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Tag: Dr. Oetker

  • Ex-CMO Devarshy Ganguly takes a bold leap with GLX Eminence launch

    Ex-CMO Devarshy Ganguly takes a bold leap with GLX Eminence launch

    MUMBAI: From stirring up campaigns at Diageo to building Magicbricks into an award-winning portal, Devarshy R. Ganguly has worn many marketing hats. Now, the veteran brand-builder is donning the entrepreneurial cap with the launch of his consulting venture, GLX Eminence, a platform designed to engineer clarity, growth and lasting impact.

    Armed with over two decades of experience across Dr. Oetker, Mars Wrigley, Del Monte, Beam Suntory and Diageo (UB Group), Ganguly has carved out a reputation for driving breakthrough innovations. Along the way, he’s been named among India’s Top 50 CMOs by The Financial Express, featured in Nielsen’s Top Launches, and earned accolades from DMA Asia and AdLift for his contributions to MarTech. His last corporate innings at Magicbricks saw him expand the platform into a full-stack real estate marketplace, supercharge content via MBTV on YouTube, monetise proprietary research, and roll out campaigns that culminated in CNBC’s Best Real Estate Portal of the Year (2024).

    GLX Eminence is built on four pillars: driving growth for startups, SMEs and enterprises; bridging industry and academia through experiential programmes; mentoring leaders, professionals and students; and inspiring audiences as a motivational speaker and storytelling expert. “GLX Eminence was born of a simple belief that growth must be purposeful, leadership empowering, and excellence sustainable,” said Ganguly, adding that the mission is to help brands and talent “find clarity, create significance, and engineer lasting impact.”

    With the venture, the award-winning marketer is not just turning a new page but writing an entirely new playbook, one that blends boardroom lessons with classroom wisdom, and storytelling with strategy.

  • FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

    FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

    MUMBAI: FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’. The video went live on FunFoods’ social media pages recently and has reached over 10 million people and been shared over 6000 times.

    Conceptualised and developed jointly by Dr. Oetker and Publicis India (http://www.indiantelevision.com/mam/marketing/mam/publicis-india-bags-creative-duties-of-netmedscom-190115), the video is available for viewing on the brand’s Facebook page.

    Dr. Oetker India VP-marketing Devarshy R Ganguly said, “In the last ten years of being a helping hand to Indian women in the kitchen we have come across multiple challenges they face. One challenge that stood out through this time is that they struggle to make their children relish food prepared at home. As the leading brand in the category, we realised that mayonnaise plays a meaningful role as a versatile ingredient in households to help prepare tasty food with ease.”

    Publicis Capital National Creative Director Amit Shankar said, “Kids love eating food from outside. It’s a common problem that mothers face in India and across the world. In fact, it becomes deeply upsetting for mothers as they prepare food with such love and affection. They often experiment with new recipes but convincing their children is nearly impossible. So, to tackle this problem, we came up with a simple idea in partnership with FunFoods by Dr. Oetker and called it #NothingLikeHomemade. The idea was aimed at changing the perception about home-made food. It was done in a manner where in the end, children were positively surprised to see their mothers as chefs. This made our product the perfect choice for mothers and influenced kids to eat “Ghar Ka Khana.”

  • FunFoods launches new ad with Sonali Bendre

    FunFoods launches new ad with Sonali Bendre

    MUMBAI: FunFoods by Dr. Oetker has launched a marketing campaign for its innovative new range of Zer0Fat Dressings with brand ambassador Sonali Bendre and upcoming actor Amyra Dastur.  

    The 360-degree campaign will introduce viewers to the new range and inform them about the various usages through digital, print, OOH, point-of-sale and TV.

    Dr. Oetker India managing director and CEO Oliver Mirza says, “As a leader in western sauces & spreads category, it is our endeavour to constantly innovate and offer consumers convenient ways to create yummy food. The new range of dressings delivers exactly that with an added benefit of being Zer0Fat. We are excited to launch a marketing campaign to grow the dressings category, which motivates consumers to enjoy delicious food, guilt-free. We are confident that the campaign will attract new users into the category and become a catalyst to realise FunFoods’ vision of Rs 500 crore by 2020.”

    The new range of Zer0Fat Dressings was launched earlier this month through a unique influencer campaign on social media where Bollywood divas and celebrity chefs shared their first interaction with the product. The campaign has already reached over 7 million viewers.

    The new product range and the campaign have been conceptualised basis an in-depth consumer research, keeping in mind the key barriers such as high fat and calorie content, limited use in salads and affordability. The campaign suitably addresses these concerns, by highlighting key product attributes of Zer0Fat, low on calories and value for money. The omission of the word ‘salad’ from ‘dressings’ is deliberate, with an intent to showcase versatility of the product and to convey to the consumers that the product is not just for salads, but much more!

    Dr. Oetker India vice president for marketing Devarshy R Ganguly adds, “We are excited to launch a 360 degree marketing campaign which attempts to connect and engage with consumers across multiple touch points like digital, TV, print, OOH and point-of-sale. The campaign is led by a new TV spot that attempts to hook consumers by showcasing lightness and taste through a playful story between Sonali and her on screen sis-in-law Amyra.”

    Speaking on the concept of the TVC, Scarecrow M&C Saatchi founder director Raghu Bhat mentions, “As consumers are constantly evolving and looking for culinary adventures, it becomes important for brands to engage with them and offer innovative ways to enjoy delicious food. With this insight, FunFoods by Dr. Oetker has come up with a fantastic new range of Zer0Fat Dressings and we are happy work with them in creating a new brand campaign. We have taken key successful elements from our earlier campaigns for mayonnaise and extended it to this new campaign. It is high on appetite appeal, chemistry and also has a memorable visual idea which invites consumers to pick up the product from shelves and inspires them to add magic to everyday food.”

    The new campaign is an extension of FunFoods’ ‘Food Mein Dalo Magic’ campaign, which encourages consumers to make everyday food magical.