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Tag: DP World ILT20

  • Shah Rukh Khan lights up DP World ILT20 with his cinematic glamour

    Shah Rukh Khan lights up DP World ILT20 with his cinematic glamour

    MUMBAI: The DP World ILT20 just got its biggest blockbuster moment yet—Shah Rukh Khan made his grand return, sprinkling his signature cinematic charm over cricket’s most exciting T20 showdown. As if the electrifying matches weren’t thrilling enough, the ‘Badshah’ of Indian cinema added a touch of cinematic magic, making his third consecutive appearance at the tournament.

    SRK was spotted at Sheikh Zayed Stadium in Abu Dhabi, passionately cheering for his team, the Abu Dhabi Knight Riders, during their clash against the Dubai Capitals. With his trademark charisma, he turned up the energy both on and off the field, proving yet again that cricket and cinema are a match made in entertainment heaven.

    The DP World ILT20 has rapidly become the second-most watched T20 league globally, boasting a stellar lineup of cricket’s finest. Kieron Pollard, Sunil Narine, Tim Southee, Sam Curran, Andre Russell, and Nicholas Pooran have delivered knockout performances, keeping fans on the edge of their seats. But let’s be honest—when SRK walks into the stadium, the decibel levels go off the charts!

    With world-class facilities, perfect weather, and the vibrant hospitality of the UAE, ILT20 has evolved into a cricketing carnival. It’s no wonder the tournament is drawing a global audience, cementing Dubai as a premier sporting destination.

    This high-octane fusion of cricket and Indian cinema glamour has turned the DP World ILT20 into more than just a tournament—it’s an entertainment extravaganza. Whether it’s the on-field action or the off-field star-studded spectacle, the league continues to redefine sports entertainment.

    Indian fans can watch the adrenaline-pumping tournament live across Zee’s 15 linear TV channels, including &Pictures, Zee Cinema, Zee Action, Zee Telugu, Zee Tamil, Zee Kannada, &Flix, and more. Not near a TV? No worries! Zee5, one of India’s top OTT platforms, is streaming the event for fans on the go.

    With more epic clashes on the way, the DP World ILT20 is far from over. So, the real question is—are you ready for more cricket, more entertainment, and maybe another SRK grand entrance?

    Watch SRK’s electrifying stadium moment here: 

  • Zee aims to replicate Sa Re Ga Ma Pa’s magic with DP World ILT20

    Zee aims to replicate Sa Re Ga Ma Pa’s magic with DP World ILT20

    MUMBAI: Cricket fever is officially off the charts as Season 3 of the DP World ILT20 kicks into high gear.

    The tournament has already delivered spine-tingling action, courtesy of cricket legends like Kieron Pollard, Sunil Narine, Sam Curran, and Andre Russell, among others. And guess what? You can catch all the drama live on Zee’s 15-linear TV channels, OTT platform Zee5, and partner networks.

    Now, here’s the kicker—Zee isn’t just in it to stream cricket. They’re in it to transform the ILT20 into a blockbuster, much like their iconic Sa Re Ga Ma Pa series. The channel is doubling down on its knack for spotting and nurturing talent, this time in the world of cricket.

    In a chat with Harbhajan Singh, Zee’s chief growth officer – digital & broadcast revenue, Ashish Sehgal revealed some ambitious goals, “Season 2 was a landmark achievement where we set a benchmark, reaching 220 million viewers. For Season 3, our goal is to make it even bigger and better, and we truly believe it’s happening—right from the very first match.”

    But how does Zee plan to do it? Sehgal pointed to Zee’s history of fostering talent, “At Zee, nurturing and fostering new talents is in our DNA, as demonstrated by properties like Sa Re Ga Ma Pa. Season 3 is already showing massive potential, and we’re aiming to nurture this 3-year-old property into a HUGE success.”

    So, could ILT20 become cricket’s Sa Re Ga Ma Pa? If Zee’s track record is anything to go by, the answer is yes.

    The tournament isn’t just about budding stars-it’s also stacked with cricketing royalty. Harbhajan Singh, with a whopping 711 international wickets, continues to bring his insights to the commentary box. Meanwhile, Pakistan’s Shoaib Akhtar-dubbed the “Rawalpindi Express”-is back as an ambassador, ready to electrify fans with his unmatched cricketing charisma.

    With 34 matches across Dubai, Abu Dhabi, and Sharjah from 11 January to 9 February 2025, cricket fans have plenty to look forward to. Tune in on any of Zee’s 15 linear TV channels, including favourites like Zee Cinema HD, &Flix, and Zee Biskope.

    Six franchise teams-Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates, and Sharjah Warriorz-are set to battle it out for glory.

    With star-studded rosters and Zee’s entertainment expertise, the third season of ILT20 promises to be a smashing hit. The question is-will you be watching?

    Cricket, drama, and Zee-what more could you ask for? 

  • ZEE Entertainment launches new TVC campaign for DP World ILT20 Season 3

    ZEE Entertainment launches new TVC campaign for DP World ILT20 Season 3

    Mumbai: Zee Entertainment Enterprises Ltd., the leading Indian media & entertainment powerhouse, unveiled the marketing campaign for its third edition of DP World ILT20, which will kick off on 11 January  2025.  The TVC features Australian batting star David Warner from Dubai Capitals and West Indies all-rounder Jason Holder from Abu Dhabi Knight Riders, alongside talented actors Deven Bhojani and Anand Tiwari who join forces to bring the magic of ILT20 to life.

    Set against the dynamic and vibrant backdrop of the UAE, the TVC featuring Warner and Holder combines striking visuals, light-hearted humour, and high-energy cricket action, thereby providing a preview of the experience and entertainment for the fans during the tournament. With the tagline: ‘Duniya bhar ke T20 heroes aa rahe hain Apna Jalwa Dikhaane’ (The world’s top players have arrived to showcase their brilliance) and social media campaign #DikhayengeApnaJalwa, the campaign captures the excitement, celebrating the heroes who shine.

    Bringing together the league’s global stature and the participation of marquee T20 cricketing talent, the league offers viewers a chance to witness the players pushing their limits to emerge victorious in one of the toughest cricket leagues.

    Australian cricket David Warner said, “It is an incredible honour to be part of such an engaging campaign for one of the most fiercely competitive T20 leagues in the world. This campaign offers a glimpse of the thrilling experience fans can expect when they tune in to watch the tournament. Like last season, we are confident that the league will deliver an unparalleled, immersive experience for cricket enthusiasts everywhere”

    West Indies all-rounder Jason Holder further added, “It is a privilege to be a part of such an exciting campaign that brings together the global passion for cricket. The new edition of the tournament promises great competition and memorable moments for fans and I’m excited to be a part of this marquee tournament.”

    The franchise-style tournament with six teams will be played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Cricket fans can watch this action-packed event on Zee’s most widely distributed and viewed 15 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and on one of India’s leading OTT platforms – ZEE5.

    Zee Entertainment Enterprise Ltd, chief growth officer – digital & broadcast revenue Ashish Sehgal said, “We are delighted with the launch of this campaign that highlights the cultural vibrancy of UAE as a backdrop for this marquee global sporting event. By featuring renowned cricketers like David Warner and Jason Holder alongside talented actors Deven Bhojani and Anand Tiwari, we aim to engage our audience and provide world-class entertainment. By introducing more channels to showcase the tournament, we aim to create an innovative and immersive experience that resonates with cricket fans across the globe.”

    ILT20 CEO David White added, “The inclusion of international stars such as David Warner and Jason Holder in our promotional and marketing strategies is reflective of our mission to elevate upcoming edition on a global scale. Their presence not only signifies a competitive tournament but also highlights the shared passion for cricket that transcends borders. We are extremely excited to invite fans at the upcoming edition which will provide unforgettable memories.”

    Some of the world’s most prominent cricket stars are slated to play in Season 3, including Australian powerhouse, David Warner and Sri Lankan captain Dasun Shanaka. They will be joined by West Indian legends like Sunil Narine, Andre Russell, Dwayne Bravo, Kieron Pollard and Rovman Powell, who will bring their dynamic all-round abilities to the tournament. The league will also feature some more talents from the previous seasons, including Sikandar Raza, Chris Jordan, James Vince, Shimron Hetmyer and Nicholas Pooran. Other key retained players include, Kusal Mendis and Tom Kohler-Cadmore.

    Cricket fans and sports enthusiasts in India and around the world can watch the LIVE action exclusively on ZEE’s 15 linear TV channels, OTT platform ZEE5 and its syndicate partners’ TV and digital networks across the world. Aiming to capture a viewership of 230-million for the upcoming season, ZEE will expand its reach by including South Indian channels, offering a month-long cricket carnival experience.  The month long tournament will begin on 11 January 2025, with final to be played on Sunday, 9 February 2025.

  • ZEE to broadcast DP World ILT20 Season 3 featuring David Warner with Dubai Capitals

    ZEE to broadcast DP World ILT20 Season 3 featuring David Warner with Dubai Capitals

    Mumbai: ZEE Entertainment Enterprises Ltd, the official broadcaster of DP World ILT20, is all set to commence the third edition of the tournament on 11 January 2025, featuring Australian cricketing icon David Warner for his second season with the Dubai Capitals. While the team achieved a runner-up finish in the tournament’s previous edition, Warner is determined to play a greater role in building on that success in 2025 – Season 3. Reflecting on the tournament’s unique structure, he highlighted its impact on raising the level of competition and providing invaluable opportunities for local talent. As the new season approaches, Warner remains committed to sharing his extensive experience and supporting the growth of UAE cricket.

    Warner opined that the Dubai International Stadium – Dubai Capitals’ home ground is amongst his favourite venues in the world He said, “The best thing about the venue is the atmosphere. Once you’re inside and the fans are here supporting the game, it’s loud, it’s electrifying, and there is also the light display and everything that comes with it. The aesthetics are absolutely fantastic.”

    Warner further lauded the wicket dynamics and ground dimensions, “The best thing I like here is the wicket. It can be challenging at first, but once you get through the initial phase, you can play more freely. The boundary dimensions are something I love, in Australia, we don’t get that. The MCG is so big, but here the grounds are perfect for a batsman. The pockets can be a little big, but I just like playing here. It’s always good. If you get through the new ball, you can be there at the end.” he opined.

    On the unique squad composition at the DP World ILT20 that mandates each team can feature as many as nine international players besides a minimum of two players from the United Arab Emirates, the hard-hitting southpaw remarked, “It’s rare to have the opportunity where such great talent from around the world mixes with local talent. I think it’s a great experience for the local players, but more importantly, it strengthens the competition, which is incredibly fierce. It’s highly competitive, and everyone talks about it—in Australia and other countries as well. They’re all discussing this tournament and always want to be part of it.”

    As the third season approaches, ZEE Entertainment is all set to bring exhilarating action to fans through its linear channels and OTT platform, ZEE5, in a dynamic and immersive way. Commenting on this exciting announcement, Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited said, “We are thrilled that David Warner is back to head Dubai Capitals for the third season! The last season saw his entry into the DP World ILT20 boosting the tournament’s global appeal and his continuing as Captain will ensure that the third season is bigger and better and more competitive than ever before. The inclusion of nine international players in the team promises high-class cricket with an entertaining sporting carnival experience that combines at a relaxed, luxurious venue to cricket fans with unparalleled entertainment. With the return of world-class players of David Warne’s calibre, this season promises to be bigger and better and more competitive, resonating strongly with cricket fans across India and beyond. Building on last’s season remarkable response, we aim to continue the momentum in broadcasting excellence and fan engagement.”

    As a legend of the game with 49 international centuries across all formats, Warner also shed light on the next phase of his career, “This game has given me everything, and it’s upon myself to give the game back because it owes me nothing. I owe everything to the people who have supported me, and my main focus is to keep generating cricketers to come up through the ranks, participate in tournaments like this, and continue evolving as a leader, making sure I’m giving my knowledge back to the youngsters.”

    He further added, “It’s not just a game for the young. You can play at my age as well, but you’ve got to stay fit and keep up with the youngsters.”

    Addressing the Capitals’ and DP World ILT20 fans, Warner expressed, “I encourage everyone to come out and support the teams—whichever team it may be. The best part is that you get to see exciting talent, both from around the world and locally. It’s a big spectacle, so please go out, purchase some tickets, and enjoy some entertaining cricket.”

    On his previous season with the Dubai Capitals, that also marked his debut at the DP World ILT20, the opening batter said, “I enjoyed the competition. It was challenging from an opening batter’s perspective and good for the bowlers. I think the way we fought and came back strongly towards the end of the tournament was fantastic.”

    Cricket fans and sports enthusiasts in India and around the world can watch the LIVE action exclusively on ZEE’s 15 linear TV channels, OTT platform ZEE5 and its syndicate partners’ TV and digital networks across the world.

    Through the tournament, Zee Entertainment is aiming for an even larger audience in its third season, targeting 230-million viewers. The strategies being employed to increase its footprints are multifaceted, focusing on the Indian market, which includes cricket lovers, advertisers, and the addition of South Indian channels.

    Earlier this year, ZEE Entertainment Enterprises Limited (ZEEL) reported that the league’s second season reached 221 million viewers. The channel’s extensive distribution strategy ensured widespread accessibility in India and across the globe. With a notable 46% share of female viewership and 55% share of youth viewership, the league’s broad appeal in India underscores its status.

  • ZEE Entertainment scales up DP World ILT20 goals

    ZEE Entertainment scales up DP World ILT20 goals

    Mumbai: ZEE Entertainment Enterprises Ltd, content and entertainment powerhouse and the official broadcasting partner of the global cricket league, DP World International League T20 (ILT20), has unveiled its plans for an exciting third season, set to take place from 11 January 2025. The 34-match tournament will run for a month and culminate on 9 February 2025. The plans include creating a memorable month-long cricket carnival experience for cricket lovers, especially from India, expanding its viewership base by including South Indian channels and targeting 230 million viewership in the upcoming league. Cricket fans and sports enthusiasts in India and around the world can exclusively watch the LIVE action on ZEE Entertainment’s 15 linear channels as well as stream it for free on its OTT platform ZEE5, every evening.

    As the third season approaches, ZEE Entertainment promises to deliver captivating action engagingly and dynamically across its linear channels and OTT platform, ZEE5. Commenting upon this announcement, Zee Entertainment Enterprise Ltd chief growth officer – digital & broadcast revenue Ashish Sehgal said, “We aim to offer our cricket lovers a sporting carnival experience that combines high-class cricket at a comfortable, luxurious venue. This month-long event will offer an innovative and immersive experience for cricket fans across the globe. We are particularly focused on inviting Indian travellers to visit Dubai, offering them a chance to enjoy cricket in the UAE. This event also allows advertisers to connect with their premium customers and promote their premium brands.”

    Talking about the tournament known to be the second-most popular league outside of the Indian Premier League (IPL), DP World ILT20 CEO David White said, “Firstly, the uniqueness of the DP World ILT20 lies in the fact that we can have nine international players vis-à-vis the standard four. What also sets ILT20 apart from other leagues is that it does not have a home-and-away format. With three venues – Sharjah, Dubai and Abu Dhabi every team feels at home. We need to cultivate strong team loyalty now.  The UAE as a destination boasts of fantastic stadiums, ideal weather in the early part of the year and a comfortable environment for players. The Emirati people are renowned for their warm hospitality, welcoming visitors from around the world. The presence of top players from international teams lends an international flavour to the event. We are working closely with ZEE to establish Dubai as a premier sporting destination and are open to considering an alternative window to make sure that there is no clash in the future.”

    DP World ILT20, in its second season, drew an impressive 200,000 attendees across over 30 games. The league is the second most-watched T20 cricket league globally, with a total of 348 million unique viewers from around the world, including a staggering 221 million viewers from India. This success was fueled by ZEE Network’s broadcasting strategy, which leveraged a combination of ZEE’s 10 Linear TV Channels and its OTT Platform ZEE5. With a notable 46 per cent share of female viewership and 55 per cent share of youth viewership, the league’s broad appeal in India underscores its status as household entertainment.

    The tournament is aiming for an even larger audience in its third season, targeting 230 million viewers. The strategies being employed to increase its footprints are multifaceted, focusing on the Indian market, which includes cricket lovers, advertisers, and the addition of South Indian channels.

    The matches generated a massive response last season from markets like Uttar Pradesh, Madhya Pradesh, Punjab, Gujarat and Maharashtra. This year the tournament’s on-air promotion will take place across 40 channels. DP World ILT20 Season 3 will also focus on South Indian channels as part of its strategy to expand viewership.

    The league plans to announce new signings next month on 15th September. The existing roster continues to be strong with the presence of players like Sunil Narine, Andre Russell, David Warner, Jack Fraser McGurk and Shimron Hetmyer, among others. The league, on the whole, boasts of 60,000 registered cricketers.

    The franchise-style tournament DP World IPL T20, comprises six teams and 34 matches that are played across the UAE. The league’s six franchise teams feature Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global).

     

  • ZEE Entertainment to broadcast DP World ILT20 Season 3, live on TV & ZEE5

    ZEE Entertainment to broadcast DP World ILT20 Season 3, live on TV & ZEE5

    Mumbai: Season three of the DP World International League T20 will begin from Saturday, 11 January 2025. The 34-match tournament will run for a month with the final to be played on Sunday, 9 February 2025.

    Season two of DP World International League T20 (ILT20) was the second most-watched T20 cricket league globally, with a total of 348 million unique viewers from around the world. Cricket fans and sports enthusiasts in India and around the world can exclusively watch the LIVE action on ZEE’s linear TV channels, OTT platform ZEE5 and on its syndicate partners’ TV and digital networks across the world.

    The season three announcement comes at the back of a hugely successful season two (2024) which concluded with the MI Emirates lifting the iconic DP World ILT20 trophy played at Dubai International Stadium on 17 February 2024.

    The 34-match event will be played at the three iconic UAE cricket venues – Abu Dhabi, Dubai and Sharjah – starting from 11 January 2025 to 9 February, 2025. Fans can watch this action-packed event on Zee’s most widely distributed and viewed linear TV channels and on one of India’s leading OTT platforms – ZEE5.

    The franchise-style tournament with six teams and 34 matches will be played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global).

    Some of the world’s most prominent cricket stars played in Season 2, including David Warner, Nicholas Pooran, Matheesha Pathirana, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Tim David, Andre Russell, Alex Hales, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Kieron Pollard, Trent Boult, Chris Woakes and Martin Guptill.

    The deep distribution and disruptive marketing strategy for the third season aims to further enhance the league’s reach and ensure widespread viewership, emphasizing ILT20’s appeal to a broad and diverse audience. In the previous season, the league achieved a remarkable reach of over 221 million across India. The event will be broadcast in Hindi and English commentary. ZEE5 will offer Live free-to-view streaming of the 34 cricket matches, aimed at bolstering cricket viewership in the Indian subcontinent and beyond. This move represents a commitment to making cricket more accessible to a wider audience, thereby democratizing the experience of sports viewing in the region.

    ZEE Entertainment Enterprises Ltd (ZEEL) chief growth officer – ad sales Ashish Sehgal, “Zee is delighted to present DP World ILT20 3rd season and promises an electrifying experience to cricket fans in India and around the world. With the world’s finest players, iconic stadiums, and infrastructure and six leading sporting franchises, our goal is to build upon the previous year’s success, further solidifying the league’s stature as one of the most-widely followed cricket events in the world. In our pursuit to grow the market, we are continuously exploring innovative ways to enhance the fan experience, making it more interactive, immersive, and engaging. We are collaborating with cutting-edge technologies and creating new avenues for cricket enthusiasts to connect with the sport. As we embark on this exciting new season, our goal is to ensure that this truly-global league becomes more accessible to viewers worldwide.”

    DP World ILT20 CEO David White: “We are delighted to confirm the window for DP World International League T20 Season 3. The window has been finalised after discussions with our stakeholders. We have begun our preparations for Season 3 with an aim of making the league even bigger and better. Season 2 was a massive success in terms of all relevant metrics’ and helped further strengthen the league’s reputation, making it one of the most sought after T20 leagues for players, fans and broadcasters from around the world. Having considered all aspects, the January-February window for Season 3 has turned out to be the most suitable.”

  • ZEE Entertainment attracts 221 mn viewers for DP World ILT20’s second edition

    ZEE Entertainment attracts 221 mn viewers for DP World ILT20’s second edition

    Mumbai: A staggering 221 million viewers tuned-in on the Zee linear TV channels and ZEE5 to watch the second season of DP World ILT20. The 34-match league, it recorded 46 per cent female viewers underscoring the league’s wide appeal in India and is a testament of its entertainment value for the entire household.

    With Mumbai and Delhi emerged as pivotal markets, the matches garnered a massive response from the mass markets, including Uttar Pradesh, Madhya Pradesh Gujarat and Maharashtra. This again showcased the league’s influence across India’s diverse landscape. Furthermore, Season 2 of DP World ILT20 witnessed a notable increase in viewership from Punjab, resulting in 22 per cent increase in cumulative reach. ZEE’s strategy to introduce Punjabi commentary on its social platforms played a critical role in driving the surge in viewership and time spent.

    As the cricket league’s broadcasting partner, ZEE Entertainment’s deep distribution strategy ensured widespread accessibility in India and across the globe. The matches were broadcasted worldwide through the channel’s extensive network of 10 widely distributed and popular linear TV channels, including &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD, alongside its leading OTT platform ZEE5 and partner networks.

    Transcending geographical boundaries, the DP World ILT20 Season 2 was broadcasted across cricketing nations worldwide – from the United Kingdom, Australia and New Zealand to Sri Lanka, Bangladesh, the Caribbean and in over 100 countries. It has firmly established itself as the second most-watched T20 cricket league globally, captivating a broad spectrum of viewers, including women (99 million) and the youth demographic (121 million). Stadiums pulsed with energy as they welcomed crowds in full capacity, with passionate fans travelling from far-and-wide to immerse themselves in the thrilling atmosphere.

    Commenting on the performance of the league this year, ZEE Entertainment Enterprises Ltd (ZEEL) president – business Rahul Johri said, “DP World ILT20 Season 2 has set a new benchmark for franchise cricket leagues globally. We were successful in providing viewers with an exhilarating experience as they passionately cheered for their favourite teams and players. As we celebrate the success of Season 2, we would like to extend a heartfelt gratitude to our sponsors, ECB and all stakeholders for their trust and invaluable support, which has been instrumental in making this season bigger and better. Moving forward, we will continue to push the boundaries and innovate to elevate the viewing experience and entertain cricket enthusiasts around the world.”

    MI Emirates clinched the coveted trophy, triumphing over the Dubai Capitals in a nail-biting finale that drew a packed audience at the Dubai International Stadium. From breathtaking last-over thrillers to sensational captain’s innings, each match was a testament to the teams’ unwavering determination and resilience. The unpredictability of the knockout stages kept fans on the edge of their seats, with the outcome of the eventual champion hanging in balance until the last over.

    ZEE Entertainment’s star-studded commentary panel for the league’s second season was led by cricketing legends such as Virender Sehwag, Harbhajan Singh and Wasim Akram, ably supported by renowned voices like Alan Wilkins and Simon Doull, Together, they skillfully brought every moment of cricket action to life, offering fans an unparalleled cricket experience with captivating insights.

    Interestingly, the buzz surrounding DP World ILT20 Season 2 began even before the season commenced, as ZEE Entertainment rolled out a captivating ad campaign featuring star cricketer David Warner and brand ambassador Harbhajan Singh. This campaign effectively fuelled the anticipation for the league’s second season. Additionally, the mid-season collaboration with the rap group 7 Bantai’Z for a catchy cricket anthem celebrating the league’s global success played a critical role in engaging the audiences further. This fusion of sports and music not only resonated with fans worldwide but also generated massive excitement around the league.

    The franchise-style tournament, comprising six teams and 34 matches, was played across the UAE. The league’s six franchise teams featured Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Some of the world’s most prominent cricket stars participated in the Season 2, including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Trent Boult, Chris Woakes and Martin Guptill.

    Source: BARC : 2+; India U+R (including TV+OOH, LIVE+PPL) + digital

  • DP World ILT20 Season 2 records staggering 113M reach in its opening week

    DP World ILT20 Season 2 records staggering 113M reach in its opening week

    Mumbai: ZEE Entertainment Enterprises Ltd (ZEEL), India’s largest content and entertainment powerhouse, has announced the viewership numbers for the opening week of DP World ILT20’s second season.

    The tournament garnered an impressive reach of 113 million in its opening week, as per data released by BARC TV+OOH. The company has reported an uptick of 12 per cent as compared to last year among males 15+ in India’s urban audiences (15+; India urban). Furthermore, the time spent on the series has surged by an impressive 32 per cent among viewers aged 15 and above in urban markets across India (15+; India urban). This substantial increase in viewing duration emphasizes the league’s ability to captivate and retain the attention of its audience, contributing to a more immersive and rewarding viewer experience.

    The franchise-style tournament with six teams and 34 matches is being played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Some of the world’s most prominent cricket stars are slated to play in the Season 2, including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Tom Curran, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Trent Boult, Chris Woakes and Martin Guptill.

    On the back of this, DP World ILT20 continues to successfully be the world’s second most-watched global T20 league. As the official global broadcast partner of the league, ZEE Entertainment offers the widest live coverage of the ongoing tournament through its 10 linear channels and streaming platform – ZEE5, ensuring a comprehensive viewing experience for audiences across India and around the globe.

    Commenting on the announcement, Zee Entertainment Enterprises Ltd president – business, South Asia Rahul Johri said, “We are delighted with the response that the second edition of DP World ILT20 has garnered. It is a testament of the league’s expanding appeal and a growing fan base across India. The event is escalating global enthusiasm for cricket, and we take immense pride in spearheading this phenomenon.”

    The truly-international T20 cricket league has proven to be an immense success, captivating fans worldwide as they eagerly tune in to witness the riveting action on the field. The competition has unfolded with intense and thrilling competition between teams, accompanied by stellar performances from players, creating a captivating spectacle that has consistently kept the audience on the edge of their seats throughout the entire series.

    ZEE Entertainment had announced a star-studded panel of commentators, which include — Virender Sehwag, Harbhajan Singh, Rohan Gavaskar, Saba Karim, Nikhil Chopra, Vivek Razdan, Wasim Akram, Waqar Younis and Shoaib Akhtar, who are joined by Alan Wilkins, Simon Doull, Daren Ganga, Danny Morrison and Niall O’Brien. With this distinguished commentary panel, ZEE Entertainment promises to offer a distinctive viewing experience, with iconic voices that promise to deliver captivating action from the league.

    Earlier this month, ZEE Entertainment unveiled its campaign film, featuring ace cricketer David Warner in a distinctive avatar along with Indian superstar Harbhajan Singh. Positioned as the biggest challenge for cricketers at the start of the year 2024, the campaign beautifully captures the passion and ambition of cricket players for this highly-competitive tournament, which will feature a roster of the most talented T20I cricketers.

    Cricket fans can watch this only-global T20 league on Zee’s most widely distributed and viewed 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and leading OTT platform ZEE5. All single header matches will be broadcast Live at 8 pm India prime time. The afternoon match on the double-header’s day will start at 4 pm.

    (*Source: BARC: 2+, India U+R, [Including TV+OOH, LIVE+PPL])
     

  • ZEE Entertainment unveils star-studded commentator panel for DP World ILT20 Season 2

    ZEE Entertainment unveils star-studded commentator panel for DP World ILT20 Season 2

    Mumbai: ZEE Entertainment Enterprises Ltd (ZEEL), the official broadcaster of DP World ILT20, has announced a star-studded panel of commentators for the league’s upcoming second season. The world’s second most-watched league will be brought to life by a panel rounded-off with some of the leading cricketing experts in the world. The voices behind some of the most iconic moments in the sport in recent years — Virender Sehwag, Harbhajan Singh, Rohan Gavaskar, Saba Karim, Nikhil Chopra, Vivek Razdan, Wasim Akram, Waqar Younis and Shoaib Akhtar, who will be joined by Alan Wilkins, Simon Doull, Daren Ganga, Danny Morrison and Niall O’Brien.

    With an illustrious array of distinguished personalities and renowned voices gracing the commentary panel, ZEE Entertainment promises to deliver captivating action from the league’s second season in an engaging and dynamic fashion. Former India captain Anjum Chopra as well as high-profile sports broadcasters Reema Malhotra and Natalie Germanos will be three esteemed female commentators on the panel.

    These accomplished individuals bring a wealth of experience, knowledge, and a deep passion for the game, promising to deliver comprehensive coverage and expert insights throughout the league’s upcoming season, elevating the cricket-viewing experience. The commentary will be available in English and Hindi languages.

    Starting 19th January 2024, cricket fans can watch this only global T20 league on Zee’s most widely distributed and viewed 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and leading OTT platform ZEE5. All single header matches will be broadcast Live at 8 pm India prime time, starting with the pre-match presentation at 7:30 pm. The afternoon match on the double-header’s day will start at 4:00 pm.

    Speaking on this announcement, ZEE Entertainment Enterprises Ltd (ZEEL) president – business Rahul Johri said, “We are delighted to unveil our distinguished commentator panel for the upcoming DP World ILT20 Season 2. The expertise and diverse perspectives of our esteemed commentators will undoubtedly enhance the excitement surrounding this premier cricketing event. As the upcoming season boasts presence of some of the biggest cricket stars worldwide, DP World ILT20 promises to be one of the most-competitive cricket leagues globally. With the league’s rising stature and global appeal, we are thrilled to bring this cricketing spectacle for the audience across the world.”

    Expressing his enthusiasm for commentating at the DP World ILT20, Virender Sehwag exclaimed, “UAE’s meteoric rise as a cricketing powerhouse in recent years is truly remarkable, and the DP World ILT20 is undoubtedly another jewel in its cricketing crown. As the highly anticipated Season 2 of the league is around the corner, I am anticipating electrifying performances from power-packed players. Following the phenomenal success garnered by the league’s inaugural season, I am confident in ZEE’s unwavering commitment to amplify the league and offer an exhilarating experience on display for global audiences.”

    Speaking about commentating in DP World ILT20, former legendary fast bowler Wasim Akram said, “I am truly thrilled to be part of the commentary team for the second season of DP World ILT20. The three iconic venues in the UAE will serve as the canvas for some of the most prominent T20 stars to showcase their talent.”

    Adding to this, former English cricketer and well-known commentator Alan Wilkins said, “I am honoured to be part of the esteemed commentary panel for the upcoming season of DP World ILT20. The recognised global league will be a celebration of the spirit of cricket as the sporting extravaganza unfolds across the UAE. As the second-most watched T20 cricket league globally, I believe that ZEE Entertainment is committed to making the league bigger and better, offering a fresh and exciting experience to a global audience.”

    Former Indian cricketer Rohan Gavaskar said, “As we step into the exciting journey of the DP World ILT20’s second season, I invite viewers to get ready for a captivating cricket experience on &Pictures and ZEE5. Featuring a global array of talent and strategic team plays, this season promises fans worldwide a thrilling and engaging spectacle.”

    Speaking about the magnitude of the league, former Pakistan cricketer and coach, Waqar Younis who will be part of the upcoming season’s commentator panel said, “DP World ILT20 is truly a cricketing rendezvous, featuring a mix of seasoned players and rising stars, making the league a must-watch for cricket enthusiasts globally. It is a celebration of cricketing diversity, with an array of player and team rivalries. I am very excited to be part of the commentators’ panel for the upcoming edition.”

    The truly international league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Some of the world’s most prominent cricket stars are slated to play in the Season 2, including David Warner, Sunil Narine, Andre Russell, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Kieron Pollard, Trent Boult, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Alex Hales, Tom Curran, Rovman Powell, Shimron Hetmyer, James Vince, Chris Woakes and Martin Guptill.

    The 34-match event will be played at the three iconic UAE venues – Abu Dhabi, Dubai and Sharjah – starting 19 January 2024 to 17 February 2024. DP World ILT20 defending champions – Gulf Giants will be facing Sharjah Warriors, followed by Dubai Capitals’ opening match against MI Emirates. Dubai Capitals are set to begin their Season 2 on 20 January 2024. Last year’s runner-up Desert Vipers will open their campaign against the Abu Dhabi Knight Riders on 21 January at the Dubai International Stadium.

     

  • David Warner joins DP World ILT20 & Zee Entertainment for ILT20 Season 2 campaign

    David Warner joins DP World ILT20 & Zee Entertainment for ILT20 Season 2 campaign

    Mumbai: ZEE Entertainment Enterprises Ltd., the leading Indian media & entertainment powerhouse, unveiled the highly anticipated marketing campaign for the second season for DP World ILT20. This season, the marketing campaign is being led by the world’s top cricketer David Warner along with Indian superstar Harbhajan Singh.

    The league’s global stature and the participation of marquee T20 cricketing talent; viewers will witness the players push their limits to emerge victorious, leaving ‘no stone unturned’ as they embark upon one of the toughest cricket leagues. Positioned as the biggest challenge for the cricketers at the start of new year 2024, the campaign “Koi Kasar Nahi Chhodenge” underscores their preparation, competitiveness, and commitment to the fans.  Following the success of the inaugural edition, ZEE is committed towards further strengthening the league’s appeal for viewers and partners alike.

    Slated to be the biggest T20 cricketing event at the beginning year 2024; the league features a roster of the most talented and celebrated international T20 cricketers. The 34-match event will be played at the three iconic cricketing destinations – Abu Dhabi, Dubai and Sharjah – starting from 19 January, 2024 until 17 February, 2024.

    Speaking at the campaign launch, Australian cricket star David Warner said, “As I gear up for my debut in one of the world’s most competitive T20 leagues, it’s truly an honor to be the face of this season’s marketing campaign. This campaign distinctly captures the league’s unparalleled stature and the exciting live cricketing contest viewers will enjoy over the 34 matches. It underscores the individual effort required at the world stage, with each cricketer giving their ultimate best. I am certain that the players will leave no stone unturned in their preparations ahead of the second season, as they strive to emerge victorious in the upcoming edition of the prestigious DP World ILT20.” Ace Australian cricketer David Warner is all set to make his debut in DP World ILT20, as part of the Dubai Capitals squad.

    The franchise-style tournament with six teams and 34 matches is played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Cricket fans can watch this action-packed event on Zee’s most widely distributed and viewed 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and on one of India’s leading OTT platforms – ZEE5.

    ZEE Entertainment Enterprises Ltd (ZEEL) president – business Rahul Johri, “We are delighted to have David Warner along with league’s ambassador and commentator Harbhajan Singh to kick off DP World ILT20 Season 2 marketing campaign. The upcoming season will truly standout as one of the most significant T20 challenges and promises to offer thrilling action for cricket enthusiasts in India and around the world. With both David Warner and Harbhajan Singh seen in distinctive new avatars, the campaign film accentuates the fiercely competitive nature of DP World ILT20. At ZEE, through both linear television and streaming platform ZEE5, we aim to bring the excitement of the game to audiences like never before.”

    DP World ILT20 CEO David White said, “We are delighted to have David Warner and Harbhajan Singh in our Season 2 ad film. Warner is a fantastic cricketer and his passion for the game is well regarded around the world. Harbhajan is another great of the game, like Warner, Harbhajan has also made a big mark both as a cricketer, commentator and an entertainer. The two have done an incredible job in the ad film and I am sure that the ad film will leave a mark on cricket fans not only in India but around the world. The DP World ILT20 Season 2 will be richly entertaining for the fans, our broadcast partners Zee Network have put in an incredible effort in taking the tournament live around the world. We cannot wait for the action to begin on Friday, 19 January.”

    Some of the world’s most prominent cricket stars are slated to play in the Season 2, including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Tom Curran, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Kieron Pollard, Trent Boult, Chris Woakes and Martin Guptill.

    Following the opener in Sharjah between Sharjah Warriors and Gulf Giants on Friday, 19 January, Dubai Capitals will play MI Emirates at the Dubai International Stadium on Saturday 20 January. Last year’s runner-up Desert Vipers will open their campaign against the Abu Dhabi Knight Riders on Saturday at the Dubai International Stadium.

    All single header matches will be broadcast live at 8 pm India prime time, starting with the pre-match presentation at 7:30 PM. The afternoon match on the double-header’s day will start at 4:00 pm.

    The campaign film is produced by tiqui-taka and their founder Jigar Fernandes, who has also directed the film.