ITV

Tag: Dr. Shan Chandrasekar

  • Sony adds two channels to its Canadian offering through ATN

    Sony adds two channels to its Canadian offering through ATN

    Mumbai: South Asian broadcaster Asian Television Network International (ATN) has acquired the Canadian distribution rights for two more TV channels from Sony Pictures Networks India (SPN) namely Sony YAY! and Sony PAL.

    Sony YAY! is India’s go-to kids channel for non-stop Kids entertainment! Its vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged between two–14 years, Sony YAY! is here to set new standards and benchmarks in kids’ entertainment genre with its unique, fresh and relatable content.

    Sony PAL is the general entertainment channel (GEC) from the SPN stable. The channel showcases stories and characters which forms an instant bond with its viewers. With the tagline “Yeh Pal Humara Hai,” which means this moment is ours, Sony PAL aims to bring positivity through its content offerings which inspires its viewers.

    ATN CEO and president Dr Shan Chandrasekar said,“We are very proud of our long association with Sony Pictures Networks, a world leader in Entertainment. We are delighted to launch our first children’s channel across Canada along with another popular General Entertainment Channel from the network. With the massive growth in South Asian population across Canada, these channels will attract a large loyal audience.”

    ATN already has a long-lasting association with Sony Pictures Networks India and distributes five channels across Canada namely Set HD, Sony SAB, Sony MAX, Sony MAX2, and Sony AATH. Sony YAY!  and Sony PAL will be launched on 13 September on Telus Optik TV in Western Canada, and soon after in other parts of the country through licensed distributors.

    Sony Entertainment Television senior vice president of international business America Jaideep Janakiram said, “We are ecstatic to announce our launch in Canada with Sony YAY! and Sony PAL. Our partnership with ATN goes a long way and will further help in taking our channels to the right audiences. The consumption of Indian content has surged amongst the South Asian diaspora in recent years and the launch of both these channels in Canada will fill in the gap of audiences with our compelling content.”

  • UTV Movies International now in Canada

    UTV Movies International now in Canada

    MUMBAI: To take the entertainment quotient a notch higher, Disney India has taken its 24 hour Hindi movie channel – UTV Movies International to Canada. The channel that was launched on 17 July in Canada aims at drawing the audiences together to share their universal passion for Bollywood.

     

    While UTV Movies International was launched first on Bell Fibe, it is also available across key platforms in Canada. And now, to take a step further to ensure better reach, the channel will be distributed through Asian Television Network (ATN).

     

    According to Disney India VP – revenues, media networks Nikhil Gandhi, Canada is a very important market for the network as it has a large South Asian diaspora who are looking for fresh and distinctive Hindi movie content. He said, “UTV Movies has been consistently engaging with audiences in India and internationally. With the UTV Movies International channel launch in Canada, we are further expanding our footprint in the international markets and are extremely excited to work with Canada’s largest television broadcaster – Asian Television Network.”

     

    “We are very pleased to be associated with UTV Movies International,” said ATN president and CEO Dr Shan Chandrasekar.  “Bollywood is one of the most loved genres in the country and the audiences here have a special connect with Hindi films. ATN has been responsible in bringing a range of specialty channels to the diverse audiences in Canada and UTV Movies International is a great addition to our network.” he added.

     

    Over the past five years, UTV Movies International has addressed the viewer’s approach of looking to television for uninhibited entertainment, instantly gratifying them with a direct experience of the spirit of Bollywood.

     

    The channel, currently present in 26 countries, has been engaging with audiences in key regions such as USA, Middle East and Africa along with countries such as Nepal, Malaysia, Australia and New Zealand. UTV Movies International also has a presence in the United Kingdom under the name of UMP Movies.