Three new dailies from the Sri Adhikari Brothers stable will start beaming on Doordarshan Metro beginning 30 April. A bi-weekly thriller, produced by SABTNL, will start beaming on Sun TV’s Kannada language channel Udaya TV at the same time.
The new shows are part of the SABTNL’s plan to supply an additional six hours of programming per week to Doordarshan and increase the total programming hours on DD to nearly 14 hours per week. SABTNL has currently been supplying content for nearly seven hours per week to DD and its regional channels.
The three new dailies on DD Metro include two thrillers, Hello Inspector and The Trap. While Hello Inspector will consist of one off episodes focusing on the world of crime, The Trap will be a continuous story. Kunti, a woman oriented soap, goes on air around the same time. All half hour daily shows, they will be beamed during DD Metro’s prime time, says SABTNL chairman Gautam Adhikari. Both The Trap and Hello Inspector star Ravi Krishan in the lead role, while actress Deepshikha plays the female lead in The Trap. SABTNL has opted for a new face as the lead of Kunti, though.
The channel that turns two on 23 April, is beefing up its own programming with a daily supernatural soap. Directed by Adhikari himself, the serial will be telecast Mondays to Thursdays at 8:30 pm. A daily comedy, to be directed by Kanchan Adhikari, will also take off shortly.
The supply of fresh software to the pubcaster follows DD’s decision to reduce its telecasting fees and waive the compulsory spot buy schemes. The company can expect to double its revenues from DD alone to touch nearly Rs 600 million by the end of the current fiscal. Suraag, which completes three years on DD National this May, has been among the content provider’s most successful shows, netting TRPs of nearly 10 every week. It was Suraag, says Adhikari, that managed to dethrone mythologicals from the top of the TRP charts for Doordarshan.
