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Tag: Dr. Yogesh Lakhani

  • Bright Outdoor Media announces strategic expansion

    Bright Outdoor Media announces strategic expansion

    MUMBAI– Bright Outdoor Media Ltd (BSE – 543831) announces its strategic foray into a diverse suite of media and marketing services. With a legacy spanning over four decades and a reputation for iconic billboard campaigns, Bright is now extending its reach far beyond traditional outdoor advertising.

    The company is significantly broadening its offerings to include Television, Print, and Radio Campaigns, Mall and Multiplex Advertising, Cinema and In-Film Branding, Events & Exhibitions, Celebrity & Talent Management, BTL Activations, Digital & Social Media Management, Public Relations, Corporate Gifting, Ad Film Production and Creative Services.

    To deliver excellence across these newly launched verticals, Bright Outdoor Media has assembled an experts team comprising seasoned professionals with deep expertise across media, marketing, and event management domains. Scheduled to commence operations from July 15, 2025, this expansion represents a bold and forward-looking strategic vision—aimed at transforming Bright into a full-spectrum marketing and branding partner. By offering end-to-end promotional and communication solutions under one unified brand, the company is committed to delivering integrated, high-impact campaigns across every consumer touchpoint.

    In addition to its media expansion, Bright Outdoor Media is also sharpening its focus on the real estate sector, aiming to unlock new growth opportunities and build long-term value through strategic developments and asset optimization.

    This move represents a significant milestone in Bright’s journey, reinforcing its commitment to innovation, integration, and leadership in the ever-evolving media landscape. By providing seamless engagement across touchpoints from billboards and digital screens to multiplexes, events, and beyond—Bright Outdoor Media is poised to redefine how brands connect with their audiences.

    Commenting on the development, Bright Outdoor Media Ltd CMD Dr. Yogesh Lakhani said, “At Bright Outdoor Media, we have always believed in staying ahead of the curve. Our leadership in the Out-of-Home (OOH) advertising space is a result of decades of trust, innovation, and an unwavering commitment to delivering high-impact visibility in the public domain. Today, as we step into newer territories such as Event Management, Celebrity Engagement, Public Relations, and multi-channel advertising, our vision is to carry forward that same legacy of excellence into these high-growth and dynamic segments.

    This strategic expansion is a natural progression of our brand’s journey. It reflects our intent to evolve with the changing needs of the market and offer clients a truly integrated marketing experience. By leveraging our existing infrastructure, decades of expertise, and deep-rooted client relationships, we are confident in our ability to create synergies across platforms—from traditional billboards and digital displays to red-carpet events, cinema advertising, and radio campaigns.

    We have put together a highly skilled and experienced team to lead these verticals, ensuring that every solution we deliver is impactful, relevant, and aligned with the brand objectives of our clients. This marks a transformative chapter in our journey.

    We are enthusiastic about the road ahead and remain committed to generating long-term value for our clients, partners, and stakeholders through innovation, integration, and excellence at every step.”

  • Bright Outdoor offers discounted rates to revive OOH economy during festive season

    Bright Outdoor offers discounted rates to revive OOH economy during festive season

    NEW DELHI: As the out of home (OOH) industry struggles to get back on its feet, Bright Outdoor Media has already come up with plans for the festive season. Bright Outdoor Media CMD Dr Yogesh Lakhani is optimistic that the OOH industry will pick up soon as people make the maximum use of festive season.

    With Unlock 3.0 and relaxations given by the government, there has been a slight improvement. Lakhani opines, “The coming phase is a festive phase. Brands have started to invest in OOH advertising but it is still minuscule of what it would have been without Covid2019.”

    The pandemic caused several hurdles for the OOH industry. He adds, “For three months there was zero revenue. All the hoardings in MMR were taken by MCGM for COVID2019 awareness. Traffic was almost zero. While the revenue remained a big zero, the expenses continued. The government hasn’t given us relaxations in taxes. On the contrary, it is charging us even for the lockdown period. It has become a matter of survival for some of the hoarding providers in the industry. We, at Bright, stand in solidarity with other OOH providers in this unprecedented circumstance. However, slowly and steadily the traffic is returning on the roads but, as per reports, 50 per cent of the people will still avoid travelling unless urgent. With only 10 per cent workforce permitted, fewer vehicles are on the streets.”

    With no movement, he says that the industry saw a 20 per cent drop as only essential service people were allowed to travel during the lockdown. Lakhani shares that the coming two quarters are extremely important for the industry and festivals are the only hope.

    “Brands have started to come back but the rate of purchase has drastically reduced. We are eyeing for a very big Diwali as the marketing spends of all other festivals will also be used during that time. Movies will hit theatres in the coming few months. The big-ticket films are due. Bright shall make a change rather than asking for change from others. We are providing a 30 per cent discount and are ready to sit across the table with the clients and get them the best value and offer value additions to their spends and power them to revive as early as possible to bring the economy back to normal,” he shares.

    With shopping malls gym and other spaces opening up, Lakhani is optimistic that categories including entertainment industry, pharmaceuticals, online services, educational institutions and real estate will revive and avail OOH services.