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Tag: Draftfcb+Ulka

  • Draftfcb+Ulka creates a TVC for Wipro’s Santoor PureGlo

    Draftfcb+Ulka creates a TVC for Wipro’s Santoor PureGlo

    MUMBAI: Wipro has re-launched Santoor Glycerine bathing bar as Santoor PureGlo, with a new TVC created by Draftfcb+Ulka.

    The key issues kept in mind while executing the TVC was that it had to drive the message that skin gets dry during winters and makes you look dull. As a research revealed that women generally experience skin dryness and dullness during winters and glycerine is seen as a moisturising agent that helps keep skin soft and supple. Hence, the new Santoor PureGlo (a special soap for winters) helps you keep your skin moisturized and gives a youthful glow even in winters.

    Dwelling upon the thought process behind the creative, Draftfcb+Ulka creative director Dharmesh Shah said, “The creative idea is one of surprise. How an admirer is surprised by Santoor woman’s glowing skin even in winter, as winter tends to leave one’s skin dry and dull. Along with this the challenge was to embed it in the core of Santoor, which is the secret of younger looking skin”. 

  • Draftfcb+Ulka celebrates boyhood with Hero

    Draftfcb+Ulka celebrates boyhood with Hero

    MUMBAI: Hero once again plans to capture the imagination of the youth with its latest commercial, conceptualised by Draftfcb+Ulka, that is a true celebration of ‘boyhood’ with the Hero Maestro – a scooter that’s made for boys.

     

    The idea is to bring out the behaviour of today’s boys and give an enjoyable, light twist and who better to play the role of the quintessential boy than Ranbir Kapoor. Continuing his long standing relationship with Hero, Ranbir brings his inimitable style and incredible talent to this story and makes it more memorable than ever.

     

    Draftfcb+Ulka Delhi group creative director Sanjay Sharma said, “We wanted to bring out the ‘boyish’ attitude which Maestro stands for in a way that is relevant to the contemporary society. It’s a new dimension – a light hearted take on the way future is dear to the girls and present to the boys.”

     

    The commercial has seen an overwhelming initial response. Draftfcb+Ulka Delhi COO Sanjay Tandon said, “Maestro is a brand built around boyish idiosyncrasies. To further reinforce the positioning success of the brand, Ranbir exudes his boyish charm through a typical “men are from mars. women are from venus” storyline.”

     

    Adding to this, Draftfcb+Ulka, Delhi VP Sharad Mathur said, “The aim was to play up the ‘boyish’ attitude through the product as well as in a setting which most of the youngsters can easily relate to. Ranbir effortlessly exudes a playful boyish charm which along with the music and setting brings out Maestro’s attitude and its celebration of boyhood.”

    Shot in Fort Kochi, Kerala, along the quiet roads and vibrant backgrounds, the commercial truly stands out for its visual style and witty dialogue.

  • Draftfcb+Ulka’s Star One building future leaders

    Draftfcb+Ulka’s Star One building future leaders

    MUMBAI: On the back of some new client wins and growth in existing businesses, Draftfcb+Ulka has brought on board trainees from some of the management, communication, art and design schools in the country through their Star One programme.

     

    Elaborating on the programme, Draftfcb+Ulka Mumbai COO Nitin Karkare said” Star One is not just about talent. It is about nurturing a culture and a value system which is unique to this agency. We are delighted that the program is now in its 23rd year and growing from strength to strength.”

     

    The agency Star One is the advertising industry’s most comprehensive entry level training programme. The trainees are put through an intensive two-month training of which the first month is classroom sessions conducted by senior managers from the company.

     

    Draftfcb+Ulka vice president Anita Gokral was a part of the Star One 1995 batch sharing her own experience of Star One programme she said, “Star One guided me into the organisation’s culture, its approach to the business and exigencies of the real world. One could have picked this up on the job but the program gives you space to absorb, appreciate and develop a perspective without getting overbearing. It puts forward the Agency’s confidence and commitment which are critical to managing enthusiasm and morale in the initial years.”

     

    Similarly, Draftfcb+Ulka vice president HR Savita Mathai said, “The fact that this programme has been running consistently for 23 years now is testimony to the Agency’s commitment to growing and nurturing talent. For us it is not just about talent acquisition; it is about creating a culture that grows leaders.”

     

    More than 30 people graduate from Star One every year, and get deployed to Draftfcb+Ulka’s offices across the country.

  • Draftfcb+Ulka celebrates ‘boyhood’ with Hero

    Draftfcb+Ulka celebrates ‘boyhood’ with Hero

    MUMBAI: Hero once again plans to capture the imagination of the youth with its latest commercial, conceptualised by Draftfcb+Ulka, that is a true celebration of ‘boyhood’ with the Hero Maestro – a scooter that’s made for boys.

    The idea is to bring out the behaviour of today’s boys and give an enjoyable, light twist and who better to play the role of the quintessential boy than Ranbir Kapoor. Continuing his long standing relationship with Hero, Ranbir brings his inimitable style and incredible talent to this story and makes it more memorable than ever.

    Draftfcb+Ulka Delhi group creative director Sanjay Sharma said, “We wanted to bring out the ‘boyish’ attitude which Maestro stands for in a way that is relevant to the contemporary society. It’s a new dimension – a light hearted take on the way future is dear to the girls and present to the boys.”

    The commercial has seen an overwhelming initial response. Draftfcb+Ulka Delhi COO Sanjay Tandon said, “Maestro is a brand built around boyish idiosyncrasies. To further reinforce the positioning success of the brand, Ranbir exudes his boyish charm through a typical “men are from mars. women are from venus” storyline.”

    Adding to this, Draftfcb+Ulka, Delhi VP Sharad Mathur said, “The aim was to play up the ‘boyish’ attitude through the product as well as in a setting which most of the youngsters can easily relate to. Ranbir effortlessly exudes a playful boyish charm which along with the music and setting brings out Maestro’s attitude and its celebration of boyhood.”

  • Draftfcb Ulka rolls new campaign for Santoor

    Draftfcb Ulka rolls new campaign for Santoor

    MUMBAI: Wipro Enterprises, a consumer care company, has entered the body lotion category with the launch of Santoor Body Lotion.

     

    Santoor, the flagship brand of the company, started its journey a quarter century ago as ingredient focused sandal and turmeric soap. Over the years, Santoor has grown and become a brand offering a range of products catering to multiple personal care needs.

     

    The latest offering, Santoor body lotion, carries forward the promise.

     

    Draftfcb+Ulka Bangalore, has created a TV commercial announcing the launch of Santoor body lotion.  Speaking about the TV commercial, Draftfcb+Ulka, vice president – Bangalore Dennis Koshy said, “The challenge was not just to stand apart in a cluttered category, but also to communicate the promise of fast absorption in an engaging manner.”

     

    On the idea behind the TV commercial, Draftfcb+Ulka Advertising – Bangalor creative director Dharmesh Shah, said, “The film shows a young woman getting ready for work being bugged by her little sister. A very playful scenario where the product effortlessly becomes integral to the fun-n-play. Since it is the launch, attempt was to have the product integrated through the film without it being a hardworking storyline. It makes the film watchable again and again.”

  • Draftfcb+Ulka creates new campaign for Amul Mithaimate

    Draftfcb+Ulka creates new campaign for Amul Mithaimate

    MUMBAI: Draftfcb+Ulka has rolled out a new campaign for Amul’s Mithaimate.

     

     “The TVC brings alive the versatility of Amul Mithaimate by showcasing desserts, from the world over, that can be made with it. It opens up the viewer’s mind to the endless possibilities that exist with the brand with the option of accessing these recipes at the Amul website. From the all-time favourite Gajar Halwa to the Brazilian Chili Chocolate cake, Amul Mithaimate can truly bring the world to your dessert plate.” said Draftfcb+Ulka Group creative director Haresh Moorjani

     

    Commenting on the advertisement, GCMMF MD RS Sodhi said, “The TVC has a ‘global’ feel and explores delightful opportunities using Amul Mithaimate. It is sure to attract eyeballs.”

     

    Highlighting the relationship the agency shares with Amul Draftfcb+Ulka COO Nitin Karkare said, “This TVC is testimony to our sweet relationship with Amul. I am extremely glad and excited that we are focusing on the condensed milk category as there is a huge potential thanks to our superior product and the power of the Amul brand.”

     

    The creative team behind the TVC is K S Chakravarthy, Subodh Poddar and Haresh Moorjani.

  • Draftfcb+Ulka’s tribute to our national heroes

    Draftfcb+Ulka’s tribute to our national heroes

    MUMBAI: On the occasion of completing 67 years of Independence, Mumbai Police and Mumbai Traffic Police in association with Draftfcb+Ulka have initiated a new idea to pay tribute to our lost heroes, who have sacrificed their lives for the country and for us.

    The advertising agency has created a hoarding which will urge fellow Indians to remember those who sacrificed their lives for our country by observing a moment of silence. But with a novel twist – the agency is asking people to send a blank tweet with the hashtag #AMomentOfSilenceForOurHeroes as a mark of respect for our brave heroes.

    Joint commissioner of Police, Traffic Vivek Phansalkar said: “We dedicate this Independence Day to our lost heroes. This is a brilliant initiative and we support it.”

    Draftfcb+Ulka advertising national creative director K S Chakravarthy said: “I absolutely loved the idea the minute I saw it – it is simple, it asks for just a minute, and the novel idea of asking for a blank tweet as a symbolic ‘minute‘s silence‘ will, we hope, help to make people pause and reflect – for much longer than a minute – how much the nation owes those who went before.”

  • Draftfcb+Ulka’s Independence Day gift

    Draftfcb+Ulka’s Independence Day gift

    MUMBAI: At the end of every year, experts from various fields decode the year gone by or predict what will happen next. But brand management and consulting firm of the Draftfcb + Ulka group in India – Cogito Consulting – has gone a step ahead by bringing out a tome which has various industry experts forecasting what will happen in their respective fields 50 years from now.

     

    itled India 2061 – A Look at the Future of India, the book has been released as a “special tribute to the nation on its 67th Independence Day celebrations.” It features 21 thought leaders from various industries giving their take on the challenges India will face as it gets ready to join the league of developed nations.

     

    Draftfcb+Ulka executive director & chief executive officer MG ‘Ambi‘ Parameswaran elaborates, “We had put down 25 different topics from various sectors and were clear that we wanted only one person to write on a particular topic. So when we sat with the topics, we contacted the first name that popped into our heads who would be able to identify with it.”

     

    The professionals from various fields featured in the book are Punit Goenka, RS Sodhi, Ayaz Memon, Ajit Blakrishnan, Dr Ajit Ranade, Anil Sadana, Ashish Chauhan, BS Nagesh, Dileep Ranjekar, Dinesh Kanabar, Dorab Sopariwala, Geet Sethi, Hasit Joshipura, Malini V Shankar, Pavan Sukhdev, Ravi Kant, S Ramadorai, Sanjeev Aga, Shiv Visvanathan, Shivakumar and Thomas Mathew T.

     

    To summarise, I truly believe that TV will not die. At Zee, we no longer term ourselves as merely broadcasters, but “content creators” and will focus on reaching out to audiences at the end of any screen that they are available on. Some screens may discontinue along the way, but there will be other screens that will emerge as life continues to evolve.

    The future of television is all about viewers experiencing entertainment and information content on their preferred devices, time and place.

    Zeel MD and CEO Punit Goenka

    (Excerpted from the India 2061- A Look at the Future of India Copyright Cogito Consulting Publication)

    It was in 2011 when the idea of writing a forward looking white paper came about just as Draftfcb‘s India arm, Ulka Advertising, was celebrating its golden jubilee. Cogito Consulting and Asterii Analytics were assigned the task of quantitatively forecasting India‘s future in areas like media, economy, internet, automobile, infrastructure, among others. Their labour resulted in a data-centric white paper entitled The India 2061 Report which was released in 2012.

     

    The same report has been packed as a valued-add in the pacily written book which has been edited by Ambi and Kinjal Medh with extremely high production values.

     

    The thought leaders have covered various fields and given various shades of the future. While some are optimistic, others are a little skeptical.

     

    Ambi reveals that a thousand copies of the book have been published so far and sent across to a select bunch of experts in various fields, and will be available on the agency‘s website from 15 August for download at no cost.

     

    “I think it is a great initiative by Draftfcb + Ulka to produce a book of the calibre that it has,” says a media observer. “It works well for Cogito Consulting too. It helps position the agency as a thought leader in terms of driving the possible agenda. By getting leading lights of industry to write about the future, it helps further cement that perception. Overall, they are doing a very good job in making people think.”

  • Draftfcb+Ulka appoints Anirban Chaudhuri as head of strategic planning

    Draftfcb+Ulka appoints Anirban Chaudhuri as head of strategic planning

    MUMBAI: Draftfcb+Ulka has appointed Anirban Chaudhuri as the head of strategic planning for its Delhi operations.

     

    Anirban comes in with 18 years of expertise in brand advisory and integrated marketing communications development, having worked with leading domestic and multinational players for India as well as South East Asia.

     

    A gold medalist in MBA from Jadavpur University in Kolkata, he has a PG Diploma in Journalism and Mass Communication. He further completed his studies on strategic management from IIM Kolkata. Anirban has worked at Shining Strategic Consultancy, IMRB International, TNS, Dentsu and DDB Mudra Group in the past and most recently was experimenting in the digital space with a marketing knowledge portal. He has also been a contributory speaker to Wharton Future of Advertising round table in India.

     

    He is currently exploring three areas of interest – ‘green‘ advertising, use of technology in developmental communication and ‘play’ as a technique in developing creative strategy.

     

    Advisor to the Board Arvind Wable said, “Anirban brings a unique combination of brand consultancy, market research and a keen insight into digital and social media which will be a valuable addition to our strategic planning efforts.”

     

    Draftfcb+Ulka Delhi operations COO Sanjay Tandon commented, “Anirban has a close connect with our value system and with his diverse experience promises to play a game changing role in creating brand wealth for our clients. Behind his gentle demeanor is a wealth of knowledge and sophisticated thinking that drives brand direction in an incisive manner.”

     

    On being appointed Anirban expressed, “Draftfcb+ Ulka is known for its strong orientation towards partnering businesses to deliver strategic marketing solutions. I am happy to be a part of that culture and looking forward to exciting times ahead.”

  • Jaibeer Ahmad quits Saatchi & Saatchi to join Cheil Worldwide

    MUMBAI: Saatchi & Saatchi vice president Jaibeer Ahmad has decided to move on from the agency after a stint of over two years.

    Ahmad is on his way to join Cheil Worldwide. However, his designation at Cheil is still not announced.

    He will continue to be based in New Delhi. His responsibilities at Saatchi & Saatchi included driving top line growth through organic and new business development, relationship management, ownership of the strategic and creative output for all brands, team building, retention and training.

    Ahmad has over 12 years of experience in advertising and marketing. He has worked across multiple product categories including Telecom, FMCG, Durables, Online and Media others. He has worked with brands like Airtel, Nestle, LG, Samsung, Whirplool, SC Johnson, Carlsberg, OLX and India Today.

    Prior to joining Saatchi & Saatchi, he had also worked with DRAFTFCB+Ulka Advertising, Ogilvy & Mather, Lowe Lintas, Samsung Electronics, Rediffusion DYR and RKSwamy BBDO.