ITV

Tag: Doordarshan

  • Doordarshan unveils mobile, digital initiatives

    Doordarshan unveils mobile, digital initiatives

    MUMBAI: Doordarshan will launch its Digital Video Broadcasting to Handhelds (DVB-H) service in the second half of 2006. The technology will help the consumer to access video clips on mobile phones.

    “With this technology, we will be able to make available the content of our four national channels on mobiles. Earlier, we had made available DD News in moving vehicles in Delhi through the Digital Video Broadcasting to terrestrials (DVB-T) earlier. Now with the DVB-H technology, we are entering the mobile space,” says Doordarshan director general Navin Kumar.

    In another initiative to explore advanced technology, DD will digitize its archive and make it available to the public as streaming videos. The content will be available to consumers on a per view basis.

    “Our effort is to share this content with people through CDs and streaming videos. In streaming mode, people will be able to watch the programmes in real time basis,” says Kumar, adding that discussions are presently on with various telecom service providers in this direction.

  • Doordarshan invests Rs 300 million on Indian classics

    Doordarshan invests Rs 300 million on Indian classics

    MUMBAI: In order to sustain viewers interest, Doordarshan has commissioned creative producers for making programmes in the selected genre of Indian classics, children’s literature, art and culture, humour and environment.

    Accordingly, an investment of Rs 300 million has been made to produce nearly 800 half-an-hour episodes on Indian classics in 15 languages including Kashmiri.
    “We have assigned prominent creative producers to create serials on some of the popular Indian literary classics. Prasar Bharati is spending about Rs 300 million on this project. DD has already started telecasting the series under Katha Sarita,” Doordarshan director general Navin Kumar told indiantelevision.com on the sidelines of a press conference organised to announce the initiative.

    The works of eminent authors under Indian Classic series have been selected by the Core Committee on Indian Classics under the Chairpersonship of Prasar Bharati board member Chitra Mudgal. The Committee took into consideration Sahitya Academy Award winning books, Jnanpeeth Award winning writers and other eminent classics.

    Some of the eminent authors whose works are being featured under Indian classics include Agyayae, Jainender Kumar, Hari Shankar Parasai, Himanshu Joshi, Shivani, Manjul Bhagat, Ila Chand Joshi, Ghalib, Faiz Ahmed Faiz, Kaifi Azmi, Kishan Chandra, Manoj Basu, Tara Shankar Bandhopadhyay, T Shivashankar Pillai, Cho Ramaswamy and Kalhan.

    Eminent / award winning producers who have been assigned to do the programmes under the scheme include Shyam Bengal, Adoor Gopalakrishnan, Girish Karnad, Amol Palekar, Muzafffar Ali, T S Narasimhan, Sagar Saharadi, Jahnu Barooah, Gautam Ghosh, A K Bir, Jyoti Swarup, Kamini Kaushal, Naresh Bedi, Benoy K Behl, Mike Pandey, Farooq Masoodi, Preeti Sapru, Suhasini Mulay, Kalpana Lazmi and Manju Singh.

    DD 1 has already started telecasting the Katha Sarita series from 14 May. The series has been placed in the Sunday 11 am slot. Each classic will have a 13 episode run.

  • ‘DD Sahyadri has been successfully exploring the pubcaster’s autonomy to unleash useful information’

    Another tranquil evening is setting in the imposing Prasar Bharati complex, situated at Mumbai‘s upscale Worli area.As I enter the DD Kendra Mumbai (DD Sahyadri) office, an eerie silence accompanied by that unmistakable government office aura surrounds me. The staff has slowly started packing their bags, and walking through the vacant corridor, I wonder if that terrible traffic jam has cost me my appointment with the Kendra director Mukesh Sharma.

    Meet the man though and any notions that he oversees a culture of ennui are dispelled. Sharma has just come off major brainstorming session with his key officers. As I am ushered into the spacious cabin, Sharma displays no signs of the fatigue. Over a cup of black tea, that Sharma himself prepared, he switches on the cheerful chat. He has been running the show at the Mumbai Kendra in this fashion since the last six years and the way DD Sahyadri evolved during this phase says it all.

    In the course of the conversation, the former filmmaker‘s uninterrupted journey of six years as DD Sahyadri director is unveiled frame by frame.

    A UP-ITE COMES TO MUMBAI TO LEAD DD‘S MARATHI DRIVE

    I have come all the way from Lucknow to Mumbai to head DD Sahyadri. There was a bit of apprehension in my mind when I took up the assignment. Reason, obviously the language and cultural barriers. To think like a Maharashtrian when it comes to conceptualising and ideating programming sounded a difficult proposition. However, I solved the situation successfully by following the strategy of ideating quality programmes and then banking on the local team to do the job perfectly.

    I also realised that, I could use my film background to my advantage in this position. Being a filmmaker and producer myself, I think in the same wavelength that my producers think and that came as a huge bonus. My career background helped me to interact with my clients in a better way and overall it helped a lot to increase the Kendra‘s productivity.

    THOSE EARLY DAYS

    When I joined on 4 May 2000, DD Sahyadri was in a terrible state then. Poor connectivity, substandard programmes and low grade technical infrastructure had placed us lowest in the Marathi channel chart, behind ETV Marathi, Alpha Marathi (now Zee Marathi), Tara Marathi and Prabhat. I wanted to change this.

    I started with the connectivity issue. The issue was discussed with the cable operators and the DD Public Relations (PR) machinery was effectively used to improve the relationship with all concerned. Within six months, we were seen, heard and known. DD Sahyadri discovered its own identity and that made a huge difference. I have never sold the channel as Doordarshan. I always marketed it as Sahyadri.

    To improve the programming, I did a SWOT (Strengths, Weaknesses, Opportunities & Threats) analysis of the channel and identified my target group (TG) as citizens and not consumers. I decided to run Sahyadri like a real public channel. To reach out to the masses, phone-in programmes were conceptualised. This was something new in those times. I realised that, DD Sahyadri‘s USP should be, ‘a channel that reaches the masses and empowers them — especially women — through its programmes‘.

    PROGRAMMING LANDMARKS

    Our first ever phone-in programme Hello Sakhi, has completed six years as a daily show now. So, I can say, DD Sahyadri has about 1500 hours of women empowerment programming unleashed in Maharashtra. The programme gives expert advice on issues such as legal, career, education and health and the programme was first its kind when it was introduced in 2000. Even phone-in programmes were a rare affair then, whether on DD or satellite channels.

    Then came Hello Doctor in 2001, again targeted at the masses. We also kicked off the Navratna Awards, which felicitates nine talented Maharashtrians, in the same year. Another award property Navjot Sahyadri Che was initiated in 2002 in association with Unicef. Then in 2003, we introduced Lux Hirkani Awards to honour ‘women of substance‘. As an appreciation towards our achievements in establishing event properties, Prasar Bharati asked us to produce an award show Prerna Puraskar and then New Year programmes for the national network. The New Year programmes are produced at a cost of about Rs 2.5 million and we record a profit of about Rs 7.5 million out of it.

    Since Mumbai is the hub of Indian cinema, I brought the entire Films Division from Delhi to Mumbai. The division has now become a significant player in Prasar Bharati‘s revenue plans as it functions in harmony with the DD marketing division in Mumbai.

    Overall, DD Sahyadri launched about 25 programmes during this six-year period. These cut across all the programming genres such as talk shows, game shows, events, musicals and soaps. I would say, DD Sahyadri gave a significant contribution to television in its infancy by introducing such diverse genres to the masses and the huge success these shows recorded underlines their popularity.

    REVENUE REALISATIONS & FUTURE PLANS

    Some time back, I realised that, DD Sahyadri was wasting its air time during the breaks between programmes. We used to simply display some message on the screen informing viewers about the next programme coming up. I introduced five minute programmes in these ‘lazy‘ slots and started telecasting programmes such as Hasnavari Gheu Naka (Jokes Apart). The popularity of the programme attracted advertisers and now the five minute slot has 1.5 minutes bought by advertisers.

    In 2005, Prasar Bharati introduced the Self Financing Scheme (SFS) successfully in the national channel. The logical extension of the scheme has been to regional channels and DD Sahyadri was chosen as the first regional Kendra to implement the scheme. The SFS scheme gives DD the power to market its shows and earn the returns, while producers are paid a fixed amount for their work.

    The system delivered very well for DD Sahyadri in the 2006 fiscal. We recorded revenues of Rs 280 million in the 2005-2006 fiscal, which comes to about 28 per cent of the Kendra‘s revenue. By marketing our shows in-house, we could triple our returns. As we move towards a 100 per cent implementation of the system, DD Sahyadri is targeting revenues of about Rs 300 million in the 2006-2007 fiscal,

    On 2 October 2006, on its 35th birthday, DD Sahyadri will activate a complete switchover from the sponsored to commissioned model for its show slots. We will bring all our programmes under SFS by marketing them ourselves. Presently, sponsored programmes constitute about 20 per cent of our schedule and from 2 October onwards, there won‘t be a single sponsored programme in our line up. Right now the plan is in the initial phase of implementation and we are working towards achieving the goal.

    DIRECT TO HOME (DTH) & DD SAHYADRI

    According to a study conducted by Tam recently, about 2.5 million DTH boxes were sold in the country. The study showed Zee had the maximum number of DTH customers in Rajasthan, while DD‘s DTH is most popular in the rural areas of Maharashtra. That is a testimony to DD Sahyadri‘s strong hold over the masses in the All Maharashtra market.

    DD Sahyadri has also taken an active part in marketing the DD DTH. In fact, I presented a DD DTH connection to Sachin Tendulkar during the Navratna Awards ceremony.

    DOORDHARSHAN IS AGEING

    On the lack of young talent in Doordarshan: Since 1992, DD hasn‘t made any fresh recruitment. The average age of DD employees is now 55 years. We have no new generation backing us. The government must look at this with all the seriousness required.

    SETBACKS

    Overall, DD Sahyadri – during my tenure – didn‘t have to backtrack from any of its major initiatives. However, one programming initiative did let us down. Inspired by the national network‘s successful 11 pm Bioscope experiment, where a movie is telecast over three days on DD1 part-by-part, we started a similar initiative for the 8 pm slots on Monday, Tuesday and Wednesday. But it didn‘t appeal to the viewers and we were forced to pull it off.

    PARTING SHOT

    As the DD Sahyadri director, I have been trying to do this balancing act of selling the channel as well as contributing to society. Through our various properties which are targeted at the common man of Maharashtra, DD Sahyadri has been successfully exploring the pubcaster‘s autonomy to unleash useful information. As a responsible broadcast official, I am working towards an effective broadcast policy in a digital multi-channel era in the context of social education.

  • Doordarshan launches SMS based news service

    Doordarshan launches SMS based news service

    MUMBAI: Doordarshan has launched an SMS based news service, by which mobile phone users can get the top four news headlines and cricket score updates on match days of matches telecast live on Doordarshan.

    As far as All India Radio network is concerned, News on Phone Service (IVR) is already functional at Chennai, Delhi, Mumbai, Hyderabad, Patna and Ahmedabad. This service is expected to be commissioned at Thiruvananthapuram and Bangalore shortly.

    Besides, this service is also expected to be launched at Raipur, Jaipur, Shimla, Lucknow, Guwahati, Imphal and Kolkata during the 10th Plan period. SMS based news service is expected to be commissioned in Delhi during the 10th Plan period.

    The information was given by minister of information and broadcasting and Parliamentary affairs, P R Dasmunsi in written reply to a question in Lok Sabha today.

  • Prasar Bharati financial rejig near completion

    Prasar Bharati financial rejig near completion

    NEW DELHI: The Indian government is close to taking a final decision on the financial restructuring of pubcaster Prasar Bharati, which manages Doordarshan and All India Radio.

    A group of ministers (GoM) set up to look into the issue has finalised its report, which now will be vetted by the information and broadcast ministry before being put up at a cabinet meeting.

    A government official, while confirming that the restructuring report is complete, said, “The GoM and I&B ministry will have to finalise the format in which it will be put up before the Cabinet as the broad contours have been thrashed out.”

    Though the matter is likely to go to the Cabinet after the present session of Parliament gets over in a couple of weeks’ time, the official refrained from giving a time frame for a formal announcement in this regard.

    One of the options mentioned in the report, according to sources, is the government holding an equity stake in Prasar Bharati Corporation in lieu of the assets (including real estate and infrastructure), which would be transferred from government books to the Corporation.

    However, the GoM has attempted to tread carefully on the issue of the sensitive status of employees of Prasar Bharati.

    Almost 99 per cent of the over 45,000 employee base of Prasar Bharati is treated as part of the government and enjoy various perks as government servants.

    Transferring the employees to Prasar Bharati, an autonomous body created under an Act of Parliament, will make them lose some of the privileges like low-cost housing facility.

    The government official said the cabinet will have to take a final view on such matters.

    Employee status has been a ticklish issue within and outside Prasar Bharati with various employees’ unions of the Corporation opposing any change in their status, least of all being categorized as private sector employees.

    The workers’ unions had even petitioned Prime Minister Manmohan Singh last year to scrap the Prasar Bharati Act and revert DD and AIR to full government control.

    A committee, headed by I&B secretary SK Arora, was appointed by the government on 30 March, 2005 with the mandate to suggest a viable capital and financial structure for the cash-strapped Prasar Bharati to facilitate the strengthening of its functioning.

    The terms of reference of the panel was to propose a viable capital and financial structure for Prasar Bharati, while taking into account the broadcaster’s role as a pubcaster and the need to maximise revenue-earning potential through commercial operations.

    This panel was to submit its report to a GoM that was to add its own perspective.

    Though Prasar Bharati closed the last financial year ended 31 March 2006 with a record revenue mop up of Rs 12.47 billion, the gap between expenditure and income is still huge.

    For FY07, Prasar Bharati has set itself a revenue target of Rs 15 billion.

  • I&B ministry to bring Optical Disc Law to counter priacy

    I&B ministry to bring Optical Disc Law to counter priacy

    NEW DELHI: The government today said that copyright enforcement cells have been set up in most of the States and Union Territory administrations to check violation of copyrights of films.

    Information and broadcasting minister Priya Ranjan Dasmunsi today informed the Rajya Sabha (Upper House) that his ministry has made suggestions for restricting incidence of piracy in the film and music sector while considering the on going amendments to the Copyright Act.

    The ministry, he said, has also received a proposal to enact an Optical Disc Law to counter piracy in the entertainment sector.

    The Federation of Indian Chambers of Commerce and Industry (FICCI) has been entrusted with the task of determining the need for a separate legislation for manufacture of optical discs.

    Apart from this, I&B ministry has taken measures like organizing training programmes for police personnel on copyright issues in the film sector.

    The National Film Development Corporation Ltd has been commissioned to produce an anti piracy campaign and a film against piracy has been made by Public Service Broadcast Trust on behalf on the government for telecast on Doordarshan, the minister said.

    The Copyright Act, 1957, which falls under the purview of the ministry of human resource development, contains, inter alia, legal provisions regarding copyright in cinematograph films and music.

    The responsibility for dealing with offences under the Copyright Act rests with the State Governments and Union Territory administrations.

    According to entertainment industry estimates, revenue loss from film piracy is about Rs 12 billion annually.

  • Windies tour: SC bars Doordarshan from coercing Ten Sports on feed share

    Windies tour: SC bars Doordarshan from coercing Ten Sports on feed share

    NEW DELHI: The Supreme Court has brought to an abrupt halt pubcaster Doordarshan’s “unfettered acess” to coverage of the India cricket team’s tours abroad.

    In a ruling that will for the present hold only for the forthcoming West Indies tour by the Indian cricket team, the apex court ordered today that Ten Sports has exclusive telecast rights to the series and need not share it with the pubcaster.

    A two-judge Bench comprising Justice Ashok Bhan and Justice LK Panta directed that Prasar Bharati (which manages DD) will not take any coercive step or action for taking the live feed of the matches, a Press Trust of India report said.

    India is scheduled to play five one-day matches and four Tests in the Caribbean in a tour that kicks off with the first ODI on 18 May.

    The court, according to one of the parties involved in the case, said that the clause in the downlink guidelines relating to making available feeds of all events of national importance to DD on a mandatory basis lacks proper legal teeth.

    In the absence of a detailed and written order, which will be issued later by the court, the ramification of this order cannot be fully gauged in terms of the overall downlink guidelines, which is being sought to be implemented by the government from 10 May by when all stipulations have to be fulfilled by a channel to get landing rights in India.

    “Going by what the court has said DD will have to do without the West Indies tour, but the ruling is limited to only Ten Sports and the cricket tour concerned for the present,” DD director-general Navin Kumar told Indiantelevision.com.

    Asked if DD will be restrained from carrying French Open tennis, for which Ten Sports holds exclusive rights for the region, Kumar added, “I suppose Ten Sports will have to move a separate application in the court for that. We cannot comment at the moment on what will be our future course of action.”

    Last week, Dubai-headquartered Ten Sports had moved the court arguing that if interim relief was not granted to it this time round, a judgment of the court delivered before the recent Indo-Pak series would become infructuous.

    Taj Television Ltd, owner of Ten Sports, had in its original petition on the matter sought a stay on the government guidelines making it mandatory for the sports channels to share feed of sporting events of national importance with Prasar Bharati.

    It also contended that the court should be guided by the earlier verdict in the India-Pakistan series wherein DD was just a carrier of the Ten Sports signals on its terrestrial network and had also deposited a sum of Rs 150 million in the court towards possible compensation to Ten Sports.

    Ten had said it has already sold distribution rights of the West Indies tour to Set Discovery Pvt Ltd, which will have the right to license throughout the country.

    The Bench had given an inkling on its thinking on the matter at the last hearing itself in actual fact. During the brief hearing last Friday, the Bench observed that last time it was a series with Pakistan and “matches of Indo-Pak series are different from the others.” It added, “For West Indies, many people may not be interested.”

  • Weston launches DTH ready TV ‘SAT 20’

    MUMBAI: Consumer electronics company Weston has launched SAT-20, a Direct to Home (DTH) ready colour television targeted at millions of Indian households having no cable or satellite connection.
     

    SAT 20 is a 51 cm TV having an inbuilt satellite receiver can help a consumer view free to air 37 TV Channels including 17 Doordarshan Channels and 17 Radio channels including two FM channels. SAT 20 is priced at Rs 7790. It carries two-year warranty and has 256 programme and also a child lock facility.

     

    The product is available across the length and Breadth of the country through Weston‘s strong 1700 dealer network. It is targeted at remote hill areas, rural India, defense establishments, remote schools and other educational institutes, states an official release.
     

    “SAT 20 is a relief from cable bills .The advantage of this CTV is that even at the remotest of the corners in the country a customer will have the advantage of accessing his/her favorite channels available on the free to air channels. A initiative which will keep the masses in tune with the latest programming in this World,” says Weston MD Sunil Vachani.

     

    “Weston‘s SAT 20 TV incorporates a DTH decoder with television hardware & developed a common software to enable the control of normal television and DTH function with the same remote and does not need a separate set top box,” adds Weston VP Marketing Sunil Sethi.

     

    “SAT 20 is yet another innovation from Weston that is aimed specifically towards millions of consumers in India who do not have access to cable and satellite networks, particularly in the non-metro and remote areas. Known for its technology innovation, Weston has developed this technology at its own R&D facility,” says Sethi.
  • Creative Eye forays into sports marketing, celebrity management

    Creative Eye forays into sports marketing, celebrity management

    MUMBAI: Production house Creative Eye Ltd has made a foray into sports marketing and celebrity management. The company has begun the innings by marketing the telecast rights of the on going EurAsia Cup Cricket Series. It is planning to include tennis also under the purview.

    “Creative Eye’s aim is to function as an event promoter and rights holder of sports properties. We will be negotiating with private broadcasters as well as Doordarshan. We have started with the EurAsia cricket series and propose to hold the series every year, thus establishing our mark in the field of sports. Another segment we are very serious about is tennis,” states Creative Eye director Dheeraj Kumar.

    In an official communiqué, Creative Eye said its foray into sports had opened new avenues for the company in terms of revenue generations and also added new horizons for the company’s overall growth. “We are targeting revenue of $3 million out of the first EurAsia Cup series,” says Kumar.

    The first edition of the EurAsia Cup Cricket Series is currently underway in Abu Dhabi. As already reported, Sahara One Media & Entertainment Ltd. acquired the satellite rights of the series from Creative Eye. Now the production house has brought Prasar Bharati also on board to telecast the series from 29 April, when the second leg of the series begins. The matches will be aired live on DD Sports from 4 pm onwards, apart from the satellite telecast on Sahara One’s Hindi movie channel Filmy.

    Jawaharlal Nehru Sports Trust , in association with the Abu Dhabi Cricket Council has conceptualised the EurAsia Cup Cricket Series, which features India A, Pakistan A, Sri Lanka A, Holland, Ireland and the United Arab Emirates. Jawaharlal Nehru Sports Trust’s sports wing V K Sports then signed Creative Eye to market the telecast rights of the event.

    “Regarding EurAsia, our responsibility is to market the telecast rights and also ensure that the logistics are in place. This is a cash-less deal. Jawaharlal Nehru Sports Trust’s interest in the initiative is to promote the young cricketing talents in this country,” explains Kumar.

    Creative Eye is planning to market two more sports events this year, including a tennis tournament. Celebrity management is another area the company is planning a foray into. “We have already initiated with prominent sportspersons of the country, including various new talents in cricket. We will be divulging the names as soon as the deals are through,” says Kumar.

  • PanAmSat named best ‘Satellite Carrier’ at 2006 Telecom Asia Awards

    PanAmSat named best ‘Satellite Carrier’ at 2006 Telecom Asia Awards

    MUMBAI: PanAmSat has received a top honour from Telecom Asia magazine. The publication awarded PanAmSat with the “Best Satellite Carrier” award at the 2006 Telecom Asia Awards, held in Thailand on 24 April.

    PanAmSat was selected for the award due to its market leadership, innovations in technology and services as well as its strong financial performance in one of the world’s most challenging telecommunications markets.

    “PanAmSat has been dedicated to serving the Asia-Pacific region with world-class satellite services for more than 10 years. Our customers and partners in the region continually look to us for industry-leading solutions for the transmission of broadcast programming, worldwide breaking news and critical business data. We are pleased that Telecom Asia has recognized our achievements in the region with this award,” said PanAmSat vice president for Asia Pacific David Ball.

    This is the second time that PanAmSat has been recognised as the region’s best satellite carrier.

    The award winners were chosen for their combined financial, market and technology strengths based on financial analysis and assessments by an 18-member judging panel. The judges are backed by a research team at IDC, a leading provider of global research and advice, using a combination of its extensive communications research in Asia-Pacific and financial analysis of the carriers.

    PanAmSat began operations in the Asia-Pacific region with the launch of the PAS-2 satellite in 1994. Today, operating a hybrid network of fiber and five high-powered satellites in orbit over Asia, PanAmSat is able to offer a wide range of services for businesses and events in the Asia-Pacific region.

    Customers in the region include: NHK, China Central Television (CCTV), Doordarshan, Korea Broadcasting System, Arirang TV, ABS/CBN, TVB, NicNet and Telstra.