ITV

Tag: Dracula

  • ComicCon & Woodland ride on the Halloween bandwagon

    ComicCon & Woodland ride on the Halloween bandwagon

    NEW DELHI: Advertisers and event managers are taking full advantage of Halloween to promote themselves and their products.

     

    Leather outdoor gear manufacturer Woodland launched #Woodoo on Twitter and a video on Facebook to connect with viewers.

     

    It started with the rolling out of a spooky image with the message ‘Do Not ReTweet.’ This evoked the curiosity within its users and people did exactly what they were told not to do and expectedly they re-tweeted. They took it one step further by taking the profile picture of the person who had re-tweeted the message and customised it in a template. This template was re-tweeted too. It created a thrill and excitement in people to see these horrifying images of themselves, which they proudly flaunted on their Twitter handles.

     

    Woodoo was ideated with an objective to engage the young internet audience between the ages of 16 – 25 through the festival of Halloween.

     

    The video can be seen here: https://www.facebook.com/woodlandadventure/?fref=nf

     

    The brand through this activity is reinforcing its international identity and getting its Indian audience to identify and relate with the same and in turn participate and create their own moments.

     

    The campaign is witnessing a high level of interaction and engagement because of its uniqueness. It has already trended on the social platform as it is a novel concept and has seen remarkable engagement.

     

    In Mumbai, ComicCon India marked Halloween with party-loving fans donning horns smeared with zombie make-up and wearing Dracula capes at their “creepiest-best” at the Goosebumps Halloween Party at Sante Bar.

     

    The fans were seen enjoying in the latest costumes inspired by movie and comic characters. The food menu was specially designed to suit this occasion. Drinks like Praying Mantis, Werewolf were the special highlight of the party.

     

    A special screening of the unseen footage from the movie Goosebumps which released on Friday on the occasion of Halloween was organised for fans at the party. The ones in the best scary costumes got two free drinks. DJs played some popular dance numbers.

     

    The aim of the party was to announce the Mumbai Film and Comic Con 2015 at Bombay Exhibition Centre on 19 and 20 December.

  • iTV Network to launch TERN’s Insight UHD channel in India

    iTV Network to launch TERN’s Insight UHD channel in India

    MUMBAI: European network Television Entertainment Reality Network (TERN) has joined hands with India’s iTV Network to launch Insight, a UHD (ultra-high definition) factual entertainment channel.

     

    The new linear and non-linear channel will feature content, co-created alongside global production houses, including Zodiak Media, Off the Fence and Strix Television. The launch was announced at MIPCOM and the channel is slated to reach around 60 million homes in Europe and India.

     

    Apart from iTV Network, TERN has inked partnerships with SES, Tricolor and United4All for the channel’s launch.

     

    Insight offers opportunities for viewers to interact with the programmes, exploring and experiencing the action further. 

     

    TERN CEO Mariam Zamaray said, “With viewers increasingly watching content on multiple devices, broadcasters and advertisers must continually find new ways to connect with viewers. In response, Insight goes beyond simple viewer interaction to incentivize and reward audience engagement.  By putting viewers at the centre of the action, we believe broadcasters and advertisers now have more opportunities to attract and retain audiences.”

     

    “Insight is at the forefront of the UHD movement. We are investing in creative, cost-effective and innovative ways to produce the best UHD content. We’re excited about the possibilities that INSIGHT brings. Not only are we giving advertisers more opportunities to engage with audiences, we’re also empowering viewers to shape the programs they watch,” he added.

     

    By shooting and broadcasting in UHD, viewers experience pixel-perfect image clarity – the sharpest, richest picture, supported by the very latest technology. Original factual entertainment shows like Spartan X (Strix), On The Run (Zodiak Media), Dracula (Strix) and 7 Days (KIEM) are shot at a standard-setting 50 frames per second.

  • Universal chalks out 100th birthday programme

    Universal chalks out 100th birthday programme

    MUMBAI: To make its 100th birthday more lively Universal Pictures has chalked out a five-pronged programme.


    The five pronged activities are: Major Film Restoration Commitment: The studio will restore thirteen films over the course of the centennial year. The restoration effort includes films like All Quiet on the Western Front, The Birds, Buck Privates, Dracula (1931), Dracula Spanish (1931), Frankenstein, Jaws, Schindler’s List, Out of Africa, Pillow Talk, Bride of Frankenstein, The Sting and To Kill a Mockingbird.


    The studios second endeavour for its 100 birth anniversary is: Unveiling of New Logo: The studio will unveal an updated animated logo at the February premiere of its upcoming feature film Dr. Seuss’ The Lorax and at its US theatrical debut on March 2.


    The updated logo will be used on all Universal Pictures films going forward and will be integrated into all aspects of the company’s business as well.
     
    The third endeavour is Home Entertainment: Universal Home Entertainment will be introducing a limited edition 100th Anniversary Collector’s Series featuring some of the aforementioned film restorations on Blu-rayTM in collectible, book-style packaging showcasing rare movie memorabilia and brand new 10-minute video featurettes.
     
    In addition, special collections will be released throughout the year culminating in the highly anticipated Blu-rayTM releases of Universal’s Classic Monster and Alfred Hitchcock series.


    Theme Park Celebrations: Universal’s Parks and Resorts will help highlight the campaign with centennial specific content and merchandise throughout both the Orlando and Hollywood locations.


    And finally Website and Social Media Campaign: Universal will be engaging fans across multiple social media platforms including Facebook, Twitter, Foursquare, Tumblr and Pinterest.

  • BBC sinks its teeth into Dracula

    BBC sinks its teeth into Dracula

    MUMBAI: UK pubcaster BBC has announced a new version of the classic Bram Stoker 1897 novel, Dracula. Filming begins this month on location in and around the West Country for transmission later in the year on BBC One.

    Marc Warren plays the title role. David Suchet who is best known for the television series Poirot plays vampire scholar and Dracula’s nemesis, Van Helsing.

    Returning to the original novel for his inspiration, Stewart Harcourt’s script draws both on elements of Bram Stoker’s own life and Victorian society to give this version of the vampire classic a new, modern sensibility.

    Executive producer Julie Gardner said, “Stewart Harcourt’s adaptation is a visceral, sexy and bold re-telling of Bram Stoker’s classic chiller which will blow the cobwebs off traditional period drama. And we’ve brought together a cast of thrilling young talent to bring it to life.”