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Tag: Dr Sheth’s

  • Honasa Consumer chief business officer Zarius Master puts in his papers

    Honasa Consumer chief business officer Zarius Master puts in his papers

    MUMBAI: It’s time for Zarius Master. to say goodbye. The chief business officer of D2C FMCG innovator  Honasa Consumer Ltd resigned from  the company on 2 January.  His resignation becomes effective 28 February 2025.

    Zairus, according to his linkedin profile, was responsible for lower funnel management to capture demand and translate to revenue; for  leading the evolution of an omni channel, multi brand organisation to drive profitable growth by gaining shares across categories in beauty and personal care and  for creation of a business plan through investment allocation choices across categories, brands, and channels to optimise for growth and profitability.

    Honasa co-founder & CEO Varun Alagh,  like Zarius, cut his teeth in FMCG with Hindustan Unilever and  this is what encouraged the latter to join him.

    Zarius joined the company in August 2021 from recruitment portal Shine.com where he worked for nearly eight years and rose to become its CEO. Prior to that he had stints in sales, marketing, and category leadership with some of the crème de la crème of corporations: Hindustan Unilever, Nokia, and Airtel.

    An  economic arts graduate, Zarius completed his diploma in marketing and topped that with an MBA in marketing from IIM, Lucknow.

    Honasa which counts MamaEarth, The Derma Co, BBlunt, Dr Sheth’s, Aqualogica, Staze9to9 and the Bblunt Salons in its brand portfolio was founded in 2016 by Ghazal and Varun Alagh. It reported revenues of Rs 462 crores in Q2 FY 2025 while the half year 2025 revenues were at Rs 1016 crore. It reported a loss of Rs 19 crore in the quarter and a profit of Rs 22 crore for the half year. 

  • Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory

    Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory

     MUMBAI: Honasa Consumer Ltd, home to renowned brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr  Sheth’s, today announced the elevation of Meetu Mulchandani as vice-president & head of Brand Factory in the leadership team. Hitherto she was associate vice-president, head of Brand Factory – new brands and business.

    Brand Factory, Honasa’s dedicated division for launching and nurturing emerging brands, has been a pivotal driver of the organisation’s growth.

    Meetu has been instrumental in shaping the division, spearheading the success of brands like Aqualogica, The Derma Co, Dr Sheth’s, and Staze.

    In her expanded role, Meetu will lead the end-to-end journey of crafting new brands within Honasa’s house of brands portfolio. This will encompass ideation, in-depth market research, consumer insights, concept testing, and shaping business and marketing strategy, with a strong emphasis on innovation, and market dominance through strategic growth initiatives. 

    Said Honasa Consumer CEO & co-founder Varun Alagh: “Brand  Factory is central to Honasa’s vision of building India’s largest beauty and personal care (BPC) house of brands. By identifying market gaps and understanding evolving consumer needs, we’ve consistently launched and scaled successful brands. Meetu has been instrumental in this journey, driving innovation and growth for brands like Aqualogica and Dr Sheth’s, transforming them into Rs 100 crore success stories. I am confident she’ll continue to excel in this expanded role and bring her unique perspective, creativity and strategic mindset to lead the Brand Factory team.”

    “I am both honored and excited to step into this new role at a time when Honasa Consumer is poised for even greater innovation and growth. It’s been incredibly fulfilling to be part of this dynamic team, and I’m eager to continue building impactful brands that resonate with our customers. This is just the beginning, and I look forward to driving forward our vision of creating brands that not only disrupt the market but also make a meaningful difference in people’s lives,” added Meetu.  

    She brings nearly two decades of experience in the beauty and personal care industry. She has been with Honasa for nearly four years now and has been at the helm of building young brands. Her career spans impactful roles at Nyumi, The Mom’s Co, Healthkart, Alteus Biogenics, and Mankind Pharma.   
     

  • HCPL acquires a majority stake in skincare brand Dr. Sheth’s

    HCPL acquires a majority stake in skincare brand Dr. Sheth’s

    Mumbai: The parent company of Mamaearth and The Derma Co., Honasa Consumer has acquired skincare brand Dr. Sheth’s. Through this acquisition, the company has control of the majority stake in Dr. Sheth’s at a valuation of Rs 28 crore. The primary round of funds will be directed to accelerate future growth of the  brand.  

    While Honasa Consumers will have control of the majority stake in Dr. Sheth’s, Dr Aneesh Sheth will continue to lead the business and product innovation for the brand.  

    The products of Dr Sheth’s have been developed with expertise accrued by three generations of accomplished cosmetologists and dermatologists. The products are formulated knowing that Indian skin is unique and requires specialized care. The brands’ product portfolio has solutions for skin concerns like pigmentation, acne, dryness, wrinkles, and many  others. Some of the popular products by the brand are amla vc20 vitamin c serum, haldi and hyaluronic  acid sleeping mask, cica and ceramide overnight repair serum, among others. With over 30+ Skus, the brand has catered to over 200,000 consumers.  

    Dr. Sharat Desai, probably India’s first dermatologist, worked to put  India on the map for the field of dermatology. Following in the father’s footsteps, his daughter, Dr. Rekha Sheth, became India’s first cosmetic dermatologist and one of the preferred dermatologists by bollywood  celebrities. Dr. Aneesh Sheth, PhD Pharmacology and an Ivy league trained cosmetic scientist, founded  Dr. Sheth’s with the ambition of formulating skincare products using the knowledge aggregated over three  generations and bringing the best of nature and science together.

    Millennials are evolving and there is a growing appreciation for sophisticated ingredients. While they seek  comfort in traditional Indian ingredients in skincare, they also want to go beyond the conventional and  experiment. Sheth’s has identified this void and created a portfolio of products that blend natural  ingredients with science-based active ingredients, providing the best of both worlds. With a digital-first  approach Honasa Consumer Pvt. Ltd. has established its leadership in understanding millennial  consumer behavior and launching and successfully scaling consumer brands with a strong millennial  connect. The expertise of Dr. Sheth’s in creating specialized skincare for Indian consumers, coupled with the digital expertise of HCPL, will help scale the business of Dr. Sheth’s and further strengthen the  leadership of HCPL in digital-first brands.  

    Honasa Consumer co-founder and CEO Varun Alagh said, “Dr.  Sheth’s is a brand that is synonymous with heritage and legacy, and we are excited about this partnership  as it will help us widen our portfolio offerings under the HCPL umbrella. It will be a symbiotic relationship  wherein there will be knowledge sharing across brands and collaboratively build the brand and its product  portfolio.”

    “Being a house of brands, Honasa Consumer has attained expertise in building millennial  brands with a digital-first approach. We will utilize our expertise and proficiency in digital marketing to  accelerate the growth and scale growth for Dr. Sheth’s and we are confident that we will make it a 100 crores run rate brand in two years. HCPL & Dr. Sheth’s synergize on fundamental ideologies of distinctive product  innovation and strong millennial connect, we are confident this collaboration will be a success for  consumers and for both brands,” he added.

    Commenting on the partnership Aneesh Sheth said, “We are very excited about the partnership with HCPL  – they bring a level of operational excellence that will make our expertise and our products accessible to a  wider community. Their experience as a house of brands will also help us optimize our innovation and bring  about a great range of skincare that combines the best of both worlds – science and nature.”