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Tag: Domino’s

  • Snehita Chakravorty joins KFC India as marketing manager

    Snehita Chakravorty joins KFC India as marketing manager

    MUMBAI: KFC India (Yum! Brands) has appointed Snehita Chakravorty as marketing manager – dine-in business, tasking her with enhancing in-restaurant experiences and driving deeper consumer engagement.

    Chakravorty joins from Jubilant Foodworks, Domino’s, where she was deputy manager – marketing, shaping region-specific campaigns, executing high-impact activations, and supporting new store launches. She also collaborated closely with operations and digital teams to strengthen brand performance at scale.

    “I’m thrilled to start this new chapter at KFC India, focusing on the dine-in business. QSR has long been a passion, and I look forward to creating memorable experiences for our guests,” Chakravorty said on LinkedIn.

    With a strong grasp of the QSR landscape, Chakravorty is expected to drive initiatives that reimagine the dine-in experience, a growing differentiator in India’s competitive fast-food market. Her appointment reflects KFC India’s focus on customer-first storytelling and immersive brand engagement.

  • Jiostar sparks insights with new advertising series

    Jiostar sparks insights with new advertising series

    MUMBAI: Advertising just got a front-row seat. Jiostar Entertainment has launched The Collective, a new series designed to convene India’s leading marketing voices to explore the future of advertising in entertainment.

    https://ads.jiostar.com/jiohotstarctvplaybook/thecollective/

    The premiere episode featured a star-studded panel, including Jahid Ahmed (HDFC Bank), Sachin Vashishtha (Paisabazaar), Varun Mundra (Motilal Oswal), Sajit Gopal (Domino’s) and Jiteen Aggarwal (Hettich India), in conversation with Jai Lala of Zenith India.

    Discussions ranged from the rise of connected TVs as India’s central household screen and the measurability of CTV campaigns, to OTT’s expanding role in digital adoption and co-viewing patterns. The session also explored how brand-safe OTT environments deliver enhanced value for advertisers.

    The Collective will continue as an ongoing series, bringing fresh conversations with brand leaders, marketers and industry experts to decode the fast-evolving advertising and entertainment landscape in India. 

  • Mission Sponsor Possible as Special Ops 2 locks in 14 brand partners

    Mission Sponsor Possible as Special Ops 2 locks in 14 brand partners

    MUMBAI: Espionage has never looked so marketable JioHotstar’s Special Ops 2 is back, and it’s bringing more than just bullets and secrets to the screen this 18 July. It’s bringing brands. Fourteen of them. Special Ops 2, the latest instalment of the hit thriller franchise, is already making headlines before its premiere not just for its high-stakes cyber warfare plot, but for its impressive brand line-up. With 14 marquee sponsors on board, the show has set a new benchmark in branded entertainment for scripted Indian OTT content.

    From automobiles to FMCG, and personal care to mutual funds, Special Ops 2 has attracted a cross-sectoral advertiser base that includes Hyundai, Jaquar & Co, Directors Elaichi, Asian Paints, UTI Mutual Fund, Envy, Philips, Lux Industries, Domino’s, JK Cement, Oppo, Swiggy, Toothsi, and Sony Bravia. This marks the highest-ever sponsor count for a title under the Specials banner on JioHotstar.

    “With Special Ops, we’ve built an iconic IP that delivers both cultural impact and business value,” said JioHotstar head of revenue entertainment & international Ajit Varghese. “This kind of brand response speaks to the power of premium storytelling and the platform’s ability to deliver engaged, meaningful audiences at scale.”

    Returning to the screen is Kay Kay Menon as Himmat Singh, the stoic intelligence officer at the centre of the action. But this time, he’s stepping into a more shadowy world of cyber espionage, system sabotage, and faceless digital enemies, a timely theme in an age of digital vulnerability.

    The rise in sponsorships also underscores how advertisers are shifting focus towards long-form, high-quality original series as strategic storytelling platforms. JioHotstar’s previous original, Criminal Justice Season 4, similarly drew widespread brand attention, signalling a growing trend in content-backed advertising integrations.

    Special Ops 2 premieres on 18 July exclusively on JioHotstar, and if the buzz (and brand budget) is anything to go by, this mission’s already a success before its first intel drop.

  • Jubilant FoodWorks signs MoU with Coca-Cola India for its sparkling beverages

    Jubilant FoodWorks signs MoU with Coca-Cola India for its sparkling beverages

    MUMBAI: Just a couple of  weeks after the Jubilant Bhartia group said that it would be taking a 40 per cent stake in Hindustan Coca-Cola Holdings (the parent company of the largest Coca-Cola bottler in India),  it announced that its offshoot Jubilant Foodworks Ltd (JFL)  has signed a memorandum of understanding (MoU) with Coca-Cola India to procure its  sparkling beverages for its fast-food outlets.

    JFL  operates five brands – three of them are under master franchise  agreements from three global players —Domino’s, Popeyes, and Dunkin’—and two are proprietary brands Hong’s Kitchen, an Indo-Chinese QSR  brand in India and a café brand Coffy in Turkey. The group has 3,130 outlets in six markets including India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia with India accounting for 2,199 of them as of 30 September.

    Until now, Coke rival PepsiCo was the beverage partner of Domino’s in India following  an agreement in 2018. As part of that, PepsiCo’s  carbonated beverages such as Pepsi, Mountain Dew, 7Up, and Mirinda along with Lipton Ice Tea are served to customers. India is the largest market outside of the US for Dominos. 

    The Coca-Cola Co India’s brands include Coca-Cola, Thums Up, Sprite, Minute Maid, Maaza, SmartWater, Kinley, Limca, and Fanta.

    JFL made a regulatory filing with the Bombay stock exchange informing it of the MoU on 26 December. It further stated that “MoU between Coca-Cola India and JFL contains the principal terms and conditions for purchase of a portfolio of sparkling beverage products and certain other products from The Coca-Cola Co authorised bottlers and for conducting marketing activities (which will be undertaken in the usual/ordinary course) for the said products, as defined in the MoU in relation to various brands of JFL (franchised/owned brands) and products purchased by JFL from The Coca-Cola Co authorised bottlers. A master agreement will be executed between the parties based on the principal terms and conditions mentioned in the MoU on 1 April 2025.  After execution of the master agreement, The Coca-Cola Company authorized bottlers will become suppliers of sparkling beverages and other products as set out in the MoU to JFL. The arrangement will help JFL enhance its consumer offerings.”

  • 87 of India’s best modern marketing campaigns honored at MMA Smarties

    87 of India’s best modern marketing campaigns honored at MMA Smarties

    Mumbai – MMA Global India unveiled the winners of the 13th edition of Smarties India 2024 at a glittering gala event in Mumbai on 11 October, recognizing the country’s most impactful and innovative marketing campaigns. These campaigns have demonstrated exceptional creativity, strategic brilliance, and measurable business impact across various industries. With 87 total metals given including 10 most prestigious industry awards, SMARTIES India continues to set new benchmarks in marketing excellence.

    SMARTIES winners are ranked on the Business Impact Index developed in collaboration with WARC, which highlight the top brands, agencies, publishers, media agencies etc per the true business impact they created through their campaigns. Winners are also now certified in partnership with RECMA, the leading media agency research organization, ensuring that they are recognized in globally acclaimed platforms.

    This year’s awards showcased outstanding work across diverse categories ranging from FMCG, OTT, retail, BFSI to technology, B2B and more. Among the top categories this year were AI Marketing, Connected TV, Creator/Influencer Marketing, Brand Experience and emerging tech categories all reflecting the industry’s rapid shift towards technology-driven and consumer-centric strategies.

    MMA APAC & Global Head, CEO Rohit Dadwal shared: “It’s always inspiring to see how creativity and data can come together to create truly remarkable campaigns. This year’s SMARTIES winners have done just that, embracing AI and new technologies to deliver results that speak for themselves. Congratulations to all the winners, and a big thank you to our jury chairs, jury and screeners for their hard work and dedication. As we recognize these achievements, I’m reminded of the critical importance of continually innovating and adapting in today’s fast-paced marketing landscape.”

    Grand Unveil of Smarties musical logo or ‘Mogo’

    MMA Global India also established the sonic identity of Smarties worldwide by launching the official Smarties musical logo or ‘mogo’ at the Gala. It was unveiled with a delightful performance by Rajeev Raja, and the mind behind the MMA-member company BrandMusiq that helped create the mogo. Not only does the mogo have a catchy ring to it, but also strong resonance with the distinguished values that Smarties represents. It drives the Smarties ethos of marketing excellence back home, and was very well received by the audience with its dynamic and impactful launch.

    Key partners for the event included ShareChat & Moj, Silverpush, Glance Advertising, Blis, Hybrid, and Storyboard18, amongst more.

    10 Industry Awards Given

    SMARTIES honored top performing brands, agencies and companies across categories recognising them as industry wins of the year.

    Grand Prix / Best in Show – Gatorade Turf Finder

    Most Resilient Brand of the Year – Olay

    Advertiser of the Year – Mondelez India Foods Pvt. Ltd

    Brand of the Year – Cadbury Celebrations

    Publisher of the Year – Amazon Ads

    Media Agency of the Year – Wavemaker India

    Creative Agency of the Year – Leo Burnett India

    Digital Agency of the Year – Interactive Avenues & Performics India

    Holding Agency Company of the Year – WPP India

    The jury was led by three esteemed jury chairs – Shailendra Katyal, Managing Director of Lenovo; Deepika Bhan, President – Packaged Foods, Tata Consumer Products; and Rohit Bhasin, MMA India Board Member; President, Head – Affluent, NRI, Business Banking and CMO, Kotak Mahindra Bank.

    Tata Consumer Products president – Packaged Foods, & Smarties Jury Chair Deepika Bhan said: “As a jury chair, it was a privilege to witness the extraordinary caliber of work submitted. In an era where innovation and consumer engagement are key, these campaigns showcased the true potential of creativity combined with data to drive significant business results in the FMCG sector.”

    Key Trends Highlighted in Smarties India 2024:

    1    AI Marketing & Connected TV: These emerging categories saw a remarkable number of entries, indicating the industry’s growing focus on leveraging AI and new media to drive marketing innovation.

    2    Retail Media: As retail media continues to evolve, the winning campaigns demonstrated how brands are tapping into phygital experiences and omnichannel strategies to connect with consumers in meaningful ways.

    3    Creator/Influencer Marketing: This category remained a magnet for creative excellence, with campaigns that effectively engaged niche communities and built authentic connections through influencers and celebrities.

    MMA Global India Country Head and BOD Member Moneka Khurana shared her thoughts:
    “Congratulations to all the winners of SMARTIES India 2024. The campaigns we’re celebrating are truly shaping the future of marketing excellence. Each winner showcases the very best of not only creativity and innovation but true business impact. At MMA, we’re committed to a future proof showcase of campaigns that empower marketers and brands to continue driving digital maturity and transformation at scale in our rapidly evolving industry.”

    The gala was preceded by Smarties Unplugged to decode the future of marketing excellence witnessed within the work submitted at Smarties, a pre-gala conference that saw thought leaders discussing AI marketing, creative tech, and the evolving consumer mindset in the digital age. It was a day well spent with sessions and masterclasses that inspired attendees with actionable insights on shaping the future of marketing.

    Jury Highlights

    Lenovo & Smarties Jury Chair, managing director, Shailendra Katyal remarked: “Judging the SMARTIES entries this year reinforced the importance of integrating technology into every aspect of marketing. The winning campaigns stood out for their ability to seamlessly blend creativity and technological advancements, especially in categories like AI Marketing and Connected TV. These campaigns represent the future of marketing excellence and set high standards for the year to come.”

    The diverse pan-industry selection jury comprised leaders from Havas Media, Lionsgate Play, FCB, Jio, Domino’s, Abbott, Flipkart, WPP, Dentsu, Mindshare, Niti Aayog, Times Network, LoveChild by Masaba, Zee5, Genpact, amongst many.

    The final set of deliberations spread over a 3-day enriching jury meet to decide on the metals by our marketer-only jury comprising diverse categories represented by marketers from Myntra, Hindustan Unilever, Tata, HDFC, Marico, Aditya Birla Group, Pepsico, MakeMyTrip, Godrej, Castrol, Wipro, Nivea, Perfetti, Leela, Hershey, HP, amongst more; with Kantar, serving as the official jury observer, ensuring the highest standards in evaluation.

    Embed: Explore the full jury roster here.:

    Here are the winners:

     

    Award Sub Category

    		 Gold

    Silver

    Bronze

    PURPOSE DRIVEN MARKETING

    Brand Purpose / Activism

    Gatorade Turf Finder – PepsiCo (Leo Burnett India)

    Meet AI-SHU – P&G (PG One)

    YiPPee Create Magic – ITC Ltd (Interactive Avenues)

    Social Impact Marketing

    LULUMELON EOSS – HDFC Bank (FCB Kinnect)

    Castrol Pragati Ki Paathshaala – Castrol (Mindshare India)

    Google Search “Bolne Se Sab Hoga” – Google Search (EssenceMediacom)

    &

    Gatorade Turf Finder – PepsiCo (Leo Burnett India)

    Diversity & Inclusion

    Meet AI-SHU – P&G (PG One)

    EatQual Colours – Hardcastle Restaurants (DDB Mudra)

    Google Search “Bolne Se Sab Hoga” (EssenceMediacom)

    &

    #ItAllStartsWithAName – Tata Starbucks (Wavemaker India)

    MARKETING IMPACT

    Brand Experience

    Gatorade Turf Finder – PepsiCo (Leo Burnett India) & Cadbury Silk Story of Us – Mondelez India (Wavemaker India)

    NA

    Maa’s Message – A Divine AR Intervention – Unilever (Mindshare India)

    Instant Impact / Promotion

    ITC Masterchef’s Snacking Revolution – ITC Ltd (Performics India)

    The RAZORPRENEUR Challenge – Bombay Shaving Company (Revolio)

    &

    Halloween Hacks – Perfetti Van Melle (Wavemaker India)

    KitKat – Snap In Half – Nestle India (Eleve Media)

    Customer Journey Marketing

    A surprise for 8 Billion People – Mondelez India (Wavemaker India)

    LEGO launches lifted market share – LEGO

    &

    Aashirvaads Data-Driven Approach to Premiumization – ITC Ltd (Performics India)

    SIWO: Turning speechless India into Playful India – Mondelez (Wavemaker India)

    Product and / or Service Launch

    Every cricket enthusiast will play on Dream11 – Sporta Technologies (Wavemaker India)  & CaratLane Service Launch – CaratLane (BBH India)

    NA

    LEGO launches lifted market share – LEGO

    Real-Time Marketing

    Ghar Ek Mauka Ek – UltraTech Cement (Mindshare India)

    Thums Up Utha Apni Side Bata – Coca-Cola (EssenceMediacom)

    Gatorade: Turf Finder – PepsiCo (Spark Foundry Publicis Media)

    Small Budget Big Impact

    Gatorade: Turf Finder – PepsiCo (Spark Foundry – Publicis Media)

    Innovative Use of Paid Search – Tata Motors Commercial Vehicles (Havas Media India Private Limited)

    Pediasure: Nurturing Healthy Growth for Children – Abbott Healthcare Pvt Ltd (Starcom)

    IMPACT MEDIA

    Omnichannel Marketing

    Oreo Bola Mat Bol (Oreo says don’t jinx it) – Mondelez India (Wavemaker India)

    Your Stage; Your Story – Coca-Cola India (EssenceMediacom)

    #ThisAdIsMyStore Lights Up Diwali for Homepreneurs – Mondelez India (Wavemaker India)

    Cross Digital Media Marketing

    Cadbury 5Star Nothing University – Mondelez India Pvt. Ltd. (Wavemaker India)

    SIWO: Turning speechless India into Playful India – Mondelez India (Wavemaker India)

    When India had its #fingerscrossed!- Nestle India (Zenith Media)

    &

    Truly ‘Open’ By Axis Bank Axis Bank (Performics India)

    Social Media Marketing

    When GenZs took a breaking love break! – Nestle India (Zenith Media)

    Offline (OOH) to Online (Social) Search Movement – Google Search (EssenceMediacom)

    Squeezing back the summer fun – PepsiCo India (Leo Burnett India)

    Creator / Influencer / Celebrity Marketing

    Every cricket enthusiast will play on Dream11 – Sporta Technologies (Wavemaker India)

    Karan ‘Badtameez’ hai_Amazon miniTV show launch – Amazon miniTV (SoCheers)

    &

    Doctors Day – Hopes restored, heroes honoured – Sun Pharmaceuticals (Wavemaker India)

    How Cadbury 5 Star ‘Erased’ Valentine’s day – Mondelez India (Wavemaker India)

    Gaming, Gamification & E-Sports

    4th Umpire – Britannia Industries Ltd (Schbang)

    Multi-Screen Reality drives dividend for Domex – Hindustan Unilever (Mindshare India)

    ConFUSEing Controller -Game On, Parents Off: The S – Mondelez India (Wavemaker India)

    EMERGING TECH MARKETING

    Data Insights / Contextual Marketing

    Gatorade Turf Finder powered by Google Maps – PepsiCo India Holdings Pvt Ltd (Leo Burnett India)

    India’s 1st Voice Enabled brand experience on OTT – Google Search (EssenceMediacom)

    Aashirvaads Data-Driven Approach to Premiumization – ITC Ltd (Performics India)

    &

    Castrol MAGNATEC – Gaadi Chalao, Tractor Nahi – Castrol India (Mindshare India)

    Connected TV

    Castrol MAGNATEC – Gaadi Chalao, Tractor Nahi – Castrol India (Mindshare India)

    Banega Toh Badhega India – AsIndiaBuildsIndiaGrows – UltraTech Cement Ltd (Mindshare India)

    Fire TV Drives Brand Uplift for a L’Oréal Launch – L’Oréal (Wavemaker India)

    Programmatic

    #MyBirthdaySong a Personalized AI Symphony – Mondelez India Pvt. Ltd. (Wavemaker India)

    Maa’s Message – A Divine AR Intervention – Unilever (Mindshare India)

    1947 per cent more history – Britannia Industries Ltd (Talented Agency)

    E-COMMERCE MARKETING

    Integrated Ecommerce Innovation & Live Streaming

    		 NA

    LEGO launches lifted market share by 53 per cent @23X RoI – LEGO

    &

    Building EV category on Amazon: Achieving 77x ROAS – Hero MotoCorp.)

    Engaging Baby Audiences: Baby & Toddler Store – Himalaya Wellness Company

    O2O / New Retail / Innovative & New Tech Sales Channels

    Co-creating festive campaigns on Quick Commerce – Mondelez India Foods Pvt. Ltd. (Wavemaker India)

    Blinkit Single Mode x Erase Valentine’s Day – Mondelez India Foods Pvt. Ltd. (Wavemaker India)

    Reshaping the EV landscape – Matter EV (Flipkart)

    CREATIVE

    Customer (CX) / User Experience (UX) & Design

    Cadbury Silk Story of Us – Mondelez India Pvt. Ltd. (Wavemaker India)

    Personalizing Celebrations with AI #MyBirthdaySong – Mondelez India Pvt. Ltd. (Wavemaker India)

    Ultimate Gaming SetUp: A Multi-Brand Success Story – Intel
    Personalization

    Royal Stag: A Billion Films for a Billion Fans – Pernod Ricard India Private Limited (Wavemaker India)

    SIWO: Turning speechless India into Playful India – Mondelez India (Wavemaker India)

    		 NA

    Short or Long Form Video

    How Cadbury 5 Star ‘Erased’ Valentine’s day – Mondelez India Pvt. Ltd. (Wavemaker India)

    Meet AI-SHU – Your New STEM Mentor – P&G (PG One)

    Google Search – Dhoondege Toh Milega – Google India (Toaster India)

    &

    Castrol MAGNATEC – The Bombay Journey – Castrol (Mindshare India)

    AI MARKETING

    AI-Powered Audience Engagement

    Join The Copverse – Prime Video’s AI adventure – Amazon Prime Video (Interactive Avenues)

    Personalizing Celebrations with AI #MyBirthdaySong – Mondelez India Pvt. Ltd. (Wavemaker India)

    #Riseupfrombeingfriendzoned with Pepsi – PepsiCo (Spark Foundry, Publicis Media)

    Innovative Use of AI in Advertising

    Dark Fantasy – Biting into a million fantasies – ITC Ltd. (Interactive Avenues)

    Cadbury Silk Story of Us – Mondelez India Pvt Ltd (Wavemaker India)

    1947% more history – Britannia Industries Ltd (Talented Agency)

    &

    Half CA enabled ‘Full’ Income tax return filing – Amazon India (SoCheers)

    AI-Driven Creative Excellence

    Personalizing Celebrations with AI #MyBirthdaySong – Mondelez India Pvt. Ltd. (Wavemaker India)

    Cadbury Silk Story of Us – Mondelez India Pvt Ltd (Wavemaker India)

    SIWO: Turning speechless India into Playful India 0 Mondelez India (Wavemaker India)

    &

    Half CA enabled ‘Full’ Income tax return filing – Amazon India (SoCheers)

    Next Stop: Smarties Global

    The India winners now move on to the regional and global SMARTIES stages, competing alongside campaigns from over 45 countries, with 10,000+ global entries vying for top honors in modern marketing excellence.

  • Domino’s now available on the ONDC network

    Domino’s now available on the ONDC network

    Mumbai: Domino’s, a food service brand, has announced that it has joined the Open Network for Digital Commerce (ONDC) Network. With this integration, Domino’s catalogue will be seen on all apps that a consumer is shopping from across a network that is rapidly developing, while seamlessly facilitating transactions. Customers in Delhi NCR can order Domino’s Pizza via ONDC, and other cities will be live soon.

    This will enable Domino’s to expand its customer base by making its products available to buyers from all ONDC seller apps based on geographical proximity, paid promotions or through product or brand search. The move will help the brand grow its presence across the country and help achieve its mission expanding touchpoints and occasions for consumers to enjoy pizza.  

    As an adopter of the ONDC Protocol, Domino’s is proud to represent everything innovative in products and technology. The brand has already established its reputation as a market disruptor with its innovative range of products. By joining ONDC Network, Domino’s aims to create multiple consumer touchpoints through disruptive innovations.

    On this occasion, Jubilant FoodWorks Ltd CEO & MD Sameer Khetarpal said, “We are delighted to announce our partnership with the ONDC Network, marking a significant milestone and step forward for our brand in India. We aim to serve millions of customers who are looking to order food through the ONDC network.”

    ONDC MD & CEO T Koshy said, “Domino’s joining ONDC is a significant development with the potential to create ripple effects for the F&B category on Open Network. Their vast selection is now more accessible and represents a major expansion of choices for consumers nationwide. When a brand like Domino’s embraces the open protocols, we move closer to our vision of a truly interoperable e-commerce ecosystem that serves sellers and buyers everywhere without any filters. ONDC was conceived with the very idea of digital inclusion to benefit the entire country. We look forward to many opportunities that this integration will unlock soon.”

    India’s tech stack is growing rapidly, and initiatives like the ONDC Protocol are playing a crucial role in driving innovation and growth. Domino’s has already made a name for itself in the market with its innovative product portfolio. By coming on board ONDC Network, the brand is well-positioned to take its products to new customers across the country.
     

  • Domino’s offers six pizzas, three inspired by Bangla cuisine for Pujo season

    Domino’s offers six pizzas, three inspired by Bangla cuisine for Pujo season

    Mumbai: This Pujo season, Domino’s, India’s leading pizza chain, aims to be a significant part of the celebrations in the east. Motivated by the success of last year’s additions, the brand is eager to enhance the customer experience further. Especially for the Puja season, Domino’s showcases its collection of six delectable pizzas with three new pizzas inspired by authentic Bangla and Eastern regional cuisine.

    The immense success of last year’s introduction of special eastern flavours during the festive season has spurred Domino’s to expand its offerings to now offer mutton and prawn pizzas in India for the very first time. Locals can now relish the delightful regional tastes of Kosha Mangsho, Champaran Mutton and Malai Chingri in pizza. Vegetarian patrons too can enjoy the traditional flavours of Kosha Veg, Champaran Veg, and Malai Paneer as part of the regionalised menu. This range of pizzas seamlessly blends traditional culinary delights, promising a flavourful and memorable dining experience.

    Upon launching the three new varieties, Domino’s India president and chief business officer Sameer Batra commented, “The rich culinary history of the East has constantly inspired us at Domino’s. This coupled with the fact that the East has always been a priority market for us had led to the launch of the 1st edition of the Flavours of East range last year. We have always heard the voice of our users and are delighted with the 2nd edition of the Flavours of East range offering 6 mouth-watering non-veg and veg pizzas, inspired by the beloved flavours of the region. We are hoping that the newest additions to our menu will create wonderful memories and bring unbridled joy to our consumers in this festive season.”

    The non-vegetarian pizza range – Kosha Mangsho, Champaran Mutton and Malai Chingri starts at Rs 399/- onwards and for our vegetarian customers, the vegetarian pizza range – Kosha Veg, Champaran Veg and Paneer Malai starts at Rs 299/- onwards.

    Customers can now satiate their taste buds from the 17 October onwards by walking into any of our Domino’s stores across the Eastern part of India such as West Bengal, Bihar, Jharkhand, Assam, Odisha, Nagaland, Sikkim, Tripura, Mizoram, Manipur, Meghalaya and Arunachal Pradesh. They can also order these lip-smacking pizzas online by visiting www.dominos.co.in or using  Domino’s mobile App and through any of the popular food aggregators.

    This Pujo, Domino’s extends its warm wishes: Subho Sarodiyar Priti O Subhechha.

    Three new delectable pizzas

    Kosha Mangsho: A first-of-its-kind Kosha Mangsho pizza. Made with our authentic Kosha sauce topped with our delectable Mutton meatball and onion.

    Malai Chingri: An irresistible fusion of authentic Malai sauce, succulent Chingri (Prawns) & Red Paprika with a sprinkle of Panch phoran seasoning.

    Champaran Mutton: Savor the infusion of authentic Champaran sauce topped with our delectable Mutton meatball & a dash of Red Paprika.

    For aficionados of vegetarian pizza, Domino’s offers:

    Kosha Veg: Authentic flavour of Kosha sauce topped with grilled Mushroom & Onion

    Malai Paneer: Authentic flavour of Malai sauce topped with spiced Jalapeno, Masala paneer & a sprinkle of Panch Phoran seasoning.

    Champaran Veg: Authentic flavour of Champaran sauce, loaded with Red Paprika, Capsicum & grilled Mushroom.

  • Jubilant Foodworks Q4 revenue up by 12.9% at Rs 115.79 cr

    Jubilant Foodworks Q4 revenue up by 12.9% at Rs 115.79 cr

    Mumbai: Jubilant Foodworks on Monday reported 12.9 per cent increase in its revenue from operations at Rs 115.79 crore in the fourth quarter ended March 2022.

    Earnings before interest, taxes, depreciation, and amortization (Ebitda) of Rs 289.7 crore for the year increased to 16.2 per cent. Despite significant cost headwinds, the Ebitda margin at 25 per cent expanded by 73 basis points (bps) year-on-year. Profit after tax of Rs 116.1 crore increased by 11.3 per cent with a margin of 10 per cent.

    During the year, revenue from operations of Rs 433.11 crore increased by 32.5 per cent. Ebitda of Rs 110.46 crore increased by 44.1 per cent with a margin at 25.5 per cent. Profit after tax of Rs 437.5 crore increased by 87.2 per cent with a margin of 10.1 per cent.

    During the quarter, in Sri Lanka, the company registered system sales growth of 80.6 per cent and opened three new stores taking the network strength to 35 stores. In Bangladesh, system sales grew by 44.5 per cent. With the opening of one new outlet, the store count in Bangladesh has reached nine stores. The company has also completed 100 per cent acquisition of its subsidiary with an intention to further strengthen presence and scale of operations in the fast-growing and critical market of Bangladesh.

    Jubilant Foodworks chairman Shyam S. Bhartia and co-chairman Hari S. Bhartia said, “This has been a momentous year for the company on two accounts. A series of timely, strategic investments in strengthening the digital ecosystem for delivery and setting up an integrated supply chain network has helped the company register record revenue, profitability and store growth numbers even in the face of adversity and inflationary challenges. This in turn has enabled us to foray in new categories and make strategic investments which will continue to create significant future value for all stakeholders.”  

    Jubilant Foodworks CEO and wholetime director Pratik Pota said, “Today, our results reinforce our conviction that a vast array of actions we have undertaken over past quarters has helped us strike a remarkable balance of strong top-line growth, bottom-line growth, cash generation, and record network expansion. JFL is a profoundly different, much stronger and more profitable company poised to lead while transitioning to become a multi-brand, multi-country foodtech powerhouse.”

  • Brands engage with consumers with WFH creatives

    Brands engage with consumers with WFH creatives

    MUMBAI: The world around us has undergone a paradigm shift in the last year. The little joys that we took for granted – be it eating out at our favorite restaurant with family or catching a movie in the theatre over the weekend, or simply hanging out with friends after work – all activities have become wishful nostalgia. Keeping in mind these inescapable realities of the new normal, brands have come up with creatives to cheer flagging spirits with a dash of humor and empathy. But, at the same time, encouraging people to stay at home and stay safe. Here are a few ideations that we felt measured up to the task at hand.

    Pepsico’s Wafer Brand Lays released a new commercial with a short, crispy humorous take on WFH, while pushing itself as the best snack for a quick five-minute break from work. 

    Fevicol : The Pidilite Industries-owned adhesives brand shared a picture of a crowded market with people, both with and without masks swarming the street on Instagram. Fevicol took a tongue-in-cheek swipe on the picture using its own campaign of ‘FEVICOL KA JOD, MAJBOOT JOD’ with the words: “This Is Not A Fevicol Ad, Now Is Not A Good Time To Stick Together” adding “Kyunki chehre par mask aur do gaz ki doori, abhi bhi hai bohot zaroori.” (Because a mask on the face and six feet distancing is still very important)

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Fevicol (@fevicolkajod)

    Dominos : The Pizza brand came up with the perfect #StayAtHome menu to make WFH a breeze and beat the blues!

    Swiggy : For all those of us who still find it difficult to accept that it has been a whole year and more of staying indoors with WFH and social distancing, this Swiggy India creative rubs it in. It covers all those ‘Masterchef’s who mastered cooking during the extended lockdown- from a shapeless, burnt roti in March 2020 right through to a perfect gol one in 2021!

    ‘Still can’t accept the fact that it’s already March 2021’

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Swiggy (@swiggyindia)

    Durex India : The Condom brand came up with a cheeky play on words, reminding people that while indoors their product offers protection, outside it is the humble mask. It shared a post saying ‘Wear two masks for better protection outdoors and one as usual for indoors.’ It further added: “According to the CDC report, wearing a cloth mask over a medical mask can provide “substantially improved source control” as well as reduce exposure of the wearer.”

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Durex India (@durex.india)

    grofers : The online grocery delivery service made a point of emphasizing staying indoors, with an attention-grabbing caption of ‘Places to Explore’. The post creatively showcases how within the four walls of our home, one can have a fulfilling day. Let’s continue to be the second line of our frontline by staying at home.

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Grofers (@grofers)

    Nykaa Man : The e-commerce platform for men’s grooming came up with a detailed list of To-Dos and helpful suggestions of ‘Lockdown therapeutic exercises’ to help chase WFH blues away:

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Nykaa Man (@nykaaman)

    OYO : Online Hotel booking site took a brilliant dig on people who wear a mask, albeit on the chin or hanging from an ear- anywhere but on their face! “No mask. No check-in. Take a pledge to abolish the chin diaper, the neck warmer, the nose flasher. #WearAMask, properly.”

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by OYO (@oyorooms)

    McDonald’s Happy Meal : The junk food brand highlighted the brand’s Happy Meal with caution. “Right now, a Happy Meal is the one you have at home!” Let our Happy Meal make you happy at home! Stay safe and order in.

    Starbucks India : The Coffee brand creative talks about how Life has changed- with WFH, Zoom meets, video calls, and discovering new ways to stay connected with our loved ones. Because some things don’t change whether you work from the office or work from home.

    “Because even though we’re apart, Coffee has always brought us together.”

    Zomato : The Food delivery service harked back to the good old days when the world looked a bit different from today with a wonderful video reminding everyone that the only way to get back to that time was- by staying home and getting vaccinated ASAP. ‘Let’s bring back the good ol’ days!’

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by zomato (@zomato)

    Till that happens and till the world returns to some modicum of normalcy, all we can do is grin and bear it- behind our masks, of course! Meantime, brands can keep churning out more such imaginative communication to remain connected with their audience

  • How brands are saying goodbye to 2020

    How brands are saying goodbye to 2020

    NEW DELHI: 2020 is probably the only year that the whole world was dying to bid adieu too. Inundated with crises from all sides on top of a global pandemic, when many a plan was cancelled and existence became a little lonelier for almost everyone, the year nonetheless made us realise the value of little joys in life. One of which was dear internet! Filled with content for our every mood, it kept us entertained via a number of stories, creatives, memes, and information. The brands, as usual, made it an interesting place to be at. And now as the year is ending, here’s how some brands are again displaying their quirky sides to say bye-bye! 

    Durex is strangely waiting for someone to come early

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Durex India (@durex.india)

     

    Domino’s thanking the best friend of the year for all – pizza

     

     

    Netflix vibing with the “dukh” of everyone

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Netflix India (@netflix_in)

     

    Amazon Prime putting the good and the bad all together

     

     

    Zomato giving the best meme rewind

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by zomato (@zomatoin)

     

    Google showing what we searched for 

    And Swiggy giving hopes for 2021

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Swiggy (@swiggyindia)