ITV

Tag: Dominic Proctor

  • Buzzfeed and GroupM ink global advertising deal

    Buzzfeed and GroupM ink global advertising deal

    MUMBAI: Technology driven media company BuzzFeed and WPP’s GroupM have inked a global partnership to provide GroupM’s and WPP’s agencies and clients with unprecedented access to BuzzFeed’s creative and data assets.

     

    Led by GroupM, WPP agencies will benefit from: 

     

    • The first beta partnership with Pound, BuzzFeed’s proprietary data technology that offers insights and analytics around how content shares across the social web;

    • A dedicated creative group at BuzzFeed Motion Pictures to produce branded video content for WPP clients;

    • A creative residency allowing WPP creative teams access to BuzzFeed’s expertise producing social content for all platforms; and

    • Preferential media pricing for clients of GroupM agencies.

     

    GroupM chief digital officer Rob Norman said, “The future of advertising lies at the intersection of creativity, data, media and technology; that’s where BuzzFeed has built its business and proved its value to brands. This is a terrific opportunity for our clients to move swiftly and succeed in the fastest growing media platforms. We have appointed partnership leaders from each GroupM agency, and other WPP agencies will do the same.”

     

    GroupM president Dominic Proctor added, “WPP’s investments in content demonstrate its commitment to creating socially and culturally resonant content for millennials. GroupM’s partnership with BuzzFeed adds a new dimension to this capability and amplifies our other partnerships.”

     

    BuzzFeed president Greg Coleman said, “This is an exciting time for our company. Our audience is growing on and off platform. Our Motion Pictures studio is booming and now reaches 1.5 billion video views a month – from shorter than short form on Snapchat, to original scripted series. We’re excited to take our unique approach and voice in branded content, data and iterative learning in a big way with GroupM and their clients.”

     

    The arrangement involves no investment or equity exchange between the companies.

  • Maxus promotes Lindsay Pattison, replaces Vikram Sakhuja

    Maxus promotes Lindsay Pattison, replaces Vikram Sakhuja

    MUMBAI: In a major development, GroupM has announced the appointment of Lindsay Pattison as global CEO of Maxus.

     

    The announcement was made by GroupM’s global president, Dominic Proctor, who Pattison will report to as she co-locates between London and New York.

    Pattison has been leading Maxus in the UK for five years.  She has also held the global chief strategy officer role for the last two years, overseeing product, planning, marketing, new business and effectiveness.  

    Pattison replaces Vikram Sakhuja, who will remain in the group.

    “Lindsay has a proven reputation as a leader and is held with enormous regard both internally and by her clients”, said Proctor. “She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”

     

    On the move, Pattison said, “I am thrilled to step up into this role. I love the energy of Maxus and I relish opportunity that comes from our unique and fortunate position as the challenger brand within GroupM. At Maxus, we have a mantra to lean into change. In fact, it’s really to lead change for our clients, navigating the complexity and embracing the possibilities offered in a digitalised, mobile, always-on media landscape. It’s an incredibly exciting time to lead a media agency.”

     

    She will be replaced in the UK chief executive role by Nick Baughan, who moves from the position of managing director. Baughan will continue to report to Pattison.

     

    Baughan joined Maxus in March 2012, having worked at Mindshare for two years as the head of business development. Baughan said, “Over the last five years, Lindsay has led our team brilliantly in the creation of an agency that has become a major force in the industry.  I’m hugely proud to have been part of that success and even prouder to have the opportunity to lead our incredible team into the next chapter.”

     

  • GroupM forecasts ad spends to reach $560 billion by 2015

    GroupM forecasts ad spends to reach $560 billion by 2015

    MUMBAI: WPP’s GrpupM is out with its biannual ‘This Year, Next Year’ report forecasting the global advertising investments.

    As per the report the ad spends will reach $534 billion in 2014, a 4.5 per cent increase over 2013. The company predicts investments in 2015 rising an additional 5 per cent to $560 billion.

    In further says that globally, ad recovery is localised, with 17 markets accounting for 93 per cent of expected ad growth in 2014. Even at its moderate 3.4 per cent rate of ad investment growth this year to $162 billion, the US contributes fully one-quarter of incremental ad dollars. China ranks second as it climbs a predicted 9.8 per cent to $76 billion. Other countries making the cut include Nigeria, Kenya and Vietnam.

    “Many companies are still operating with very strong balance sheets,” said GroupM Global president Dominic Proctor. “Coupled with a rising general confidence and a specific comfort around digital marketing, though notwithstanding some geo-political uncertainty, we are seeing an uplift in some of the ‘older economies’ as well as the new.”

    Of marketplace performance, ‘This Year, Next Year’ report editor Adam Smith stated, “Despite the slowdown in China’s general economy from 2012, its consumer economy continues to expand. This, plus intensive digitisation of advertising, keeps China ad investment rising at or near double-digits, with no large print legacy to correct.”

    It is a different story in Western Europe, where 73 per cent of the regional economy is in the Eurozone, where demand remains suppressed by debt, internal imbalances and deflationary politics. In real terms, the Eurozone remains 20 per cent below its 2007 advertising peak, and the hardest-hit ‘periphery’ of Greece, Ireland, Spain, Italy and Portugal, 47 per cent below the peak.1

    Smith added, “Western Europe, however, is the most-digitised ad region in the world; though this may finally be maturing to judge by digital ad investment growth slowing from double- to high-single digits in 2014 and 2015.”

    Western Europe also has the world’s most print-heavy advertising, though here too, the downward adjustments to annual advertising investment are moderating from double- to mid-single-digits in 2014 and 2015.    

    Elsewhere, GroupM notes that some members of its south-east Asia group (Indonesia, Malaysia, Thailand, Philippines, Singapore and Vietnam) face political and economic challenges, and this year will collectively slip from double- to mid-single digit ad growth.

    “This group will still contribute to the global ad recovery, but we are on alert for central banks ‘tightening into the downturn’ if inflation becomes a problem,” said Smith.

    India, Brazil and Russia remain among the faster-growing ad markets, though GroupM warns that its reduced Russia forecast – from an annual run-rate of 10 per cent to 6 per cent — depends on no worsening in domestic affairs. 

  • Indian M&E sector needs to look beyond cricket and Bollywood: Dominic Proctor

    MUMBAI: GroupM Global president Dominic Proctor believes that the Indian media & entertainment industry should move away from the fragile ecosystem where Bollywood, cricket and a handful of national icons and stars are used for all messaging if it has to develop a globally recognised base.

    “This must change if India is really serious about building a world class sports and entertainment industry,” Proctor said at Ficci Frames 2013.

    In what would be a food for thought for media agencies and advertisers alike, Proctor said the country needs to look beyond cricket and start investing in non-cricketing sports and the signs for their success are very encouraging.

    Recent initiatives in F1, Hockey, Combat sports and Badminton are encouraging but not enough, he added.

    “In India the content is excessively and obsessively dependent on Bollywood, cricket and stars. This is a wake up call where in order to grow in the global space, the industry here needs to look beyond Bollywood and cricket,” he noted.

    He observed that the popularity of cricket in all its formats – Test, ODI and T-20 – is declining at a global stage. The dwindling performance of the biggest sport in the country is posing a threat to the business surrounding it, to the companies and brands which have invested on it.

    Sports marketing in India will require to have much broader base than just cricket. People need to look at other sports too, like the other parts of the world. Sole focus on cricket as a means to advertise and reach the target audience gives it a monopolistic edge, which has lead to over crowding in the space and over pricing of the properties.

    While Bollywood and the Indian film industry is an all pervading influence, brands in India do not leverage this platform optimally. Revenue streams exist in content advertising on multimedia screens & producers and studios should look beyond theatrical returns & innovate new platforms and formats.

    Simultaneously, creators should extract total economic value for the content with consumer centric audience planning. With a nod to Web driven content, Proctor said that digital formats will drive advertising revenue growth in under branded India and also help the Indian media and entertainment industry reach out globally.

    Talking about Bollywood, Proctor feels that brands need to find new ways to exploit movies for the benefit of the market. Web is a big opportunity too. Now the audience is exposed to the multiple media screens and one can target, monetise and measure the medium. In fact, this is a better medium of targeting consumers. “Advertising in print costs around six times more than that on web to reach out to the same consumer. And web is a better engaging medium.”

    The big shift, according to Proctor, is from distribution to content, from inventory planning to audience planning. “The need is to optimise inventory by serving different ads to different consumers. So, optimising spend and minimising wastages (is required).”

    Proctor pointed out the key challenges that Indian M&E industry is facing today. They are optimising the potential of the Web which poses a huge opportunity for the industry; foundation of a world-class content industry; need to look beyond Bollywood and cricket and tap into the emerging platforms to help extract right advertising value. “As global economy slows, the opportunity is for India and Asia more broadly to lead, and then the others will follow. India can be a support to world‘s media ecosystem like the U.S was,” he added.

    The media agencies in India need to invest more in digital. “Digital business here is just 5 per cent of the total pie and as compared to the other markets where the spend on digital is around 30 per cent, it is relatively small. So, the agencies here need to invest in the medium, the people who know about the medium, and rope in that kind of talent. The medium will grow and the focus on these will drive digital medium‘s growth in India.”

    Also, the media agency business here needs to diversify. “Clients want much more advice on sports marketing, mobile marketing, return of investments (RoIs). The media agencies should diversify in order to cater to them effectively,” Proctor concluded.

  • Indian M&E sector needs to look beyond cricket and Bollywood: Dominic Proctor

    Indian M&E sector needs to look beyond cricket and Bollywood: Dominic Proctor

    MUMBAI: GroupM Global president Dominic Proctor believes that the Indian media & entertainment industry should move away from the fragile ecosystem where Bollywood, cricket and a handful of national icons and stars are used for all messaging if it has to develop a globally recognised base.

    “This must change if India is really serious about building a world class sports and entertainment industry,” Proctor said at Ficci Frames 2013.

    In what would be a food for thought for media agencies and advertisers alike, Proctor said the country needs to look beyond cricket and start investing in non-cricketing sports and the signs for their success are very encouraging.

    Recent initiatives in F1, Hockey, Combat sports and Badminton are encouraging but not enough, he added.

    "In India the content is excessively and obsessively dependent on Bollywood, cricket and stars. This is a wake up call where in order to grow in the global space, the industry here needs to look beyond Bollywood and cricket," he noted.

    He observed that the popularity of cricket in all its formats – Test, ODI and T-20 – is declining at a global stage. The dwindling performance of the biggest sport in the country is posing a threat to the business surrounding it, to the companies and brands which have invested on it.

    Sports marketing in India will require to have much broader base than just cricket. People need to look at other sports too, like the other parts of the world. Sole focus on cricket as a means to advertise and reach the target audience gives it a monopolistic edge, which has lead to over crowding in the space and over pricing of the properties.

    While Bollywood and the Indian film industry is an all pervading influence, brands in India do not leverage this platform optimally. Revenue streams exist in content advertising on multimedia screens & producers and studios should look beyond theatrical returns & innovate new platforms and formats.

    Simultaneously, creators should extract total economic value for the content with consumer centric audience planning. With a nod to Web driven content, Proctor said that digital formats will drive advertising revenue growth in under branded India and also help the Indian media and entertainment industry reach out globally.

    Talking about Bollywood, Proctor feels that brands need to find new ways to exploit movies for the benefit of the market. Web is a big opportunity too. Now the audience is exposed to the multiple media screens and one can target, monetise and measure the medium. In fact, this is a better medium of targeting consumers. "Advertising in print costs around six times more than that on web to reach out to the same consumer. And web is a better engaging medium."

    The big shift, according to Proctor, is from distribution to content, from inventory planning to audience planning. "The need is to optimise inventory by serving different ads to different consumers. So, optimising spend and minimising wastages (is required)."

    Proctor pointed out the key challenges that Indian M&E industry is facing today. They are optimising the potential of the Web which poses a huge opportunity for the industry; foundation of a world-class content industry; need to look beyond Bollywood and cricket and tap into the emerging platforms to help extract right advertising value. "As global economy slows, the opportunity is for India and Asia more broadly to lead, and then the others will follow. India can be a support to world‘s media ecosystem like the U.S was," he added.

    The media agencies in India need to invest more in digital. "Digital business here is just 5 per cent of the total pie and as compared to the other markets where the spend on digital is around 30 per cent, it is relatively small. So, the agencies here need to invest in the medium, the people who know about the medium, and rope in that kind of talent. The medium will grow and the focus on these will drive digital medium‘s growth in India."

    Also, the media agency business here needs to diversify. "Clients want much more advice on sports marketing, mobile marketing, return of investments (RoIs). The media agencies should diversify in order to cater to them effectively," Proctor concluded.

  • Johan Boserup named Global CEO GroupM Trading

    MUMBAI: WPP‘s media agency network GroupM has brought on board Omnicom‘s Johan Boserup to lead the Global Trading discipline as GroupM Trading global CEO. He will join in the first half of 2013, and will be based in London.

    Boresup will report into Juergen Blomenkamp, a member of the global executive committee, and global president Dominic Proctor.

    Blomenkamp said, “I am thrilled that Johan is joining GroupM. We will work together to strengthen the existing strategy and direction for GroupM Trading, and to build on our current success to create even better results for our clients in the future.”

    Boserup has spent 17 years with Omnicom Media Group and was serving as the worldwide chief trading and accountability officer for the past five years. He was responsible for media buying across the group. Alongside his trading experience, he also has a background in digital media.

    “Over the last couple of years we have successfully established robust global trading organizations in each of the agencies. In his new role Johan will be tasked with bringing the media trading discipline even closer together across the group,”Blomenkamp added.

    Boserup will be responsible for accelerating the leverage of GroupM‘s market leading scale to create opportunities across the four agency networks within the group. He will continue to drive new media trading models to generate even more value for our clients.

    Boserup said, “In media trading, scale will always be important and in that respect GroupM can offer its clients something that other agency groups can‘t. As a competitor I have seen GroupM prove again and again to be capable of great things and I am thoroughly looking forward to becoming part of that success. I remain humble to the challenge, but I have already identified areas that I will be working on with the teams and I am confident we will be able to deliver significant incremental value to GroupM‘s clients.”