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Tag: Domino’s Pizza

  • Snehita Chakravorty joins KFC India to lead dine-in marketing strategy

    Snehita Chakravorty joins KFC India to lead dine-in marketing strategy

    MUMBAI: KFC India has appointed Snehita Chakravorty as marketing manager – dine-in business, as the quick-service restaurant (QSR) major sharpens its focus on elevating in-restaurant experiences and deepening consumer engagement.

    Chakravorty announced her move on LinkedIn, expressing excitement about joining Yum! Brands’ flagship chain and her passion for the QSR space.

    She joins KFC India from Jubilant Foodworks, where she served as deputy manager – marketing for Domino’s Pizza. At Domino’s, she drove region-specific campaigns, high-impact brand activations and new store marketing initiatives, working closely with digital and operations teams to improve customer experience and brand visibility.

    With a strong grasp of India’s fast-evolving QSR market, Chakravorty is expected to play a key role in redefining KFC’s dine-in positioning: a priority area as in-store experience becomes a decisive factor in brand differentiation.

    Her appointment underscores KFC India’s continued push to blend brand storytelling, customer insight and experiential innovation in its restaurant network across key markets.

  • “The influencer marketing industry in India has witnessed tremendous growth in recent years”: DRIM’s Yulia Aslamova

    “The influencer marketing industry in India has witnessed tremendous growth in recent years”: DRIM’s Yulia Aslamova

    Mumbai: DRIM Global- India’s 1st & only performance-based influencer marketing startup that offers end-to-end management to D2C brands and has over 250k influencers, 200 brands, and nearly 2000 influencer talent managers and develops campaign strategies to help brands like Domino’s Pizza, McDonald’s, Swiggy, Amazon, Snapdeal, and others.

    The brand has developed practical algorithms that ensure 500+ lakhs monthly results to assist businesses. DRIM is the only performance-influence marketing company that works with social media influencers on a CPA (pay-per-action) approach in India.

    DRIM has formed alliances with more than 300k social media influencers on YouTube, Instagram, Telegram, Moj, and Twitch in just two years. The brand is building a women’s community where every single woman from any part of India with no experience gets a chance to work and learn at DRIM.

    On DRIM Global setting apart from other influencer marketing startups

    At DRIM Global, we are revolutionizing the influencer backed performance marketing space in India with our innovative and data-driven approach. Our focus is on driving real results (sales, installs, or high-quality traffic) for brands, and we achieve this by leveraging the power of AI and machine learning to identify the best influencers and channels for each campaign.

    One of the things that set us apart from our competitors is our rigorous influencer selection process and easy scalability and optimisation of the influencer marketing campaign. Selection of effective influencers involves analyzing a massive pool of data to identify the best-performing segments and influencers for each campaign. The in built fraud detection system on our platform weeds out influencers with bots and fake followers.

    Additionally, our proprietary technology allows us to track and measure the success of campaigns based on actual results, rather than just vanity metrics such as likes and followers that do not translate into conversions. Our platform makes it possible to scale campaigns seamlessly with no downtime, so that as soon as the system identifies the winning approach, the campaign is scaled and optimized in no time.

    Our recent collaboration with McDonald’s India (South and West) is a testament to the success of our strategy. By working with a diverse range of influencers and using a cost-per-action model, we were able to generate 27,000+ new orders for the brand. Our efforts have been recognized by the industry and we have won accolades for it.

    On explaining the key services provided in your end-to-end management for D2C brands

    We offer a full range of services as part of our end-to-end management for direct-to-consumer companies, beginning with market research and strategy development. We use influencer partnerships to our advantage, produce engaging content, and customize brand positioning. We refine ways for optimal performance in our influencer marketing campaigns, with a particular emphasis on data analytics. For D2C companies, our end-to-end solution fosters brand loyalty and drives sustainable growth by ensuring a consistent brand experience.

    On your platform identifying and collaborating with suitable influencers for specific D2C brands

    For each D2C company, our platform uses a methodical approach to find and work with the best influencers. We begin by gaining a thorough understanding of the target audience, campaign goals, and brand ethos. We carefully examine the audience legitimacy, engagement rates, content quality, and demographics of influencers using cutting-edge AI-driven data. By using this data-driven strategy, we are able to identify influencers whose values are in perfect harmony with the brand, which guarantees sincere interactions that connect with the target market. Our team of Influencer Talent Managers look after relationship-building and individualized outreach with influencers to create genuine partnerships that have a significant positive influence on the brand’s direct-to-consumer (D2C) initiatives.

    On the process or steps involved when a D2C brand partners with your platform for influencer marketing

    The influencer marketing approach that a D2C brand and our platform work together on is broken down into strategic phases. First, we perform a thorough brand study to determine the target audience’s goals and demographics. After that, we create a customized influencer marketing plan that complements the brand image and defines clear goals. Next, influencers are carefully chosen by us using engagement, relevance and performance metrics. A coherent message is ensured through collaborative briefings with the brand as well as all stakeholders. Once the campaign is launched, we constantly monitor the performance and make necessary real-time adjustments. The campaign is scaled as soon as it becomes feasible.

    A thorough performance analysis is provided after the campaign. This methodical strategy guarantees influencer collaborations that have a genuine impact on the D2C brand’s audience, and has proven to increase brand loyalty and revenue.

    On level of customization you offer to ensure influencer campaigns align with a brand’s specific goals and values

    We prioritize high levels of personalization to guarantee that influencer campaigns are aligned with the distinct objectives and core values of the brand. We hold in-depth discussions to fully grasp target demographics, messaging nuances and brand objectives. Every influencer partnership is carefully crafted, taking into account the campaign goals and brand identity.

    Everything is customized, even the tone of voice and content development rules. This is done without losing the influencer’s authentic style, which is what their audience is used to. Influencer relationships are guaranteed to blend in smoothly with the brand’s ethos thanks to this custom strategy, which also maximizes the impact of reaching targeted marketing goals and connecting with the audience.

    On your platform staying updated with changes in social media algorithms and regulations, ensuring effective influencer marketing strategies

    Our platform remains at the forefront of social media dynamics through continuous monitoring and adaptation. We employ dedicated teams for real-time tracking of algorithm changes across platforms. Regular industry updates, participation in conferences, and collaboration with platform specialists keep us informed. Compliance officers stay vigilant about evolving regulations, ensuring campaigns adhere to legal standards. This proactive approach allows us to swiftly adjust strategies, optimizing influencer content for algorithmic shifts and maintaining compliance with changing regulations. Our teams are regularly coached and given training sessions to stay up to date with the latest developments in technology and on social media platforms.

    By keeping our teams agile and well-informed, we ensure our influencer marketing strategies consistently align with the latest social media trends and guidelines.

    On innovations you foresee in the influencer marketing landscape that DRIM Global India is prepared to capitalize on

    The influencer marketing industry in India has witnessed tremendous growth in recent years. With the widespread adoption of social media platforms and the increasing influence of digital media, brands have recognized the power of influencer marketing in reaching their target audiences effectively.

    One of the key trends we foresee – brands will seek a community of micro influencers to empower brand advocacy.  While macro-influencers with large followings have traditionally been sought after by brands, there is a shift towards micro-influencers who have smaller but more engaged and niche audiences. Also, being able to reach out to regional audiences is key.

    Building a connection and long-term collaboration with micro-influencers have the ability to establish a personal connection with their followers, resulting in higher levels of trust and engagement. DRIM relies on its own network of micro influencers who have time and again proven themselves to bring results for brands across varied segments like food tech, financial services, home interiors and even pharmaceuticals.

    DRIM’s emphasis on ROI rather than just vanity metrics aligns with this trend. We believe that compelling and authentic content and measurable results is crucial for impactful influencer marketing campaigns that justifies the brand’s investment into influencer marketing.

    Furthermore, as the influencer marketing industry matures, we expect to see an increasing focus on data-driven strategies and performance measurement. Brands are becoming more deliberate in their approach to influencer marketing now have budgets earmarked specifically towards influencer marketing campaigns.

    Brands are demanding measurable results and return on investment. DRIM’s forte is delivering results on the Cost Per Action basis, by which brands pay only for the results we deliver. We make influencers a reliable performance marketing channel for brands.

    Practical algorithms play a significant role in delivering monthly results and assisting growth marketing efforts for big brands, helping them optimize their influencer marketing initiatives based on data insights.

  • Domino’s redefines the pizza experience with its revamped ‘Viva Roma’ range

    Domino’s redefines the pizza experience with its revamped ‘Viva Roma’ range

    Mumbai: Domino’s Pizza, India’s largest pizza chain, has revamped its delectable range of gourmet pizzas – Viva Roma. The new range of irresistible pizzas offers an indulging touch of gourmet and elevates the dining experience of the consumers.

    The revamped Viva Roma range features 5 premium pizzas, topped with a mix of scrumptious toppings, succulent cheese like Bocconi, Mozzarella, Cheddar and Spicy Ghost Pepper, and a sauce made from the finest tomatoes of Italy. The flavourful toppings combined with delightful garnishes on a crisp thin-crust base make for an appetizing Italian Gourmet pizza experience. Building on the success of the original Viva Roma range, Domino’s has meticulously crafted an updated menu reflecting the evolving tastes and preferences of its discerning customer base. The revamped Viva Roma range is a testament to Domino’s commitment to delivering exceptional quality and innovation in every slice.

    Talking about the Gourmet range, Domino’s Pizza EVP & CMO  Sandeep Anand said, “As a brand, we are constantly pushing the boundaries when it comes to innovation in pizzas. Keeping in tune with this spirit of Domino’s, we are delighted to announce the unveiling of our much-loved revamped Viva Roma range of Pizzas. Domino’s Viva Roma range focuses on premium ingredients, bold taste, and authentic Italian flavours, we believe the revamped range will redefine pizza indulgence and delight our loyal customers.”

    The refreshing new range exemplifies menu diversification and is sure to elevate the entire pizza experience of consumers. With this delightful launch, the new Viva Roma range is coming with a surprise—Yes, Domino’s is literally taking people to Rome with its exciting “Ticket To Rome” contest. To participate, the contestants need to share an image of their Gourmet Pizza Bill from Domino’s along with an Italian word that describes the pizza-eating experience. Basis the participation, there will be two fortunate winners who will each receive a one-way ticket to Rome. The contest will go live on the 10th of December 2024. The revamp range is available to order at the Domino’s restaurant in Delhi, NCR, Mumbai, Bangalire, Chennai, Pune only or through the Domino’s app with an exciting offer of Flat Rs. 300 off on a minimum order value of Rs 1500.

  • Domino’s unveils new brand campaign – ‘Dil, Dosti, Domino’s!’

    Domino’s unveils new brand campaign – ‘Dil, Dosti, Domino’s!’

    MUMBAI: Domino’s Pizza, the market leader in chained pizza segment in India, has launched its new campaign ‘Dil, Dosti, Domino’s’. The campaign aims to strengthen the emotional connect with the consumers by creating tasty and memorable moments of togetherness while capturing it in the new tagline “Dil, Dosti, Domino’s!”

    Domino’s has been a progressive brand in many ways. The promise of ‘30 minutes or free’ a decade ago was well ahead of its time. Even today, the brand continues to stay connected with emerging consumer trends. The consumer today are seeking brands that are authentic, inclusive and engaging. So whether it was about acknowledging consumer feedback and launching ‘All New Domino’s’ product improvement campaign, offering great value to consumer with the ‘Everyday Value’ campaign, offering best in class digital ordering experience on the ‘Domino’s App’ or offering variety to the consumers through exciting launches like ‘World Pizza League’, Domino’s has always attempted to stay relevant to the new age consumer.   

    Speaking on the launch of the new campaign,  Domino’s Pizza India   Chief Marketing Officer Kapil Grover said, “Today, relationships have evolved from what they were a few years ago, especially relationships between Friends and Families. Hierarchical parental relationships no longer bind families. There is a lot of mutual respect and friendship amongst kids and parents today. Similarly, with the family structures changing, friends have become your new support system and in fact an extended family for a lot of us. And if we recall these moments, good food has always been a glue for relationships, especially Domino’s Pizza being a shareable product has been at the centre of many such stories where “Friends Become Family and Families Become Friends.”

    Shedding light on the storytelling, FCB Ulka  CCO Swati Bhattacharya said, “Domino’s pizza is designed to be shared for people to gather around the "magic circle", pull at a cheesy slice and fight for the last bite. And in this very act of sharing and connecting, formality and boundaries get dissolved. Friends become like family, and family become like friends. Our campaign captures this essence of Domino’s and its role in the Indian consumer’s life.”

     

  • Domino’s Pizza salutes the spirit of the Indian Army; Delivers happiness at Siachen on Republic Day #DominosInSiachen

    Domino’s Pizza salutes the spirit of the Indian Army; Delivers happiness at Siachen on Republic Day #DominosInSiachen

    MUMBAI: Acknowledging the efforts and sacrifices of the Indian Army Soldiers in protecting the nation, Domino’s Pizza celebrated the Republic Day this year with the Indian Army troops in the Siachen Glacier and delivered 4000 pizzas to the soldiers deployed on the forward posts at almost 20,000 ft. above sea level. The initiative was taken with an aim to offer the soldiers a few moments of joy, while they are away from their families serving the nation.

    Domino’s team expressed elation and honour to have shared this joyful moment with the soldiers who serve the nation while showing unwavering grit and determination in the face of extremely harsh weather and terrain conditions. This gesture of serving hot pizza was a small tribute to the Indian Army for their immense contribution towards national security.

    Speaking on the occasion, Mr. Pratik Pota, Chief Executive Officer & Whole-time Director, Jubilant FoodWorks Limited said, “We are immensely proud and honoured to have served hot Domino’s pizzas to the Indian Army soldiers deployed at the world’s highest military base on Republic Day. It was a privilege for us to have shared some joyful moments with these soldiers who work there tirelessly in extreme conditions to secure the nation’s borders and keep us safe. A team from Domino’s Pizza went to the Siachen Base Camp and prepared and served hot pizzas to the soldiers as a small token of appreciation and gratitude for their selfless service. We look forward to more such opportunities to be of service to our Armed forces.”

  • Sony YAY! comes together with Dominos Pizza for a fun-packed pizza party in Delhi

    Sony YAY! comes together with Dominos Pizza for a fun-packed pizza party in Delhi

    MUMBAI: No matter how you slice it, pizza always makes you happy! To spread this joy with kids across streams and expanses, kid’s entertainment channel, Sony YAY! came together with the country’s most loved pizza retail chain, All New  Dominos Pizza to curate one of the most jovial pizza parties! As an extension to the channel’s birthday celebrations, this initiative was specially designed to bring innumerable smiles and unlimited doses of happiness to the lives of the children at Hope Foundation.

    Hosted in Delhi amidst the kids’ daily routine, this day dedicated to awesomeness was meant to be a sweet surprise for the children. Having celebrated their first birthday across various mediums since April 18th, continuing the revelry, the channel treated the kids to a host of fun activities, starting with a screening of an episode from KickO and Super Speedo. But what really put up a big smile on their faces, was a special surprise by the channel’s beloved character KickO, who joined the children and got them to groove to his signature tunes. All the masti and YAY!ness only doubled the joy of unlimited pizzas, yummified by the pizza chain! The peals of laughter and chirpy cheers of the children could be heard throughout the afternoon, with none of them wanting an end to the YAY time!

  • Domino’s Pizza launches new TVC titled “pehli kamayi”

    MUMBAI: Domino‘s has launched a new communication campaign for its Pizza Mania range, offering the perfect way to celebrate small moments of joy such as one‘s ‘pehli kamayi‘ (first salary). The campaign builds on the euphoria around celebrating one‘s first salary with loved ones, with Domino‘s Pizza Mania, priced at Rs 44.

    The campaign which is supported by two new TVC’s is an extension of the “Yeh Hai Rishton Ka Time” brand positioning. It revolves around the theme of making small occasions in life more memorable. Aimed at connecting with young consumers, Domino’s has re-introduced the delicious Pizza Mania range, promising to be the “best finger-licking” option to celebrate with family and friends without worrying too much about the cost.

    Domino‘s Pizza India VP marketing Harneet Singh Rajpal said, “Our brand has always been synonymous with happiness and creating time for strengthening relationships. This new campaign is built on the consumer insight the first salary that one earns in life, though small, is very special and memorable for self and one would want to do special things with it, like giving party to friends and family. Our affordable Pizza Mania range fits in the occasions and can make those moments more special. We hope that this new campaign serves as a trigger to celebrate small moments of happiness and create wonderful memories for our consumers.”