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Tag: Dr Swadesh Srivastava

  • VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    Mumbai: VIDA, powered by Hero, the mobility brand of Hero MotoCorp, has partnered with Procam International as the ‘electric two-wheeler partner’ for the 20th edition of the Tata Mumbai Marathon.

    The Tata Mumbai Marathon’s partnership with VIDA marks a significant step towards sustainable mobility, aligning with Procam International’s commitment to eco-friendly and green practices.

    The race has been at the forefront of sustainability initiatives, including waste management, recycling, and promoting greener transportation options. Driven by innovation at its core and led by the vision to “Be the Future of Mobility,” Hero MotoCorp’s VIDA brand has quickly accelerated into people’s hearts, becoming one of the most loved electric two-wheeler brands in the country. This partnership with the Tata Mumbai Marathon follows VIDA’s successful collaborations with Procam’s running events in Bengaluru and Delhi.

    The partnership aims to electrify the fan experience, as VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners can look forward to engaging with VIDA.

    Official electric scooter – The VIDA V1 will be the official electric scooter of the Tata Mumbai Marathon. It will be utilised for all official requirements throughout the event, reinforcing its role in supporting the race and promoting sustainable mobility.

    Commenting on this partnership, Hero MotoCorp, chief business officer – emerging mobility business unit (EMBU) Dr Swadesh Srivastava said, “We are excited to be associated with the Tata Mumbai Marathon 2025 as the official electric two-wheeler partner. This collaboration perfectly aligns with our vision to lead the charge toward a more sustainable future. It also reflects our support for the changemakers – runners, volunteers, and communities – who are embracing sustainable choices and inspiring others to do the same. At VIDA, we are not just advocating for a healthier lifestyle but also driving the message that sustainable choices, whether in mobility or personal well-being, can create a lasting impact. Our electric vehicles symbolize a commitment to environmentally conscious solutions, much like how running represents a dedication to sustainability. Mumbai is a vital market for VIDA with its growing inclination towards electric mobility and this event will go a long way in building a deeper connect with customers here.”

    Speaking about the association, Procam International MD Anil Singh said, “After the successful partnerships with our running events in Delhi and Bengaluru, we are excited for another joyous ride with VIDA, this time for the special and milestone 20th edition of the Tata Mumbai Marathon. With sustainability at the core of everything we do, we are delighted to have VIDA as a partner that shares our commitment to prioritising a sustainable future. Together, VIDA and Procam will work on a range of exciting initiatives that will enhance the overall experience for participants.”

    The Tata Mumbai Marathon (TMM), as it celebrates its 20th iconic year, has paved the way for a holistic approach to sports in India with profound socio-economic health and sustainable impacts. It is a symbol of pride and unity for the country. #HarDilMumbai.

    Since its inception, Tata Mumbai Marathon’s journey has been transformational – from starting a health & fitness revolution that spawned over 1700 races in the country to creating a springboard for Indian long- and middle-distance runners with representation at the Olympics. Procam distance running events have also opened a new paradigm for sports sponsorships and created an eco-system around the sport estimated at $400 million.

    Furthermore, Tata Mumbai Marathon has been a silver lining for the social sector; more than 1,000 plus NGOs working for multiple causes have cumulatively raised over Rs 429.60 crores using these events as fundraising platforms, making them India’s largest sporting platforms for philanthropy.

  • VIDA V1 collabs with TCS World 10K Bengaluru 2024

    VIDA V1 collabs with TCS World 10K Bengaluru 2024

    Mumbai: Reiterating its commitment towards sustainability, VIDA, powered by Hero, the emerging mobility brand of Hero MotoCorp has collaborated with pioneers of the distance running movement in India Procam International as the electric two-wheeler partner for the Tata Consultancy Services (TCS) World 10K Bengaluru.

    The race is scheduled to be held on Sunday, 28 April 2024. This collaboration is yet another significant step by both companies towards promoting sustainable mobility and encouraging individuals to embrace clean transportation solutions.

    As part of the partnership, VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners will be able to engage with VIDA throughout the event.  

    Progress Parade – A convoy of VIDA V1 electric scooters will be at the start line of the “Majja Run” of the TCS World 10K Bengaluru. The VIDA V1 scooters, with their distinctiveness and energy, will take the lead and set the stage for the runners as they embark on their run. The VIDA V1 convoy will feature customers who have opted for clean mobility through VIDA V1 and real-life change makers who are bringing a transformation through their efforts. This convoy of change makers serves as proof that change begins with the action of a single person.

    Official electric scooter – The VIDA V1 is the official electric scooter of the world’s premier 10K and the VIDA V1 will be used for all official requirements during the event.

    Launched in 2022, VIDA embodies Hero MotoCorp’s vision to “Be the Future of Mobility”, with a focus on creating a meaningful world for future generations. Hero MotoCorp is one of the world’s largest corporate promoters of multiple sports. Through VIDA, this is the company’s first foray into the world of distance running.

    On the association, Hero MotoCorp chief business officer – emerging mobility business unit (EMBU) Dr Swadesh Srivastava said, “At VIDA, we believe in empowering individuals to make choices that promote sustainability and contribute towards a greener, healthier planet. Just as EVs promote a healthy planet, running is a healthy lifestyle choice too. Thus, we are delighted to be associated with TCS World 10K, Bengaluru, and put spotlight on the importance of sustainable mobility and wholesome choices. VIDA is committed to fostering a brighter future through our innovative products and services that offer convenience and efficiency. Our aim is to inspire participants to make environmentally conscious choices. Together, we can drive meaningful change and create a more sustainable world for generations to come.”

    Speaking about the association, Procam International Jt MD Vivek Singh said “We are pleased to welcome VIDA on board as the electric two-wheeler partner. Procam is committed to building partnerships that will enhance the race experience as well as contribute to the larger societal narrative. With Bengaluru emerging as a hub for electric mobility, this strategic alliance aims to revolutionize the local market, leveraging the city’s ever-growing affinity towards eco-friendly transportation solutions and delivering a green-conscious race.”

    VIDA is present in over 100 cities across India and will commence operations in Europe in FY’25. Its maiden offerings are the VIDA V1 Pro and the VIDA V1 Plus electric scooters. The V1 Pro comes equipped with the best-in-class combination of performance (0-40 in 3.2 secs), a no-compromise real-world range of 110 Km and a top speed of 80 km/h. Demonstrating cutting-edge technology, the VIDA V1 also offers industry-leading features such as custom mode (100 plus combinations), cruise control, boost mode, two-way throttle, key-less access and an over-the-air enabled 7” TFT Touch-Screen. This electric scooter is based on an intelligent platform that’s modular, scalable & flexible, enabling it to learn and adapt on the go.

    Procam International and its running events have been a testament to the power of this sport and what can be achieved when objectives are purpose-driven, passion-led and fuelled by the unwavering belief, to bring about a change in society for good. Over the years, TCS World 10K Bengaluru has changed the social, health & fitness paradigm in this country. Furthermore, the event has undertaken various green initiatives i.e. being a 100 per cent waste-managed race, the Madiwala Lake Urban Forest, and Cubbon Park Rejuvenation Project among others.

    TCS World 10K Bengaluru is a world athletics gold label race and this edition will see a record number of participation from over 30,000 runners from across the globe.