NEW DELHI: Processes at this channel may be slow, but expected to be steady — and may pick up pace.
Doordarshan has invited proposals for channel packaging for DD Kisan, almost 30 months after the launch of the channel on 26 May, 2015.
The issues of India’s agriculture sector and related jobs, on which around 62 per cent of the world’s second-most populous country relies, often take a backseat on television shows and discussions. DD Kisan, which has tie-ups with the India Meteorological Department (IMD) and the Indian Council of Agricultural Research (ICAR), seeks to address these problems.
Proposals for packaging of the channel, available on all cable and DTH platforms, will be selected by an e-tendering process. There will be a pre-bid meeting on 9 October 2017. Interested parties have been asked to apply by 23 October 2017 with their bids. Technical bids will be opened the next day.
Online registration shall be done on e-tendering website www.tenderwizard.com/PB and, in general, activation of registration may take 24 hours or more subject to the submission of all relevant documents required in the process.
The packaging work for the channel, which was allocated a sum of Rs 800 million for the current fiscal year, as mentioned in this RFP Document should start within four weeks from the date of signing of contract.
Tender format and tender document are available on http://www.tenderwizard.com/PB, e-tender link in Doordarshan website, http://www.ddindia.gov.in/, and e-procurement portal (CPP) www.eprocure.gov.in.
The agencies are therefore expected to bid accordingly keeping in mind the manpower and equipment requirement of this channel given in subsequent paragraphs. The successful agency is expected to cover the following:
1 Channel branding – Create brand template for DD Kisan Channel incorporating all necessary elements of packaging and channel identity including logo, colour, graphics, fonts channel
montage etc.
2 To create and provide support to Doordarshan in designing and executing graphics for various programmes.
3 Conceive, create and deliver on-air channel montage, templates, promos, stings, bumpers, promo jackets, menu plates, channel branding guide book, coming up next and you are watching, etc. for all scheduled programmes.
4 Conceptualising, scripting, voicing and also providing creative inputs for promotional capsules for cross-channel publicity.
5 Encapsulate and re-package all telecast material on formats being used as may be required by DD Kisan Channel.
6 Create graphic transition.
7 Create exclusive programme promos for cross channel promotions in audio and video medium for radio and TV channels.
8 Design and create graphics in Hindi and in any other language used.
9 Coordinate with DD producers and programming team in order to ensure smooth integration of graphics and look and feel element into the programme.
The earnest money deposit (EMD) of Rs 3,76,000 is to be submitted by all the participating bidders in the form of irrevocable Bank Guarantee (BG) from a nationalised/scheduled bank is to be submitted by all the participating bidders in the form of irrevocable Bank Guarantee (BG).
The proposal shall be accompanied by a non-refundable processing fee of an amount of Rs. 25,000.
Doordarshan Kisan Channel is a national infotainment channel in the Prasar Bharati bouquet. The content of the channel includes core agricultural related issues, animal husbandry, allied agricultural activities, social issues, rural development, chemical and fertilisers, water, sanitation, health, food processing, environment, renewal energy, woman and child care , etc. The channel content also includes entertainment programmes including reality shows, health shows, folk arts, etc.
Bidders must keep in mind the importance and the kind of the job required for such a niche channel and submit bids accordingly.
