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Tag: Dr Batra

  • Dr Batra’s campaign depicts disappointment with scant hair

    MUMBAI: Dr Batra’s Homeopathy has announced the launch of its advertising campaign #PhirSeBachpan. The integrated campaign conceptualised by Water Communications combines a mix of TV, Radio, Digital and Print advertisements.

    The media planning for this campaign is done by OMD Mudramax.

    The #PhirSeBachpan TVC begins with a small child looking into the mirror as he plays with his bouncy hair. A peppy jingle plays in the background. The child then transforms into an adult version of himself, who seems evidently disappointed with his scanty hair. He is seen attempting to conceal his bald patch with the jingle ending on a low note. The TVC concludes with a voice over – ‘Treat your hair loss with Dr. Batra’s Homeopathy.’

    You tube link:

    Dr. Batra’s group of companies chief marketing officer Sanjeev Dhiman said, “Forty-five per cent of our business comes from the hair segment. With the Indian hair care market growing at 18 per cent and Indian homeopathy industry growing at 30 per cent, we see this as an opportunity for us to further consolidate our position in this segment. With this campaign, we have shifted our focus to TVC, radio and digital mediums.”

    Water Communications CEO and creative thinker Vandana Sethhi said, “The new campaign celebrates the joy of childhood – hair in particular and wellness at large.”

    OMD Mudramax SVP and principal partner Gerald Roche said, “The plan for Dr Batra’s campaign is centred on achieving business goals in targeted markets.”

  • Water Communications designs campaign for Dr Batra’s

    MUMBAI: Water Communications recently unveiled a new campaign for Dr Batra’s based on the concept of ‘live life to the fullest’. Additionally, the campaign also sought to dispel the perception that the brand was just a hair and skin specialist.

    Calibrating the message to the choice of media, the print campaign explored a more serious and sophisticated delivery and message, focussing more on exploding the myth that Dr. Batra’s was just about hair and skin. The central headline message boldly dominated the layout and got straight to the core message, albeit in a sophisticated manner. It was smartly complemented by the equally dominant visual of a doctor, thereby lending it plenty of subliminal credibility.

    The headline-visual combination having set the context, the copy then goes on to explain that Dr. Batra’s has treated lakhs of patients for over 120 medical conditions, far beyond the pale of hair and skin. Lifestyle diseases, women’s health issues, children’s diseases… it gradually skews towards the other core message: Dr. Batra’s enables you to live life to the fullest.

    Deft touches like the little girl with ice cream (explaining how she used to get teased about her colds, but now she can eat all the ice cream she wants), or the middle-aged woman with her confidence and beauty queen ‘tiara’ (who is happy that several issues were sorted out for her), or the professional looking executive in a suit (talking about stress)… leave the viewer being able to empathise and associate with the TVC.

    The ads take the rhetoric beyond skin problems and hair loss to the entire spectrum of problems like cold, obesity and stress among others. Reinforcing that the victims could be people of any age group – a child, a young adult, a working professional or an ageing parent.

    Water Communications director Vandana Sethhi said, “Today, most often, it isn’t the complex problems but basic health issues faced by an individual in everyday life that deprive them the opportunity of living life to the fullest. Dr Batra’s speciality clinics offer solutions to these and many more health problems that are not only safe but also natural.”

  • ASCI upholds complaints against 87 out of 108 advertisements

    ASCI upholds complaints against 87 out of 108 advertisements

    MUMBAI:  For the month of December 2013, Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 87 advertisements.

     

    Health & Personal Care category continued to lead with the highest number of complaints received in that month. In the category, the CCC found that 65 advertisements, released in the press to be either misleading or false or not adequately/scientifically substantiated and hence violating ASCI’s code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act.

     

    The complaints upheld include: Ranbaxy Laboratories claim that by consuming Ranbaxy Garlic Plus every day is more effective than eating raw garlic or cooked. Dr Batra’s Homeopathic Clinic claims that it is ‘Awarded as India’s only Trusted Brand in Homeopathy – Brand Trust Report – 2013.’ Clarins White Plus claims that ‘After 4 weeks, Asian women testing this product saw the following results: 91 per cent Less yellowish skin tone, 87 per cent more even and clearer complexion, 87 per cent improved rosy luminescence’ super: satisfaction test, 53 Asian women, 4 weeks.’

     

    Johnson & Johnson (Johnson Baby Soap) claims Saumyata ke 12 tests. Dabur India’s Fem Bleach Cream claims that is ‘the first dermatologically tested bleach’, among others.

     

    In the Food & Beverages category, the CCC concluded that the claims mentioned in the eight advertisements were not substantiated.  The advertisements contravened ASCI’s Code.  The complaints were upheld for Cadbury Choclairs claim that this chocolate does not stick in your teeth. They changed their name from Cadbury eclairs to Cadbury choclairs claiming the chocolate does not stick, Haldiram Salted Peanuts claims that the pack shows, a whole nut which is white and large in size, which appears to be export quality. Whereas the packet contains cut pieces and roasted half nuts, etc.

     

    Bajaj Electricals: Bajaj CFL bulbs shows poor lighting, hides skin fairness of a girl who has to meet a potential suitor the next day.  The ad denigrates women based on the colour of the skin of the girl. The complaint was upheld in the Consumer Durables category.

     

    In the year 2013, ASCI introduced various initiatives ensuring quicker and stronger actions against all advertisements violating its code.  The National Advertising Monitoring Service (NAMS) helped the self-regulatory body to cast its net wide on the defaulting advertisers, and Online Complaint and Monitoring Service (OCMS) made it convenient and faster for consumers to file complaints against misleading advertisements.

     

    In addition, ASCI also launched online monitoring of ads to track advertisements in the online space and also introduced Suspension Pending Investigation for taking quick action against those advertisements whose continuation may be against public interest. These initiatives resulted in a five-fold increase in the number of complaints.

     

    In 2013, the CCC decided on 1842 complaints out of which 1477 were upheld. Out of these misleading advertisements, approximately 40 per cent were the education sector advertisements and 36 per cent from the personal and healthcare category.

     

    Click here for full report

  • Radio Mirchi has Mumbai on the trot

    MUMBAI: Radio Mirchi, 98.3 FM in partnership with PROCAM International brings the GET ACTIVE MUMBAI Expo at the World Trade Centre from 17 to 20 January. The expo will be an interactive platform for participants who are preparing to run in the Standard Chartered Mumbai Marathon on January 21, 2007.

    The GET ACTIVE MUMBAI Expo has various sections ranging from fitness brands, travel to finance and so on. Fitness expert Leena Mogre has a stall at the venue to give health tips to the visitors on fitness regime, nutritional facts and help them prepare for the marathon.Sugar conscious participants can visit counters like Hexagon or Britannia Nutricare biscuits. For free consulation on shin, respiratory & hair care, one can visit Dr. Batra’s counter. Other counters on display are MTDC, Thomas Cook, LIC Housing Finance Ltd and Kingfisher Water.

    ‘The panel discussion has proved to be a great platform to showcase the proud sponsors of the CNN-IBN Indian of the Year award. Such an event has provided them with ample visibility and will definitely prove beneficial to anyone who chooses to advertise with us. We look forward to welcoming advertisers to other such events in the future.’ CNN-IBN and IBN 7 National Sales Head Sanjay Dua

    The FM station claims to motivate Mumbaiites through the GET ACTIVE MUMBAI Expo and hopes to value add as the participants prepare themselves for the Marathon. Radio Mirchi Mumbai vice president and station director Hitesh Sharma says ‘This is the fourth year of our association with PROCAM and we are extremely happy to be part of this mega event. Like every year, we are encouraging our listeners to be part of the Marathon and run for a noble cause. Apart from organizing the Expo, Mirchi has also been providing health & fitness tips to all its listeners. We have been running lots of contests for our listeners to keep it very interactive.’