ITV

Tag: Draft FCB+Ulka

  • Soho Square Mumbai names Ishrath Nawaz as creative director

    Soho Square Mumbai names Ishrath Nawaz as creative director

    MUMBAI: Soho Square Mumbai has appointed Ishrath Nawaz as creative director with effect from 3 September.

     

    Soho Square executive creative directors Anuraag Khandelwal and Satish Desa said, “Our young and dynamic team is a constantly evolving one. Our focus is to continuously adapt to new age ideas and ideals, with growth that is not just exponential but organic as well. Ishrath brings with him a unique mix of talents and a crisp understanding of different brand segments. We believe he has what it takes to strengthen our vision.”

     

    Nawaz added, “There’s nothing like it. I’ve always wanted to be a part of the Ogilvy group and it’s like a dream come true for me. Soho Square has been breaking tremendous ground over the last few years. Anuraag and Satish are two highly competitive and creative individuals who are firmly entrenched in market realities while striving to achieve creative excellence. I think this is the perfect mix. It’s going to be great working and growing with them.”

     

    Having an experience of 14 years in advertising, Nawaz has worked across agencies like Saatchi & Saatchi, Rediffusion DYR, Network Advertising and Draft FCB+Ulka.

  • Tata Swach uses popular tongue twister rhyme ‘Chandu ke Chacha’ in new campaign

    NEW DELHI: Tata Swach Nanotech Water Purifier has launched a new ad campaign that emphasizes on silver’s antibacterial qualities, using an alliteration of the popular ‘Chandu ke Chacha‘ rhyme.

    The new ad campaign showcases the advanced silver nanotechnology used by Tata Swach to enhance silver’s purification power without any use of harmful chemicals, thus delivering safe and pure drinking water.

    The TV commercial has been created by Draft FCB+ULKA. It will be aired on major TV channels, including high impact properties from 17 November onwards. The campaign will be carried across television, print, radio, online and social media platforms.

    Speaking about the new campaign Tata Chemicals COO, Consumer Product Business, Ashvini Hiran said, “Tata Swach combines technology, performance, design and convenience which makes it unique and one of the most innovative water purifiers in today’s age. The new ad campaign aims to connect with the consumers and make them aware about Tata Swach’s use of silver nanotechnology- with silver being a well known and effective purifying medium- for providing safe drinking water. The communication through this ad campaign effectively conveys that Tata Swach is a smart choice for safe drinking water.”

    Draft FCB+ULKA national creative director K.S. Chakravarthy added, “It was a bold strategy by Tata Chemicals to use silver as a product differentiator for Tata Swach. The challenge we met was to reintroduce the Indian household to the power of silver and then exhibit how Tata Swach has further enhanced its efficacy. Our film uses an alliteration of the popular Chandu ke Chacha rhyme which we are confident delivers on this objective most effectively. We hope the consumers love and appreciate the nuances of the ad. Here’s wishing Tata Swach all the success with this film.”