NATIONAL: Cinépolis India is moving decisively into cinema advertising, rolling out a nationwide network of digital screens across its multiplex lobbies in a partnership with dooh...
MUMBAI The advertising world, it seems, refuses to read the room. Whilst economists fretted over trade wars and geopolitical chaos, the ad business simply cracked on....
MUMBAI: Netflix has pulled off a streaming coup in Asia-Pacific, snatching the title of most preferred ad platform from its rivals—a first for any subscription service...
MUMBAI: GroupM, WPP’s media investment group, today published the topline findings of its End-of-Year Global Advertising Forecast for 2024. The report, which analyses advertising investments over...
MUMBAI: OOH is finally joining the sustainability bandwagon. GroupM, WPP’s media investment group, in collaboration with the Indian Outdoor Advertising Association (IOAA), has announced the formation...
MUMBAI: Publicis OOH head Shubabrata Dasgupta is pleased as punch. His outdoor agency has been involved in what he calls a ground breaking innovation. Said Dasgupta...
Mumbai: Lemma, a leading programmatic digital out of home platform, recently enabled the Renault Kiger campaign at airports with Yahoo as the demand side platform. The...
NEW DELHI: On the sixth episode of Media Minds season 2, an Indiantelevision.com initiative to discuss with marketing geniuses the current industry trends, their own experiences,...
NEW DELHI: Lemma, pioneer in programmatic digital out of home, along with Elevision Media, a leading OOH firm in the UAE blazed a new trail, launching...
MUMBAI: ITW Consulting, an affiliate of Global Sports Commerce specialising in crafting and executing multi-faceted brand management solutions across sports, entertainment and media, has appointed Deep...
MUMBAI: Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue...
MUMBAI: PQ Media’s Annual KPI benchmark sees slower growth in 2017 owing to political & economic anxieties. Political leaders and parties were replaced in several leading...