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Tag: Dora The Explorer

  • Viacom18 Consumer Products launches ‘Back to School’ SS’24 collection

    Viacom18 Consumer Products launches ‘Back to School’ SS’24 collection

    Mumbai: Viacom18 Consumer Products, the licensing and merchandising arm of Viacom18, announces the launch of an all-new range of exciting ‘Back to School’ collection. Designed to make the return to the classroom a fun and happy occasion, this vibrant range showcases beloved characters including Motu Patlu, PAW Patrol, Dora The Explorer, Baby Shark, Miraculous, LOL Surprise, and Masha and The Bear bringing kids a step closer to their favourite toons!

    Spanning across essential categories, the Back to School range is an attractive collection comprising school bags, lunch boxes, pencil boxes, water bottles and activity books, in bright colours and appealing designs.

    Speaking on the launch of its all-new ‘Back to School’ range, Viacom18 Consumer Products head Sachin Puntambekar said, “At Viacom18 Consumer Products, we are committed to offering innovative and engaging products that resonate with our consumers across product categories. Our ‘Back to School’ range promises to bring young fans closer to their favourite characters and make the return to school a memorable experience for kids. This year again, we’ve meticulously curated our latest collection of kids’ merchandise to cater to children across ages thus ensuring that every child finds joy and inspiration in our offerings.”

    The launch of the new Back to School range of Viacom18 Consumer Products will be supported by a robust multi-screen marketing plan comprising of on-air promotions across Viacom18 network channels and JioCinema, retail store activations, influencer collaborations with mommy bloggers, and social media promotions. In addition, a giveaway contest on Viacom18 Consumer Product’s social media pages will award 10 winners with merchandise.

    Attractively priced between Rs 50 to Rs 1299, the products will be available at leading kids’ favourite stores such as Hamleys, Reliance Retail, Landmark, Toys R Us, Dmart, Vmart and Crosswords across 1000+ retail touch points nationwide. Additionally, the Back to School range will be accessible on prominent e-commerce platforms like Amazon, Flipkart, First Cry & more.

  • Nick Jr celebrates world creativity & innovation week with ‘Go Creative’ campaign

    Nick Jr celebrates world creativity & innovation week with ‘Go Creative’ campaign

    MUMBAI: Sketch it, paint it, colour it or create it! Nick Jr India celebrates for the first time – World Creativity and Innovation Week with Dora the Explorer. The campaign that aims to inspire the little geniuses to unleash their creativity will provide them with a unique opportunity to showcase their talent.

     

    The creativity drive will be driven by Dora – The Explorer, who will flag off the ‘Go Creative’ campaign by inviting young minds to participate in this fun filled, innovative week from 15 to 21 April, 2015. The week long initiative will kick start online wherein children will have to sketch, colour, paint or create Dora.

     

    They will then have to click a picture of their art and upload it on the website. The campaign will also come alive on ground through interesting multi-city engagement initiatives. 

     

    The World Creativity and Innovation Week has been celebrated across the world in 46 countries since 2001. Through this unique concept, Nick Jr urges children to unleash their creative side and bring out the best of their talent through the expressive medium of Art.

     

    Viacom18 EVP and business head, kids cluster Nina Elavia Jaipuria said, “Art is the most apt form of expression and children with their curious and creative minds have always enjoyed being a part of such interesting activities.  The initiative is intended at spurring creativity and inspiring innovation amongst children. Our objective is to provide them a platform to bring out the innovative sketches and artistic strokes.”

     

    Dora the Explorer is as a seven-year-old girl who actively engages preschoolers in a play-along, adventure. Adored by children, every episode has Dora the educator invite young viewers to join her on an exploration with a clearly defined goal.  Dora also introduces kids to Hindi and English words and gives viewers the skills and the confidence needed to overcome challenges.

  • Nickelodeon to launch its first theme park in US by 2008

    Nickelodeon to launch its first theme park in US by 2008

    MUMBAI: Viacom kid’s entertainment brand Nickelodeon and Mall of America have announced a partnership to set up the first-ever stand alone Nickelodeon theme park in United States by spring 2008. This initiative is also part of a re-branding initiative of the Mall’s seven-acre amusement park.

    SpongeBob, Dora, Diego & Jimmy to come alive at first Nickelodeon theme park in US
    An official announcement states that the construction will begin after the architectural plans are complete. Though the majority of the creative elements are in development, including the official name of the new park, one of the first rides to be introduced in the park is a roller coaster based the animated Nick series, Avatar: The Last Airbender. Construction is expected to begin in 2007.

    Nickelodeon will also aim to establish its largest retail presence in the world at Mall of America, with a brand new Nick store occupying more than 4,000 square foot space, offering consumers items such as branded tee-shirts, souvenirs, novelties and more. The network will also introduce healthy dining options throughout the parks’ eateries, in line with its four year old health and wellness pro-social initiative for kids and families, Let’s Just Play.

    Throughout the design and creative process, Mall of America and Nickelodeon will conduct research and gain feedback on different concepts and designs by working with an advisory panel of kid experts to weigh in on key decisions and issues, adds the release.

    Nickelodeon Recreation senior vice president Howard Smith. “We’re absolutely thrilled to expand our brand with our first stand alone Nickelodeon theme park and our largest retail presence in such a wonderful destination.”

    As part of the partnership, Nickelodeon will bring its top characters, interactivity, and its signature iconic green slime to Mall of America. The newly revamped park, and the first ever Nickelodeon theme park, will feature new rides, live shows, retail, games and entertainment, and food service establishments themed with top ranking network properties including: SpongeBob SquarePants, Dora the Explorer, Go, Diego, Go!, Avatar: The Last Airbender, Danny Phantom, Jimmy Neutron: Boy Genius, The Backyardigans and many more. Costumed characters and live interactive entertainment from these Nickelodeon and Nick Jr. shows will also find a home at the Mall.

    Mall of America vice president business development Maureen Bausch. “We expect the newly themed park will draw even more new visitors from around the United States, as well as international travel markets.”

  • ‘Dora The Explorer’ is the number one toy license in the US

    ‘Dora The Explorer’ is the number one toy license in the US

    MUMBAI: US kids brand Nickelodeon has announced that its lead licensed property and preschool character Dora the Explorer continues to make toy and licensing history.

    According to industry experts, The NPD Group, holiday 2006 sales propelled Dora intothe number one slot as the year’s top toy license. At Toy Fair in the US a number of key licensees including master toy partner Fisher-Price will showcase an expanded range of Dora the Explorer products that encompasses new play patterns and broader price points.

    Nickelodeon welcomes to Toy Fair four new additions to its toy partner line-up with the introduction of new licensees CDI/Jakks, MegaBloks, RC2 and Imperial Toy. From construction toys to role play and novelty toys, these companies will introduce a wide range of toys entering more channels of distribution than ever before with brands like Go, Diego, Go!, SpongeBob SquarePants, Avatar: The Last Airbender and The Backyardigans leading the way.

    These industry leaders join Nickelodeon’s growing network of licensees committed to supporting the imagination and creativity of children worldwide.

    Nickelodeon and Viacom Consumer Products president Leigh Anne Brodsky says, “Nickelodeon, with top-selling mega brands like Dora the Explorer, is the dominant force in pre-school licensed toys. With the highest ranked preschool shows on commercial television, we’re expanding our properties in new directions and bringing kids more of the characters they love. Last year’s launches of Go, Diego Go!, The Backyardigans and Avatar had great success and this year’s Toy Fair will continue their momentum.

    “The popularity for everyone’s favorite, SpongeBob, is at an all-time high and we’re excited about the launch of Hasbro’s Operation SpongeBob SquarePants. It’s a marriage of two classics that go together like peanut butter and jelly.”

    Dora the Explorer is in her fifth year of licensed product with more than $5.3 billion in retail sales under her belt. Dora has made the transition from top seller to global mega brand. Dora product will be making a big splash at this year’s Toy Fair. The property led 2006 sales with Fisher-Price’s Dora Talking Cash Register and Fairy Wishes Dora seen as two of the most popular toys of the season. This year’s line-up is anticipated to be Dora’s
    biggest ever.

    In 2007, the franchise is looking to hit new heights with added products and play patterns including make-believe dress-up, role play and building sets. New products include Dora Let’s Get Ready Vanity. It features fiesta adventure
    cards, bilingual interactive phrases and object recognition. Then there is Sparkle And Twirl Mermaid Dora. This toy looks to puts a new ‘spin’ on the character. When kids put Dora into her special shell base, she magically starts to twirl around, her arms raise, her tail magically grows, and sound effects will play as she transforms into a magical mermaid.

    The Talking Friendship Adventures Dora is a life-sized 34 inch tall doll who can speak 70 bilingual interactive phrases. Dora Friendship Adventure Game is a Dora focussed adventure and environment for Fisher-Price’s new Smart Cycle, which encourages an active, healthy lifestyle for kids. Smart Cycle is an innovative plug-and-play toy that combines physical play with learning for preschoolers. The Dora Friendship Adventure Game lets kids pedal and steer their “on-screen vehicle” through both active and learning- focussed Dora play modes.

    Meanwhile Nick says that Go, Diego, Go! toys launched in 2006 with success. Nickelodeon will expand the merchandising program greatly this year to include new die-cast vehicles, wood toys, building sets and water toys. In 2006 Diego’s Talking Rescue Center became one of the most sought after holiday toys and earned ‘Best Toy’ accolades from Parents Magazine, Family Fun Magazine and the New
    York Daily News. The Go, Diego, Go! Live tour, which will visit 50 markets across the US.

    SpongeBob SquarePants has made more than $6.3 billion in retail sales to date. SpongeBob SquarePants Nick says is the most-watched kids show in history. Nick says that the show’s and merchandise success is largely due to appeal that cuts across gender and age groups. No competitive brand has the appeal and scope of the one and only SpongeBob SquarePants.

    One product that will be launched is the Operation SpongeBob SquarePants. This is an updated version of the classic board game with a distinct Bikini Bottom twist — and the original games signature lights and buzzers. Bringing the two hits together is a perfect fit.

     

  • Nickelodeon inks deal with Movie Park Germany to set up theme park ‘Nickland’

    Nickelodeon inks deal with Movie Park Germany to set up theme park ‘Nickland’

    MUMBAI: Nickelodeon and Movie Park Germany, a film and entertainment theme park, have signed a multi-year strategic partnership to bring Nickelodeon’s animated children’s television programs to life in a 50,000 square feet interactive adventure zone called Nickland.

    Scheduled to open in April 2007 at Movie Park Germany, Nickland will feature seven new attractions and will be the first Nick- themed adventure site in Europe.

    Also inclusive within the new partnership, Nickelodeon and Movie Park Germany will create co-branded promotions and marketing campaigns; develop licensing and merchandising programs within the park and increase advertising on Nickelodeon’s kid’s channel, Nick in Germany.

    This agreement grants Movie Park Germany theme park rights to use Nickelodeon’s characters and intellectual properties, including SpongeBob SquarePants, Jimmy Neutron, Dora The Explorer, My Life As A Teenage Robot, Danny Phantom and The Backyardigans, at its theme park. The first two attractions to premiere will be Jimmy Neutron’s ‘Atomic Flyer,’ a suspended coaster and ‘Splash Bash,’ a romp through the undersea world of SpongeBob SquarePants, informs an official release.

    Nickelodeon costumed-characters including SpongeBob, Patrick, Dora the Explorer and Jimmy Neutron, will be on-site at the park.

    “Nickelodeon and Movie Parks Germany epitomize kids, families and fun, and together we are exceptionally well positioned to create an innovative, bespoke destination for German kids,” commented Nick and Comedy Central, Germany vice president Markus Andorfer. “NICK has the highest brand affinity among kids in Germany and Nickland at Movie Parks will serve the same objectives, where kids come first and have fun.”

     

  • Nickelodeon Preschool unifies Nick Jr. & Noggin creative & management teams

    Nickelodeon Preschool unifies Nick Jr. & Noggin creative & management teams

    MUMBAI: Nickelodeon Television executive VP/GM Tom Ascheim has announced that Nick Jr. and Noggin will blend their creative and management teams to live as one unified group — Nickelodeon Preschool.

    The new preschool team will be led by Brown Johnson who has been named Nickelodeon Preschool executive vice president, executive creative director and Noggin general manager. Additionally, it was announced that Teri Weiss has been promoted to senior vice president, development and production for Nickelodeon Preschool and Angela Leaney has been named senior vice president, creative director, Nickelodeon Preschool.

    Johnson, a 19-year veteran of Nickelodeon, has been the driving force behind Nick Jr. and its preschool properties including Blue’s Clues, Dora the Explorer, Go, Diego, Go!, The Wonder Pets!, The Backyardigans, among others. In her new role, Johnson will oversee development and production for all preschool programming across Nickelodeon networks, including Nick Jr., Nickelodeon’s programming block dedicated to preschoolers and Noggin, Nickelodeon’s commercial-free digital educational network for preschoolers, states an official release.

    “Brown has pioneered genuinely interactive TV and created a place where parents and kids will find the most diverse, unique programs and characters around,” said Ascheim. “Under her leadership, Nickelodeon Preschool will continue these traditions and invent new ways for the audience to play along, new ways for parents to feel great about our brands.”

    Weiss will report to Johnson and expand her role to develop and produce the next generation of series.

    In addition, Leaney will also report to Johnson and will bring her branding experience and creative eye to Nick Jr. and Noggin. In addition, Leaney will partner with Nickelodeon marketing and Nickelodeon digital to continue to build both brands.

  • Nick enters into publishing deal with Activision for CD Roms

    Nick enters into publishing deal with Activision for CD Roms

    MUMBAI: US kids channel Nickelodeon has entered into a distribution agreement with Activision.

    Activision will be the exclusive distributor of three new Nick Jr. PC CD-ROM titles, published by Nickelodeon and based on the preschool series Dora The Explorer, The Backyardigans, and Go, Diego, Go!. The titles will be available
    later this month.

    Dave Oxford, General Manager for Activision Value Publishing

    Nickelodeon and MTVN Kids and Family VP, digital media products Paul Jelinek says, “This is an exciting digital initiative for Nickelodeon since it is the first time our company is publishing computer games on a cross platform.

    “With a leading partner like Activision on-board to distribute these original Nick published games, based on some of our
    leading preschool properties, we are now able to fulfill consumer demand for this kind of entertainment both online and at retail.”

  • Nick Mobile launches on Sprint Phones

    Nick Mobile launches on Sprint Phones

    MUMBAI: Nickelodeon, has launched Nick Mobile on select Sprint multimedia phones in the US and will offer a full range of video clips from Nickelodeon and Nick Jr. programming.

    “Launching Nick Mobile on Sprint is a natural evolution of our overall multiple platform strategy as we continue to produce, program and distribute content on different platforms in order to super serve our audience, who are increasingly on the go. The launch of Nick Mobile on Sprint provides our audience with a new way to watch their favourite characters, and further extends the Nick and Nick Jr. brand and experience for kids and parents beyond the home,” said Nickelodeon Digital Media executive vice president Steve Youngwood.

    Nick Mobile on Sprint offers a combination of short video clips, vignettes and music videos. From the Nick Jr. library, music videos are approximately two minutes in length and include clips from favourite programs such as Dora the Explorer, Blue’s Clues, The Backyardigans, LazyTown and the recently launched Nick Jr. series, The Wonder Pets!

    From the Nickelodeon library, content will be available from top-rated series such as SpongeBob SquarePants, Jimmy Neutron: Boy Genius, The X’s, Avatar and Catscratch.

    Additionally, TeeNick material will include behind-the-scenes clips from Zoey 101, Unfabulous and Ned’s Declassified School Survival Guide.

    Nick Mobile on Sprint will also feature on-air vignette series such as Nick Jr.’s A Pup Grows Up mini series and clips from network specials. All Nick Mobile content on Sprint multimedia phones will be refreshed on a weekly basis.

  • Nick US’ Dora takes a trip down memory lane

    Nick US’ Dora takes a trip down memory lane

    MUMBAI: Nick US has announced that on its show Dora The Explorer, preschoolers will join Dora on her first adventure ever and discover how she met her best friend Boots on
    a new episode called Dora’s First Trip.

    The special flashback episode will premiere on 7 April. On Dora’s First Trip, at the dinner table, Dora tells her parents, grandma and her cousins Diego and Daisy the story of her very first adventure through the forest. Without the help of her trusty backpack, Dora embarks on her earliest trip with a simple messenger bag — her first explorer kit from her parents. She travels through the Nutty Forest and across the Rio Grande to return the Fiesta Trio’s lost instruments so they can play for the cranky Queen Bee.

    Along the way, Dora meets her sidekick Boots and they soon befriend Tico, Isa and Benny. Dora continues her journey with her new pals, and they travel together by car, boat and airplane until they finally return the instruments to the musical trio. Before long, they learn that they must watch out for that sneaky fox, Swiper.

    On 11 April, Nickelodeon and Paramount Home Entertainment will release a DVD and VHS Dora’s First Trip, which will feature the title episode in addition to three other Dora the Explorer adventures. The DVD will also feature a music video, Best Friends.