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Tag: Double Down Burger

  • KFC India says ‘Isse Samjho Mat, Bas Khao’ in new campaign

    KFC India says ‘Isse Samjho Mat, Bas Khao’ in new campaign

    Mumbai: Some things in life can’t be understood. They just need to be loved. Like KFC India’s all chicken, no bun ‘Double Down Burger’. In KFC India’s latest campaign for the limited edition double down burger, Colonel Sanders has one clear message for chicken lovers – ‘Issey samjho mat, bas khao’. There are no questions to be asked about the Double Down Burger, and nothing else to be done except to indulge your cravings.

    KFC India & partner countries CMO Aparna Bhawal said, “Innovation, while being distinctive, is at the core of everything we do at KFC. When you talk to any chicken lover, they’ll tell you that more is more! The limited edition all chicken, no bun Double Down Burger is for this tribe. It is an offering where you just satisfy your cravings, no questions asked! Like the OG Colonel Sanders says in the new campaign, “isse samjho mat, bas khao”. We are already seeing great offtake for the Double Down Burger, as chicken lovers across the country indulge in this cult product.”

    The TVC features a set of identical twins, staring at the double down burger in front of them in amazement. There’s a volley of questions as they try and decode the all-chicken, no-bun burger in front of them. “Bro, cheez kya hai ye?”  asks the first, to which his twin replies “Bro, ye kya hai cheez?”  

    One insists “upar chicken, neeche bhi chicken”, while the other is convinced that the Double Down Burger has “neeche chicken, upar bhi chicken”. They debate on whether “chicken hi bun hai” or “bun hi chicken hai”. To which, the iconic Colonel Sanders playfully tells them that “yehi toh fun hai”.

    Ogilvy India CCO, North Ritu Sharda said, “The campaign idea came from the name itself. Double Down. And that’s what we played with. The double irony of a set of twins, discovering the marvel of the Double Down Burger in a really fun, crazy, way. To quote a dialogue from the film “Upar chicken, neeche bhi chicken! Nahi re. Neeche chicken, upar bhi chicken!” Which one is it really?”.

    The limited edition KFC double down burger has two juicy chicken fillets with delicious sauces (spicy & creamy dynamite mayo and sriracha), and crunchy veggies in between.

    The campaign will run on TV and digital platforms, along with a robust 360-degree plan.

  • KFC unveils its Double Down Burger in latest ad

    KFC unveils its Double Down Burger in latest ad

    Mumbai: KFC India has rolled out a fresh campaign to launch its new product offering – Double Down Burger. Conceptualised by Ogilvy & Mather, the ad features popular actors Ratna Pathak Shah and Seema Pahwa displaying their unabashed love for chicken. ‘Jo Chicken Ke Liye Hai Badtameez, Unke Liye Hai Yeh Special Cheez’, goes the tagline.

    Dubbing the launch as ‘the biggest event in the history of burgerkind’, KFC India, chief marketing officer, Moksh Chopra said, “It was only befitting that this ultimate burger be launched by none other than iconic actors Ratna Pathak Shah and Seema Pahwa. Their on-screen chemistry and the peculiar exchange over a chicken conversation is bound to leave you in splits.”

    Ogilvy (North), chief creative officer, Ritu Sharda shared, “We all have that one badtameez friend who eats all the chicken from a dish and leaves the gravy for the rest. This film shows one such lovingly badtameez person and how KFC’s Double Down, being all chicken, is truly meant for those who are ‘chicken ke liye badtameez’.”

    Talking about the ad, actor Ratna Pathak Shah said, “I am an ardent foodie myself and can relate to the way Seema’s character was possessive about the chicken in the noodles. KFC’s Double Down Burger is indeed a unique burger with a chicken overload – just right for serious foodies. I enjoyed being a part of the campaign and watching the chicken wars.”

    Seema Pahwa added, “When the burger is as full of crispy chicken as the KFC Double Down Burger, how could one not get a little badtameez? I was super-excited to be a part of its launch campaign and play a character that’s so close to my heart – that of a true chicken-lover.”