ITV

Tag: Doraemon

  • Bheem, Doraemon favourite character among kids: Ormax

    MUMBAI: Bheem is the favourite television character among kids followed by Doraemon, according to the sixth edition of Ormax Media‘s kids‘ favourite character ranking study Small Wonders.

    The study also tracks the favourites of kids across nine other parameters.

    Bollywood stars Salman Khan and Katrina Kaif have emerged as favourite film stars while Master Blaster Sachin Tendulkar is their favourite cricketer.

    Sania Mirza, who last week won the mixed doubles title at French Open with Mahesh Bhupathi, is the favourite non-cricket sportsperson. Anandi of the Balika Vadhu fame has emerged as the favourite Hindi GEC character.

    The other three parameters measured by Small Wonders among kids are their Favourite Sports, Favourite Play Items & Favourite Places to Eat Outside.

    The study was conducted among 6-14-year-old kids, SEC ABC, in eight cities – Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Lucknow, Jalandhar and Chennai. The study report gives details on all parameters across age, gender and markets.

  • Hungama TV clocks its highest ratings; ‘Doraemon’ & ‘Shinchan’ key drivers

    Hungama TV clocks its highest ratings; ‘Doraemon’ & ‘Shinchan’ key drivers

    MUMBAI: Hungama TV has scored big yet again! A notch higher, the channel now boasts of the maximum ratings ever with 182 GRPs for week 39 (24-30 September), marking a good leap from the previous week of 155 GRPs, for the target group CS 4-14 ABC in all Hindi speaking markets. 

    The market share for the same period for Hungama TV is pegged at 29 per cent, as the key properties giving an impetus to this growth are Doraemon and Shinchan together contributing 105 out of 182 GRPs, according to the latest data from Tam. 

    The oldest player in the market Cartoon Network however, seems to be trailing behind with 139 GRPs and a share of 23 per cent. A later entrant from the Turner stable, Pogo has scored 104 GRPs with a 17 per cent share for the mentioned period. While the market shares for the other kid’s channels in India – Disney Channel, Toon Disney and Nickelodeon follow in the order outlined.

    Hungama TV also claims to have occupied the leadership position in this space for three consecutive weeks, spanning 10 – 30 September 2006, for the weeks 37-39 among both boys and girls, older (10-14 years old) and younger (4-9) kids alike.

    But the little ‘gun slingers’ seem be more glued to the channel as the ratings for boys have in fact shot up by 25 per cent, while the ratings for girls have dropped by 4 per cent over the previous week.

    The month of September appears to be a prosperous one for the channel as it has seen a ratings jump of 14 per cent from August where it had received average GRP’s of 133, says a channel spokesperson.

    What’s interesting is that among the two key properties that thrust the channel ahead, Doraemon’s GRPs have increased by 43 per cent over the previous week from 37 to 53 (week 39). Meanwhile, Shinchan has also jumped from 48 to 52 GRPs with a margin of 8.3 per cent.

    It is however, the little boys that seem to be the drivers of this success, as 78 per cent of viewing comes from boys and 22 per cent from girls. Also, 4-9 year olds contribute to 58 per cent of viewing while 10 – 14 year olds harvest 42 per cent.

  • Hungama TV to air antics of ‘Shin Chan’ from 19 June

    Hungama TV to air antics of ‘Shin Chan’ from 19 June

    MUMBAI:The series featuring the naughty antics Shin Chan that has garnered huge popularity in Europe, Latin America and the Far East, will now be brought to India. Come 19 June, Hungama TV will air Shin Chan every weekday, Monday to Friday at 5 pm.

    Viewers can witness the hilarious histrionics of the Nohara family as they struggle to cope with the hurricane, that is, their five year old son, Shin Chan.

    Hungama TV COO Zarina Mehta said, “Shin Chan, like Doraemon, is one of the top 3 shows in the Asian region. Shin Chan’s innocence and antics form a deadly mix designed to give entire families a wonderful time. We welcome Shin Chan to the Hungama Family of fabulous, memorable characters, which include Hero, Sanya, Doraemon, Kochikame & YuGiOh! “.

    Without even trying hard, Shin-Chan manages to be a one-kid disaster squad. Shin Chan can single-handedly turn a pleasant afternoon into a long and never-ending battle of wits. He provides all age groups with something they can relate to – his devilish charm, his care-free attitude, and his curiosity for new things. He just lets it all out and isn’t afraid of what others think. This, unfortunately, is the very reason he always succeeds in invoking his mother Mitsy’s short temper. Watch Shin Chan and his little sister, Daisy whose innocent looks are deceiving, along with his pet dog named Lucky, who is anything but that!

     
     

  • Hungama TV’s comedy band delivers good numbers

    Hungama TV’s comedy band delivers good numbers

    MUMBAI: Hungama TV has beaten the summer heat with new refreshing comedy shows launch this month in the band called ‘Ha Ha Hungama Band’. The comedy band has struck the right chord with viewers giving the channel GRPs of 116 vis-à-vis Pogo’s 102 in the C&S 4 – 14 SEC ABC Hindi speaking markets in week 15 (9 – 15 April). Cartoon Network still stands tall with GRPs of 198 in the same market.

    The ‘Ha Ha Hungama Band’ that has shows like Doraemon, Gol Gol Gullam, Kochikame, Peep and Telematches contributed 60 GRPs in its launch week.

    The latest Tam ratings, the channel claims, have revealed a consistent week-on-week growth in the channel’s market share, with shows like Amdriver and Kochikame topping the charts in their respective time bands.

    What’s more, the channel also claims that it is the No. 1 kids channel in the key Mumbai market across SEC A, B, C in the C&S 4-14 category.

    UTV COO Zarina Mehta said, “The Ha Ha Hungama band is a super treat to our viewers and will definitely bring relief to kids from the heat by replacing it with fun and laughter.. The consistent increase in GRPs reiterates the fact that our multi-genre programming appeals to a wide spectrum of audiences. This is essentially the product of a thorough understanding of what our viewers desire and our capability in delivering the goods.”

  • Hungama TV to launch new season of ‘Doraemon’ on Holi

    Hungama TV to launch new season of ‘Doraemon’ on Holi

    MUMBAI: Hungama TV is launching a new season of Doraemon on 15 March (Holi). The series will be aired from 10 am to 4:30 pm.

    Doraemon comes from 22nd century to help a boy called Nobita – a perennial underdog and an all-time looser. Nobita’s great great grandson from future has sent Doraemon to save Nobita and in turn his future generations with his futuristic gadgets and powers in this sci-fi comedy.