Tag: Dr. Watson

  • Sherlock s4 to premiere on AXN; partners Uber for campaign

    Sherlock s4 to premiere on AXN; partners Uber for campaign

    MUMBAI: This is the best way to begin the new year for all the Sherlock fans. Benedict Cumberbatch and Martin Freeman have come together one more time for a brand new season of BBC drama Sherlock that will air exclusively on AXN India from 7 January every Saturday at 8 pm.

    After three successful seasons, the latest addition to the most loved thriller series will showcase new faces and bigger hurdles for Sherlock Holmes.

    Returning from his forced exile, Sherlock reunites with Dr. Watson to figure out how his nemesis Moriarty, could be back from the dead. Adding to this intensity is another murky villain Culverton Smith played by Toby Jones.

    “AXN is home to some of the best shows and characters in the English entertainment space. AXN has been home to Sherlock ever since the show launched and grew tremendously in popularity. We have been keenly waiting for the launch of the new season. It is the most awaited show of 2017 and we wanted to air it around the same time as its world premiere for our viewers. There is a strong line up of more such exciting shows and new seasons in 2017,” said Sony Pictures Networks India EVP and business head English cluster Saurabh Yagnik.

    The channel has rolled out a robust marketing plan across on-air, outdoor, radio, social media and on-ground to make this the most celebrated Sherlock season. AXN, in association with Uber, will run a three-weeklong on-air campaign across Mumbai, Delhi and Bangalore starting with a pre-screening buzz.

    In the pre-launch week, fans need to unlock the Sherlock code on the Uber app and a lucky few will get a chance to attend the exclusive Sherlock season 4 premiere, thus gifting themselves a chance to watch the show before the rest of India does.

    In the following weeks, Sherlock viewers will have the amazing opportunity to get special discounts on their Uber rides by using the code that flashes on AXN during the show.

    To ensure maximum eyeballs for the premiere, AXN has also initiated a two-week interactive experience across the three cities at Social Cafésto make people think, feel and live, Sherlock. Wearing the Sherlock hat, guests have to seek some clues in order to become eligible to win an iPad or exclusive AXN hampers.

    To intensify the Sherlock fever, AXN has signed on East India comedy artist, Azeem Banatwalla, to take the viewers through the Sherlock journey. Coupled with Banatwalla’s wacky humour, this especially designed video will summarize all the last seasons of Sherlock.

  • Sherlock s4 to premiere on AXN; partners Uber for campaign

    Sherlock s4 to premiere on AXN; partners Uber for campaign

    MUMBAI: This is the best way to begin the new year for all the Sherlock fans. Benedict Cumberbatch and Martin Freeman have come together one more time for a brand new season of BBC drama Sherlock that will air exclusively on AXN India from 7 January every Saturday at 8 pm.

    After three successful seasons, the latest addition to the most loved thriller series will showcase new faces and bigger hurdles for Sherlock Holmes.

    Returning from his forced exile, Sherlock reunites with Dr. Watson to figure out how his nemesis Moriarty, could be back from the dead. Adding to this intensity is another murky villain Culverton Smith played by Toby Jones.

    “AXN is home to some of the best shows and characters in the English entertainment space. AXN has been home to Sherlock ever since the show launched and grew tremendously in popularity. We have been keenly waiting for the launch of the new season. It is the most awaited show of 2017 and we wanted to air it around the same time as its world premiere for our viewers. There is a strong line up of more such exciting shows and new seasons in 2017,” said Sony Pictures Networks India EVP and business head English cluster Saurabh Yagnik.

    The channel has rolled out a robust marketing plan across on-air, outdoor, radio, social media and on-ground to make this the most celebrated Sherlock season. AXN, in association with Uber, will run a three-weeklong on-air campaign across Mumbai, Delhi and Bangalore starting with a pre-screening buzz.

    In the pre-launch week, fans need to unlock the Sherlock code on the Uber app and a lucky few will get a chance to attend the exclusive Sherlock season 4 premiere, thus gifting themselves a chance to watch the show before the rest of India does.

    In the following weeks, Sherlock viewers will have the amazing opportunity to get special discounts on their Uber rides by using the code that flashes on AXN during the show.

    To ensure maximum eyeballs for the premiere, AXN has also initiated a two-week interactive experience across the three cities at Social Cafésto make people think, feel and live, Sherlock. Wearing the Sherlock hat, guests have to seek some clues in order to become eligible to win an iPad or exclusive AXN hampers.

    To intensify the Sherlock fever, AXN has signed on East India comedy artist, Azeem Banatwalla, to take the viewers through the Sherlock journey. Coupled with Banatwalla’s wacky humour, this especially designed video will summarize all the last seasons of Sherlock.

  • AXN to premiere ‘Sherlock: The Abominable Bride’

    AXN to premiere ‘Sherlock: The Abominable Bride’

    MUMBAI: AXN is starting off 2016 with a special treat for Sherlockians in India. Catch the premiere of the much-awaited special episode from BBC series, Sherlock, entitled, Sherlock: The Abominable Bride, on 9 January, 2016, and watch the repeat on 10 January 2016 at 12 noon only on AXN.

     

    Set in the Victorian London of 1895, this special episode will witness Sherlock Holmes and Dr. Watson in a different era. The world’s most famous detective-duo find themselves amidst a Baker Street of steam trains, hansom cabs and top hats. But some things remain reassuringly the same, such as their friendship, the adventure, the murder… and the dialogue, “The Name is Sherlock Holmes and the address is 221 Baker Street”.

     

    Talking about the premiere of the special episode, Sony PIX & AXN India executive vice-president and business head Saurabh Yagnik says, “Sherlock is an icon worldwide, and AXN is the home to Sherlock in India. The fans here have waited two-long years to see the new episode of this cult show, and we are very excited to be premiering it. In Sherlock: The Abominable Bride, viewers will witness a very different, Victorian version of the contemporary Sherlock. Tuning in to this two-hour special episode will definitely enthral the viewers as they are taken into a different era of mystery and crime-solving. We expect to delight our viewers with this offering because they know, if it’s Sherlock, it has to be on AXN.”

     

    The Sherlock series is written and created by Steven Moffat and Mark Gatiss, and inspired by the works of Sir Arthur Conan Doyle. Before the production of Season 4 kicks off later this year, this special episode will be a treat to the Sherlock fans in India, who can now catch the premiere exclusively on AXN!

     

    Sherlock has become a global phenomenon that we at BBC worldwide are extremely proud of.  AXN India has been a valued partner for Sherlock for the past three seasons and we are very happy to work with them again for Sherlock: The Abominable Bride. We are confident that this special episode will captivate Sherlock fans in India”, adds BBC Worldwide India SVP & GM Myleeta Aga.

  • AXN welcomes crime fighters this November

    AXN welcomes crime fighters this November

    MUMBAI: This November, AXN has introduced two popular shows, Blue Bloods and Elementary. The channel is bringing one of America’s top 10 drama series Blue Bloods to India from 24 November at 9 pm from Monday to Thursday and the latest season of Elementary with Sherlock who is promising to thrill viewers with his incredible deduction crime solving techniques every Friday from 7 November at 10 pm which is closer to US airings.

     

    Elementary offers a fresh take on the famous British detective Sherlock Holmes, who is now living in New York after drug rehabilitation played by Jonny Lee Miller, the star from the film Trainspotting. Lucy Liu of Charlie’s Angels fame plays the character of Dr. Watson. After the death of her patient in London, Dr. Watson’s license is revoked and she is forced to accompany Sherlock to New York as a sober companion by detective’s rich father. Elementary season three, promises to bring some fresh twists and turns as Sherlock Holmes gets a new apprentice and Joan Watson has a new boyfriend.

     

    The saying a family that eats together, stays together could not be more accurate for ‘Blue Bloods’ Reagan family. The three legendary generations of Irish American family, has been serving under American judiciary system on different positions as police officers and acclaimed attorney. Though each one of them have a different style of achieving justice, unanimous integrity is what brings them together and also pulls them apart at the same time. The tight-knit family drama has won BMI TV Award 2013 and Prism Award 2014 and will air every Monday to Thursday at 9pm from 24 November.  

     

     

    Commenting on the same, Sony Pix and AXN India executive vice president Saurabh Yagnik said “This season, Elementary will get more gripping than ever before and we hope to get a bigger and better response from our viewers. As for Blue Bloods, it is an entertaining family drama and we hope to expand our viewer base with the innovative content that the show has to offer. Though the show is in its fifth season in US, we are giving our audiences an opportunity to watch Tom Selleck return to TV as the patriarch of a clan where crime fighting is the family business from the very first season”.

     

    Watch Blue Bloods starting 24 November, Monday to Thursday at 9 pm and the latest season of Elementary premiering on 7 November, every Friday at 10 pm

  • Watch Sherlock Holmes: The Game of Shadows, only on Movies Now

    Watch Sherlock Holmes: The Game of Shadows, only on Movies Now

    MUMBAI: In the crackling international conspiracy, MOVIES NOW sets the high definition screen for Sherlock Holmes and his partner Dr. Watson, the popular witty duo, reigniting interest in the iconic detective series. Catch the stellar performance of Robert Downey Jr. & Jude Law in Sherlock Holmes: The Game of Shadows on india’s high definition Channel Movies Now, this Saturday, 12th April 2014 at 9 PM.

    The chockablock of explosions, gunfire, special effects and fights, Sherlock Holmes: Game of Shadows went on to becoming a commercially successful film with a worldwide gross of over $545 million. The plot of ‘Sherlock Holmes: A Game of Shadows’ is intriguing and keeps the audience glued to inquisitiveness. It introduces new mastermind – Professor Moriarty (Jared Harris) and not only is he Holmes’ intellectual equal, but his capacity for evil, coupled with a complete lack of conscience, makes this movie a must watch for all adventure junkies! Catch the movie as it airs on Movies Now at 9PM, this Saturday 12th April.

    The startling visual effects and exciting storyline, Sherlock Holmes: The Game of Shadows was nominated as the Best Action/Adventure Film at Saturn Awards, and Best Action Choice of the Movie at Teen Choice Awards. A high-caliber entertainment blockbuster, experience Robert Downey’s flippant manner in many disguises, one with a markedly bad wig, another as a remarkably convincing chair.

    The riveting performances, hilarious comic timing and a film that will even draw tears, catch all the action unlock in the Sherlock Holmes: The Game of Shadows cheering you throughout this Saturday, 12th April 2014 at 9PM, only on MOVIES NOW.

  • The History Channel to demistify Sherlock Holmes

    The History Channel to demistify Sherlock Holmes

    NEW DELHI: This December, The History Channel will trace the adventures of the one of the greatest all-time favourite fictional detective Sherlock Holmes and his trusted aid and companion Dr. John Watson through its series ‘The Adventure of Sherlock Holmes’.Indian viewers will get a chance to see Jeremy Brett’s ‘flamboyantly brilliant interpretation’ of Sherlock Holmes in the classic series, ‘The Adventures of Sherlock Holmes’, premiering on Tuesday, December 12 at 9 pm.

    David Bruke will play the role of Dr Watson in the series produced by Michael Cox, though the channel spokespersons would not reveal the cost of production of what is likely to become a series of mega-viewership.There will be a total of 14 stories shown, every Tuesdays at the same time. Each story will be of roughly one hour duration.

    Though the series had been shown once on DD Metro, “but that was long ago and this will be a rebirth of sorts for the series,” the spokesperson told indiantelevision.com.

    Terming it a “faithful adaptation of the original stories”, ‘The Adventures of Sherlock Holmes’ will bring alive mysteries such as A Solitary Cyclist, The Speckled Band, The Naval Treaty amongst others that not only enjoy worldwide recognition but still continues to fascinate and mesmerize generation of readers across the globe. It will also show the story, “The Adventure of the Final Problem”, in which Conan-Doyle had ‘finished off’ Holmes (before he was forced on popular demand to bring him back.

    Unfortunately, one of the most famous of Holmes’s adventures, “Hounds of Baskerville” will not be part of the series, the channel said.

    “Through his power packed performance, Jeremy Brett successfully captures the true essence of Sir Arthur Conan Doyle’s favourite character Sherlock Holmes”, says a press statement from the channel.

    Commenting on the new series, Joy Bhattacharjya, Senior Vice President, Programming, The History Channel says, “From time immemorial, Sherlock Holmes has enjoyed universal appeal. The Adventures of Sherlock Holmes is one of the most successful historically set drama series and we feel privileged to air this classic on our channel. Such programmes are in keeping with our strategy of broad-basing the channel to widen its appeal for all viewers.”

    The channel will repeat each show through the week on various times, starting Wednesdays at 12 midnight, followed by once each day till the next story is telecast.