went to school. Now that I am a mother myself, I realize how every homemaker takes pride in her family’s grooming.”

    Drashti Dhami who is known for her extremely popular TV shows like Pardes Mein Hai Mera Dil, Geet and Madhubala – Ek Ishq, Ek junoon unveiled the product in Ahmedabad and Chandigarh.

    Mouni Roy, the widely-acclaimed actress of Naagin fame who launched the Tide Plus in Kolkata, added, “With faster dissolution, more lather & easy rinse – you are in for surprising whiteness!.”

    Jasmin Bhasin, known for her popular show Tashan-e-Ishq and Dil se Dil Tak, took the audience of Bhopal by storm with her vivacious personality and Collar-up ishtyle said, “I have been a hospitality student, and our daily uniforms were supposed to be stark white! I have been through this struggle, and hence the insight for the campaign resonates very well with me.”

    P&G India Fabric Care brand manager Priyanka Goyal said, “The new product formulation aims at delighting the consumer in ways like never before – an even superior product, for superior whiteness, improving the overall laundry experience! The new TVC is a fun, quirky take on relatable situations about men who hang out their collars to avoid getting them dirty, and end up being embarrassed.”

  • Arre’s first sitcom ‘I Don’t Watch TV’ to launch in February

    Arre’s first sitcom ‘I Don’t Watch TV’ to launch in February

    MUMBAI: Arré, the digital media company founded by Ronnie Screwvala along with B Saikumar and Ajay Chacko, is all set to launch its first sitcom in February 2016.

     

    The show titled as I Don’t Watch TV (IDWT) is a wild comedy on the evolving Indian TV industry. The first season consisting of five episodes is already shot and will launch in February, while the second season is under production.

     

    The show will draw commentary on Indian celebrities and the growing obsession with Bollywood. The show is produced by Nakuul Mehta and will star some of the biggest names from daily soaps.

     

    Directed by Ajay Singh, the show will give a close personal look at the daily soap world through Mehta’s eyes.

     

    Other personalities that will be seen on the show are Drashti Dhami, Karan Patel, Rithvik Dhanjani, Kritika Kamra and Karan Wahi amongst others. The show will also feature Alekh Sanghal and Ram Menon.

     

    Not restricting itself to daily soaps, the show has a humorous cameo by film critic Rajeev Masand.

     

    Arré founder and MD B Saikumar said, “Arré aims to be a multi-genre, multi-format content brand and for the mobile and digital consumer who is increasingly moving away from TV – to that end, I Don’t Watch TV, is perhaps the ideal sitcom to launch our video slate with. We don’t believe in doing the straight and narrow and after Ho Ja Re-Gender, a social experiment on gender issues, we now present IDWT, which is a fictionalised, irreverent, yet realistic look at the idiosyncrasies of the daily soap industry. And Nakuul represents the honesty and the dichotomy of this age – and we’re thrilled that he is so passionate about this project himself.”

     

    Mehta said, “We found a great synergy with the folks at Arré and their backing of disruptive ideas makes them a perfect platform for IDWT. This series is truth meets part fiction meets part bizarre, which in essence is Indian television, today. It has been our labour of love and we have been keen to tell this story for a long time as it is personal and quite intense in a lot of ways, though it’s presented in a humorous and edgy way.”

  • Arre’s first sitcom ‘I Don’t Watch TV’ to launch in February

    Arre’s first sitcom ‘I Don’t Watch TV’ to launch in February

    MUMBAI: Arré, the digital media company founded by Ronnie Screwvala along with B Saikumar and Ajay Chacko, is all set to launch its first sitcom in February 2016.

     

    The show titled as I Don’t Watch TV (IDWT) is a wild comedy on the evolving Indian TV industry. The first season consisting of five episodes is already shot and will launch in February, while the second season is under production.

     

    The show will draw commentary on Indian celebrities and the growing obsession with Bollywood. The show is produced by Nakuul Mehta and will star some of the biggest names from daily soaps.

     

    Directed by Ajay Singh, the show will give a close personal look at the daily soap world through Mehta’s eyes.

     

    Other personalities that will be seen on the show are Drashti Dhami, Karan Patel, Rithvik Dhanjani, Kritika Kamra and Karan Wahi amongst others. The show will also feature Alekh Sanghal and Ram Menon.

     

    Not restricting itself to daily soaps, the show has a humorous cameo by film critic Rajeev Masand.

     

    Arré founder and MD B Saikumar said, “Arré aims to be a multi-genre, multi-format content brand and for the mobile and digital consumer who is increasingly moving away from TV – to that end, I Don’t Watch TV, is perhaps the ideal sitcom to launch our video slate with. We don’t believe in doing the straight and narrow and after Ho Ja Re-Gender, a social experiment on gender issues, we now present IDWT, which is a fictionalised, irreverent, yet realistic look at the idiosyncrasies of the daily soap industry. And Nakuul represents the honesty and the dichotomy of this age – and we’re thrilled that he is so passionate about this project himself.”

     

    Mehta said, “We found a great synergy with the folks at Arré and their backing of disruptive ideas makes them a perfect platform for IDWT. This series is truth meets part fiction meets part bizarre, which in essence is Indian television, today. It has been our labour of love and we have been keen to tell this story for a long time as it is personal and quite intense in a lot of ways, though it’s presented in a humorous and edgy way.”

  • Tata Motors and COLORS Join Hands for Mission Sapne

    Tata Motors and COLORS Join Hands for Mission Sapne

    MUMBAI: Leading Hindi general entertainment channel, COLORS, today announced its partnership with Tata Motors for the channel’s upcoming show, Mission Sapne. Through this association, both brands will enhance their focus on societal welfare as they strive to present a unique CSR-led initiative that will appeal to viewers to synergize their efforts towards creating a better tomorrow for underprivileged individuals in the country. Mission Sapne is set to hit airwaves on 27th April, 2014, every Sunday at 8.00pm on COLORS.

     

    Produced by Sobo Films and hosted by Sonali Bendre, Mission Sapne is a pioneering programming initiative from COLORS which brings together celebrities from various walks of life and encourages them to leverage their fame for the benefit of the common man. As a part of the show, audiences will get an opportunity to see their favourite celebrities step into the shoes of the common man for a day and earn their daily wage.

     

    Season one of the show will see Top celebrities from across Bollywood, television, sports and music will be volunteering in this Mission including actors Salman Khan (Barber), Varun Dhawan (Pattiwala), Harbhajan Singh (Namkeen seller), Mika Singh (Chaiwala), Ronit Roy (Cosmetic Seller), Ranbir Kapoor (Vada-pav seller), Ram Kapoor (Taxi driver), Karan Johar (Photographer), Drashti Dhami (Nimbu-mirchi seller) and Siddharth Malhotra (Vegetable vendor). True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi, sell vegetables or become a door-to-door salesman and use their talent, wit and star persona to bring a change in their ordinary and tough life.  They will also witness the various difficulties faced by those who bring comfort to our lives.

     

    Speaking about the partnership, Ankush Arora, SVP – Passenger Vehicles Business Unit (Commercial), Tata Motors, said, “At Tata Motors, we have always believed in putting our customers first and through our association, with COLORS for Mission Sapne, we hope to ingrain this thought further amongst our audiences. The show’s focus on working towards the betterment of the society has struck a chord in our hearts and we look forward to contributing, in our own little way, towards this cause.”

     

    Speaking about their latest venture, Raj Nayak, CEO – COLORS says, “We’re very thankful to each and every celebrity who voluntarily joined us for this noble cause. They not only took out time from their busy lives but also whole heartedly committed to leading the life of a common man without any remuneration. We are extremely delighted to announce our partnership with a like-minded organization like- Tata Motors through this property.”

     

    Watch out as your favourite celebrities step into the shoes of the less fortunate and help them fulfill their dreams on Mission Sapne…
    Starting April 27, 2014 at 8:00 p.m. only on COLORS!