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Tag: Dooj Ramchandani

  • Blink Digital backed ‘Girls Will Be Girls’ to have world premiere at Sundance Film Festival 2024

    Blink Digital backed ‘Girls Will Be Girls’ to have world premiere at Sundance Film Festival 2024

    Mumbai: Blink Digital, a full-service independent digital advertising agency, is thrilled to announce the world premiere of its co-produced film, ‘Girls Will Be Girls,’ at the prestigious Sundance Film Festival 2024, to be held from 18 to 28 January 2024. The film, written and directed by debutant Shuchi Talati, has been selected to participate in the highly anticipated World Cinema Dramatic Competition.

    The film, ‘Girls Will Be Girls’ unfolds within the walls of a boarding school nestled in a small Himalayan hill town in northern India. The narrative revolves around Mira, a 16-year-old girl, whose journey of self-discovery and rebellion is intertwined with her mother’s own unfulfilled coming-of-age experience.

    Acclaimed Malayalam actor Kani Kusruti is playing one of the leads and the film also marks the debut of emerging actors Preeti Panigrahi and Kesav Binoy Kiron who also have lead roles.

    Speaking about the development, actress and producer Richa Chadha said, “Girls Will Be Girls is not just a film; it’s an emotional journey, a poignant narrative that reflects the struggles and triumphs of womanhood. Collaborating with Blink Digital and bringing this story to Sundance is a testament to the power of storytelling and the importance of diverse voices in cinema. We are thrilled to unveil our creation to the world at such a prestigious platform.”

    Sharing his thoughts on the world premiere of Girls Will Be Girls at Sundance Film Festival 2024, Blink Digital co-founder and CEO Dooj Ramchandani said, “At Blink, we have been championing creativity since 2009, be it ad films or interactive narratives. ‘Girls Will Be Girls’ is our first foray in filmmaking and its selection for the Sundance Film Festival is a recognition of the creative spirit that drives us at Blink. We look forward to sharing this cinematic gem with audiences worldwide and supporting creators in the field of advertising, filmmaking and gaming in the years to come.”

    Blink Digital, based in Mumbai, is a cutting-edge independent digital agency known for its creativity, innovation, and an appetite for experimentation. Specializing in 360-degree digital marketing solutions across film & video, strategy, design, communication, technology, and media selling/buying, Blink Digital is at the forefront of redefining the digital landscape. In 2022, Blink Digital was ranked among the top 3 Indian advertising agencies and the only independent agency, by Campaign Brief Asia’s THE WORK.

    ‘Girls Will Be Girls’ is a Indo-French co-production brought to life by India’s Pushing Buttons Studios, founded by esteemed actors Ali Fazal and Richa Chadha, along with co-producers Blink Digital, Cinema Inutile, and Arte Cofinova, with support from the CNC (Aide aux Cinémas du Monde), the Sørfond through Norwegian co-producing partner Hummelfilm, and ARRI. Paris-based sales company Luxbox has secured the rights to represent the film at Berlin’s European Film Market (EFM), adding to the global anticipation surrounding this exceptional cinematic creation.

    The film has already garnered attention and accolades, having been part of the Berlinale Talents Project Market in 2022. The project clinched two awards at the event – the VFF Talent Highlight Award, with a prize fund of €10,000 ($10,765), and the €6,000 ARTEKino International Award, presented by ARTE to recognise outstanding artistic merit from the Berlinale Co Production Market.

    Blink Digital invites audiences and industry enthusiasts alike to witness the world premiere of “Girls Will Be Girls” at Sundance Film Festival, where it promises to captivate hearts and minds with its compelling narrative and exceptional filmmaking.

  • Blink Digital launches limited edition KFO for promotion of KFC smoky wings

    Blink Digital launches limited edition KFO for promotion of KFC smoky wings

    There are two kinds of wings in the world – the finger lickin’ good ones and ones that can fly. Well, KFC India in association with Blink Digital just made sure you can have both! The campaign has already gathered lot of eyeballs across the world with likes of The SUN, The Daily Mail, Engadget and Mashable covering it.

    The ‘KFO or Kentucky Flying Object’, as it is called, is the most fly meal ever!  The red and white snazzy packaging for the KFC Smoky Wings has detachable parts that are easy to assemble. With an online user manual, assembly and installation are quick, easy and hassle-free. Once you’ve put everything together all you need to do is turn the power on, connect it to your smartphone via Bluetooth and voila! your KFO is ready to fly!

    *list appended to the end.

    “The democratization of technology has made tech products evolve from indulgences to must-haves. What was once extraordinary is now the norm. With the launch of KFC Smoky Grilled Wings, we wanted to give wings (literally) to its packaging; the result: KFO – a limited edition box that converts into a drone.”Blink Digital, co-founder and chief creative officer, Dooj Ramchandani says.

    Commenting on the launch,KFC India, CMO, Lluis Ruiz Ribot said “Food and technology, are two things that keep us and our consumers excited. To celebrate the introduction of our new scrumptious Smoky Grilled Wings, we are launching a limited edition KFO box. It is super cool packaging that converts into a drone”

    We hear that KFC might be selling the product on their official website, online.kfc.co.in this week.

  • KFC rewards attention-deficit consumers for not ‘zoning out’

    KFC rewards attention-deficit consumers for not ‘zoning out’

    MUMBAI: Ever wanted to be a Jedi and move things with your mind? KFC India has just the solution for you. Introducing ‘Tele-connect to Nashville” – an on-ground experience that gave consumers a chance to pop open a box and unlock the legendary taste of KFC Nashville Chicken by using just their minds.

    Monday, 16 January, saw chicken lovers queue up at Mumbai’s Growel’s 101 Mall to test the power of their concentration. Here’s how it worked: All consumers had to do was wear Neurosky  – a mind reading headset that monitored their brain activity and analysed their concentration on a scale of 1-100. Consumers were able to pop open the ‘Nashville Treasure Box’ if their concentration level hit 100.

    Legend of Nashville has it that if you challenge your mind and focus your thoughts hard enough, you are sure to be rewarded. True to the legend, KFC had a bunch of surprises in store for consumers. From flight tickets to Nashville, Tennessee, USA; to a year’s free supply of finger lickin’ good chicken; KFC gift cards or a chance to taste the latest global food trend – Nashville Chicken.

    KFC India Chief Marketing Officer Lluis Ruiz Ribot said, “The Nashville chicken has a cult-like following across the USA and KFC is the first QSR, to bring this USA original recipe to India. We wanted to make the launch as legendary as the product! In this day and age where our attention span is said to be lower than that of a goldfish “Tele-connect to Nashville” gave our fans a delicious and rewarding reason to challenge their minds.”

    Blink Digital co-founder and CCO Dooj Ramchandani said “A new wave of tech such as facial recognition, brainwave readers and biometric sensing can now discern deeper truths about the hidden self. With ‘Tele-connect to Nashville’, we were able to shape an experience that helped our consumers connect with facets of their personality that not only brought them closer to the brand but also to themselves.” KFC has introduced “Tele-connect to Nashville” in Mumbai to start with, and plans to roll it out in other cities as well.

  • KFC rewards attention-deficit consumers for not ‘zoning out’

    KFC rewards attention-deficit consumers for not ‘zoning out’

    MUMBAI: Ever wanted to be a Jedi and move things with your mind? KFC India has just the solution for you. Introducing ‘Tele-connect to Nashville” – an on-ground experience that gave consumers a chance to pop open a box and unlock the legendary taste of KFC Nashville Chicken by using just their minds.

    Monday, 16 January, saw chicken lovers queue up at Mumbai’s Growel’s 101 Mall to test the power of their concentration. Here’s how it worked: All consumers had to do was wear Neurosky  – a mind reading headset that monitored their brain activity and analysed their concentration on a scale of 1-100. Consumers were able to pop open the ‘Nashville Treasure Box’ if their concentration level hit 100.

    Legend of Nashville has it that if you challenge your mind and focus your thoughts hard enough, you are sure to be rewarded. True to the legend, KFC had a bunch of surprises in store for consumers. From flight tickets to Nashville, Tennessee, USA; to a year’s free supply of finger lickin’ good chicken; KFC gift cards or a chance to taste the latest global food trend – Nashville Chicken.

    KFC India Chief Marketing Officer Lluis Ruiz Ribot said, “The Nashville chicken has a cult-like following across the USA and KFC is the first QSR, to bring this USA original recipe to India. We wanted to make the launch as legendary as the product! In this day and age where our attention span is said to be lower than that of a goldfish “Tele-connect to Nashville” gave our fans a delicious and rewarding reason to challenge their minds.”

    Blink Digital co-founder and CCO Dooj Ramchandani said “A new wave of tech such as facial recognition, brainwave readers and biometric sensing can now discern deeper truths about the hidden self. With ‘Tele-connect to Nashville’, we were able to shape an experience that helped our consumers connect with facets of their personality that not only brought them closer to the brand but also to themselves.” KFC has introduced “Tele-connect to Nashville” in Mumbai to start with, and plans to roll it out in other cities as well.

  • KFC’s new Meal Box can now charge smartphones

    KFC’s new Meal Box can now charge smartphones

    MUMBAI: This monsoon, KFC in association with Blink Digital turns the act of charging one’s phone into a service by launching ‘Watt A Box’ – first ever Meal Box which comes with a built-in power bank.

    Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in ‘Watt A Box’ and what’s more take it home too! Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.

    Blink Digital has created the digital video: http://bit.ly/28JUWIv for the limited edition 5-in-1 meal box which has gone live today.

    “We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot.

    “In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful – whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”, said Blink Digital Co-founder and Chief Creative Officer Dooj Ramchandani.

    The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers and a meal box with built-in power bank holds the power to deliver more personalised customer experiences.

  • KFC’s new Meal Box can now charge smartphones

    KFC’s new Meal Box can now charge smartphones

    MUMBAI: This monsoon, KFC in association with Blink Digital turns the act of charging one’s phone into a service by launching ‘Watt A Box’ – first ever Meal Box which comes with a built-in power bank.

    Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in ‘Watt A Box’ and what’s more take it home too! Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.

    Blink Digital has created the digital video: http://bit.ly/28JUWIv for the limited edition 5-in-1 meal box which has gone live today.

    “We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot.

    “In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful – whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”, said Blink Digital Co-founder and Chief Creative Officer Dooj Ramchandani.

    The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers and a meal box with built-in power bank holds the power to deliver more personalised customer experiences.