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Tag: Draftfcb Ulka

  • Draftfcb Ulka creates new campaign for Vista D90

    MUMBAI: Tata Motors has launched an ad campaign created by Draftfcb Ulka for its new offering, the new Vista D90.

    In keeping with this vision for the brand, the campaign captures youthfulness in a fresh way. The TVC shows two Vista D90s driving alongside each other with parasailers, attached to the rear of the car, being lifted in the air as the cars catch speed. The analogy brings to life the new Vista D90’s powerful 90 PS engine – befitting its claim of being ‘Designed to thrill’.

    The agency felt that with the addition of features like the Touchscreen Multimedia System with GPS and Automatic Climate Control, there was a need to communicate how the new Vista D90 enhances one’s overall experience and sets a new precedent for hatchbacks in its class.

    Draftfcb Ulka group creative director Kartik Smetacek said, “The commercial is essentially a demonstration: Of power, of thrill, of the adventurous, adrenaline-fueled lifestyle that defines the new Tata Motors.”

    The ad films has been produced by Chrome Pictures while Amit Sharma has directed it.

  • Draftfcb Ulka appoints Trishay Kotwal as creative director

    MUMBAI: IPG’s Draftfcb Ulka has appointed Trishay Kotwal as creative director.

    With over a decade of experience in the trade, Kotwal started off at Grey Worldwide as a trainee after completing his post-graduation in mass communication. Through the years he has worked with with Enterprise Nexus, Alok Nanda and Company, Rediffusion Y & R and McCann Erickson. He has been involved with flagship accounts such as Arrow, Taj Hotels, L’Oreal Paris, Marico and General Motors.

    Draftfcb Ulka group creative director Kartik Smetacek said, “Trishay is a very talented writer and a valuable addition to the team. He will be handling an important set of accounts, and we look forward to some great work from him.”

    Kotwal said, “I am excited to work on Draftfcb Ulka’s portfolio of clients. It’s a very interesting mix and both Kartik and Chax are people I’ve wanted to work with for a while now. I look forward to some great opportunities here.”

  • Draftfcb Ulka creates a new campaign for 99acres ‘Sochna Bhi Mat’

    MUMBAI: Real estate portal 99acres.com entered mainstream marketing with its maiden campaign conceptualised by Draftfcb Ulka. The TVC for the campaign is produced by Boot Polissh Films.

    The focus of the campaign is on establishing 99acres.com as the one place to log on to for the best properties and deals. With a plethora of new entrants in the space the task of the next phase of communication was to showcase the various possibilities that the site offers in terms of buying, selling and renting properties.

    The TVC uses the set-up of a young man meeting his prospective father-in-law. With a healthy dose of humour weaved in, the film plays up the true to life insight that a father‘s foremost concern is whether the man proposing to his daughter owns a house or not. The commercial goes on to show the protagonist winning over his difficult to please father-in-law with the help of solutions provided by 99acres.com.

    All three offerings from 99acres.com have been woven into the script to highlight the gamut of services. The communication puts across the message that 99acres is the place to go to when looking for properties to rent, buy or sell. ‘Sochna bhi mat‘ is used as a punch line with variation in its connotation as the situations in the commercial change. The brand continues with the theme of ‘Sochna bhi mat‘ across other mediums as well, playing it up differently depending on the possibilities attached with each medium.

    Draftfcb Ulka-Delhi creative director Sanjay Sharma said, “It‘s a topical thing. Everyone is talking about rent, buy and sell. We just took it as a tactical exercise for the brand and have done it in a more engaging and entertaining manner.”

    Chief Operating Officer Draftfcb Ulka Delhi, Sanjay Tandon feels that “One of the important aspects of online brands is the need to project differentiation through brand personality. A charming insight coupled with a delightful storyline helps progress the brand 99acres.com in this short film.”

  • Ajay Verma joins Draftfcb Ulka as chief growth officer

    MUMBAI: Ajay Verma has returned to Draftfcb Ulka as the chief growth officer. He will head the business development efforts of Draftfcb Ulka and will work closely with the business heads of the various divisions.

    Verma, who has 16 years of experience, started his career in the erstwhile Ulka Advertising way back in 1993 as a young management trainee. He was part of the agency‘s 23 year long running internship training program, Star One.

    Apart from Ulka Advertising (Draft FCB Ulka), Verma has also worked with Rediffusion and Percept H on brands including Colgate, HSBC, Cadbury, Tata Motors, Rediff.com, Franklin Templeton, Tata Sky, Amul, Godrej and HPCL.

    He has also led the new business efforts at two of his previous positions. Verma also has an entrepreneurial streak in him, having worked as the founding CEO of eBus, India‘s first digital television advertising delivery system.

    Draftfcb Ulka executive director and CEO MG Parameswaran said, “We are delighted to have Ajay Verma back. He was one of our brightest Star One recruits. He brings with him a great amount of energy and excitement that is vitally needed to drive the growth ambitions of the Group. Ajay will work across various verticals helping us leverage our great strengths as well as open new opportunities for the various offerings of the agency. We have been often called a very quiet, shy agency. The addition of Ajay to the senior management team is a step in correcting this impression.”

    Verma said, “I loved the thrill of working in a fast evolving Internet Technology industry, but I was missing the fun and excitement of working in a large agency network. It‘s a special feeling to be entrusted this critical role at Draftfcb Ulka – a company where I not only started my career, but also a place for which I have always had a great amount of respect and regard.”

    Draftfcb Ulka Advertising is a member of the Draftfcb Ulka Group, India‘s third largest marketing communication group with over 200 clients, 850 professionals working across eight offices in seven cities, covering a diverse spectrum of services including advertising, media, digital, direct, analytics, brand consulting, and activation/brand experience.

  • Sunfeast asks “How far will you go for a Sunfeast Dark Fantasy?”

    MUMBAI: After the successful re-launch of brand Sunfeast Dark Fantasy in 2010, ITC Foods has unveiled a new television campaign for Sunfeast Dark Fantasy Chocolate and Vanilla cream biscuits. This time, the campaign is based around the theme ‘How far will you go for a Dark Fantasy?‘

    The campaign is conceptualised by Draftfcb Ulka Banglaore and consists of two commercials, one each for the chocolate and vanilla variant. The Sunfeast Dark Fantasy brand communication reflects the core promise of ‘Pure Indulgence‘.

    Draftfcb Ulka Bangalore vice president Dennis Koshy said, “Indulgence products are expected to whisk you away into another world – a world of sensorial pleasures. With its premium ingredients, Sunfeast Dark Fantasy is perfectly crafted to deliver on that promise. Even the final signoff ‘Escape into one‘ flows from this belief.”

  • Draftfcb walks away with Jabong.com’s creative biz

    MUMBAI: Online retailer Jabong.com has awarded its creative mandate to IPG’s Draftfcb Ulka, following a multi-agency pitch that saw participation from five agencies.

    The media mandate of the e-commerce site was recently won by Publicis‘ ZenithOptimedia.

    Draftfcb Ulka will be handling the overall offline creative services for Jabong.com including brand planning and creative developments.

    Draftfcb’s approach to the brief ‘Harnessing the spirit of Shopaholism’ won it the account. The agency will have the tough task of coming out with clutter-breaking campaigns in a commoditised e-commerce space.

  • Draftfcb Ulka rolls out campaign for DOCOMO’s latest offering

    MUMBAI: IPG‘s Draftfcb Ulka has conceptualised and executed a new campaign for Tata‘s telecom brand Docomo. The campaign revolves around the brand‘s latest offering for its pre-paid users, an unlimited data plan.

    The telecom category as viewed by the customer is infested with complicated tariffs, conditions on tariffs, riders on the conditions etc, leaving the customer perpetually wondering how much a call actually costs or what the bill would look like at the end of the month. The strategy was to play ‘unlimited‘ as the next big card for the brand to present it as Tata Docomo‘s way of life when it comes to telecom.

    Tata Docomo head – brand marketing Ritesh Ghosal said, “Unlimited benefits without the imposition of conditions is fresh paradigm in the category and we believe that played the right way, unlimited products can add a tremendous boost to the growth of the brand.”

    The communication challenge for Draftfcb Ulka was to pitch Unlimited Plans on a consumer proposition that the consumer could easily connect with at a life level. The idea was to inform the consumers about the abundance of entitlements that unlimited plans bring to the consumer‘s life. The communication idea revolves from the insight that ‘People get irritated when a good story gets interrupted‘. The promise of the brand that emerged was to help complete every incomplete story in life with Unlimited Plans.

    Draftfcb Ulka senior creative director Vasudha Misra said, “The idea was to imagine all conversation as stories. And just as any break in a story – like during a TV show or a film – irritates the hell out of us, so does a break in conversation in real life taking place over the phone or the net. Thus, unlimited plans equal break-free conversation.”

    Draftfcb Ulka SVP Sridhar Iyer said, “In this campaign we‘ve played the word unlimited in a refreshingly different way steering the viewer away from suspicion and cynicism which is normally associated with this word and yet hammered home the product message strongly.”

    A series of five TVCs has been created to bring alive the proposition of Unlimited Plans. A 360 campaign has also been rolled out to create a surround for the consumer and map the product in the consumer‘s psyche through powerful contextual messaging. The TVCs are produced by Footcandles production house.

  • Draftfcb Ulka names Naresh Kumar as vice president, planning – Delhi

    Draftfcb Ulka names Naresh Kumar as vice president, planning – Delhi

    MUMBAI: Naresh Kumar has joined Draftfcb Ulka as vice president, planning for its Delhi operations. In a career spanning 16 years, Kumar has been associated with agencies like Momentum Strategy (Bengaluru), Avalon Consulting (Delhi) and Law & Kenneth (Delhi) as well as in the capacity of an independent consultant.

    Kumar has experience across fields of consulting, market research and planning, and has worked with brands like Bharat Petroleum (Pure for Sure), MTR Foods re-positioning, Lakme, Tata Steel, Big Bazaar, GMR Infrastructure, ITC and Onida.

    Draftfcb Ulka Delhi COO Sanjay Tandon said, “As a key player in the Delhi team, Naresh will help us sustain and strengthen our strategic credentials that are the building blocks of creating brandwealth for our clients.”

    Kumar said “Draftfcb Ulka has an amazing reputation as a strategic brand-building partner to clients. The quality and testimony of their client relationships, and their senior management personnel is ample proof of that. Joining Draftfcb Ulka is like coming home, and I look forward to a long and fulfilling innings here.”

  • Dennis Koshy joins Draftfcb Ulka Bangalore as vice president

    Dennis Koshy joins Draftfcb Ulka Bangalore as vice president

    MUMBAI: IPG‘s Draftfcb Ulka has brought on board Dennis Koshy as vice president for its Bangalore office.

    Koshy‘s previous stint was with JWT as vice president and client services director where he was responsible for the agency‘s business across Bangalore and Chennai offices.

    Draftfcb Ulka Bangalore works with prestigious clients like Wipro (Santoor/Chandrika), ITC Foods (Sunfeast/Minto/Candyman) and Paragon.

    Draftfcb Ulka COO Nitin Karkare said, “We welcome Dennis on board and are confident that he will lead the Bangalore office and the client businesses to even greater heights. He has the support of a core senior and stable team, all of whom have worked alongside each other for almost a decade.”

    A post graduate from Mudra Institute of Communication (MICA), Koshy has more than 14 years of account management experience in advertising agencies across Mumbai and Bangalore which involves managing and building brands across categories, building effective and motivated teams, and running highly profitable operations.

    Koshy started off as a senior account executive with Enterprise Nexus Mumbai in 1997 where he worked with clients like American Express Bank, Torrent Pharma and VST. He joined JWT in 2003 as an account director and was promoted to client services director in 2005. In 2006 he was made associate vice president at the agency and in 2008 he was elevated to the post of vice president.

  • Interface Communications bags Seacod’s creative biz

    Interface Communications bags Seacod’s creative biz

    MUMBAI: Health supplement brand Seacod has awarded its creative duties to Draftfcb Ulka’s Interface Communications.

    The account was backed by a multi-agency pitch that took place in Mumbai. It will be handled by agency’s Mumbai office.

    The account was with Sorento Healthcare Communications, handling it till this February.

    Packed with essential Omega- 3 Fatty Acids, Seacod is a ‘natural’ source of Vitamin A and Vitamin D, which builds immunity and offers protection from diseases. It is a product from Sanofi, a diversified global healthcare leader, and makers of Combiflam and Soframycin.