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Tag: Dr Ashish Bajaj

  • Narayana Health launches ‘Apno Ki Fikar’ campaign

    Narayana Health launches ‘Apno Ki Fikar’ campaign

    Mumbai: Narayana Health, a healthcare provider, has rolled out its latest multilingual 360-degree campaign, ‘Apno Ki Fikr,’ designed to highlight its all-encompassing care expertise Being a pioneer in cardiac care, Narayana Health emphasises its role as a healthcare partner across a spectrum of specialities including digestive, bone and spine care amongst others.

    The core message of the campaign lies in timely intervention, with each story culminating in a loved one taking the initiative to search & connect with Narayana Health’s. The campaign showcases the extensive range of specialties reinforcing Narayana Health as a one-stop destination for all healthcare needs.

    With over two decades of experience in healthcare, Narayana Health recognizes that people often neglect to address health issues like joint pain, digestive problems, or heart concerns until they become serious. Through a series of relatable and emotional stories, the campaign demonstrates how Narayana Health is uniquely positioned to provide seamless care for such everyday concerns, as well as for more complex medical needs.

    Each film in the campaign shows a loved one stepping up to seek timely care for their family member, highlighting the convenience of Narayana Health’s toll-free helpline number and the ease of access to its specialists. Whether it’s bone & spine care, digestive, or advanced cardiac care, the films depict Narayana Health as a dependable partner for all health journeys.

    Commenting on the campaign, Narayana Health Group chief marketing officer Dr Ashish Bajaj stated, “This campaign represents a significant milestone in our journey as a multi-specialty healthcare provider. From our humble origins as a single speciality hospital, Narayana Health has evolved into an integrated healthcare network offering comprehensive care across 30 specialities. The emotional resonance of the campaign, “Apno Ki Fikr,” underscores Narayana Health’s commitment to offering compassionate, specialized care for every medical concern.”.

    Narayana Health country head of brand & marketing Abhishek Misra added ” This slice-of-life campaign pivots on the insight that people face health struggles but often procrastinate seeking care. Through these films, we aim to showcase not only the comprehensive medical treatment available at Narayana Health for every healthcare need but also highlight the convenience of reaching out to us through our toll-free helpline number, providing immediate access to our network of specialists. Narayana Health’s comprehensive approach to healthcare is reinforced through this campaign, offering peace of mind irrespective of the health issues.”

    The ‘Apno Ki Fikr’ campaign subtly reflects the hospital’s dedication to providing expert care across a wide range of medical needs. The campaign will be visible across TV, print, radio, OOH, and digital platforms, ensuring its message reaches diverse audiences.  

  • Narayana Health SRCC launches 360° campaign celebrating parental instincts

    Narayana Health SRCC launches 360° campaign celebrating parental instincts

    Mumbai: Narayana Health SRCC Children’s Hospital is to announce the launch of its latest campaign in Mumbai. This comprehensive 360-degree campaign celebrates the innate wisdom and instincts of parents, emphasizing the trust they place in Narayana Health SRCC Children’s Hospital for their children’s wellbeing.

    The core thought behind the campaign is the unwavering belief that parents inherently possess the wisdom and instincts to make the best decisions for their children. This campaign leverages the profound trust and confidence parents place in their judgment and extends it to their choice of healthcare provider. The consumer insight driving this campaign is the understanding that parents are deeply invested in ensuring their children’s health and will naturally gravitate towards institutions that they perceive as trustworthy, competent, and caring. By celebrating and validating the parental instinct to choose what is best for their children, Narayana Health SRCC Children’s Hospital positions itself as a trusted partner in paediatric healthcare, reinforcing its commitment to providing exceptional care and building a strong emotional connection with families.

    Commenting upon the campaign Narayana Health chief marketing officer Dr Ashish Bajaj said, “At Narayana Health, we deeply value and respect the instincts and wisdom of parents when it comes to their children’s well-being. Our new campaign is both a celebration of parental instincts and a tribute to the trust that over 1.65 lakh parents have placed in us over the last 7 years. Via the campaign, we aim to reaffirm our commitment to being the healthcare partner that parents can always rely on for their children’s health and happiness”.

    Narayana Health country head of brand & marketing Abhishek Misra said “Our latest campaign is a direct reflection of our deep understanding and appreciation of the profound instincts that guide parents in making decisions for their children. We recognize that parents trust their own judgment when it comes to their children’s health, and this trust is central to our campaign. By celebrating the innate wisdom of parents, we are not just promoting our services but affirming our role as a supportive and reliable partner in their journey of healthcare”

    The campaign which shall run over 3 months, has been executed across multiple media formats including Print, OOH Media, RWA screens, Digital & social media amongst others to ensure widespread reach and engagement.

  • Narayana Health’s docu-series “InsidER” surpasses 100 mn streams

    Narayana Health’s docu-series “InsidER” surpasses 100 mn streams

    Mumbai: Narayana Health has proudly announced that its groundbreaking medical docu-series, “InsidER,” has surpassed an incredible milestone of 100 million streams across Jio Cinema, Jio TV, and TV+ within just two months of its launch.

    Launched on 27 March, “InsidER” is a first-of-its-kind series featuring ten gripping episodes that dive deep into the true stories of patients facing life-threatening medical emergencies. The series presents an unfiltered look at the urgency and intensity of emergency care & chronicles the relentless efforts of bystanders, families, emergency physicians and specialists as they race against time to save lives. Each episode provides personal accounts from patients and their families, adding a personal and emotional depth to the already powerful narratives.

    Narayana Health CMO Dr Ashish Bajaj said “We are immensely proud to be the first Healthcare group in India to create a medical docu-series like ‘InsidER.’ By shooting the series across real locations including our Hospitals and featuring personal accounts from real patients, families, and our doctors, we have ensured an unparalleled level of authenticity. The raw and heartfelt stories have deeply resonated with our audience, resulting in positive word-of-mouth and reaching an incredible milestone of 100 million streams within just two months. The feedback has been overwhelmingly positive, affirming the powerful impact of ‘InsidER’ and the dedication of everyone involved in its creation. We are honoured to have brought these important stories to light and to have set a new benchmark in medical docu-series.”

    The primary goal of “InsidER” extends beyond just raising awareness. The series aims to empower viewers by shedding light on the importance of acting swiftly during the golden hour and the realities of medical emergencies through immersive storytelling.

    The docu-series has not only captivated viewers but also sparked important conversations about emergency medical care in India. By providing a realistic look at the challenges and triumphs faced by patients and healthcare professionals, “InsidER” has set a new benchmark for medical docu-series.

    Narayana Health continues to lead the way in healthcare innovation, combining advanced medical technology with compassionate care. As the organization looks to the future, it remains dedicated to saving lives and improving health outcomes for patients across India.

  • Narayana Health unveils ‘InsidER’ docudrama by Prominent Pictures

    Narayana Health unveils ‘InsidER’ docudrama by Prominent Pictures

    Mumbai: In an exciting new venture, Narayana Health has entrusted Prominent Pictures with the creative duties to produce “InsidER,” India’s first medical docudrama series that has quickly become a sensation. Now available for streaming on JioTV, JioTV+ and JioCinema, the series offers an unparalleled glimpse into the high-stakes world of emergency medicine, blending intense medical scenarios with deeply human stories.

    Crafted around four fundamental pillars—high-stakes medical cases, emotional authenticity, educational insight, and compelling storytelling—”InsidER” has captured the audience’s imagination. The series takes a suspenseful thriller approach to deliver a gripping and emotionally charged docudrama based on real cases. Each episode is meticulously crafted emotions, drawing the audience into the heart of every medical emergency and the monumental challenges faced by the clinicians at Narayana Health. Each case not only marks a significant milestone in the hospital’s journey but also holds immense importance in the context of Indian emergency awareness.

    Mukesh Jagoorie, who conceptualised and produced the series, expressed his enthusiasm about the project’s reception, stating, “Witnessing the journey of ‘InsidER’ from concept to a beloved series has been incredibly fulfilling. Our aim was to create a series that is as informative and authentic as it is engaging. The positive feedback from our audience confirms that we have achieved that, and it’s been an extraordinary journey.”

    “The ‘InsidER’ campaign emerged from our profound desire to recognize the bravery of patients and the often-overlooked struggles of families facing medical crises. Over ten months, our teams worked tirelessly across India to capture the intense reality of the ER. Through collaboration with clinicians, patients, and their families, we depict those pivotal moments that shape lives forever. This series shows the importance of resilience, frontline workers, and knowing your ER number. A simple act like having this number readily available can mean the world. We extend our deepest gratitude to Mr. Mukesh and the team at Prominent Pictures for bringing this impactful project to life.” said Narayana Health CMO Dr Ashish Bajaj.

    As “InsidER” continues to grow in popularity on JioTV, JioTV+ and JioCinema, it cements its position as a pioneering series that not only educates but also deeply moves its viewers, reflecting the real-life heroism of medical professionals.

  • Narayana Health launches InsidER medical docu-series with Jio platforms

    Narayana Health launches InsidER medical docu-series with Jio platforms

    Mumbai: Narayana Health, a healthcare provider, in association with streaming platform Jio, proudly unveiled India’s first medical docu-series “InsidER” – an innovative initiative on Emergency Awareness. Viewers will witness the intense efforts of clinicians, the profound struggles of families, and the amazing efforts of clinical teams fighting to save lives.  All ten episodes feature patients and their families, giving a deeply personal perspective on these powerful stories.

    “The ‘InsidER’ campaign was born from a deep-rooted desire to honour the extraordinary courage of patients and the often-unseen daily struggles of families coping with medical emergencies,” said Narayana Health chief marketing officer Dr Ashish Bajaj. “We’re thrilled to join forces with Jio for the launch of this pioneering series added Dr Bajaj. “Their vast reach on Jio TV, Jio Cinema, and Jio TV+ maximizes the impact of this groundbreaking initiative.”

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    “Over ten months in the making, our teams overcame production challenges across India to authentically portray the gripping reality of the ER. This collaboration with the clinicians, patients & their families paints a powerful picture of those critical moments between life & death and their lasting impact. This series, a first by any healthcare group in the country, is a tribute to those moments, a testament to the strength we hold within, and a reminder of the incredible work done on the frontlines of healthcare. With real patient stories from across India, we have showcased the heart-stopping urgency of the ER, the split-second decisions, and the unbreakable human spirit. The series highlights the clinicians’ preparedness and underscores the importance of knowing the ER number for immediate assistance. Something as simple as knowing your ER number and having it on speed dial could be the difference between life and death.”, he added.

    InsidER is backed by extensive research to ensure its medical accuracy. Careful consideration was made to keep each episode under 10 minutes to keep the viewer’s attention without wearing them out.  InsidER promises an unforgettable journey into the world of emergency awareness.

    With its launch on March 27, “InsidER” stands poised to inform and inspire audiences across the nation, fostering a deeper understanding of emergency medicine, the criticality of the Golden Hour, the importance of knowing CPR, and the unwavering dedication of those who safeguard lives.