MUMBAI: An apple a day keeps the doctor away. Perhaps! But STAR News will now certainly help you keep the doctor at bay. The Channel announced the launch of a new health-based weekend news programme – Apna Khayal Rakhiyega – in keeping with its accent on addressing issues that relate to the here-and-now for the people in India. The programme, starting on 30 September, will air every Saturday at 3.30 pm.
Given that health and fitness is increasingly becoming an overwhelming concern and might even be an obsession with a growing section of the Indian populace, Star News addresses a holistic view on health with a unique programming mix updating viewers with the latest in the world of medicine and health-breakthroughs, controversies, tips, food and fitness trends, so that the viewer can take better care of oneself.
With a flexible magazine format and refreshing outdoor anchoring from scenic locations, the programme will have different segments that will feature breakthroughs in the world of medicine, guidelines to leading a healthy life, tips and trends in fitness, advice on food and diet programmes and much more. The programme will also have a segment, featuring interviews of renowned medical/health experts and celebrities from various walks of life who will provide their opinions and share their secrets on fitness. Dr. R K Bharadwaj, a renowned ENT specialist, will be the channel’s in-house expert for this programme.
Apna Khayal Rakhiyega marks the channel’s attempt to expand the scope of its lateral programming to ‘touch’ every member of the household and in the true sense reach out as the ‘People’s Channel’. It will not just purport to be another health and fitness show, but will view health from a holistic viewpoint and also provide thought provoking content to make people sit up and question pre-existing notions on health. This will charge viewers to better look after themselves.
