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Tag: Dr Bhaskar Das

  • Rana Barua re-elected president of The Advertising Club for second term

    Rana Barua re-elected president of The Advertising Club for second term

    Mumbai: The Advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal, i.e., F.Y. 2024-2025, at its 70th annual general meeting. Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has been re-elected to lead the body.

    Speaking about the appointment, The Advertising Club president Rana Barua said, “I am truly honoured to lead the prestigious Advertising Club for a second term. This past year has been an enriching journey, marked by significant milestones in a dynamic, ever-evolving industry. Together with my esteemed committee, we have made remarkable strides, and I look forward to building on this momentum in the year ahead with a fresh team and ambitious goals.”

    The below members were elected unopposed. The Office Bearers of The Advertising Club for 2024-2025 are –

    . Rana Barua – president

    . Dheeraj Sinha – vice president

    . Dr. Bhaskar Das – secretary

    . Punitha Arumugam – Jt. secretary

    .  Mitrajit Bhattacharya – treasurer

    Managing Committee Members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives:

    .  Avinash Kaul

    .  Malcolm Raphael

    .  Prasanth Kumar

    .  Mansha Tandon

    .  Ajay Kakar

    .  Sonia Huria

    .  Subramanyeswar S.

    In addition, given below is the list of co-opted industry professionals:

    .   Mayur Hola

    .  Pradeep Dwivedi

    .  Sagnik Ghosh

    The below list of leaders are special invitees and bring immense value to The Advertising Club through their expertise and deep understanding of the respective industry segments:

    . Ajay Chandwani

    . Alok Lall

    .  Amitesh Rao

    .  Lulu Raghavan

    .  Ashit Kukian

    .  Raj Nayak

    .  Satyanarayan Raghavan

    .  Vikas Khanchandani

    .  Vaishali Verma

    Partha Sinha will continue as a member of the managing committee as the Immediate Past President for the ensuing year.
     

  • IdeateLab repositions as “The Outcome People”

    IdeateLab repositions as “The Outcome People”

    Mumbai: In a move to mirror the evolving business & marketing ecosystem, IdeateLab – a leading independent digital-first marcom solutions provider – has repositioned itself as “The Outcome People.”

    While most agencies and collaborations stop at output, IdeateLab seeks to go beyond and aim to deliver outcomes that truly matter to its clients.

    “In the BANI world, getting the best output is not enough. In order to achieve the best outcomes, businesses need to create and embrace the best outcomes themselves. IdeateLab is partnering clients in bringing this mindset shift – to help reshape their thinking about their products & services in order to achieve business outcomes”, said IdeateLab chairman Dr. Bhaskar Das.

    To reflect the new thinking and focus, the company has refreshed its identity and digital assets. IdeateLabs becomes IdeateLab, and dawns a crisper, contemporary logo.

    The company has outlined three key pillars to engage with clients, such that ‘outcome’ becomes the currency:

    Differentiated approach: IdeateLab starts at the Business Objective level, not just marketing or communication objective. And identifies the role it can play to make a visible and sustained difference to the clients’ business through its CEO (creative & consult, engage & execute, optimise & operate) framework.

    Tailored solutions: No two businesses or brands are same. From data-backed insights, deep social listening to nuanced creative & content and advanced media optimization, IdeateLab crafts bespoke solutions that deliver outcomes. It is particularly geared to help MSMEs, entrepreneurs, and home-grown businesses. To the extent, that IdeateLab functions like their outsourced marketing function.

    Partnership DNA: Ideatelab’s growth is truly linked to the growth of its clients. The operating model is designed on the principle of shared success – with a hybrid of fixed and variable elements. It’s a partnership based on collaboration, transparency and agreed outcomes.

    “Ideate has always prided itself on the ability to adapt to changing times, hence over the last few months the leadership spent a lot of time discussing and brainstorming with our clients as well as Industry Leaders on how can we partner and create a true partnership model with our clients, whether a Startup looking to Scale or an Established Brand looking to diversify. This new avatar reflects that changed thinking that we bring on board,” said IdeateLab director Vrutika Dawda.

    “We are looking to expand and sharpen the very definition of the word ‘idea’ in our vocabulary. Moving beyond the ‘what’ of output, at a campaign or social post level, we want to crack the ‘why’ of that outcome at the business level. So that a refreshing & tangible mashup of data, creativity and technology comes into play”, said IdeateLab chief creative officer Raman R.S. Minhas.

    IdeateLab believes shifting the focus on outcomes is not only the need of the hour, but also a sure way to become future-ready.

  • IdeateLab repositions as “The Outcome People”

    IdeateLab repositions as “The Outcome People”

    Mumbai: In a move to mirror the evolving business & marketing ecosystem, IdeateLab – a leading independent digital-first marcom solutions provider – has repositioned itself as “The Outcome People.”

    While most agencies and collaborations stop at output, IdeateLab seeks to go beyond and aim to deliver outcomes that truly matter to its clients.

    “In the BANI world, getting the best output is not enough. In order to achieve the best outcomes, businesses need to create and embrace the best outcomes themselves. IdeateLab is partnering clients in bringing this mindset shift – to help reshape their thinking about their products & services in order to achieve business outcomes”, said IdeateLab chairman Dr. Bhaskar Das.

    To reflect the new thinking and focus, the company has refreshed its identity and digital assets. IdeateLabs becomes IdeateLab, and dawns a crisper, contemporary logo.

    The company has outlined three key pillars to engage with clients, such that ‘outcome’ becomes the currency:

    Differentiated approach: IdeateLab starts at the Business Objective level, not just marketing or communication objective. And identifies the role it can play to make a visible and sustained difference to the clients’ business through its CEO (creative & consult, engage & execute, optimise & operate) framework.

    Tailored solutions: No two businesses or brands are same. From data-backed insights, deep social listening to nuanced creative & content and advanced media optimization, IdeateLab crafts bespoke solutions that deliver outcomes. It is particularly geared to help MSMEs, entrepreneurs, and home-grown businesses. To the extent, that IdeateLab functions like their outsourced marketing function.

    Partnership DNA: Ideatelab’s growth is truly linked to the growth of its clients. The operating model is designed on the principle of shared success – with a hybrid of fixed and variable elements. It’s a partnership based on collaboration, transparency and agreed outcomes.

    “Ideate has always prided itself on the ability to adapt to changing times, hence over the last few months the leadership spent a lot of time discussing and brainstorming with our clients as well as Industry Leaders on how can we partner and create a true partnership model with our clients, whether a Startup looking to Scale or an Established Brand looking to diversify. This new avatar reflects that changed thinking that we bring on board,” said IdeateLab director Vrutika Dawda.

    “We are looking to expand and sharpen the very definition of the word ‘idea’ in our vocabulary. Moving beyond the ‘what’ of output, at a campaign or social post level, we want to crack the ‘why’ of that outcome at the business level. So that a refreshing & tangible mashup of data, creativity and technology comes into play”, said IdeateLab chief creative officer Raman R.S. Minhas.

    IdeateLab believes shifting the focus on outcomes is not only the need of the hour, but also a sure way to become future-ready.

  • The Advertising Club elects Rana Barua as president

    The Advertising Club elects Rana Barua as president

    Mumbai: The advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal, i.e., F.Y. 2023-2024, at its 69th Annual General Meeting. Havas India Group CEO Rana Barua has been elected to lead the body.

    Partha Sinha will continue as a member of the managing committee as the immediate past president for the ensuing year.

    Speaking about the appointment, The Advertising Club president Rana Barua said, “It’s an honour to serve as the President at The Ad Club, a nearly 70-year-old venerable institution, whose legacy is deeply rooted in its unwavering commitment to excellence and is a beacon of inspiration for our industry. Our mission extends beyond accolades; it’s about actively shaping belonging and how we engage and influence the larger fraternity and the newer generation. Our new management team, a mosaic of diverse leaders across sectors, embark on a journey of limitless possibilities and opportunities. Together, we commit meaningful initiatives that will enable us to attract fresh talent into the industry, championing women empowerment, nurturing future leaders, advancing diversity, equity, and inclusion, and fostering progressive alliances and conversations.”

    The below members were elected unopposed. The Office Bearers of The Advertising Club for 2023-2024 are –

    •    Rana Barua – president
    •    Dheeraj Sinha – vice president
    •    Dr Bhaskar Das – secretary
    •    Shashi Sinha – jt. secretary
    •    Mitrajit Bhattacharya – treasurer

    Managing Committee Members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives:

    •    Avinash Kaul
    •    Malcolm Raphael
    •    Prasanth Kumar
    •    Punitha Arumugam
    •    Shubhranshu Singh
    •    Sonia Huria
    •    Subramanyeswar Samayam

    In addition, given below is the list of co-opted industry professionals:

    •    Ajay Kakar
    •    Pradeep Dwivedi
    •    Vikram Sakhuja

    The below list of leaders are special invitees and bring immense value to The Advertising Club through their expertise and deep understanding of the respective industry segments:

    •    Ajay Chandwani
    •    Alok Lall
    •    Anusha Shetty
    •    Lulu Raghavan
    •    Mansha Tandon
    •    Nisha Narayanan
    •    Raj Nayak
    •    Satyanarayan Raghavan
    •    Vikas Khanchandani
  • IdeateLabs ropes in Dr. Bhaskar Das as new chairperson

    IdeateLabs ropes in Dr. Bhaskar Das as new chairperson

    Mumbai: Digital-first marketing solutions provider IdeateLabs has announced that Dr. Bhaskar Das has joined the company as chairman. He will be mentoring the senior leadership team in augmenting the company’s offerings across data, content, and community solutions.

    IdeateLabs works across a body of clients, offering turnkey digital transformation solutions that enable brands to embrace the ever-evolving business environment. The company said that it operates as a preferred partner for brands, taking up the responsibility of impacting business outcomes using web 3.0 technologies and direct-to-consumer conversations for the brands.

    IdeateLabs MD Amit Tripathi said, “IdeateLabs is enhancing capabilities across functions to build the most comprehensive solutions stack for the brands we work with. In order to navigate the challenges that such growth brings, it was imperative to bring an experienced eye to guide the company’s journey toward becoming a true marketing partner. Having known Dr. Das for more than a decade, we are absolutely delighted at his acceptance of working with the company to build the company’s vision as we diversify solutions with a customer first digital transformation strategy.”

    Das added, “I am glad to have joined hands with this rapidly growing organisation. The company is committed to bringing innovative solutions for building brand conversations and is at par with the current market trends, especially in the world of metaverse and web 3.0 trends. I look forward to working cohesively with the senior management to sketch growth strategies for the group’s expansion in the Indian and international markets.”

    Das is a well-known professional in the marketing and advertising industry. He has been associated with The Times of India (BCCL) as president and board member for over three decades; Zee Media as the group CEO; and Republic TV as the group president. Prior to joining IdeateLabs, Das was associated with Unica Token as director of content creation.